From South Africa to Ireland, the popularity of Australian rules football is growing around the world.
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Synopsis | Ruling the World (2010)
Aussie Rules is the little sport that could. In 2010, the AFL Grand Final was beamed into 170 countries, including, for the first time, China. Not bad going for a mongrel game born in the back streets of working class Melbourne 150 years ago. Today, the AFL is a multi-billion-dollar business with a seemingly unlimited cheque book and plenty of cheek. It's even been poaching stars from its great rival, Rugby League. And that's just the start of it. Now the sport's execs are looking off shore - they're taking the Australian game to the world and they're bringing a little bit of the world back home with them.
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