Frederick Herzberg's Two-Factor Theory of Motivation

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Developed in 1959 by psychologist Frederick Herzberg, the Two-Factor Theory of Motivation explains that certain factors in an organizational setting are responsible for producing extreme levels of satisfaction. Labeled by Herzberg as motivational factors, these factors can be a source of extreme levels of satisfaction if present but wouldn't produce extreme levels of dissatisfaction if absent. Through his work, Herzberg also determined that certain factors could not be a source of extreme satisifaction but could produce extreme dissatisfaction if absent. Herzberg labeled these hygiene factors, which include pay, benefits, job security, and friends in the workplace.
In addition to providing an overview of Herzberg's Two Factor-Theory, we'll also discuss how it relates to Abraham Maslow's Hierarchy of Needs and the impact that the Two Factor Theory poses for the workplace.

Пікірлер: 114

  • @mohammadadnanmirza7319
    @mohammadadnanmirza731910 жыл бұрын

    I never understood Herzberg before your video...thank you so much. Excellently done!

  • @daniellacastelucci7106
    @daniellacastelucci710610 жыл бұрын

    I'm preparing for the PMP exam and these theories were one of my biggest issues. You made them so clear and simple, now I'm confident they will no longer be a problem for me. Thank you for that!

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    Glad I could help Daniella Castelucci! Thanks for subscribing and good look on your upcoming exam.

  • @darlquennie539
    @darlquennie5398 жыл бұрын

    I have a Report about this topic and I don't really understand or don't know how to present it. Glad I found this! Thank you! God bless.

  • @SuperMahler2012
    @SuperMahler201211 жыл бұрын

    I just heard of Herzberg's two-factor theory today, and I found this video to be quite informative and rather simple, especially when the theory was likened to Maslow's hierarchy of needs. Thank you for this wonderful video!

  • @zaynrobert416
    @zaynrobert4168 жыл бұрын

    you sir... need an oscar for this!

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    8 жыл бұрын

    I will gladly accept that Oscar!

  • @zeth7837

    @zeth7837

    4 жыл бұрын

    Who is Oscar and why does he need him?

  • @marlinabasir
    @marlinabasir9 жыл бұрын

    I have an exam today.I really love your slides.it just makes things so much easier

  • @gudrungisladottir3888
    @gudrungisladottir388811 жыл бұрын

    Love your videos, takes ages to read the chapter again but you deliver in only few minutes.

  • @eyk686vi
    @eyk686vi11 жыл бұрын

    Love the soothing and calm voice, easy to listen to :)

  • @lilmango6854
    @lilmango68546 жыл бұрын

    Great explanation! I watched 3 videos bout herzberg. But only this video made me understood!

  • @SuperGrateful777
    @SuperGrateful77710 жыл бұрын

    Excellent overview. You've helped me better understand the likeness of Maslow to Herzberg's work. Now I'm trying to compare and contrast Vroom to Maslow and Herzberg. Thank you!

  • @KobusPrinsloo
    @KobusPrinsloo11 жыл бұрын

    I have to agree. You've been a great help. I'm currently studying Organisational Behaviour (mba) and found a lot of topics on your feed. Keep it up! Already informed my fellow students.

  • @MoistKing
    @MoistKing11 жыл бұрын

    Great video on introducing Herzberg's 2 factor theory and Maslow's Hierarchy of needs.

  • @joe58459
    @joe584599 жыл бұрын

    I am doing a paper in business on the theory of motivation and these points were difficult to me and this video helped me so much. Thank you, you have helped me big time!

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    9 жыл бұрын

    joseph khoury I'm glad I could help. Good luck on your paper!

  • @sureshmtrdc
    @sureshmtrdc8 жыл бұрын

    Simplified concept. Thanks a lot sir

  • @sambayouth1
    @sambayouth111 жыл бұрын

    Continue making videos, this was excellently explained! You've helped a school in need :)

  • @narenikka7947
    @narenikka79477 жыл бұрын

    Excellent as always. I am indeed very grateful to you Sir and all your presentations. You make things easier for me. Thank you so much.

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    7 жыл бұрын

    Thank you! Glad I could help.

  • @rafiq6521
    @rafiq65217 жыл бұрын

    Fantastic explanation. Definitely helped in my dissertation

  • @charlottewilliams202
    @charlottewilliams20211 жыл бұрын

    You have helped me LOADS! Thank you!!

  • @olesyamalloy5808
    @olesyamalloy580811 жыл бұрын

    Excellent presentation of the concept. Thank you!

  • @PKandME
    @PKandME7 жыл бұрын

    your voice and your style of passing on knowledge is super good

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    7 жыл бұрын

    Thank you!

  • @sunnyangel8588
    @sunnyangel858810 жыл бұрын

    Thank you. I'm having a presentation about this next week, and this video simplified my life and helped me to understand better. :)

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    You're very welcome. Good luck on your presentation!

  • @bikashsharma810
    @bikashsharma8107 жыл бұрын

    THANK YOU SIR FOR GOOD EXPLAINING

  • @amit08381
    @amit0838110 жыл бұрын

    Simple yet so effective... Thanks a ton

  • @Alanisbusinessacademy
    @Alanisbusinessacademy11 жыл бұрын

    You're welcome Mehujael! Glad I could help.

  • @shufflesable
    @shufflesable10 жыл бұрын

    Finally! A genuine quality easy explanation.

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    Glad you think so!

  • @Miitch973
    @Miitch97311 жыл бұрын

    Great video! Finally I understand the difference! Thank you!

  • @Alanisbusinessacademy
    @Alanisbusinessacademy10 жыл бұрын

    You're welcome! Glad I could help.

  • @abasiubong
    @abasiubong10 жыл бұрын

    This is fabulous, unpacking both theories in an excellent way..

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    Thank you! Glad you enjoyed it.

  • @sheenaescopete7279
    @sheenaescopete727910 жыл бұрын

    thank you so much!!! now I understand..This is my report on friday.. :) tnk u tnk u..can u pls. add video on Henry Fayol's theory I want to understand it more.

  • @potageranimauxetmaisonnatu1121
    @potageranimauxetmaisonnatu112110 жыл бұрын

    I think the is a really importante, in motivation´s factors, its the work, just the work, to have differtne types of tasks and turn it from these tasks, and have more responsabilitis to take descisiones. Thanks

  • @benficakika
    @benficakika4 жыл бұрын

    Thanks a lot for this help!

  • @anirabin3876
    @anirabin38768 жыл бұрын

    great presentation!!

  • @jewelforgenie7115
    @jewelforgenie71156 жыл бұрын

    Thanks so much this vid was really helpful

  • @GaMeOvErRules
    @GaMeOvErRules8 жыл бұрын

    why cannot find anything alone about companies that have adopted this motivational theory.. this is so frustrating lol. Great explanation btw!

  • @FireVortex720
    @FireVortex72010 жыл бұрын

    Thanks mate, this helped me understand it a LOT!

  • @manalalameri3826
    @manalalameri382610 жыл бұрын

    The best simple explanation, i love it

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    Glad to hear that! Thanks for watching.

  • @theRagingEntourage
    @theRagingEntourage9 жыл бұрын

    Thank you for explaining it!

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    9 жыл бұрын

    Anton Bergstrom You're very welcome!

  • @Saif_theFox
    @Saif_theFox10 жыл бұрын

    Cleared up things alott - thanks

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    Glad I could do that!

  • @SalmaNawati
    @SalmaNawati9 жыл бұрын

    my professor asked me to explain this theory so your video and your way to explain it make it simple and easy, thank you I'll use the idea and the matching between Maslow's hierarchy needs and this theory in my assignment and I'll but your video as a reference

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    9 жыл бұрын

    Salma Nawati Glad I could help, and good luck with your assignment. Please subscribe if you haven't already for updates on new videos.

  • @SalmaNawati

    @SalmaNawati

    9 жыл бұрын

    ***** I do it form the first minute I watched the video.

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    9 жыл бұрын

    Salma Nawati Awesome! Thank you Salma!

  • @00mallory001
    @00mallory00110 жыл бұрын

    Thank you so much! I had to write a paper about this theory and your video really helped me :D

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    You're welcome!

  • @13Mehujael
    @13Mehujael11 жыл бұрын

    Thank you soo much. It really helps me :) God Bless you.

  • @UguysUsedAllmyNames
    @UguysUsedAllmyNames11 жыл бұрын

    Hi what would be the distinctive difference between Maslow & Herzberg? Which one is argument-ably a better theory of motivation?

  • @derekz68
    @derekz6810 жыл бұрын

    This was very helpful! Thank you very much

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    You're very welcome.

  • @overzone8034
    @overzone80346 жыл бұрын

    thank you sir awesome presentation

  • @attal30
    @attal3011 жыл бұрын

    if i passedmy management exams because of your nice explanations i will give you a huge hug,lol

  • @zafarahmedkhan4882
    @zafarahmedkhan48823 жыл бұрын

    Tbh, Ur videos give me vibes as if I am watching Khan Academy

  • @matthiasr2739
    @matthiasr273911 жыл бұрын

    Thank you very much, thats some excellent video u made their

  • @YourEverydayTraveller
    @YourEverydayTraveller11 жыл бұрын

    Wow, you're a damn good teacher :D

  • @chicka537
    @chicka53711 жыл бұрын

    very very helpful, good work!

  • @callah949
    @callah94911 жыл бұрын

    Its a great way to learn away Herzberg's two factor theory of motivation. You teach it in an understandable way. If i am going to be picky i would suggest that you teach based on a presentation and dont use the drawing board to write. Writing and teaching takes alot of time and may cause boreddom. May i also ask what kind of drawing board you are using? The precision is excellent!

  • @Alanisbusinessacademy
    @Alanisbusinessacademy10 жыл бұрын

    Glad I could help @SuperGrateful777! If you're looking for information on expectancy theory and Maslow's hierarchy of needs you may want to check out episodes 27 & 20. Hope this helps.

  • @mikestratton5974
    @mikestratton597411 жыл бұрын

    thank you, helps a lot

  • @gajenderking
    @gajenderking11 жыл бұрын

    thank you so much appreciated work

  • @Alanisbusinessacademy
    @Alanisbusinessacademy10 жыл бұрын

    You're very welcome!

  • @KS-ym1sm
    @KS-ym1sm11 жыл бұрын

    Very useful video helped with my revision :)

  • @Alanisbusinessacademy
    @Alanisbusinessacademy10 жыл бұрын

    The presence of motivational factors would mean little if hygiene factors are not present first. Remember, hygiene factors are fundamental and necessary to ensure a reasonable level of satisfaction. So if you lack job security (a hygiene factor), it wouldn't matter if you were recognized at work (a motivational factor). A lack of hygiene factors is a source of extreme dissatisfaction, and there is plenty of research that supports an unhappy worker is less productive and more likely to leave.

  • @mohammadrezaee873
    @mohammadrezaee87310 жыл бұрын

    reallyyyy thanks for uploading this file.

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    You're very welcome Mohammad.

  • @ChandimaEkanayake
    @ChandimaEkanayake11 жыл бұрын

    thank you, your video is very helpful keep it up :)

  • @jocstar
    @jocstar5 жыл бұрын

    Can i ask. what are the disadvantages of Herzberg's Two-Factor Theory of Motivation

  • @NYCMSLLC
    @NYCMSLLC7 жыл бұрын

    Just Hall of Fame your video!

  • @robertwright5298
    @robertwright529810 жыл бұрын

    Great work - thanks.

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    You're welcome! Thank you.

  • @manspicy8657
    @manspicy86575 жыл бұрын

    According to Herzberg, the opposite of satisfaction is not dissatisfaction.

  • @riteshshukla1709

    @riteshshukla1709

    5 жыл бұрын

    MAN Spicy thank you

  • @TheMrFederer
    @TheMrFederer9 жыл бұрын

    How can I link this theory to volunteering in the education sector in order to gain professional development.

  • @nal1553
    @nal155310 жыл бұрын

    that was a good video explanation.. thx

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    You're welcome.

  • @Alanisbusinessacademy
    @Alanisbusinessacademy10 жыл бұрын

    Hope this explanation clarifies for you. Best of luck!

  • @primerelz
    @primerelz2 жыл бұрын

    this is great 👍

  • @lamarias
    @lamarias10 жыл бұрын

    THANK YOU!!!!!

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    You're very welcome.

  • @mikenike1010
    @mikenike101011 жыл бұрын

    nice vid very helpful

  • @Ramamoorthi.P
    @Ramamoorthi.P10 жыл бұрын

    Thank you

  • @Heisenberg-420
    @Heisenberg-4205 жыл бұрын

    thanks buddy...

  • @DinuThennakoon
    @DinuThennakoon10 жыл бұрын

    thankyou verymuch........ I really got it..

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    You're welcome! Glad to hear that.

  • @benlwhish
    @benlwhish10 жыл бұрын

    so does this mean if hygiene factors don't exist in a firm and motivators do, i would be dissatisfied but I wouldn't be able to get motivated? actually im struggling with the difference between satisfaction and motivation atm ._.

  • @MostlySashaMostly
    @MostlySashaMostly10 жыл бұрын

    This is fantastic! Can anyone tell me how to harvard reference a youtube video?

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    Glad you think so Sasha. This may help you: Screen name of contributor, Year. Video Title, Series Title. (if relevant) [type of medium] Available at: include web site address/URL (Uniform Resource Locator) [Accessed date]. I found the above information at the following site: libweb.anglia.ac.uk/referencing/harvard.htm Hope this helps.

  • @melynimason4216
    @melynimason42169 жыл бұрын

    Thanks!

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    9 жыл бұрын

    Melyni Mason You're very welcome.

  • @XxFanpire4evaxX
    @XxFanpire4evaxX10 жыл бұрын

    Thanks ^-^

  • @KS-ym1sm
    @KS-ym1sm11 жыл бұрын

    thanks

  • @iqra3320
    @iqra33205 жыл бұрын

    Are you Canadian!?

  • @AnilKumar-28
    @AnilKumar-2810 жыл бұрын

    good , really liked it

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    Hey thank you!

  • @damok9999
    @damok9999 Жыл бұрын

    Charts like the only job is wagie

  • @zeth7837
    @zeth78374 жыл бұрын

    Charlie Dismelio

  • @Cthekittler
    @Cthekittler7 жыл бұрын

    Challenging*

  • @Alanisbusinessacademy
    @Alanisbusinessacademy10 жыл бұрын

    You're very welcome!

  • @Ramamoorthi.P
    @Ramamoorthi.P10 жыл бұрын

    Thank you

  • @Ramamoorthi.P
    @Ramamoorthi.P10 жыл бұрын

    Thank you

  • @Ramamoorthi.P
    @Ramamoorthi.P10 жыл бұрын

    Thank you

  • @Ramamoorthi.P
    @Ramamoorthi.P10 жыл бұрын

    Thank you

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    You're very welcome.