For 3 days last fall, 3,400 curious visitors explored an abandoned house filled with fresh flowers. the project would receive 287,000,000+ media impressions.
Flower House creator Lisa Waud explores her thoughts on risk-taking, logistics, and collaboration in regards to the floral installation.
Based in detroit, michigan, Lisa Waud is the founder of pot & box, a floral design and horticultural decor studio. Lisa is also the creator of flower house, detroit flower week, and the indie markets HLDYMRKT & VLNTNSDYMRKT. She loves coffee and her giant dog zero.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx