its so odd. It seemed like Fila and Champion were brands that nobody wanted to wear because it was a walmart brand. Now they're some of the most popular brands.

@rexsexson5349

4 жыл бұрын

They were huge in the 80s just look up fila suits in rap lyrics. Their track suits sold huge in the hip hop rap community in the 80s.

@jaleelthompson927

4 жыл бұрын

Depends on your age. Late 80 early 90s it was cool to wear it then they fell out of being cool. Now with hipsters and nostalgia they’re back it won’t last though.

@JanJan4Infinity

4 жыл бұрын

Exactly, maybe the same might happen to other 90’s and early 2000 brands - Juicy Couture maybe 🤷🏾‍♀️

@gx.santiago6842

4 жыл бұрын

There quality is a little better , champion has their reverse weave line which Is what you will mostly find in malls . There regular line would be the one you would find at Walmart .

@villipend

4 жыл бұрын

Yes that was the same perception here in Canada. Brands are funny.

"INFLUENCERS" ... if there is a term that I hate more, I have yet to find it.

@ChickFilA_Sauce

4 жыл бұрын

how about moist?

@gruntlord6

4 жыл бұрын

@@ChickFilA_Sauce Moist Influencers

@RandomVids519

4 жыл бұрын

Groceries and moist 🤢

@LloydAlmighty

4 жыл бұрын

Why Hate

@cheeselord8153

4 жыл бұрын

What about ”tik toc dance”

I remember FILA they had very strong rubber soles. They were literally indestructible and were built to last. The 90's had much better quality then today.

@mornecoetzee735

4 жыл бұрын

Absolutely, lot better than Reebok or Nike.

@jimmyray914

3 жыл бұрын

You are talking about the fake China Fila's that are cheaply made and tear apart in days. The original Fila's are made in Indonesia(pure 100% leather) and today they are made in Korea in multiple materials.

@peterjewels

3 жыл бұрын

FILA still make shoes at that quality at higher price points . 90s was a monumental shoe era period.

@kingofspeed4856

2 жыл бұрын

That's what you think of today, tbh, today is much better than the 90s. 👍

@mctapoutos7426

2 жыл бұрын

Exactly , Fila, Lotto , diadora, Adidas from 90s man , 90s so nostalgic

I got my first ever Fila shoes back in high school and lasted until college. For some reason, it became my lucky pair of footwear due to various instances. I miss that first pair. I'll get one if they re-release it. IMO, they last longer than Nike.

@jeyzeus

2 жыл бұрын

I bought a pair of Fila basketball shoes in 96 and throw them away around 6 or 7 years later because I only start wearing low top shoes only. I mean, they weren't the only pair I weared, but I did wear them a lot. I would buy more Fila shoes, but I basically didn't see any in stores since probably 98. For me, Adidas have best combination of price and quality.

Now you have to do the same video for the last brand: "rise fall and rise of KAPPA"

@jacobwebb8818

4 жыл бұрын

Unfortunate last name

@edoardocorona

4 жыл бұрын

@@jacobwebb8818 lol, true

@michaelturner4457

4 жыл бұрын

Maybe do Burberry as well. That's a rise, fall, and rise again

@geo-gaming_8833

4 жыл бұрын

Kappa goes hard nowadays

@OGould

4 жыл бұрын

100th like, simply for the last name

I used to live in Seoul, South Korea and a lot of young people wore FILA gear

@mrshab

4 жыл бұрын

If I ever hear this in a rap song I know where they got it from. 🔥🔥

@enbloop

3 жыл бұрын

I went to visit some family in Korea like 2 years ago and same- Everyone was wearing FILA gear.

@jacksoul127

2 жыл бұрын

I like File's so much 🥰🥰🥰

Interesting to look at Fila from the US perspective. Being from Italy, I always associated the brand to tennis apparel and underwear. It was indeed more popular in the 90s, but even in the 2000's I recall tennis products being regularly sold in sportwear shops.

@alexanderspear9464

Жыл бұрын

Peak in the 80s. Top tennis players wore it, and Sergio Tacchini

I had a proper Fila Tracksuit in the 80's made in italy its retail price was about $700. It went from super premium to cheap and nasty

@Zainphotography

4 жыл бұрын

That makes you 70 years old.

Who remembers when LA Gear was huge around 1990? Dont see that one coming back though.

@GamerGuy51

4 жыл бұрын

British Knights anyone?

@surfside75

4 жыл бұрын

Oh man I had LA gear hi tops in middle school, thanks Mom!👍😂🍻

@csmemarketing

4 жыл бұрын

Dawg, L.A. Gear was the business! Those were the first sneakers I saw that came with Lights, and multi-coloured Lacings. What happened to them?

@ericzerkle5214

4 жыл бұрын

Yes in my high school they were kinda looked down upon as the trailer park kids shoes, LOL...

@ericzerkle5214

4 жыл бұрын

@@GamerGuy51 Yes!

I grew up in the 90's. This was explained perfectly in my opinion. I think it should be said that even though Grant Hill did sustain Injuries and its true that he was no Michael Jordan or Shaq, he was still solid when he came back and was able to play until he was close to 40. The fact that Fila signed him to a lifetime deal shows their loyalty and is cool, but it also shows his popularity. Hill was never controversial in any way and he was (and still is) just a likeable guy. People remember that when he was on top of his game he was NASTY on the court. This was a great vid in my opinion

@nebraskajoenelson8987

4 жыл бұрын

My favorite player of all time on the floor and off

@TheAvenueKid

4 жыл бұрын

Username checks out 🏀🖤

@CodyHeredia

4 жыл бұрын

BasketballTalk And in many people’s opinion, his injuries are the very reason why he wasn’t the next Michael Jordan. I mean, the guy was on their level or at least getting there before his injury.

@4050N

4 жыл бұрын

Fantastic opinion, Grant Hill was a house hold name and if there is something else he has were those perimeter shots. I also remember the "Quench Your Thirst" commercials from Sprite he used to come out in.

@elot83

4 жыл бұрын

It was a unique looking sneaker that's all

Do the rise and fall of “Phat Farm”. I remember the time when “Phat Farm” use to be more popular that Adidas.

@BirdBoss

4 жыл бұрын

April Lee by no metric was Phat Farm ever more popular then the 3 stripe adidas. They were always a Forman mills, Burlington coat factory brand like Lugz

@justadjustor8993

4 жыл бұрын

Is that where Baby Phat came from?

@wlmarvin

4 жыл бұрын

So as "ECKO", "ROCAWear", "WU-Wear", and "FUBU"................. miss them..................

@nadir1378

4 жыл бұрын

@@wlmarvin They were brands that were mainly big in the 90s and early 2000s Hip hop and rap scene together with Avirex, Mecca, Karl Kani, Dada, etc. I also miss those brands and clothing

@malcolmcox18

4 жыл бұрын

@@nadir1378back when they rep black owned clothing wear

In the 90s all I bought we're Fila. I loved them, from sneakers to shorts and t-shirts. It was the only brand I supported because they supported me as a woman. I could have cared less for Nike. To this day I still have not purchased a single Nike sneaker in my whole life. Asics and NB have been the brands I've turned to in their absence. I never thought of them as Walmart brands. I worked in clothing retail for the last 20 yrs. So I've seen their products hit shelves and racks at TJmaxx or Marshalls stores, compared to Fila clothing stores that I use to frequent. Nonetheless, I agree with your review. I think because they were just focused everywhere they lost out on growth. I'm glad their back. I'm glad they have good leadership. I wish them the best of luck. On that note, if my husband is reading this, size 8 babe!!

@factcheckerchannel1947

2 жыл бұрын

Mike made a very good video here, and he mentioned some good interesting points, about originally an Italian brand, then sold to America, then to South Korea, etc, and opening up to the more urban and female market, etc, and the list of reasons he gave are all true...as to why Fila (since around 2016) is soaring again....but he left out one very important reason. And that is that Fila is a VERY GREAT-LOOKING, STYLISH, AND AMAZING SHOE.

@rubendominguez5260

2 жыл бұрын

Fx 100

@blackbway

Жыл бұрын

You were my opposite. I was Nike all the way from 95 to 2015. Nike everything, shoes, clothes, caps, hats, bags, finger rings, chain pendants. I collect balls that I can't even play the sports, like gulf, volleyball, tennis. I had Nike basketball backboard. I had a Nike skateboard and a Nike BMX bicycle. In early 2000s when apple ipods came out, Nike had their own device, of course I had to get the Nike mp3. I had several Nike watches. I had Jerseys from teams that I didn't support only because it had Nike on it. I was super obsessed with the brand, then I turned 40 and I just wake up with a change of mind, I am going to stop supporting big brands, and I stopped! Now I wear the cheapest clothes that I can find and I only shop for clothes once per year. I still have a lot of my old clothes, nicely preserved.

Beastie Boys 1989: "Rock my Adidas, never rock Fila". Beastie Boys 1994: "step into the party with the Fila fresh gear".

@detailsmove

4 жыл бұрын

john delong 😂

@yusif6923

4 жыл бұрын

How bout run DMC my adidas syke I only wear skin creme 😎

@ObviousArtists

2 жыл бұрын

"Larry made a move with a black briefcase. 5000 dollars worth of FILA in your face..." Sir mix alot Gold

@TheTallMan50

2 жыл бұрын

Fresh Kid Ice rocking the Fila sneakers on the album cover The 2 Live Is What We Are.

Finally, I remember when FILA was actually more popular than Nike in my middle school! Lot of stores discontinued the FILA brand in the 2000s, it wasn’t until the recent years I saw FILA brand at Foot Locker!

@marcossperezzy6281

4 жыл бұрын

I know, I bought a pair white,navy, red low top Fila a few months ago from Foot Locker. I work at a Nursing home and wearing them every day, cause of Corona V, cause I can wipe them well before I go home. Some residents are like, "Men, I love your shoes, I haven't see them in a while". I'm like "thanks for the compliment".

@factcheckerchannel1947

2 жыл бұрын

Mike made a very good video here, and he mentioned some good interesting points, about originally an Italian brand, then sold to America, then to South Korea, etc, and opening up to the more urban and female market, etc, and the list of reasons he gave are all true...as to why Fila (since around 2016) is soaring again....but he left out one very important reason. And that is that Fila is a VERY GREAT-LOOKING, STYLISH, AND AMAZING SHOE.

Fila was HUGE where I live. Remember getting a pair from my mom as a kid in high school in the 90s and that was the best gift I ever got EVER!

Bought 3 Pairs of FILA shoes so far I will continue to buy them as long as I can find them, They are comfortable and have great styles!

@factcheckerchannel1947

2 жыл бұрын

Mike made a very good video here, and he mentioned some good interesting points, about originally an Italian brand, then sold to America, then to South Korea, etc, and opening up to the more urban and female market, etc, and the list of reasons he gave are all true...as to why Fila (since around 2016) is soaring again....but he left out one very important reason. And that is that Fila is a VERY GREAT-LOOKING, STYLISH, AND AMAZING SHOE.

It would be interesting to see Kappa as well. Feels like they were huge in the 2000s but you never see them anymore

@Countmacula666

4 жыл бұрын

Lol, Kappa is literally everywhere now, its been popular again for about 3 years now

@ChromeColossus

4 жыл бұрын

@@Countmacula666 I was born in '89 and I've never even heard of Kappa haha.

@mateuszzimon8216

4 жыл бұрын

@@ChromeColossus Kappa was big in volleyball shoes and a little controversial because logo with 2 ppl or spread legs

@angelat5554

4 жыл бұрын

Darren Bohan kappa is incredibly popular here

@AlexMafija

4 жыл бұрын

Kappa was everywhere Here 2 years Ago, Germany

Once Company Man hits a million subs he's going to re-open the economy.

@thohangst

4 жыл бұрын

More likes for this comment, please ^

@OggerFN

4 жыл бұрын

he better know who gosha is by then

@Naisy77

4 жыл бұрын

Omg

I wanted FilA so bad when i was in my early teens but could not afford them, back in the early 80s.

@carmengomez3748

4 жыл бұрын

I understand. I wanted to buy Fila sport shoes back in the 90's but I couldn't afford them either. We both survived anyway 😁

@jimmyray914

3 жыл бұрын

Foot Action USA sold Fila's for cheap. Always on sale in the 80s. I use to buy a new pair a week for $20 100% leather and not made in China. I have been buying nothing but Fila's since 1984 to this day. Just bought 3 more new pair tonight.

@factcheckerchannel1947

2 жыл бұрын

Mike made a very good video here, and he mentioned some good interesting points, about originally an Italian brand, then sold to America, then to South Korea, etc, and opening up to the more urban and female market, etc, and the list of reasons he gave are all true...as to why Fila (since around 2016) is soaring again....but he left out one very important reason. And that is that Fila is a VERY GREAT-LOOKING, STYLISH, AND AMAZING SHOE.

I wearing one of these shoes when I was a toddler. They're actually durable as hell. I'm gonna buy one or two for running after this pandemic

I like Adidas. The activewear of choice for squatting slavs.

@wullymc1

4 жыл бұрын

Ahhh the Gopniks lol. they only wear fake Adidas ;-)

@RobbieT015

4 жыл бұрын

Only adidas i ever whore were the Adidas Torzon with a yellow support in the sole.

@AdrianoCROST

4 жыл бұрын

Russians

@romanilijic5211

4 жыл бұрын

PUMA > adidas

@mcfarofinha134

3 жыл бұрын

@bee boo maybe its cuz your getting a size too small ?

You forgot an important factor of their comeback. Their partnership with Fendi

@wittyexquisite

4 жыл бұрын

This is an absolute fact

@chuckychuck8318

4 жыл бұрын

Well Fendi makes great clothes ngl I always loved what they were selling in their stores but never been able to afford anything.

@robertbeale3795

4 жыл бұрын

That explains why they rather sell their products in the high end markets.

Can’t forget the Fendi collab they had. That helped them out a lot in my opinion.

@lwrncjms

3 жыл бұрын

Yeah that was fire

@cmfad7427

2 жыл бұрын

Now Starbuks

@VitaminKey5000

2 жыл бұрын

Yeah that was cold

I'm a 90's kid but I've never worn Fila's. I believe kids use to get dragged if you wore them back then. I guess they are making a comeback because I was shopping on a site and seen a pair and my mind was blown. The design is so amazing and the best part is it looks like NOTHING ELSE OUT THERE.I just bought my first pair of Filas and I can't wait to try them on!!.

@reckadereeks7235

Жыл бұрын

Hell nah you get dragged for wearing them today 😭

@paleogreg7427

Жыл бұрын

I think it depends on the part of the 90s; it really was like two different decades. I entered the 90s at 8 years old and left at 18. I never had Fila but I sort of remember them being all that in the earlier part and, in the later part, you would get dragged for wearing them as you mentioned.

i started college in 2018 and i think a huge majority of girls were wearing those thicc chunky fila shoes for a while, it was like a meme and it was like everyone was buying them thanks to social media people wearing them and talking about people wearing them. It was a fad, and it's starting to fade again.

@kinamx

4 жыл бұрын

i still want them. i;ve wanted them since i was a kid in the late 90s

The Official Shoes of Dads who show up to your Little League games drunk.

@stoneybolognarly9376

4 жыл бұрын

CJ12075 nah those are white new balances

@surfside75

4 жыл бұрын

Why, just why😂

@lwvmobile

4 жыл бұрын

Don't forget to mention the cut off Rustler jean shorts.

@thecheezoftheweek1370

4 жыл бұрын

Regular Shoe Reviews

@utubeusercommenting7691

4 жыл бұрын

😂

Very difficult to cover such a complex story in just 12 minutes - but you do so very well. Your analysis - and speculations - are commendable, well-reasoned - and probably quite accurate.

There’s definitely hype for them in the sneakerhead community - they make nice-looking stuff. It’s a 90’s revival thing for sure. Reebok Pump shoes are also making a comeback

@draztiktunez7104

2 жыл бұрын

Crazy how Reebok in s a Walmart brand now the clothes anyway saw a Reebok shirt and was like WTF? Lol

Here is what brought Champion back: nostalgia from those of us born in the 90’s Here is what brought Fila back: kids born in 2003- trying to mimic the nostalgic fashions of the 90’s in order to appeal to a broader demographic on their social media of choice

@MiniMight

4 жыл бұрын

You couldn't be more wrong. Champion came back because of a collaboration done with some streetwear brands Fila has a lot more reasons as to why it came back

@ibanez33150

4 жыл бұрын

Basically hipsters

@dawicked2k8

4 жыл бұрын

I grew up in LA in the 90s and FILA was huge

@jessywanders8829

4 жыл бұрын

I grew up with lower end shoes, and I still buy them when I need sneakers from time to time.

@JayVeTV

4 жыл бұрын

yup kids made it popular again, this new generation is bringing a lot of the 90’s brands back to the spotlight specially thanks to the internet

FUBU is gonna make a comeback soon, mark my word 😂😂

@anonn69

4 жыл бұрын

Start stocking up

@LloydAlmighty

4 жыл бұрын

They gotta come with something Hard

@Countmacula666

4 жыл бұрын

Lol. They already have

@businessstories8496

4 жыл бұрын

Let's hope 😂🙌😍

@jaimehargrove1212

4 жыл бұрын

Hire rapper Drake to do an Old Navy commercial to sneak in a FUBU hat for free advertisement? HAHAHAHAHAHAHAHAHAHA (I wonder if anyone got that inside joke lol)

Fila is an 80s hip hop brand to me. There was even a dance called the Fila in like 88 or something like that.

@factcheckerchannel1947

2 жыл бұрын

Mike made a very good video here, and he mentioned some good interesting points, about originally an Italian brand, then sold to America, then to South Korea, etc, and opening up to the more urban and female market, etc, and the list of reasons he gave are all true...as to why Fila (since around 2016) is soaring again....but he left out one very important reason. And that is that Fila is a VERY GREAT-LOOKING, STYLISH, AND AMAZING SHOE.

@NazriB

2 жыл бұрын

Lies again? Wi-fi LA Liga

What helped Fila’s come back in the UK was the characters wearing the vintage gear in the movie ‘The Business’. That movie made the 1980’s so cool

I always thought they couldn’t have that big of a market selling basically huge bricks on feet

@AxxLAfriku

4 жыл бұрын

HELP MY!!! My muscles are too big! I am a big tall man and my muscles are even BIGGER! I use them to get views but they HURT so much!!! Because they are heavy. Do you have any advice, dear finger

@xtensioncordtv1969

4 жыл бұрын

@@AxxLAfriku did you get hit on the head?

@Jab_Reel

4 жыл бұрын

Yeah that’s something he missed. The whole chunky shoe trend helped them come back

@KewlAidTime

4 жыл бұрын

I love their shoes lol.

@fernyfloresdrummer3568

4 жыл бұрын

Filas are the ugliest shoes ever....

90's Nostalgia is a big thing now, so I can see why they're making a big comeback I wonder how long before companies in the 2000's will be a trend soon.

@AdrianoCROST

4 жыл бұрын

Fila was more popular in the 80s than 90s.

Fila was already extremely popular in urban areas in the 80s, as most designer brands were.

Fila were huge in the 70's and 80's here in UK and now a HUGE revival for those classic designs are sought after. Thankfully Fila is rereleasing them. Thank you Fila.

Not once have i ever walked into the mall and thought “damn i need some FILA”

@Jerry823Coates

4 жыл бұрын

I have ....... I never just bout some Filas by theyself though...... I might grab some kicks bout 150 or so and with the change........ Cop some Filas ....fa show they hard

@deltahomicide9300

4 жыл бұрын

Can't do big bulky white sneakers. I have big feet and short legs

@RobbieT015

4 жыл бұрын

i did in 1997 they came out with a Timberland kind of Shoe...but more stylish and the Fila F placed verry nicely on the back of the soll (heel) And than when you wear your baggy pants people still could see the F from teh back....that was some fly shit!

@hugosequeira2997

4 жыл бұрын

@@deltahomicide9300 FILA shoes, most of them, look like a Horse hoof...

@Abc-xm8pb

4 жыл бұрын

If your feet is any bigger then size 5 don’t think about it it will look weird on a big foot

I remember when they came out , I thought they were called “Fils” because the “a” looks like a cursive “s”. I like _Fils_

@09NXN06

4 жыл бұрын

Bro me too! lol

@96213sam

4 жыл бұрын

Same

@bootje99

4 жыл бұрын

same, I thought it was french, since 'fils' means son 🤷‍♂️

@mekissa92

4 жыл бұрын

Thanks. I thought I was the only one... 😅

@noeyedeer4227

4 жыл бұрын

wasn‘t sure about it until about now 😝 what a stupid idea to write it like that

I’m glad to see Fila make a comeback.

There was a spike in the late 90s you mentioned, it was huge, crazy, everybody wanted Fila

ME: Grant Hill is endorsing FILA again? SON: Who's Grant Hill, dad?

@blammers

4 жыл бұрын

Go to your room.

@reistje

4 жыл бұрын

I mean as a European I know Shaq and and Michael Jordan but Grant Hill? Never heard of him before.

@Sp1n1985

4 жыл бұрын

Beat they ass!

@Almighty_Mage

4 жыл бұрын

Who is grant hill

@kojoowusu7009

4 жыл бұрын

Yeah the grant hills IS what I really like that's pretty much hill that's a classic.

Unrelated to this video but I find the history of puma and adios one of the most funny and interesting. In fact that's a video I'd like to see on this channel.

@nintando

4 жыл бұрын

he's done a video about adidas!!

@lorenzojoneson

4 жыл бұрын

adios?

@banan9782

4 жыл бұрын

Hell yeah

@Countmacula666

4 жыл бұрын

Adios is a skate brand.

@lorenzojoneson

4 жыл бұрын

@@Countmacula666 oh, Adio. yes, Adio was a skate brand.

I was a teen in the 90s & this brand was pretty popular so I agree that since everyone right now seems to love everything 80s/90s, it makes perfect sense that it's making a comeback.

I remember the FILA hightops with the strap and matching sole from the early 90s😃. They were partly successful with that shoe because of the price and seeing 2pac wearing them gave them street status. Everyone had a pair or 2.

@factcheckerchannel1947

2 жыл бұрын

Mike made a very good video here, and he mentioned some good interesting points, about originally an Italian brand, then sold to America, then to South Korea, etc, and opening up to the more urban and female market, etc, and the list of reasons he gave are all true...as to why Fila (since around 2016) is soaring again....but he left out one very important reason. And that is that Fila is a VERY GREAT-LOOKING, STYLISH, AND AMAZING SHOE.

@equinox95

2 жыл бұрын

@@factcheckerchannel1947 ......I'm still waiting for TROOP and BRITISH KNIGHTS to make an appearance😄👍🏿👍🏿👍🏿

We need more videos on Multi-level marketing and pyramid schemes.. btw i love your videos

@cheeselord8153

4 жыл бұрын

Well illumanaughty has a loads of videos recently on them

@stephanieviana2194

4 жыл бұрын

Check out Savannah Marie! Her entire channel is essentially dedicated to exposing MLMs and educating people to avoid them pr help them get out.

@TheSameYellowToy

4 жыл бұрын

Kiki Chanel also has a lot of anti-MLM videos.

I'd love to see a view of alternative sporting companies that are not well known in the USA. Brands like Ellesse, Sergio Tacchini, Kappa, let coq spotif, umbro, Diadora, asics, etc.

@chocolateicecream3150

4 жыл бұрын

Umbro is sold in U.S. Targets. Kappa seems to be a hype brand in the U.S.

@ag-bk5wf

4 жыл бұрын

Asics are popular in us...if your a walker, jogger, runner.

@user-ru9ek5pq8m

4 жыл бұрын

Everything you named we wore in the 80s. Lotto also.

@KeithWilliams-er6ss

4 жыл бұрын

Saucony?

@AdrianoCROST

4 жыл бұрын

@@KeithWilliams-er6ss Saucony is an american brand.

I wear Fila because of their shoes, fila shoes are just fire. I also recently bought a full training suite of fila and it fits really well with the shoes

@factcheckerchannel1947

2 жыл бұрын

Mike made a very good video here, and he mentioned some good interesting points, about originally an Italian brand, then sold to America, then to South Korea, etc, and opening up to the more urban and female market, etc, and the list of reasons he gave are all true...as to why Fila (since around 2016) is soaring again....but he left out one very important reason. And that is that Fila is a VERY GREAT-LOOKING, STYLISH, AND AMAZING SHOE.

The best and most durable and comfortable shoes I ever had were fila putting to them thousands of miles walking and playing for over 6 years. I still miss them ;))

bathroom mirror selfies with one leg on the sink table thing showing the shoe is my perception

Remember Airwalk? They were cool for like 5 minutes in the 90s

@ag-bk5wf

4 жыл бұрын

Oh man i forgot about them

@kinamx

4 жыл бұрын

found those at payless years ago. the soles didnt last a week omfg

@Soycd4

4 жыл бұрын

Hahaha omg my parents would buy me those from Payless

@NoNo-pg5rq

4 жыл бұрын

I also got them from Payless too. Forgot I owed those shoes

@yusif6923

4 жыл бұрын

Airwalks was the best skater shoe in them day's and doc Martin's was a nice but really for skin heads

So crazy that Fila missed the kobe craze with him having Italian roots also.

When I was little, I thought the last letter was an "s", like "Fils", sounds stupid lol :)

@aurorealcayde1647

4 жыл бұрын

Not so stupid! "Fils" (with a silent L) is French for "son" :)

Could you do a video on Malt-O-Meal? Their cereal is so good and I'm really curious about how big the company is or inst. I think a video on them would be awesome!

@definitelynotwalter

3 жыл бұрын

I love ur videos

@estonista6560

3 жыл бұрын

Didn’t expect you here

@unpluggd558

3 жыл бұрын

Da fawk is that

@Waytotheland

3 жыл бұрын

Oh hey Hunter! Glad to see you enjoy his content😁

@swayzeetheking

3 жыл бұрын

Hi hunter senpai

Who else remembers seeing them at Sears🙋‍♀️

You need to update it again! New news: They are closing all but 2 stores in the United States by the end of July 2021

You covered this pretty well bro, great job 👌🏾

Fila was awesome in the rap community. A lot of 80s rap songs referenced their track suits. Look up fila suit that was def lyrics. Also see Roxanne Shante Def Fresh Crew song. Then the early 90s when i was in high school they became affordable. Then by 95 we graduated high school. The economy sucked and we couldn't afford any fila gear that was awesome thanks to mid to late 80s rap. Now in my 40s those who had or missed out the first time around can now afford it and pass it on to their kids as to how awesome this stuff was. I love your videos. Even though you didn't live through much of your videos content your usually thorough and dead on. You do awesome research and try to put yourself in that time frame. And yes I'm guilty i bought some red retro fila shoes circa 80s, at my local Ross a few years ago. So they realize gen. Xers are now able to reminisce and afford to live out or to live their fila dream that they missed out in the first place. Rebook was huge in my area in the early 90s. Pumps and pre season shoes. I had both but loved fila just not accessible in my small town. By the time we traveled an hour to a mall it was reebook left. So there ya go. Keep em coming man. Your explanations are 99% dead on 100% with this video. 👍

Since I was born in 1996 I don't have any memory of the good times for FILA. My only memory of them is seeing them on a rack at Ross, Marshall's, TJ Maxx, or Burlington Coat Factory and skipping over their items on the racks. It's cool to see a company bounce back though even if I don't have a personal connection with that company. Since we're on the topic of clothing brands, here's a request from me: do a video about SUPREME!! Their business model is revolutionary and has changed the entire clothing industry at large. Kind of reminds me of the Anti-FILA! You'd NEVER see a Supreme shirt on a Ross rack in a million years!!

I think part of it can be attributed to KPOP and asian culture in general gaining more traction in America. As FILA was always kind of "cool" in Asia and more accessible it was still a major player in the Asian markets even as it pulled out of North America. With the reverse influence of Asian culture such as KPOP, in the West, and the rise of the middle class within China, Korea, and other Asian countries, FILA was positioned to access their disposable income and was then again imported back into America and sort of cool to a specific demographic.

*This is one of Company Man’s best videos. Well done. And I’m one of his most avid critics but he analyzed FILA to the T here. FILA is one of the most ultimate 90s product. It’s amazing that they were once revered a major competitor to NIKE. Black and inner city people like me loved them because they were affordable and they were actually great shoes. Rappers would wear them in their videos as part of goldenage Hip-Hop and of course music artists are always great endorsement. But as music changed so did taste in culture. Fads come and go. When FILA first hit the Hip-Hop community, it was a big thing. The novelty was sensational. But eventually that novelty wore off. NIKE dealt with similar issues in the 2000 recession, how they were going to remain viable as new products come in. But Nike remained king because they had all the most popular athletes but more importantly the bankroll to offset a momentary fall in revenue. There’s really nothing that separates Nike from FILA: both are quality shoes, both are made in sweatshops and both have been overpriced. But Nike has always captured the image of the elite and affluent whereas FILA developed an association to poverty, one that it could never recover from. I do wish Company Man talked manufacturing and other related costs for FILA. But overall I thought this video had great content.*

@companyman114

4 жыл бұрын

Really appreciate the kind words xele. Happy I was able to win you over with it.

@xelefonte

4 жыл бұрын

Yeah I was impressed because I was already quite familiar with FILA and you taught me some. You and the channel Business Casual are truly at the best at these business documentaries.

90's revival seems to be a plausible boost to the brand; I've seen kids wearing Fila, Champion & Adidas garb that looks to've been salvaged from their parent's wardrobe.

OMG i remember in junior high, so many kids had those grant hill sneaks, especially the GH2.

@kojoowusu7009

4 жыл бұрын

I remember it came real popular cause Tupac had them on too.

5:26 Nostalgia at its finest! I wanted a pair of those GH2s so bad that I got the straight As my mom requested lol.

I remember Michael Schumacher had FILA shoes as a part of his driving gear back when he was with Ferrari. I was a little kid back then when I saw it and since then I've always wanted FILA shoes

It's so weird how Fila just keeps popping up everywhere for me Starting seeing Fila ads on my facebook timeline. Then I see your video pop up on my Sub feed.

Do K-SWISS Havent heard of them lately

@socalgolf9978

3 жыл бұрын

I still wear KSwiss , one of my favorites.

@margaritaramos3393

3 жыл бұрын

On Lotto sneakers.

I had a Fila track suit in middle school with the Grant Hills. It was 1996 for sure 😆

@julianle

4 жыл бұрын

I had the velour burgundy track suit back then, the track suits were very popular with drug dealers back then, they were over 200 dollars in the 90's. I remember going to the Fila store in Brooklyn off of Nostrand Ave and Flatbush

I live 2miles away from the factory where fila was born (Italy)...........and it’s still in business!

You should do Nordstrom and how they've managed to survive in the age of Amazon

@Mrpartyallnight101

4 жыл бұрын

Welp they closing 2 stores near me lmao. RIP.

@nnnashed

4 жыл бұрын

Sounds very valid questioning!

Back in my freshman year of high school, 2009, I needed an actual pair of tennis shoes for tennis. I didn't want to spend a lot of money on Nike or Adidas shoes, so I just went with a pair of shoes from Fila. I thought it was some no-name brand or one of those discount, chain store brands. I still have them and they still hold up. Only now did I learn that tennis is Fila's thing and that they aren't some Great Value-like shoe company.

@moonlight_oats

4 жыл бұрын

Yamcha Kippur I thought that too! One of my friends in 4th grade so like 2013/14 ish some kid was saying how they had fila shoes and I just assumed it was Walmart brand

I remember I had a pair of Fila basketball sneakers in the late 90's and they were one of my favorites. They looked so futuristic that I used to call them a spaceship.

In about 1988 I bought a few Fila polo shirts from a friend who had acquired them illegally one night from a boutique tennis store in a very affluent area of Sydney, I remember they had $180 price tags on them, I paid $50 each. $180 was a lot for a shirt in 1988, it was definitely a more exclusive type of brand back then.

@bpw8139

3 жыл бұрын

I remember a Fila shop in Double Bay. Was that the one you're talking about?

I just bought a pair of Fila trainers, best trainers I've had in years, since my ADIDAS Torsions back in the early 90s.

@ericzerkle5214

4 жыл бұрын

Adidas Torsions! Holy crap, now that's something i haven't heard or seen since like 1992! The cool kids wore them in my high school..

i was in the vid, cool

@Pizza_Man__

4 жыл бұрын

POGGERS

@Patrick-sz7uk

4 жыл бұрын

how’s that?

@Pizza_Man__

4 жыл бұрын

@Smiling Cat it is him he just change his name check the comments in the cinnabon video he commented that like 4 months ago

This and Lotto was my favorite shoes in 90s as a teenager! Ahhh Nostalgia !!! Thank you for this video!

You had a error at 9:47 haha. Loved the video!

I think the Korean wave does play a role in this. And BTS are endorsing fila.

I only wear Vans so I have no clue about any of this, fascinating to see how Fila bounced back though! Thanks for the video!

@joshuaatehortua7352

4 жыл бұрын

Hungry Creature Productions ya Vans gang

As an 80s baby, I remember when Fila was, briefly, popular (like, 5th and 6th grade lol). They fell off the map, then came back out of nowhere recently. Glad this came in my recommendations because I'd def say 90s nostalgia had everything to do with it. First thought that came to my head when I first saw people wearing Fila was, "oh shit! I remember that!" lol.

Definitely the SK ownership and K-pop influence in Asia has contributed a lot to the brands popularity, it really blew up over the last few years here in Japan when I never saw it pushed before

My dad never stopped wearing Fila! He’s excited they’re back in full force!

@businessstories8496

4 жыл бұрын

Go your dad 🙌

@pp3k3jamail

4 жыл бұрын

Is your dad excited that the price went up?

I grew up loving the NBA, I always knew that Mike had Nike and Shaq had Reebok. But I had no clue that grant hill was endorsed by Fila as the Face of their basketball department,, and he was a good player back then , was great later, but also he was a mega star out college at Duke and then Fila signed him right out college., wasn't a bad signing by Fila but the thing is Grant Hill is a very quiet ,reserved man, hes not out there bragging and saying "look at my sweet shoes" kind of guy, which is what you kinda need someone flashy that gets a lot of face time with media.

It was the fendi collab that got me back on board with fila.

For me Fila really became popular in the mid 80s with it’s track suits and tennis shoes! The hip hop community had really embraced them and there was even a hip hop song called “Do the Fila!”

I remember people in my middle school making fun of Fila because the products didn’t look “cool” and because you would only see Fila in the lower end stores (here in Canada at least). Now those same people are showing off their big ol’ clunky Filas trying to fit in, society is interesting lol.

Many years ago, I am guessing the earlier 1990's, I bought my first pair of Fila basketball shoes. They were expensive but they were also great shoes. Good quality, very comfortable and overall a very good shoe. I liked them so much I bought a second pair. This was before they were a really trendy brand and definitely before they became a cheap WalMart grade brand. If that model shoe came out as a retro release, I'd buy another pair without hesitation.

You forgot to mention NBA player Jerry Stackhouse had the Fila Stackhouse 2. I wore them as a kid in 1998.

As a 13 year old I definitely think it’s just good stuff at the right time. Everyone thought of champion and Fila as “cheap” brands but now that they are making better stuff in a market that people like with still an ok price they are taking off.

I was born in 1996 in LA and FILA to me was always a “low end brand” that ‘gangsters’ and ‘bangers’ wore. Maybe that is just my perception but nonetheless that’s the impression the brand has made on me...

@wittyexquisite

4 жыл бұрын

Yea you still young but back in the 80's when it was expensive it was only for big time drug dealers. An very hard to get they sold for $112 back then when the average good shoe went for $50 Back then you could find addias on sale for $39.99. Fila was as big a Gucci an Bally. They also had the velour tracksuit that cost $350 (which is like $700 in our money today) that were really big at the time. They were very exclusive an hard to get so when you seen someone with Fila it was an indication that person had money because Fila was an expressive brand that was made in Italy like Gucci

@emmanuelmayoral9779

4 жыл бұрын

I grew up in LA and I was born around the same time, but I would say Fila was not a gang brand. It was much more a crackhead/dope fiend or a kid from a really poor family brand.

@omariorou1339

Жыл бұрын

U gotta be joking

Grant Hill got hurt and never recover. History may be totally different if Grant Hill never got injured.

I currently have a $80 pair of Nikes, $75 pair of Pumas, and $30 pair of Filas, and the Filas are the most comfortable of the three. They just make a decent shoe for a good price that fits my foot well.

It is funny how things go full circle. In SE-Asia Fila was a premium brand back in the late 80s for tennis. Shoes, clothing, etc. - that Bjorn Borg look, but it's been eclipsed by Reebok and them Nike. In the late 90s, we could still find Fila as a brand in golf. Afterwards it just faded away. Two years ago, I noticed it coming back as a fashion brand. And to my surprise this year 2020 my 15 year old wanted to buy a small Fila sling pouch. I literally asked her "You know this brand?". I guess with kids her age social influencers do play a part. Kudos to Gene Yoon for reviving the brand.

The 1996 Grant Hills are my favorite Fila’s.

@tawon1984

4 жыл бұрын

Nice! I posted this comment before I saw it was in the video 🙏

@adangbe

4 жыл бұрын

I has a pair of the low tops. There were really decent shoes.

I can't really explain anything, but I did buy a pair of FILA's a month ago because BTS was modeling them.

@Channel-hb8vx

3 жыл бұрын

BTS more like BS

@itzme1625

2 жыл бұрын

@@Channel-hb8vx duh 🙄

Excellent report, so accurate and on point. I had a pair in 1996, I remember them being big and chunky, and they lose their lustre and freshness if you wear them regular, which you would when you are 16 years old as I was then. I think the price had something to do with why I bought them.

Staten Island person chiming in. Fila got popular here in NYC because it was an Italian brand, and all of the Italian people would wear their stuff just because of that. The big chunky soled women's sneakers worked with a lot of the women's jeans of the time, and as we're seeing currently, they brought them back and are just the same. Fila has always tried to position themselves as an elevated/luxury brand, but that has never been the case. I would have to argue that their biggest contribution to fashion is the aforementioned women's chunky soled sneakers that are just cute. That's it.

When I think of Fila, I think of Jennifer Capriati, who was a pretty big tennis start in the '90-'00s.

@watershed44

4 жыл бұрын

@akapen sensei Yes....She wasn't beautiful but there was just something about her that was so attractive and of course she was a great tennis player too.

I'm old enough that I remember the grant hill Fila endorsement. I did owned a pair of Fila in 1990.

I grew up and the 90's and Fila was the shit, everybody was rocking Fila in elementary 😂 Happy to see they are making a come back because I definitely remember their hay day

I think Fendi helped Fila boost with their collaboration thru that one concept in Instagram post where an artist posted a Fila/Fendi product.