Failing All the Way to Success: Jason Njoku at TEDxEuston

Jason Njoku , is a Nigerian internet entrepreneur, and is CEO and founder of Iroko partners, the largest distributor of Nigerian music and movies online. Jason studied at the University of Manchester and grew up in the UK. Most Nigerians enjoy watching Nollywood movies; however accessing these movies is not easy. Recognising the increased demand and the limited access to quality, legal movies online, Jason moved to Lagos to start Iroko Partners with the aim of bringing Nigerian entertainment online. The website was launched in December 2011, and by the end of the year had received 152 million views with 90% of them outside Africa. Within 18 months the company has grown with offices in Lagos, London and recently New York. While Jason plans for iROKOtv to be the Netflix of Africa, the new service, Iroking launched earlier this year, and aims to be the African "Spotify". Jason's vision was shared by US Based Hedge Fund Tiger Global as he has recently secured $ 8 million in funding from the firm. It is exciting times for Nollywood and Afrobeat music, with the Nollywood veteran Genevieve Nnaji cast in the film adaptation of the acclaimed novel Half of a Yellow Sun, and Dbanj joining Kanye West's label GOOD Music. Jason's product has arrived at the right time, and will unite African's worldwide to enjoy African entertainment.
Intro and Outro music by Kadialy Kouyate performed at TEDxEuston 2011. You can view the full performance here: • Performance: Kadialy K... .
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

Пікірлер: 56

  • @dawnschuster1
    @dawnschuster18 жыл бұрын

    Wow amazing talk. I worked for Jason about 10 years ago when i was a student and he had a student magazine called 'Brash'. It was a total failure but he was such a nice guy and I could see his determination back then. So glad to see his success... really inspirational :)

  • @khalidsafir
    @khalidsafir9 жыл бұрын

    I'm a failure, living my dreams, somehow. Thanks for the talk, although I've heard the same stuff said in slightly different ways before, I find it energising to hear these stories, to remind me that what I'm doing is right even nobody around me understands. I ignore everyone else because I couldnt stand the thought of living in the self imposed prisons of no dreams and lots of fear that most people live in.

  • @loveheals6184
    @loveheals61844 жыл бұрын

    I so needed to see this today (Tuesday, 29th October, 2019). Dealing with the shame and pain of failure, particularly in the context of being an African raised in the West is daunting. Thank you, brother for persevering and failing your way to success, as it were. Wishing you and yours continued and greater joy, success, progress, love and health.

  • @johnhaverigg2458
    @johnhaverigg24585 жыл бұрын

    Absolutely brilliant... credit to him. Such a great talk and so naturally well presented with great anecdotes....been there and done it also , so it struck a few chords.

  • @marybarton2011
    @marybarton201110 жыл бұрын

    Thank you for this great talk. I am going through what you went through and I have been quite down because of naysayers. Your talk reminded me why I took my stand to make my own way. Thank you.

  • @lisaengelbrektson
    @lisaengelbrektson10 жыл бұрын

    Idk if anyone who ultimately wins can be a failure; there's brilliance in the story of failing, particularly when, such as this example, one fails to give up. Thank you for sharing your story!

  • @AudriaRussell
    @AudriaRussell8 жыл бұрын

    I am so thankful for this talk. Very insightful and authentic!

  • @victoranumba4579
    @victoranumba457910 жыл бұрын

    I am greatly humbled by this inspiring story! IrokoTV thumbs up!

  • @khynetic
    @khynetic9 ай бұрын

    This video changed my life

  • @ShawnSlatteryphoto
    @ShawnSlatteryphoto10 жыл бұрын

    Wow, That was great! Now I'm the biggest failure. Thank you

  • @mrproleephic6485
    @mrproleephic64857 жыл бұрын

    Thanks Jason. The best Ted talks I have ever watched.

  • @udemesamuel
    @udemesamuel9 жыл бұрын

    It is time start to embracing failure in Africa, especially Nigerians as a part of life (Culture), Instead of trying to cover our failures (Packaging) like Jason mentioned. In my own term failure is like this having a destination filled with numerous path to follow without a direction, taking a risk is an essential part to succeed also as failure is too. when a person fails it is like taking one path of all the paths that means when the person takes that direction the next time he the experience to know that he has failed there before which will give him more insights about the actual path to his destination. what i would advice my fellow youth as a Nigerian try to fail to succeed never give up what you believe in. The power of Nigeria Future is in our hands even though most of us do not see it, we can see how the music industry, Nolly-wood industry is growing rapidly (Kudos to Iroko), The Internet industry is growing and become bigger and bigger lets invest in the Internet this is the power we have over our leaders to reduce unemployment at a larger percentage nice speech Jason Hope to have mine someday. lol:) www.crunchbase.com/organization/jobinpal-enterprises

  • @faithbwire9164
    @faithbwire91645 жыл бұрын

    Opening conversations that failure is okay being vulnerable this is my year thank for this very relevant

  • @tayyabahammond8270
    @tayyabahammond827011 жыл бұрын

    OMG, this is incredible. This guy is partly owns Iroko tv. I truly admire this bright intelligent man and his story is similar to mine. Who would have thought?! x

  • @Eisenhorn691
    @Eisenhorn69110 жыл бұрын

    I really found this quite inspiring.

  • @B4BESS
    @B4BESS4 жыл бұрын

    Take a leap of faith, and do what will live after you are no more.. if you fail, try again.

  • @veganchaatparty
    @veganchaatparty4 жыл бұрын

    Super Super Super Spectacular!!!! Super thanks!!!!

  • @Deepeecomics
    @Deepeecomics Жыл бұрын

    That is my Amazing boss❤

  • @DorcyDel
    @DorcyDel8 жыл бұрын

    "something had to be responsible for this!!!!" Classical African parent!!! LOL!!!

  • @missbeckyus079
    @missbeckyus0798 жыл бұрын

    beautiful..I'm inspired.

  • @behroozshahdaftar4209
    @behroozshahdaftar42092 жыл бұрын

    Thank you.

  • @olaseniolaniyi4834
    @olaseniolaniyi483411 жыл бұрын

    i know a chance to meet this guy will change my life and generations to come

  • @tenpenceonyeakwa2399
    @tenpenceonyeakwa23994 жыл бұрын

    Well said Jason. You are an amazing guy

  • @korakkari2005
    @korakkari20054 жыл бұрын

    @IROKO TV ! I Rock, You Rock , we all Rock

  • @davidwilkie9551
    @davidwilkie95517 жыл бұрын

    In the days before satnav, giving directions to a destination that did not include a recovery guide for what you see when you overshoot the address, was not user friendly. Knowing about failure is the first part of recovery, and the second best teacher.

  • @wildflower1890
    @wildflower18906 жыл бұрын

    iRoko rocks !!!

  • @natashatalley6848
    @natashatalley684811 жыл бұрын

    Wonderful!

  • @OmerAbashar
    @OmerAbashar8 жыл бұрын

    Awesome talk.

  • @WaithakaEnt
    @WaithakaEnt11 жыл бұрын

    Inspiring, hilarious and challenging...thanks

  • @DejiYusuf
    @DejiYusuf11 жыл бұрын

    this is life changing...

  • @olalekanolayinka718
    @olalekanolayinka7188 жыл бұрын

    am inspired

  • @slajaa
    @slajaa11 жыл бұрын

    This guy is smart

  • @Adanta_
    @Adanta_11 жыл бұрын

    motivational...

  • @thembakazipenxa5553
    @thembakazipenxa55536 жыл бұрын

    Inspiring

  • @BabePandahh
    @BabePandahh10 жыл бұрын

    im a failure in my asian parent's... hurts lol i cant even believe myself anymore, sigh

  • @TheRedstar212

    @TheRedstar212

    6 жыл бұрын

    ? any success?

  • @nyasanjeofficial
    @nyasanjeofficial10 жыл бұрын

    he has a cute laugh!

  • @kelennaanyanwu5372
    @kelennaanyanwu53727 жыл бұрын

    EEh, Ummm, Ummm am inspired

  • @amadiokechukwu6992
    @amadiokechukwu699211 жыл бұрын

    i love my life

  • @sarahjanemendoza3714
    @sarahjanemendoza37145 жыл бұрын

    im distracted with the "amm" 😑😶

  • @beejay8233
    @beejay823311 жыл бұрын

    #TrueMotivation

  • @ayikutucourage5511
    @ayikutucourage551110 жыл бұрын

    You are my guy,l 100% agree with you, why can't those big company also come from Africa, the young prophet are coming , you are one of them , if you think you are also among the young prophet coming up . thumb my comment let's work together. thanks,

  • @thejourneyoffreedom7105
    @thejourneyoffreedom71057 жыл бұрын

    God bless 🙏🙌👏jtf

  • @user-dx6gx3yp4y
    @user-dx6gx3yp4y10 жыл бұрын

    song in the intro please?

  • @olahola12
    @olahola127 жыл бұрын

    83k views, thats it?

  • @linnetmbotto7212
    @linnetmbotto72127 жыл бұрын

    You are wrong on one thing. A chick has to crack its way out of the egg to come out. Smart people who believe they dont have to crack will always remain in the egg, but people who struggle break through

  • @TheBonitaapplebum
    @TheBonitaapplebum11 жыл бұрын

    :')

  • @kenpeter6248
    @kenpeter62488 жыл бұрын

    Omg, too many hmmm.

  • @B4BESS

    @B4BESS

    4 жыл бұрын

    So, of everything he said, you only remembered hmmm.. Now, this is why you are not passing your life test, because you keep forcusing on what makes you uncomfortable... I didn't hear the hmmm until I saw your post..

  • @maryjaneray7277
    @maryjaneray72778 жыл бұрын

    aam arhh eeem

  • @deonbrown3795
    @deonbrown37958 жыл бұрын

    I tried to watch it all the way through but I have a low tolerance for speeches that are saturated with "amm" and "aar's"

  • @obinnaahaneku2889
    @obinnaahaneku28893 жыл бұрын

    Inspiring