What is Marketing Environment ?
Marketing Environment consists of task environment & board environment.
Task Environment(internal environment )includes the actors engaged in producing, distributing, and promoting the offering.
These are:
• company
• suppliers such as material and service suppliers ( they are marketing research agencies, advertising agencies, banking and insurance companies, transportation companies and telecommunication companies.
• Distributors and dealers include agents, brokers, manufacturer representatives, and other who facilitate finding and selling to customers.
The broad environment(external environment)consists of six components: demographic environment, economic environment, social-cultural environment, natural environment, technological environment, and political-legal environment.