This further confirms that Exynos is still largely behind in term of efficiency, especially if we're talking about the modem

@amoorxd5432

2 ай бұрын

Samsung in general isn't good at manufacturing chipsets when qualqum depended on them to make their "888" and "8 Gen 1", they both were less efficient that the 865 and to conform that the "8 Gen 1+" manufactured by TSMC was much more efficient that the 8 Gen 1

@mrbanlieu6429

2 ай бұрын

​@@amoorxd5432I didn't even know that Samsung made the 8 gen 1 and 888. That explains why I sold my Oppo find X5 pro after 6 months, it was constantly throttling and struggling with its 4h screen on time. Bought an s23u which I'm still rocking after 1 year.

@normal_biri4725

2 ай бұрын

%27 is unacceptable. Unfortunately I will recommend my friends iPhone anymore.

@amoorxd5432

2 ай бұрын

@@normal_biri4725 as an s22+ user I will do so tbh

@Avner-sj2ky

2 ай бұрын

I have honor magic 6 pro the battery is way better than Samsung or apple ant day

This video should be hard-sticked on every Samsung Reddit thread. Like someone said, another level of details!

@alexandruciordas4941

2 ай бұрын

nah, they still will say that this time exynos is good and complain 2 years later about their phone lagging, it never changes 😂😂 it's like a comedy show now.

@frankreynolds9930

2 ай бұрын

​@alexandruciordas4941 Idiot. If you actually go to their subreddit it has plenty of negative comments. Also since most haven't used snapdragon side by side, they will have no comparison to make so don't know how worse it is. And it was pretty much known that samsung exynos won't be as efficient since tsmc has been gold standard now. You can't catch up so easily. And exynos problem was never lag. It's battery life.

@clear9104

2 ай бұрын

s24 sub would be like: my phone is completely fine!! it might be a faulty unit!! *inhales copium*

@casuarius6576

2 ай бұрын

nope, performance isn't the issue is the efficiency, in this video if the efficiency is the problem they will be more likely to complain about the battery life rather than the performance. @@alexandruciordas4941

@harshupadhayay5520

2 ай бұрын

​@@alexandruciordas4941😂

I can not complain about my s24+ battery, performance, and heating. Even daily charging battery to 80%, i can't drain the battery under 20%. But, if Snapdragon is better processor, it's not fair that some user's is payig same amount.

@MsKitokid

2 ай бұрын

I have s24+ i was confused before bringing it because i know how bad Exynos are , i said let's give it a second chance espacily when i saw some videos for the phone performing very good in camera and heating, now i completed one month of using it , the most thing i have noticed is the signal it's not good like SD but, honestly it's small diference about 5% or 10% worse but you will be noticed that especially when you are working in a remote area or driving in a high way . phone performance is good not laggy or slow . heating in the phone i am using clear case from samsung i didn't face any noticeable heating issue at all only it's getting warm when playing some games like pubg i can call it normal heat you still can use your phone , in general usage thers is no heating issue at all even if using the phone outside under sun light . battery life is good completing one day with full charge without problems. Finally , i would like to say for everyone thinking of getting exynos this year if you found very good offer get it if not don't get it especially if you are using your phone for 3 or 4 years

@RandomCuberr

2 ай бұрын

@@MsKitokidyo bro you seem you know a lot about phones and I have a question,currently I have the Iphone se 2020 and was thinking about getting the s24+ but there are pretty mixed opinions on the exynos chip,do you think I should get the s24+?And if you are wondering why Im not wanting the Iphone 15,its because the Iphone 15 is 300$ more expensive than the s24+ in my country Edit:I dont play games on my phone(Idk if this info will help you)

@snrnsjd

2 ай бұрын

​@@RandomCuberr If you want Samsung why don't you get s23+? All s23 have snapdragon.

@RandomCuberr

2 ай бұрын

@@snrnsjd I mean Idk the s23+ is more expensive in my country for some reason,if the exynos wont cause me any problems I will get the s24+ the only thing thats somewhat concerning is that Im scared that it will have a lot of heating problems

@MsKitokid

2 ай бұрын

if, will get s24+ with snapdragon cpu ok get it. if you get exynos cpu, try to find a good offer. Otherwise, don't get it. If you want to save your money, i recommend you to get s23+

Why can't Samsung just use exynos on the A series or FE editions and use Snapdragon for all flagships

@f2o.f2o

2 ай бұрын

Imagine iPhone using third-party chip like snapdragon chip and only use their A17 on iPhone mini. Is it good for the company? Good for the long term depending on other company?

@rohanjosem

2 ай бұрын

what are you yapping on about snapdragon is better samsung uses android we are not about to compare apple silicon to samsungs shitty attempt at it please respectfully stfu @@f2o.f2o

@rohanjosem

2 ай бұрын

theres a reason the ultra has snapdragon globally its just a cost cut for samsung to use exynos on the s24 and s24+ please stop dickriding@@f2o.f2o

@AGH331

Ай бұрын

Because the vast majority of people buying smartphones don't check performance tests, mosts don't even know (or care) what kind of processor their device uses. Approach ten random Samsung phone users in the street and ask them what a Snapdragon is, I bet eight will think it's some kind of small aggressive dog breed. Samsung sells worse phones at higher prices in the rest of the world compared to the US because *it can*. People still buy it. Companies really only change their behaviour if punished by customers with lower sales, leading to losses in profit. As long as they can slap their cheap in-house processor in a phone and it still sells like hot cakes, there is zero incentive for them to change.

@wawaweewa9159

Ай бұрын

exactly

This video is just on another level….thanks man

i like how we have to pay more than americans AND we are getting the worse device. my next will not be from samsung

@AVdE10000

8 күн бұрын

Well, "pay more" could be relative since we don't get upcharged with taxes at checkout, but yeah. This whole system is bs. I'm looking for a new phone and the 24+ ticks all my boxes, but man that damn processor situation is unacceptable... ESPECIALLY when it also affects camera performance :(

@technophil131

3 күн бұрын

​@AVdE10000 ahhhhh that explains why the American version of the phone was 150 euros cheaper online. Why don't they include tax in the price over there?

Wtf that map at 7:19 🤣Nice one !

@JackieFrankieful

2 ай бұрын

Australians are fuming

@Grandhrand

2 ай бұрын

I din't know that Australia is "Lower Austria" 🤣🤣

@omarnug

2 ай бұрын

Austrialians ​@@JackieFrankieful

@sixunity1171

2 ай бұрын

a map of austria obviously

Again, it was a great and well-prepared test, it is truly admirable that you are doing so much work to help people make decisions at a time when Exynos has question marks... If Samsung wants to prove that Exynos is good, it can prove it with the S24 FE, not with very expensive flagship phones! Battery consumption is still problematic and even though it's winter, it's hot, I don't even want to think about what could happen in the summer! Thank you again for helping people make decisions for these tests. Best regards

This is the battery test video I've been looking for. Mega KZreadrs who only test the display battery in a Wi-Fi environment should reflect. Testing standby power in a 5g environment is a true battery test.

One of the best analysis videos I found on the topic 🙌

I had pre-ordered s24 series, but decided against getting it when I saw it came with exynos. And your videos played a major part in making that decision. Whenever someone asks me why didn't you get s24, it would say it runs 2°C hotter compared to Snapdragon based on all your videos. Got S23 instead for peace of mind 😊

@florindlf

2 ай бұрын

you got s23 because you are poor, not because s24 run hotter.

@selvakumarm8948

2 ай бұрын

@@florindlf 🤣 The cost was similar during pre-order deals. So I can assure you that cost was not the deciding factor.

@florindlf

2 ай бұрын

Then, you might be stupid. Buying old tech for the same money as new one.

@alexandruciordas4941

2 ай бұрын

@@florindlfwdym man, exynos is deal beaker for anyone so had exynos in the past.

@florindlf

2 ай бұрын

@@alexandruciordas4941 because today Exynos is better than last year Snapdragon. people should stop comparing numbers from benchmarks as it means less for day 2 day use.

I love the effort and detail you put into this! Great work and love ur cause!! Thanx for this, I really enjoyed it!

Congratulations for this video. I love how did you handle data. The message is very clear and talks facts.

Your videos are next level and I appreciate that you do your own tests and don't just copy/paste every other idea on youtube. Subscribed!

Just what I wanted to see! Really professional video, just what I needed! Subscribed, looking forward to see your other vids as well!

glad i didn't waste my money on an S24 exyons...

@mosheb8300

2 ай бұрын

Yep, wouldn't want to waste a meaningful 5 seconds.

@joeyjoey7972

2 ай бұрын

yeah its good, no doubt, but snapdragon is a bit better, i know a few people that have the S24 exynos and their very happy with it, but they both got discounts. @@malidan1196

@tanteeta7454

2 ай бұрын

​@malidan1196 it's not

@tanteeta7454

2 ай бұрын

@@malidan1196 the new exynos isn't even close to the 8 gen 2. You can look it up

@tanteeta7454

2 ай бұрын

@malidan1196 bro I ain't talking bout no benchmarks. I don't know what exynos phone u got that u are so confident in . Sumsung might have just pulled a miracle with yours

Thank you for the video!

Thank you so much Techmo for extensive rigorous review for this two variant phone

Thank you for your work. This is so detailed. I'm using an S24 Exynos, and I'm pretty satisfied with it for my use. Would've definitely preferred the SD.

Thank you so much for this test, I wonder why other KZreadrs are hesitating to conduct this test!

Love the Austria map - nicely done, sir! 😄

@cogthusiast1150

Ай бұрын

Yeah it was really accurate!

Thank you for your work. This video is much more informative than anything else. I hope you get a much bigger audience.

S24 exynos 2400 here. Can confirm the battery drain is real.

Great review!

I understand it better with graphs, thank you Techmo!

thank you for the detailed video mate

A direct comparison between normal and light mode would be super interesting to see :)

@techmo2020

2 ай бұрын

In this test I could not spot any difference, light is setting CPU frequency max lower and throttle on lower temperature, I should do a test that really push the chipsets otherwise the difference is negligible.

This is what we expect from Tech KZreadrs. To conduct intensive, quantitative, objective and rigorous tests transparently and show us hard facts on which we can draw conclusions. Not endlessly hype and yap about products like fans and influencers. Which a lot of Tech YT'ers do today. Absolutely loved this video. Subbed. Keep up the good work!

Wow, you did great job with those charts. Hats off! 👏👏

I like how you describe and straight to do point

i always refer your videos to people arguing with me about exynos lol youre the best

For the S24+ Exynos, I did a few tests to determine battery drain depending on the type of mobile network. Also checked the use of 1 or 2 sim. In all cases, the phone is connected to wifi and not in use. Got the following battery usage results: 1) 2 sim, network type one 3g, the other 4g - consumption 2.0% per hour 2) 2 sim, network type of both 4g - consumption 0.8% per hour 3) 2 sim, network type of both 3g - consumption 1.8% per hour 4) 1 sim, 3g network type - consumption 0.5% per hour As a result, we have obscenely high battery consumption with 3g network type when 2 sims are used.

@mouadrevealed9518

27 күн бұрын

Bro im so confused about what phone should i get s24+ or s23+ I have galaxy A51 and now time to change and upgrade to S+ but the problem is idk how s24+ is running i wont use it heavy gaming just for 1 hour or 30min per day and im not high graphics fan so i care only about smooth gameplay and heating but i think in my country is s24+ is expensive for 100 or 50usd than S23+ but better advantages like 7y os updates and 12gb ram... so what phone should i go ? do you think s23+ is better choice even -1 year of update os 3 years left ? , Please really appreciate your reply

@Overanor

27 күн бұрын

@@mouadrevealed9518 s24 ultra will be best choice

These tests are very valuable and i thank you for doing them hopefully Samsung can do something to improve exynos, especially when on 5G

great video 😊 just wanted to know if you can address the heating problem with iphone 15 and 15 pro

gained a new sub from ur efforts

Thank you for confirming the difference. There are so many media sources out there that seem biased towards Samsung (exynos) to continue to receive review samples etc. Thank you for your honesty.

Honestly, excellent work done by you. Being a tech savy I can clearly make out the efforts and hard work behind this video. Great Job done. Excellent and detailed level comparison. Superb...

Excellent video. Thank you!

Thank you for your work. 👍🏻 and subscribe.

Stellar video. It would be great if such tests could also be done on last Gen's Snapdragon S23 in comparison to the Exynos S24, as I have a feeling that the previous year's will match this year's Exynos offering.

@techmo2020

2 ай бұрын

kzread.info/dash/bejne/h6aH19GhZNSxptY.html

@barrupa

2 ай бұрын

@@techmo2020 Oh, I didn't see it. Thank you!

The best tech channel for phone reviews! A real review and not just a simple presentation of specifications to create hype.

Thank you very much for your videos. They are very good. I would like to know if the US version normally receives updates and security patches in Europe. Thank you

Dude! awesome video!

Well, on the S24 and also on other Samsung phones, the last 10% (10 to 0) is usually equal to maybe 3-4% when the battery level is higher (50 to 47, for example). That being the case, maybe the difference isn't thaaat big. Maybe more like 10-15%. Anyway, great video again. I love how you worry about being as accurate and precise as possible :)

@firedave9822

2 ай бұрын

True, that could be a thing. I ve noticed that on some of my Samsung Phones. It depends on how the % is measured. Because it is not really linear.

Perfect review it gives exact information about the 2 chipsets how it performs and SD is still king and exynos still behind. SW update didn't change performance of d exynos variant. Great work keep posting more such vdos.

Danke für diesen Vergleich.

This is an honest review especially his last statements about Exynos chips...

Thank you very much for this comparison. In the end, I switched from the S22 to the S23 with SD. On the S22 EX, the battery on 5G would disappear before I will blink my eyes, and the phone would heat up. I don't want a big phone and I don't play games on it. What interests me is precisely connectivity and battery life outside of Wi-Fi. I had the S24 on test, and it's the 5G that poses a big problem. Using wireless Android Auto with 5G data in the background could drain the battery in just a few moments.

Você é o melhor nesses testes ❤

@techmo2020

2 ай бұрын

De nada.

Sir Thank you for the video

the map !!! well played sir

I'd love to know if the big gap between the modem power consumption of the two devices narrows if 5G is turned off? Thanks for your channel

is the app for monitoring cpu usage, power draw, and etc already available to the market? where to download? Thanks

Great video. Seems Samsung still has a lot of work to do to come close to Snapdragon. As for lite mode. I tried it for about a day after getting my S24 Ultra, then switched back to normal mode, as I just didn't like the feel of it. Battery life is still great whether I use it or not, so I don't really need it.

You have way too few subscribers. The quality of your anaysis is much higher than what most tech youtubers can do.

Super thanks bro! 🙏🏼👍🏼

wow, you live in the Nullarbor Plain, i drove across it years ago, its the middle of nowhere

Great test. The only problem I have now is which performance profile to choose, standard or light. I thought there'd be a bigger difference in efficiency, but it sounds almost the same

FYI for UK users, amazon us samsung store ships the us version of to uk, after shipping and duty the phone is still ballpark the same price as buying from samsung uk (s24+ now they decreased to $849 so after tax and shipping its still £825ish)

good job!

Most intensive comparison on yt

Very good! Could you use your testing app to do a comparison between S23(one ui 6.0), S23 (one ui 6.1), S24 Exynos and S24 Snap? Of course, this when 6.1 will be available for the S23 Series

@techmo2020

2 ай бұрын

kzread.info/dash/bejne/h6aH19GhZNSxptY.html I sold the S23 so unfortunately cannot do it with the app.

Дядь ты крут, и хорошие обзоры делаешь 👌🏼

The difference in daily life will be much less than what you claimed. And contrary to you Exynos 2400 does improve a lot since last year and is without a doubt one of the very best SoCs around. The only problem is, that Samsung is offering the same phone in 2 versions for the same price giving you no choice. If you dive this deep, then why not mentioning that core architecture of both is not the same this year. In theory Exynos 2400 should be ahead in low power tasks regarding battery. But competition is always good - imagine there would be only Qualcomm ...

I wonder, is the 4G connection more efficient if you do video calls? Looking at your data, the biggest issue of the Exynos version really seems to be the modem. As you said ... even Apple is buying Qualcomm modems ^^.

@Techmo, extremely well done comparison. But HOW do you verify that with "updates" etc. (after getting criticism) the Snapdragon variant wasn't just throttled performance wise to come closer to the exynos? Do you have a baseline benchmark score to detect that the snapdragon variant is still equal or better to the original software version?

@techmo2020

2 ай бұрын

Throttling is not a bad thing, it's there to ensure the CPU doesn't overheat too much. I didn't feel Samsung is kneecapping Snapdragon.

I am sharing this in fb and reddit both. You deserve popularity.

@techmo2020

2 ай бұрын

Let me know if you post it on Samsung subreddit, I'm really curious how the subreddit will respond

@alex-coelho

2 ай бұрын

hi ​@@techmo2020! At 6:02 , although you toggled the option for 'limit apps and home screen', you didn't turn on the power saving mode at the very top of the screen back again. That's why it didn't show any meaningful difference in the charts with this very aggressive power saving feature toggled. In other words, you customized how the power saving mode works by toggling the apps and home screen limitation, but the power saving mode itself wasn't on for the tests in this video. Maybe you could do this part again on a whole new video, also exploring the additional limits when power saving is on.

@techmo2020

2 ай бұрын

@@alex-coelho hi, I actually went through my footage again now, and even though it is cut in this video, I made sure that the power saving mode was actually on. Since I was in the setting and my name was visible, I cut that part of the video. To be fair it showed 3% less battery consumption on power saving mode, but my tests were not targeting full CPU utilization and the use of 120fps screen, most of them were stationary which means the screen was already on a lower refresh rate, hence the difference was minimal.

@alex-coelho

2 ай бұрын

@@techmo2020 Thanks for the clarification! I still find it weird that, on the video, the home screen didn't change to black with the fewer limited apps allowed to run (which would also impact the tests if the one used in the video wasn't set up to be among the eight-ish or so). At least on mine it does change to that after toggling apps and home screen and turning power saving mode on at the top of the screen

@techmo2020

2 ай бұрын

@@alex-coelho If you look closely at 06:09, the video is cut (the light on the scene changes slightly). There, I went to setting again, turned off the last option, then pulled the settings down and turned on the power saving mode from the top menu. Definitely a lousy editing on my part. But your feedback is definitely valid, I will do a small test later, but I should design it in a way that power saving mode actually makes up a difference.

thank you for such detailed comparison. I wish so-called 'tech youtubers' did this too

Very nice comparison , thanks for including 4g,5g in your measurement, its crucial and almost no one does that

I'm considering waiting another year or purchasing a different product. I opted against the ultra version as it seems unnecessary to me, and personally, I didn't like its design. Being a developer myself, I understand the effort you put into developing the app and charts. Keep up the excellent work! Thank you for your candid review; it prevented me from being deceived by Samsung.

Thank you very much for your important work! Keep going. We have to know how Samsung behaves with its customers.

Great objective videos.

Love how you present the data like a statistician :)

Man i love these reviews! So detailed and technical. I have a question for you, I am in Italy and I think that the Sim situation is going to be the same as in Austria. Does the US s24 work fine with European sim cards? I am trying to get my hands on a US s24 to get the snapdragon, but of course if it has problems with italian SIMs it makes no sense to get it.

@techmo2020

27 күн бұрын

Funny thing I was just in Udine, the sim works fine. Not only fine, but in Grado the S24 Exynos didn't have signals anymore, but S24 US version had it. I am not endorsing importing US variant though, you may face some issues that I didn't, maybe try to get one from Hong Kong. Also be mindful that you may not get the warranty.

@fabioceccarelli7355

24 күн бұрын

@@techmo2020 Hey thanks so much for the response! hope you enjoyed your time in Italy. Yes indeed in these days I looked up way to get s24 snap, and getting the HK variant seems easier than the US, it just doesn't have the e-sim but whatever. For the warranty I was thinking about activating samsung care+, which I discovered that can be activated until 6 months after the purchase of a new samsung phone even if not from the official website.

Would be great if there's a comparison across the S21 and S22, SD and Exynos variants

Hi! Much appreciate your comparison cause you've helped me to make my final decision. A fast question: Does unlocked Snapdragon version work with EU carriers?? Thank you

@techmo2020

Ай бұрын

Hi it does for me

Software can't update hardware... Samsung might maybe(*) be able to slightly narrow the power draw difference under load by compromising in performance by limiting peak performance/max clocks in Exynos. But standby/network connectivity power draw simply can't be lowered without affecting also connection quality and risking signal drops. * If lower peak states result in CPU staying significantly longer in higher power states and unable to idle as often that can negate power saving.

@SvetlinDimitrov

2 ай бұрын

They won't do anything like this based on historic facts. They have always neglected optimization for their subpar exynos chips. They just want to sell u the shiny new phone and that's it. Last galaxy i had - S6 was simply terrible in terms of battery life and performance just 1 year after launch. It got progressively worse with every update. I moved to Huawei Mate 20 and what a difference it was.. the best phone i've ever used to this day.

Bro which app did u use for monitoring the details like temp, batery consumption etc as shown in the begining of the video?

@techmo2020

2 ай бұрын

I wrote it myself. The app is not published.

you sir, are a master

Is the cooling system the same in both versions or Exynos has it bigger and still losing?

Does this also includes the S24+? With larger vapor chamber & battery?

Thanks mate, hab mir nun das S23 gekauft und freue mich über das gesparte Geld 🤗

At 6:35, did i just see the two samsung phones super impose the stars, just like they did with the "moon zoom"? Even though the cameras on both phones are facing the table?

@techmo2020

2 ай бұрын

No it's not faking, it's showing the "possible" placement of the starts. The actual photo is just black.

The test was conducted in Austria, imagine it's in tropical Asia :(

Compared to S23 which has an aweful PWM screen. Is this fixed now with the S24, thanks

Save this man at all costs, he's doing justice to his PhD! Such thoroughly run experiements!

The map of Austria you used at 7:18 is a meme, right?

Now, this is a proper scientific method. Great!

You should do Geekerwan style power efficiency curves instead of pretty abstract dot graph.

@techmo2020

2 ай бұрын

It's rather complicated, I can draw such a chart, but it is a lousy attempt since I am measuring the full consumption of power and not only CPU. He doesn't rely on software, rather he measures everything by literally breaking the phone and measuring power consumption on motherboard. I neither have the equipment nor the will to do it to be honest. Maybe at some point when I have enough funds I will do something similar. Thanks for the feedback, I agree this scatter plot is rather overwhelming, I should simplify the data vis.

Could you share the app you made? it looks very useful!

@techmo2020

2 ай бұрын

It's not on a stage to be published right now, but I plan to do it.

Samsung is learning and will get there if they get the funds it takes. Exynos are ok chips but competition is good and often times better or at least comparable. Got a 1380 in phone and am typing this on a SD695 tablet. Both are good yet not latest and greatest. MediaTek also makes very good chips. Don't argue but talk sense 😊

@SvetlinDimitrov

2 ай бұрын

What do you mean learn.. exynos have aways been terrible.. and this continues for 13 years now :) My previous samsung was getting hot af in my pocket without doing anything. Never again.

@user-jy3io4iz2p

2 ай бұрын

@@SvetlinDimitrov A phone does not get hot when nothing is running.

@SvetlinDimitrov

2 ай бұрын

@@user-jy3io4iz2p after a couple of updates it does. My S6 used to do it all the time and by 14:00 in the afternoon the battery was at 14% almost every day.. Hard reset didn't fix it. Same goes for my exynos S1 and S2 that i owned before that :)

Hi , i found pwm is also an issue for the eye.. is s23 pwm bad ? And what about s24

The thing about S22 lineup is that... Exynos 2200 chip was on a fresh node which was yet to be refined. I have S22+ and... I really need an upgrade lol. Performance is good, but efficiency and especially modem were awful... 5G/4G eats battery CHOMPS on battery, and performance quickly goes from "good" to "uhhghghh... phone too hot, time to throttle". Then they dropped S23 FE with the same chip, but on a refined node and boom- it performs well.

07:27 dude, you got me there, with the map, not gonna lie.

i knew the answer even before the video starts

Hey, would it be possible to make a test with 1 sim card vs 2 active sim cards?

@techmo2020

2 ай бұрын

I have 4 active simcards.

What is the name of the app you use to measure?

From a point of thermal throttling and weak performance,now exynos can atleast stand against snapdragon counterpart. For me ,i like competition among processors,so that for an end customer like me may have choices. I am also glad about mediatek,the same way i am happy for exynos too. Another reason is amd ,and their gpu capabilities. Samsung managed the thermal way better than previous gen exynos and i now have high expectations with the next exynos. I am also excited about snapdragon 's laptop cpu also 😅

I have the s24 exynos and these do not happen to me and Im getting around 8 hrs of screen on time..

Amazing video and work, showing how the rest of the world gets ripped off with the exynos no matter what they say. Normally don't comment but have my engagement mark here as well as a like and follow! Hope you get some slightly better payout from youtube because of it!