Nominated Swiss Business Woman of the Year in 1993, Jane Royston revisits the journey that led her to become one of the most successful Swiss entrepreneurs. Her secret: ethics matters. Firmly believing in "doing well by doing good", Jane has followed her moral compass in the business world, she has been elected Veuve Clicquot's Business Woman of the Year in 1994 This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx