Join Montredo as we take a look inside Eterna - Pioneers of the mechanical watch industry. We talk to Eterna CEO Robert Dreyfuss, Eterna Movements CEO Samir Merdanovic, and examine the revolutionary new calibre 39 - Eterna's new in-house modular calibre.
If three things best describe the Grenchen manufacture Eterna, then they are pioneering, heritage, and self-reliance. These three elements have been a guiding theme in the brand’s unique and significant watchmaking history.
Firstly, Eterna has been a trailblazer in the watch industry by creating the first wristwatch with a mechanical alarm as well as the first timepiece with a center second. Secondly, Eterna is a brand with an illustrious history, whose name first appeared on a watch dial over 130 years ago, and is ultimately the brand that today’s biggest Swiss movement manufacturer ETA SA originated from.
Lastly, Eterna is a manufacture, creating all of its movements entirely in-house. The brand also places a great importance on producing and designing its own tools and it has a pre-assembly process automated by machinery, guaranteeing a very high consistency in the calibres it produces. Not only does Eterna produce all movements in-house, all components acquired from third party sources undergo a rigorous, internal quality control.
Eterna’s CEO Robert Dreyfuss emphasizes Eterna’s role in creating watches which offer significant value for money supported by its 160 years of watchmaking know-how. In his own words, “if we’re not pushing boundaries, then we’re not interested”. With its history of surpassing the norm and striving to be as fiercely autonomous as possible, Eterna offers up a vibrant and well-rounded catalogue of extraordinary timepieces.
Eterna Super KonTiki Chronograph (0:32)
This tool watch builds upon the Kontiki tradition by adding a chronograph complication into the mix of its KonTiki series. It’s a timepiece with a case dimension of 45 mm and a water resistance of 200 metres. It also has a count-up scale on the unidirectional bezel and triangular indexes treated with SuperLuminova which provide excellent legibility in low-lit conditions. It’s a timekeeper that has incorporated Eterna’s 3916A manufacture movement, part of the 39 calibre family launched in 2012. With a generous power reserve of 60 hours of power reserve, it oscillates with a frequency of 28,800 vph.
Eterna Adventic GMT (1:03)
Pay attention frequent flyers, Eterna’s Adventic GMT is a timepiece with chronometer accuracy that can display a second time zone and invokes the nostalgia of models from the 1960s. It has an anthracite dial with an outer ring decoration, a small second sub dial at the 9, a date display located at the 3 position, and the second time zone on the 24 hour scale at the 6 positions. The Adventic GMT has been upgraded by Eterna’s Spherodrive tech, a new type of mainspring barrel, which enhances both the quality and endurance of its movement, which is an in-house calibre 3914A.
Eterna Lady KonTiki Diver (1:10)
Eterna has stated that it’s shifted its manufacturing of watches to a 50/50 production between watches for both gentlemen and ladies. So here’s one of its shout-outs to the ladies: this two-tone, 38 mm stainless steel KonTiki Diver is a visually chic timepiece that’s an attractive companion both on shopping sprees or scuba-diving on vacation. It has an ocean blue ceramic bezel, rose-gold PVD treated facets, and diamond indexes. However, looks aren’t the only thing this Lady Kontiki divers’ has going for it as it also offers performance with a water resistance of up to 200 metres.
Royal KonTiki Chronograph (3:18)
The Royal KonTiki Chronograph is one of the first watches to offer an in-house Eterna movement. It’s a 42.5 mm automatic chronograph with flyback functionality and 65 hours of power reserve. Its anthracite dial displays the 30 min and 12 hour timer at 3, the small seconds at 9, and the date display at 6. One of its sharp features, alongside its red-tipped chronograph hands, is its unique bezel with rounded components and a total of 5 PVD coated screws that have been placed in the likeness of the company’s emblem. The Royal KonTiki’s pushers have been covered with black rubber and provide an ease of operation for its chronograph functionality.
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