ESAM | Nota talks music industry, Nasty C, Cassper Nyovest, Def Jam Africa, Black Coffee, Politics
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NOTA is a music entrepreneur born and bred in Johannesburg. He started in the music game early in his teenage years at a company called Buttabing Entertainment, where he met Kwesta. He went on to break nationwide records as together with Kwesta asthey dropped albums such as DAKAR and DAKAR II. The NOTA story is an interesting one.
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Dope interview, the bros drilled this man. Valid questions were asked.. Well done🔥🔥👏🏽
@EverythingSAMusicTV
3 жыл бұрын
Glad you enjoyed it!
@MegaTheMessiah
2 жыл бұрын
Why did NOTA show you DaLes certificates instead of Kwesta's because Dakar II also went Gold? Or they were also capping?😂😂
This guy doesn’t wait to be given his flowers, he asks for them.😂
Very informative interview. I was born in 1979, so I dont expect the kids of today to listen to what I was listening back in the days. In my house I play music that is distinctively South African and African. That is what my parents did when I was young. That is how I was introduced to the AFRICAN BEAT. It all starts in the household. One can get inspiration from anything and anyone in the world. It is important as an individual to know the HISTORY of your respective country, so that you are informed and educated about people in your country that have played a pivotal role in developing things, political activists, etc. My son was born in 2006, but if you ask him about the South African history, you will be surprised the amount of knowledge he has. I am informing and educating him, so that he can make a sound decision one day. So lets not put it against Nasty C, that he found inspiration from T.I. That is what he was exposed to. We can not blame him for that, but what we should be doing is informing him of our South African STARS. What he does with the information, it is up to him. I understand your point regarding us as AFRICANS claiming our identity through ART. I fully agree with it 100%. Yes, it is important and vital to make sure that our kids know and take pride in our AFRICAN CULTURE.
Nota contradicts himself at times. In one of his interviews he mentions that his favorite artist is Elaine. Does Elaine make music for South Africans?
@lavidaNOTA
3 жыл бұрын
Your stupidity is a contradiction to human intelligence... No man is supposed to be so foolish. You lack comprehension and you’re never going to find a quote of me saying what you’re claiming.
@blackodd4921
3 жыл бұрын
@@lavidaNOTA Nota bro, I'd like to know since when is it wrong to be inspired by someone who is not from your country? Thats just down to a process I'm sure you know called Cultural Globalisation. The first Eminem song I heard was more exciting to me than the first Zola 7 song I heard, and that does not mean that Pro Kid etc are not legends. For instance my heroes are Amancio Ortega, Cristiano Ronaldo and Ryan Serhant and Bob Marley and that does not mean that I think people like Mr Motsepe or Alito Dangote are not inspiring to me. There is a spectrum bro.
@blackodd4921
3 жыл бұрын
" I told people that i was going to be the next Puff Daddy". You even said you studied them and manifested it, why didn't you tell people that you'd be the next Oskido or Robbie Malinga ?
@wolfgangsizz
3 жыл бұрын
@@lavidaNOTA what does it take to be mentored by you bro?
@tebohomokoena8340
3 жыл бұрын
myb elaine turns him on
I'm not a Nota liker because of his incredibly high sense of self centredness. But I will address the honesty he speaks of. Longevity is key.
"Thuto is a classic even though they try to belittle it".
@sbabalwenkukwana2173
3 жыл бұрын
Mxm TitoMboweni
@duncanram
3 жыл бұрын
@@sbabalwenkukwana2173 did the numbers
@MaTT-ovi
3 жыл бұрын
@@sbabalwenkukwana2173 stop talking out of ur ass,,The are a lot of Classics on Thuto
@sonwabilentsonta7925
3 жыл бұрын
Not even his best album. Sweet & Short is.
@cheseya1061
3 жыл бұрын
@@sonwabilentsonta7925 cap
Nota dropping Gems and showing us how to get this paper but people are too stubborn to listen.
Nota is going to make Nasty C the greatest artists we have ever seen. This kinda hate sharpens people. There is no dying Nasty C's potential to rock the whole world.
Nota and Scoop are the only two people in the industry that are willing to die for the truth✅
Juice Back was Nasty’s first song that elevated him, the song that made us buy his music, the song that made everyone love Nasty C...and that song sounds American tight? Cuz that’s what he’s good at, that type of music he was exposed to. Why should he stop doin what his fan love to impress Nota? We have Candice Pillay from Durban who was featured in Dr Dre’s album she wasn’t singing in Indian language. Kwesta must go represent cuz he does what Nota wants. Allow people to do what they want. YoungstaCPT can do what he want, Big Zulu will continue do what hes good at.
@justbrian7216
3 жыл бұрын
Facts only, Nasty is doing what he has been doing and he is best at it, even Areece recently stated that there's no problem in rapping in English, Hip Hop was started by english speaking people
@qhamabutsi6249
3 жыл бұрын
the first time, I heard the song i thought he was american
@musicvibes6104
3 жыл бұрын
speak for yourself bro we listened to him before juice back and we saw that he was going big
@loratomothudi4985
3 жыл бұрын
@@qhamabutsi6249 me too bro
" I am a multimillionaire, I dont have to ware it to show it" 🤧✊
@yaddahmehluli8307
3 жыл бұрын
Wear*
I clicked cause I saw NOTA😂
@93events28
3 жыл бұрын
Nami 😂🤣
@Oudda_shape
3 жыл бұрын
Same 😂😂😂
@lithabinta4365
3 жыл бұрын
Plz subscribe bf2
@aphiwelivi9873
3 жыл бұрын
All of us😂😂
@manelisigwala9322
3 жыл бұрын
You already know it's about to go down 😂😂🙇🏿♂️
Poor sound quality but the depth of knowledge for South African music from Nota is on another level.
@_tellavision
3 жыл бұрын
What other level bro? Just because someone is logical it doesn't their speaking facts
@siyaskhosana195
3 жыл бұрын
You're dizzy
Use one audio from one camera, for consistency in sound quality
The Authority!
@mluda01
3 жыл бұрын
😂😂😂🤞
The interviewer is so unprofessional 😂😂😂🤣🤣it’s entertaining
@lavidaNOTA
3 жыл бұрын
Wena you need to start living in reality instead of perpetuating lies for the internet. What have you accomplished in life except compromising your health?
@lethabodakalo2826
3 жыл бұрын
😂😂😂
@bhekithembazwane2620
3 жыл бұрын
@@lavidaNOTA Awuthetheleli futhi awufune kthandwa 😂😂😂😂
@amukelanimkansi2024
3 жыл бұрын
@@lavidaNOTA 😂😂savage af, wow 🤩.. I’m out of here.. but I think she has this fake confidence.. she must practice a healthy lifestyle and reduce her calories
"We don't need the help of the government to make somethings of ourselves" 🙌words SAns youth really need to live by.
Learning a whole lot bout the industry from this one interview than ive ever learnt in idk how many years
We need this self made leader with such confident in this country, trust me. Its not hate but facts and knowing one self and client as well as the quality of your product, keep it up champ
Cassper is the greatest of all time in hip hop. This guy always tries to throw shade at Cassper fill up series by dragging Brenda fassie and Yvonne chakachaka. Even in terms of streams and sales, he drags lucky dube to belittle Nasty c. Anyway it's good he compares them to legends✨
@lavidaNOTA
3 жыл бұрын
I’m showing you that they don’t compare to what we’ve seen before...
@Oudda_shape
3 жыл бұрын
@@lavidaNOTA my brother how can I contact you. I tried on Twitter and Instagram but I don't think the message got to you...
@lavidaNOTA
3 жыл бұрын
@@Oudda_shape hit me up on IG.
@potsisomocheke3586
3 жыл бұрын
@@lavidaNOTA It was gonna make much more sense if they were doing the same genre. Honestly speaking, you are comparing a rock and a Banana bro!!!
@lavidaNOTA
3 жыл бұрын
@@potsisomocheke3586 greatness doesn’t have a genre it would be best if you shut up and shove your opinion where the Sun doesn’t shine!
Interviewer:Why...... Nota :(already answering) 😭😭
@tiisetsolekale6404
3 жыл бұрын
He's an AKA fan
@manelisigwala9322
3 жыл бұрын
😬😬😭😭😭😂😂😂😂😂
It’s the ‘I did it better than Puff Daddy’ for me 😂😂😂
@zanothandongidi3819
3 жыл бұрын
that's when I lost it
@lavidaNOTA
3 жыл бұрын
I never took artist’s publishing...
@buntumgxotwa3137
3 жыл бұрын
@@lavidaNOTA Mase was paid for his publishing. It was not taken for free. Also the 90s were different . Also you were partners with the artists, Puff signed the artists. He is the sole owner, I think
@duncandeeks3639
3 жыл бұрын
He did because all of diddys artists aint shit today and most of them hate him because robbed them and enriched himself your blinded by fame and money thats why its that part for you
@buntumgxotwa3137
3 жыл бұрын
@@duncandeeks3639 you don’t get it. Artists were paid for their publishing. You don’t know how labels work , Nota does . Artists get given advances when they get signed. They also get given budgets for music videos and production. The label has to then recoup that money back through sales and publishing. They can either make a loss or a profit, it’s a gamble. Where they make a loss niggas just walk away but when they make profits beyond what they initially imagined then they want to re- negotiate. Even Kanye is the biggest hypocrite, demanding his masters back while owning other people’s masters. With Nota, him Kwesta and Kid X were partners. They probably all contributed money for the production of the music and everyone had an equal share or a share proportional to their contribution. It’s a different situation to Puff’s. Kalawa, 999 and others had the same model as Bad Boy. Everybody did
Honestly nna I believe this man, we're always quick to label people as "haters" or "crazy" when they speak a bit of truth. He's saying stuff a lot of people in the industry want to say but because they're nurturing relationships they are too afraid to speak up. Keep talking your talk grootman.
@bn8579
3 жыл бұрын
Nah there’s truth and there’s arrogance. Nota is arrogant AF! He’s obsessed with Nasty C it’s uncomfortable to watch
yah nor there is something wrong with this guy
@siphosethucandice1938
Жыл бұрын
Inkulu sana🤣
This is a really dope interview, this guy has been in a game since way back and know a lot and I respect that🙏 but I feel he needs to humble himself just as much as he wants others to be humble
Nota and Slick Talk must just marry each other.
@lindanikhumalo4783
3 жыл бұрын
True that 🤣
@juniormotsoko2709
3 жыл бұрын
Facts😂😂😂🤣🤣
@selatswadavid1842
3 жыл бұрын
😂 😂 😂 True Dat
@calardstv5221
3 жыл бұрын
😂😂😂😂😂😂😂😂😂😂😂
@esihlemondli4627
3 жыл бұрын
True
Nota's point of view is on another level
The passion I see on his face when he talks about Nyovest...... He nearly scattered the whole set up..... 🤔🤔
Nota is too much for these young boys. His wisdom is of the game and love for it is unmatched...
I really enjoyed this interview🙌🏽
Dude might be well informed but the hypocrisy is high too... Hip hop is an American culture.. Why can't you advise Nasty differently... English speaking Blacks hating on a English rapping rapper
@lextrodamus4493
3 жыл бұрын
It's ridiculous
@loratomothudi4985
3 жыл бұрын
Word!!!
@erosivy3832
3 жыл бұрын
Fr
@khahlisom3211
3 жыл бұрын
Hip hop is not American! Its roots were inspired by Africa. Do your research papa...
@erosivy3832
3 жыл бұрын
@@khahlisom3211 🤦🏽♂️yes that's true but it was only inspired by the drums that's it the rap flow ect. It's still american because they revolutionised it but i do agree that this guys being interviewed is a plain hypocrite.
Nota is an EP.. Enemy of progress
No Cap!!! NOTA speaks like a DON📍👑
Outside of the merited bravado, this man's heart and vision is huge. Inspirational 💯
The interviewers skills were not dope at all, but Nota’s content is always golden 👌🏾
@siyamdaka3170
3 жыл бұрын
Seconded, they should get someone to conduct the interviews and work behind the scenes
@potsisomocheke3586
3 жыл бұрын
@@siyamdaka3170 Nota is old news bro. He's just tryin to be relevant and all. He must rest.
@qapelabeadwork
3 жыл бұрын
I feel like every time I watch a Nota interview I always want more. I see why people don't like him because he is not yes man
@qapelabeadwork
3 жыл бұрын
I feel like every time I watch a Nota interview I always want more. I see why people don't like him because he is not yes man
“Local content must be played more” true king 👑
This is my kind of guy! Very knowledgeable and honest. The interviewer gave him time to express himself freely.
Nota’s a comedian😂😂
"I run South Africa"😅😅😅😅 The pride and ego on this brother is exceptional.
@mlunghisitlemo8041
3 жыл бұрын
It's confidence :)
@bn8579
3 жыл бұрын
@@mlunghisitlemo8041 it’s arrogance
@namexwithheld
2 жыл бұрын
@@mlunghisitlemo8041 it's self-centeredness
Thank you for the AKA story on Cassper, thanks again.
What a great interview, lord protect this man 🙌🏼
"i did it better than P Diddy" he didn't mean money wise obviously but he meant ethically
@themburoyalty2179
3 жыл бұрын
If he wants the be homegrown he he must not compare himself with international artists
This not an interview but a conversation. But then anyways, thanks for the information
80% of the time the interviewer could not even finish asking the question, before Nota Jumps in. says a lot
Nota: I don't have government ties, my family has ties Also Nota: The premier is like my uncle, he braai'd for me
This interviewers are agreeing with everything Nota is saying they not ready to for this... next time do research and ask hard real questions guys.... now we here listening to Nota tell a story.
@Ta_Lash
3 жыл бұрын
Nota is rich and behind the scenes
@sanelemkhize2763
3 жыл бұрын
whether you ask hard question on not nota will tell the story
@amandlagqotso4201
3 жыл бұрын
These guys can't investigate coz they wack
@lithabinta4365
3 жыл бұрын
Plz subscribe bf2
Black coffee "drive" The audio has 35 million views on KZread alone... and for those who been around long enough you know coffee is the real deal... just to clarify things...
He even came for Black Coffee😂😂😂
EVERYTHING SA MUSIC This is the content we want ,Keep steppin ur game up
Isn't Nota Stretching this Security thing??🤣🤣🤣
"I Run South Africa...Yeah, that's it"
Gems💎
I love this nota guy no doubt.
The transparency is what needed and with people, in leadership positions, like Nota, the music industry will be better.
@mlondibulelwamemela
3 жыл бұрын
Prolly not and it's not only the music industry but entertainment as a whole, check A-Reece behind the story how Ambitious hook him up after finishing school... This the fourth branch used to control the minds of people free thinkers are rare and you bearly survive because relevance is kinda hard to mantain mau spit I Vaari
55:19 just that part till the end✨...so profound🌹
We need more Nota’s in this world bro
Nota has mastered trash talk.
This guy is not okay ..... this is not normal 😅🤣
At some point Nota make sense, but this hate he has for Nasty C is getting old, he is way too deep on hate for the youngsters who are making names for themselves, he has this idea that he think everyone must follow which is way too narrow minded from my point of view.
@saru6897
3 жыл бұрын
You're right
@lavidaNOTA
3 жыл бұрын
You don’t know enough to make that assessment!
@justbrian7216
3 жыл бұрын
@@lavidaNOTA Pardon?
@kgalaleloseepamore3040
3 жыл бұрын
Its not hate, its a warning nobody giving him that advice...Nasty C gon be remembered for being a copycat
@lavidaNOTA
3 жыл бұрын
@@kgalaleloseepamore3040 good coaching!
Damn Notas intro dankie Nota
Its the way he said "I run South Africa" for me
You can love him or hate him ... but you will respect him ... period
@mlondimpontshanesphelele5116
3 жыл бұрын
Nah you brainwashed
Saying "That's Cap" is his favourite line, The Irony...
Only Facts✌
I am a Nota fan bruh! Super fan too.
imagine no people like Nota exist,we will be in trouble. Keep telling the truth and we know you are not mad
Thank you NOTA . Again thank you please continue telling the truth not everyone will understand sometimes the truth is dissapointing .
Will catch up later 🤞🏽
Nota is such a breath fresh air in an industry where most of the artists lie to us, I love that he tells it like it is. Awesome content bro and I definitely loved the interview
@namexwithheld
2 жыл бұрын
Oho
He is one of the reason why artist are broke (NOTA), but i like his mindset when it comes to investment
Protect this Nota guy!!!
@kway_zar0152
3 жыл бұрын
Lol this guy has secret services watching over him. I don't think he needs us to protect him
@lungisadaba7886
3 жыл бұрын
@@kway_zar0152 😂😂😂😂
Voices like these are rare, fearless niggas. ain't no dickrider for nobody. Of the latest interviews i've seen from the people he critics, they can't back it up. SPEAK ON IT NOTA!!!
it lit.......
I think I may have found my new favorite Mzansi YT channel. Keep it up!
@EverythingSAMusicTV
3 жыл бұрын
Welcome aboard!
@mlondibulelwamemela
3 жыл бұрын
Plazi ke... No Fakhi❗❗❗ uvumelekile 🤣😂
I see nota I have too click 🤣🤣🤣🤣
Damn dankie Nota speak
I like this guy NOTA, he is brutally honest..
I’m a fan of Nota
@elviskgori7294
2 жыл бұрын
you just useless like him he goes after are youngster
Nota needs to understand that Nasty C didn’t choose to listen to TI or Wayne instead of Zola but it was music that was played in a bus on his way to school. As a human being you don’t choose who or what inspires you.
@andreanderson7751
3 жыл бұрын
True. If they don't want us to be inspired by artists outside Africa then they shouldn't play them in our TV and radios.
Nota is definitely one of the most passionate people in S.A. hiphop, no doubt. Only problem is he sees almost everything from his own perspective, honestly not everyone feels how he feels so I don't think he can speak as if he is the only authority for S.A. hiphop
I am going to work with Nota one day, for sure
This guy is smart
@duncanram
3 жыл бұрын
define smart?
@zuluthechosen_one
3 жыл бұрын
@@duncanram it's having or showing a quick-witted intelligence
@_tellavision
3 жыл бұрын
No, he's too narrow minded.
Dope
This guy reminds of Dame Dash.
@asandaandrewmoss3505
3 жыл бұрын
Yes! This is the comment I was looking for.
I believe in Nota
Commented without watching the whole vid at 1st ayyy Mqgumeni ngokuphosisa
One of the good days, Kwesta will speak and clip Nota's wings
@usiphilentshobane9895
3 жыл бұрын
True bro
@thandomatutu3731
3 жыл бұрын
My man its true Nota, Yanga and Kwesta go a long long long way, Nota with Yanga gave everything to make Kwesta pop, even after leaving Buttabing they struggled together, all Nota dreamt about and was moulding Kwesta's career, I know he talks alot, but I was there and saw it my brother. But Nota is emotive communicator.
Nota 🙌🙌🙌
I respect Nota.
Nota is legendary.
Next time guys. Try getting better questions. But love the idea
Making it harder than it already is to come up
Nota needs his own podcast giving up insight into the music business
@tinyikostanley8880
3 жыл бұрын
i agree
@mlondibulelwamemela
3 жыл бұрын
Mfeeeee2 👍🏾...
the intro lmao
The authority speaks😂😂
@sinayemdiniso2761
3 жыл бұрын
🤣🤣🤣🤞🏼
NOTA THE TATA OF THE INDUSTRY
After the MacG interview all these other interviews r jus...meh...
Nota is hilarious😂😂😂 he's jokes are👏👏👏 music wise😩😔
gotta tell it like it is.
More peeps should watch this video