Originally shared 10.21.20
EPISODE SUMMARY
Nathan Hill · VP of Marketing, NextAfter | If you're a nonprofiteer who's never heard of NextAfter, we're exceptionally excited to introduce you to their VP of Marketing, Nathan Hill. And if you already know NextAfter, buckle up as we explore the Why, What, Which, and When behind making donor cultivation a core part of your fundraising strategy.
EPISODE NOTES
"Cultivation is the key to connection." The title of today's podcast, and a relatively core fundraising strategy. So why are we talking about it like it's news?
This quote right here: "It's amazing how many nonprofits opt out of communications during the giving season." Nathan Hill, VP of Marketing at NextAfter, isn't talking about being skimpy with the outreach. He's talking about 0 communications. Radio silence. During a month that brings in a third of the year's giving. Nonprofits, whyyyyy?!
So, while it may seem central to fundraising, there are bigger questions at play: Why aren't nonprofits talking to their donors? Which comms cut through the year-end chaos? What would make it a no-brainer for nonprofits to start building relationships? Is there an ace in the hole that makes cultivation a clear-cut tactic?
Listen in as Nathan and Justin Wheeler, Funraise CEO and Co-founder, tackle these tough questions and build a cultivation strategy that will take your nonprofit through the year-end giving season, into the new year, and produce results for year-ends to come.
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