Ep1: The Brief Brothers talk about creative brief writing skills
What makes a brilliant, inspiring creative brief writer? Howard Ibach (www.creativebriefworkshops.com) and Henry Gomez (henrylouisgomez.com), hosts of the weekly podcast The Brief Brothers, bring their considerable experience to answer this question. Then they review Jeep Wrangler 4xe's new TV spot, Pale Blue Dot. Agency: Doner Agency.
If you want to learn how to write great creative briefs from a former creative director and copywriter, I lead workshops and one-on-one session both online and on-site. Let me show you how to inspire your creative partners to produce better work that sells. Visit creativebriefworkshops.com and send me an email.
Пікірлер: 5
Love this series
Hi Howard and Henry, love the content and format. I'll be sharing this with my students at the U of Minnesota during the upcoming semester. Great analysis and review of the Jeep ad. I think you should take a look at the upcoming Super Bowl ads and dissect the best one and one that was considered below average.
My briefs are usually one or two sentences -something the team and client can be expected to digest and remember.
Who is that handsome man on the left in the show and on the right in the graphic?
more on listening to the consumer without asking them...