RRSG delve into their experience of integrating Sabrina into the podcast and how her presence impacted their listenership. They credit Sabrina's conservative values and appealing personality for making their content relatable and engaging. The conversation highlights their marketing strategies during COVID-19, where they saw a significant increase in listeners due to the pandemic's impact on media consumption. They discuss their creative tactics for gaining followers and the benefits of having a female co-host. The episode also touches on their challenges and successes in securing sponsorships, starting with small transactions to build confidence and gradually increasing their sales efforts.
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