What we will cover:
Why Email Marketing Has a Bad Reputation
Common misconceptions about email marketing
Why Email Marketing is an essential component of every effective marketing strategy
Statistics about the power of email marketing
How email marketing overcomes the downfalls with social media marketing
Getting Started with Email Marketing
Selecting an email marketing platform
How to create your lead magnet
Developing your content strategy
Best Practices for Email Marketing
Getting started with automations
Email frequency
Content Calendars
CAN-SPAM Laws
My Go to Tips and Tricks for Creating Visually Appealing Emails
Imagery
Branding
Infusing your brand voice and personality