Since a few of you asked - here's the wallpaper :D kzread.info/dash/bejne/iK6Atq6Hp6u0nLA.html

Fromsoft doesn't excessively market their game because they are busy spending resources on the actual important part: the game.

@user-yg1jd6dt1b

5 күн бұрын

Exactly

@doob.

5 күн бұрын

Raid shadow legend

@smith3136

4 күн бұрын

@@doob. lol

@forsaken841

4 күн бұрын

They could spend a little on performance optimization tho

@smith3136

4 күн бұрын

@@forsaken841 for real

"How to make millions ?" Activision : - Microtransactions ! Blizzard : - Slow down player progression ! From Software : - Just make good games...

@BelindaErcan

5 күн бұрын

Miyazaki = game auteur ABK = $$$

@akj3344

4 күн бұрын

Re-release CSGO as CS2. Valve made more than 1B because of that move.

@DarkepyonX

3 күн бұрын

​@@BelindaErcanGame hasn't made 1 billion and 25 million in sales with a high return or trade in rate or refund rate definitely makes your take nonsense. Game directors aren't even in same building usually as dev team 😂 Mitazaki didn't create souls or elden , his actual team created series and were same people who created armor core . I have stock in company and if ANYTHING you said was actually reality the stock price would be soaring and I would be very rich at 2500 shares . Miyazaki left Elden ring team after launch and then joined the AC6 team and for THIRD time in his career was kicked off the AC team . You are also conflating a Japan based company vs US market , I'm not writing out the pages of how ignorant that is but seriously cut and pasting media bits together to create some fanboy clickbait is just lazy af . This video is an insult to the dozens of people who made the game .

@dontaz1

2 күн бұрын

@@DarkepyonX Are you alright? What are you on about? See the video again, clearly you have nothing better to do in your life.. Maybe read a good academic marketing book.

@pun15h3r.

Күн бұрын

Hell yeah, if only they knew man... When suits try to make games... Miss the good ol days when game where made by gamers... I'm SO glad, we at least have Miyazaki man!

"Know thy fans, a strategy not to chase every player out there, but satisfy the right ones" - That was gorgeously said.

@pun15h3r.

Күн бұрын

hell yeah man, what a statement. And in those times too man.. Such a good move!

- makes sales like no other game in 2022 - doesn't care about the money - continues to mind their business and is only interested in making quality games that they love absolute gigachad of a company

@BelindaErcan

5 күн бұрын

The gigachad of a company - love it 😂

They pulled a Valve, and they won by doing nothing. Just let their work show everyone what they're about.

@trapis03

2 күн бұрын

I miss the old valve intro w the bald head :(

Elden ring truly the dark souls of marketing

Elden Ring marketing really went from "I doubt you could even imagine it!" all the way up to "Thy strength befits a crown." Great video! 💪👑

Their strategy: Make a good and enjoyable game that people will remember for years to come.

the silent marketing was so crazy. i have never heard of it prior to release until a friend of mine mentioned it. this game changed my life

The industry sees the success of Hogwarts Legacy, Baldur's Gate 3 and Elden Ring and comes to the conclusion: we need more live service games!

@BelindaErcan

5 күн бұрын

😂😂

@Miraihi

4 күн бұрын

Because the small few of live service games that are successful are so profitable that it is worth risking several failures for one success. What the publishers don't understand though is that we have a limited number of hours per day, haha. It may be possible that the market can't handle any more live service games right now because all the potential loyal users have been already taken by the predecessors.

@BelindaErcan

4 күн бұрын

@@Miraihi that’s spot on. 1% of the live service games dominate 99% of the market. But that era is about to saturate and shift. A cycle is coming to an end.

@Judgernautified

12 сағат бұрын

It already came to an end. Very apparent by how every new live service has flopped catastrophically over the past several years.

You are really underrated and hidden gem in youtube world

@viissecretto

4 күн бұрын

I agree!

"In the world of gaming giants everyone gets critizised" -stands in front of Ubisoft HQ I just love the stark contrast between FromSoftware and Ubisoft, its like a raging virgin wanting to challenge a Swordmaster

In my opinion, the Success of Elden RIng and From Soft's difficult games in general can be a good example of the blue ocean strategy. Except in this case, the blue ocean isn't just appealing to the core audience that doesn't mind the difficulty and design of From Soft's games. The gaming industry itself with all its standardized practices has created this space where From Software is virtually unchallenged to cater to all those people who are fed up with the industry norms.

Making the mastermind of those games as the head of the company was the best move.

Shared trauma leads to bonding, a well-known fact. From Software does that so well. Boss battle are hard but some are just traumatic. Thats why whoever plays Souls game immediately joins a group be that reddit or KZread channel for that game. To bitch about how hard the boss is and at-last they conquered it. Miyazaki is a GENIUS. ALL HAIL LORD MIYAZAKI

@mwm1987

5 күн бұрын

This is precisely why their games cannot ever have an easy mode. The community is a huge part of what makes these games great. For every jerk who simply tells you to 'git gud' there are 100 others who will share advice, strategies or even their profiles so they can be summoned to help you fight a boss.

@BUKUDI

4 күн бұрын

Facts. Was having a sublime first playthrough of Elden Ring then reached Maliketh (& even his OP, spamming draconic guard) as a melee player & discovered rage & loathing I didn't even know I had

She did the "unseen architect" strat by not revealing the unseen architect. well done! Soul games make me feel like the creators respect me as a gamer. RDR2 felt the same. These are the Oscar winners of game industry where most games have porn level acting. well done!

From Software is legendary at this point. Their priorities aren't the priorities of typical game devs. I watched a video of interviews with the voice actors (vocal performances and dialogue in FS games are chillingly beautiful). Their art design, world design, level design, and sound/music, ntm story and lore, are FAR more important to them than marketing. They KNOW people will flock to their games because of these and that few games can come close to them in these areas of quality.

"Underpromise and over deliver ." ,Thats the Miyazaki way.

@jordandthornburg

4 күн бұрын

So true. The DLC is the size of Limgrave lol.

@trashmito

Күн бұрын

The Todd Howard way is exactly the opposite :D

Ubisoft: 95% marketing 5% making the game good Fromsoft 95% making the game good 5% marketing Which one would you choose?

"let the community take care of the marketing"

Now I know about Elden Ring's silent marketing 🙏

@LuisSierra42

5 күн бұрын

I am

@jakislol1111

5 күн бұрын

@@LuisSierra42 what

@MythicqI

5 күн бұрын

@@jakislol1111 he is

It is quite refreshing to see someone who is actually working in the game industry to discuss games, not "just another gamer". Also, I like the visual explanations, but having you talking to the camera keeps people engaged rather than hiding behind the screen. But what encouraged you to start a KZread channel?

@BelindaErcan

5 күн бұрын

Creative expression :) (vs corporate job) Thank you for your kind words

@irisshard2336

5 күн бұрын

@@BelindaErcan Always! And shame on you for starting so late: I binged your videos in only one day; where is my informative entertainment for the rest of the week? >:( Keep on going, we will be here to support you. ♥️

That one Ubisoft dev really became an international clown🤣

"Show, don't tell" is peak Elden Ring marketing

they did the same with the dlc. silence for 2years. Then dropping a complete new game as dlc....gotta love them. Happy to be a souls player since the beginning 2009

Maybe a hottake, but I am 100% confident in the success of from soft not being related to marketing at all. They simply have theire priorities right and now what their community wants. That's why the players love the game. That has been true for Dark Souls, Bloodborne and Sekiro. With every Title the playerbase grew because it are all good games, not because they are marketed in a genuise way. And eventually the playerbase became so large that Elden Ring has become the big hit it is today.

@slimefrank6317

3 күн бұрын

That is a solid view point and one I find very easy to agree with.

See Elden ring didn't fight or scam their fanbase and that is considered as the exception in the gaming industry

The From Software Co. marketing strategy reminds me so much of Seth Godin's Tribes principles. Paraphrasing: "Find and appeal to the core, true believers in your cause... and the rest is history;)"

“chasing growth for the sake of growth doesnt grow anything… it kills it”😮

by far the most underrated gaming channel on youtube.

"Chasing growth for the sake of growth doesn't grow anything. It kills it" Quote of the day.

Elden Ring is the result of prioritizing gamers first, rather than shareholders.

hmm... as a souls fan i honestly wasnt aware of how silent the marketing was. thought that was normal.

There absolutely is easy mode. Summoning npcs and spirit ashes, as well as using broken builds. Miyazaki himself said recently that he sucks at videogames and used all of those to beat his own game lol

Compare this with the marketing of Final Fantasy 16, 4, 2-4 min trailers, multiple gameplay videos, a demo etc And I don't think they've even sold 5mil copies

@miritom5747

4 күн бұрын

You can not compare them . Final Fantasy 16 was a ps5 exclusive with around 38 millions users back then and they sold around 10% of the available userbase which is fine . elden ring was everywhere(except nd switch). If we add all the users of ps4,ps5,xbox one,series s-x and pc users are at least 10 to 15 times more than ps5 userbase .

You have put good amount of thought into this video. Great job! Also loved your steam vs that adult platform video. Very insightful!

I understand this channel is about marketing so it will make it sound like that is the be-all and end-all, but neither the so called marketing "architect" of Elden Ring nor the final marketing campaign were the reasons for its success, it was word of mouth because the game was good, simple as that, it is always that. If instead we had had the same marketing campaign but with a game in a state similar to Cyberpunk on release, or as underwhelming as Starfield, people would not be having this conversartion. You can have all the money and IPs in the world and pay the most expensive agencies to put it everywhere, but if the game is bad, it doesn't matter. As the Baldur's Gate 3 publishing director said, "marketing's dead".

I am not a gamer and haven't played games for 20 years. I bought a PS5 after seeing Elden Ring's trailer just because of the art. I thought I would just jump on that horse and run around. Than I bought Assasians Creed Mirage too because I heard its name....god what an awful game AC next to Elden Ring.

Great video! KZread really needs more channels like this, with good information and high quality standards for what they make. To your continued success! I also appreciate you did the same with the "unseen architect" as Elden Ring did with its marketing

@BelindaErcan

5 күн бұрын

🫡

great video, definitely higher quality and better researched than 95% of articles in games journalism.

Don't forget the streamer and souls content creator sponsorships by Bamco and the Red Bull event for the launch of both the main game and DLC.

don forget about that bigass tree what that bigass tree doin there

4:50 addition note was in 2017 the game of thrones fandom found out that GRR martin left HBO and would not be consulting in the final season of Game of Thrones, because he wanted to write for a video game. He didnt say what it was, but it was a "souls-like game with runic elements"

Actually great journalism. Your passion is inspiring

Make dark souls 4 and rename it to something else. Make people that don't like dark souls buy dark souls because they didn't know it was dark souls = profit.

@BelindaErcan

5 күн бұрын

😂 based

@austins.2495

5 күн бұрын

I feel like it would sell more if you didn’t change the name from Dark Souls, because people love the series and would kill for another entry. But good try

@Ghorda9

5 күн бұрын

except it requires a completely different playstyle than the dark souls series, dodging isn't that good anymore and often discouraged over something else like jumping or simply by not being in the wrong place at the wrong time or a slew of other methods

@whiteprivilegedkkona2958

5 күн бұрын

Thats what happened to me, i thought i didnt like Dark Souls Games but i bought Elden Ring. And i fucking love it

@MrHocotateFreight

5 күн бұрын

​@austins.2495 "I feel like, but good try" so your personal opinion is higher than others? Or just currently mad? Maybe it's time to just not comment for the rest of the night, ever think that?

The editing is impressive and your charisma and smiles aswell!

Form how i see it, FS did amazing job with this: + Call the game hard, people who play it must know and accept it before they play, so the change they leave the game will be less than other game. + Focus on gameplay, free to do what player want than cut scenes and the mark on the Map to tell you what to do, where to get stronger item. I feel like 10x better when a friend (real life or online) show you the strong item you miss and you show them what they're missing. + FS just show you what you need to see and done. You got 1 Cinematic trailer, people wait and they give us gameplay trailer (most important cause other Company will give you nonstop Cinematic trailer until game release), in that gameplay trailer, they give you the realease day, not just a year (2025-2028 or something like that) and can be delay. + They marketing just let the game speak for itself. I can say this is 100% better than show player 1000 ads, at least for someone like me, see something too much make me loose interesting in it. They use the "mouth to mouth" method we used to have in old day work again with FS's game.

Banger video as always. It would be cool to see a video about "mouth to mouth" marketing, like helldivers 2 and pallworld

It's actually kinda funny how AAA companies do the mystery advertising, but only when it comes to the in-game store and the amount of micro-transactions and how predatory it's gonna be. They make sure to let you know how much you are missing out on by not pre-purchasing or buying deluxe editions, that's for sure.

"Today is day 70 of your daily elden ring news update. There is no news for elden ring today. This concludes your elden ring update."

Just found your channel, absolutely love your style of content!

Your research on this was outstanding: well done!

Your videos are so much fun to watch! 😎

Good marketing strategy to put asmon clip in :D cool channel subbed

@BelindaErcan

5 күн бұрын

Can’t do without ma boi Asmon

Күн бұрын

​@BelindaErcan It just became a tradition

Why is this channel so underrated?

And the strategy worked wonders... because there are no announced games that From Software are working on and yet here we are millions of people eager for a slightest glimpse of what is next. And we know it will be just a glimpse, but that will be enough.

This video is amazing and deserves much more views. Great job

Amazing channel and you have a great personality. You make an interesting topic fun to watch... and whatever I watched on this channel, I didn't waste a single second of my life. You're the real one! 💯😎

New to your channel but enjoyed this and the effort you put in on the script, presenting and editing is great :)

Another banger from Belinda. Thank you

The only marketing they needed was the success of their previous games. They have had such a great track record for their souls like games that people were frothing at the mouth to get Elden Ring. Now it helped that Elden Ring itself was a great game but it didn't need marketing because Fromsoft had already built up such a great reputation.

Your videos are awesome! I hope that you keep making these, you are excellent at what you do!

Ubisoft sucks so much now, why give them name credit showing their building

It’s so funny that they really just made an unbelievably good game and let their reputation speak for themselves. Confidence isn’t even the right word for it, more so joy in knowing that they’ll find the people they need.

This game made me realize that you didn't need to know extensive lore in order to understand the characters allegiance, Radahn, he's secretly a gentle giant forever forced to fight, Ranni is actually the good ending because you willing have to pledge yourself to her cause, and it isn't some sort of scam, it's a real shame about Selivus (f him), Blaidd (best boy), and Iji (really didn't need to die), and then with shadow we got incredible lore extended lore on Miquella, end him, kill him, his existence is a blight on this world that must be eradicated for what he did to Radahn after we put him to rest.

It really was a crazy time in between the announcement and when we finally got a trailer. The memes and fan-made lore, going crazy about it possibly being cancelled and not believing GRRM would actually finish something 😂

Fromsoft is such a good developer, such a breath of fresh air in today's market, where things are so dreadful...

Very well put, got me to sub 🙌

Marketing has its importance, but I'll attribute most of the success of the game to its absolutely phenomenal quality. It sold cause it was really far above the competition on its release year, just like Baldur's Gate last year

Simple strategy: make a good game.

Legendary Marketing Achievement!

fantastic video

Excellent video. Great job. Your rock.

Not to put Elden Ring down, I'm playing the heck out of it now, but Ocarina of time has held the top score of 99 on metacritic since the site started. ER's score of 96 is nothing to sneeze at of course.

I'd personally be super happy if From went back to something like Dark Souls 1 and built a brand new IP, with the same small tight design as Dark Souls or Bloodborne. Open World is good, but I don't want many more games like Elden Ring

Marketing? They know they have the most loyal fans.

great video as always

"Sustenance" stage is more know as The great hollowing among the community

amazing breakdown, love your content imma subbing thank youu

I really like your videos, keep it up! As with all things, its not the growth but the quality that produces more growth

The Game literally marketed itself to me. I had zero interest in the game until 1 month later because my feed was exploding with ER content.

Underrated channel

Really appreciate your videos, always insightful, without all the noises and trend chasing.

This video is one of the best documentaries about elden ring I have ever seen on the internet

Great video!

Excellent video! You've got my subscription! This is excellent journalism! Thank you so much!

The only strategy that Hidetaki Miyazaki ever employs is 'I'm gonna do my own thing and see how it goes'. It's also the strategy that Larian Studios employs to great effect.

Witnessing Elden Ring is like being a witness during the time Davinci was alive. It is the peak of artistic expression in a video game medium.

Bandai deserves to be studied. They pulled a Lexus in 2024. Business geniuses as are Fromsoft creative geniuses.

7:00 the good old days when r/eldenring went hollow

Excellent video. Subscribed.

Releasing a good game that also doesn’t try to use FOMO and shady practices so people spread the word of how great the game is. Bout it.

damn that was 2 years ago, feels like its been around forever

Really great video !!

I bet Asmon gonna make 40 minute talking about this video.

@BelindaErcan

4 күн бұрын

I couldn’t help but put him in this video. twice 😍

Really liked the premise of the video and how you explain things. Sadly the use of GenAI shows a lack of respect for artists like Miyazaki and his team at FromSoft.

It is a delight to watch these videos. Belinda is an amazing narrator - and the story she tells so expertly is one she too obviously finds entertaining. Great work! And thank you for helping promote ideas that need to spread: Make something GOOD, and instead of overpromising, overdeliver. Oh, and ty Fromsoft & all who made ER possible. ;)

I'm new here. The Vox-esque exposé style editing is awesome lol

Team Cherry took the same approach, but forgot that they got to release the game eventually /j