In this episode, Matt Holman, founder of Subscription Prescription and Commerce Catalyst, spills the tea on building successful subscription businesses. Learn how to master models, boost customer loyalty, navigate the tech stack (including platforms like QPilot and Recharge), and leverage the power of community building (think Chewy) - all while keeping your finger on the pulse of the Utah ecommerce scene.
Meet Matthew Holman
Matt Holman is the innovator behind Subscription Prescription and Commerce Catalyst, offering deep insights into mastering subscription models and boosting customer retention. With a rich background in e-commerce and SaaS, particularly in Utah, Matt emphasizes the importance of tech stacks, analytics, and logistics in subscription-based businesses. He advocates for understanding customer demands and leveraging feedback to enhance value propositions. Matt is also passionate about building online communities and personal brands, underscoring the long-term benefits of authentic engagement
00:08 E-Commerce Subscription Landscape Discussion
08:40 Improving Subscription Software for Brands
12:56 Subscription Program Considerations and Software Differences
25:33 Maximizing Subscription Value and Growth
37:25 Building Personal Brand and Community
46:24 Building Online Communities for Business