Eco India: The Delhi-based fashion studio that believes in 'no new clothes'

Eco India is back with its second season, bringing you more stories of innovations from across India and Europe, and the people who make them possible. Our top story this week is how a sustainable brand, Doodlage, provides the perfect antidote to fast fashion by making chic garments with scraps of waste cloth.
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CREDITS:
Supervising Producer: Nooshin Mowla
Director of Photography: Siddharth Subramanian
Second Camera: Amit Bose
Video Editor: Sujit Lad
Script & Field Producer: Ipsita Basu
Assistant Producer: Shibika Suresh
Executive Producer: Sannuta Raghu
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Eco India is a co-production between DW and Scroll.in. You can watch the full episodes on scroll.in/ecoindia
For more explainers, and the web’s most interesting videos - scroll.in/video/
For the latest news and analysis - scroll.in
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Пікірлер: 334

  • @arnabroychoudhury8064
    @arnabroychoudhury80645 жыл бұрын

    Please bring contents of eco India more frequently..

  • @ScrollIn

    @ScrollIn

    5 жыл бұрын

    Hi! We have created a community for people like you who are passionate about our environment and want to make it greener and cleaner. Join the group and share your ideas here. facebook.com/groups/ecoindia/

  • @salonijaswal7495
    @salonijaswal74955 жыл бұрын

    Commendable efforts! And real eco friendly idea. Deserves a national award in business and save earth theme

  • @pedinurse1
    @pedinurse13 жыл бұрын

    What a noble concept. While the Haute Couture concepts are gorgeous and artistic, I am humbled by the this concept of using used saris and creating something beautiful again. Wow, wish I could work there

  • @preethamnk
    @preethamnk5 жыл бұрын

    Hello dear commenters! Lots of people don't like that Doodlage makes expensive products, using recycled clothes. I believe that this is because of economics of scale involved. A small company profits from higher prices when they have lower amount of sales. Once the company grows 10x or more, it could dare to lower the prices; but the sales would have to be much much higher. This requires a mentality change, which would require heavy amount of marketing. (After all, not everyone watches Eco India :) ) Making "high fashion" products which "trendsetters" could buy is a good start. If I were making the business plan, I would go the same way, I think. I just hope they succeed in gaining momentum. It is a very long way; if they should have any environmental impact. Maybe, starting a workshop to teach these skills to other people is more important. I believe this could potentially be good employment to skilled people with sewing machines. Ideas are meant to be shared and spread! :)

  • @ScrollIn

    @ScrollIn

    5 жыл бұрын

    Hi! We have created a community for people like you who are passionate about our environment and want to make it greener and cleaner. Join the group and share your ideas here. facebook.com/groups/ecoindia/

  • @patrakar5719

    @patrakar5719

    5 жыл бұрын

    Of course, such ideas need to be talked about but I know many sustainable brands which claim that they are maintaining ecological balance and they are in this industry since a decade but still they have similar price ranges. They are contradicting their own message by keeping the costs so high. Dudlage costs 5000 above, I dont think so much is necessary.

  • @DreamingLabyrinth

    @DreamingLabyrinth

    4 жыл бұрын

    @@patrakar5719 yet it okay to buy foreign brand clothing for that cost? People like yourself are okay to buy luxury product yet never question why you have to pay the overhead cost? But you realised even companies like chanel do the samething? With that said, at least you know where your money is going, verses in the pocket of a CEO, who doesn't care about the workers in poor countries. Then there environmental factor where they make more mess because of fashion and marketing reason.

  • @SpiritDragoness

    @SpiritDragoness

    3 жыл бұрын

    As someone who recycles clothes myself, i fully understand why recycled clothes are more expensive. The work is more tedious. Each piece of cloths should be evaluated, sorted by colour and texture in order to combine the many pieces tastefully. Each piece has a different shape and size, therefore it can't be piled up in several layers and cut in bulk by factory machines. It is a more tedious work where more hands are needed, more man hours spent.... and these people need to eat and live a decent life too. I recycle clothes only for myself and my family. I can't get myself to do it for anyone else coz it is too tedious. And if i were to do it for anyone else, the price would be high that noone would want to pay since new clothes at fast fashion stores are much much cheaper. All the wise guys who think that recycled clothes should be cheaper.... please learn the sew, mend, embroider.... make a piece of garment and then see if you are willing to spend that amount of time and energy just for pennies.

  • @DreamingLabyrinth

    @DreamingLabyrinth

    3 жыл бұрын

    @@SpiritDragoness well said!

  • @Bombay0286
    @Bombay02865 жыл бұрын

    Such a brilliant idea...kudos to All ladies out there

  • @jannatkhan8904

    @jannatkhan8904

    5 жыл бұрын

    Plz watch my Chanel If u like plz subscribe 🙂

  • @patrakar5719
    @patrakar57195 жыл бұрын

    The problem is these so-called eco-friendly or sustainable fashion brands are so expensive that general middle-class won't be able to buy it. Doodlage clothes start from 5000, who would buy a simple top at that price when Myntra/ Jabong type sales give you at least 15 apparels at the same cost?

  • @ak-nn7uc

    @ak-nn7uc

    5 жыл бұрын

    govt need to fix the responsibity of company which produce waste ...

  • @aleenaprasannan2146

    @aleenaprasannan2146

    4 жыл бұрын

    These same middle class people can spend lacks to a one time use wedding lehenga......no damn person wants to question that. All of our major problems have our majority population- middle class- as a huge enabler and we are never going to fix anything until we stop finding excuses for shit behaviors, just because it's from the middle class. Try not to buy any new clothes or throw away any clothes without repairing and repurposing the hell out of it for just 2 years. Go look at your cupboard and see what you absolutely NEED and take a tab of how much unnecessary stuff we midddleclass waste our money for. Just by having high prices itself we will buy less, and waste less. It should have been like that from the beginning

  • @priyankaswamy8181

    @priyankaswamy8181

    4 жыл бұрын

    @@aleenaprasannan2146 for ur kind information....those costly lenengas are only once in a while.....haha....costly couldnt be bought again n again...

  • @aleenaprasannan2146

    @aleenaprasannan2146

    4 жыл бұрын

    @@priyankaswamy8181 You seriously didn't get the point at all...costly lehengas bought 'once in a while', only to use once in a lifetime...makes shit sense...and how often does, in your opinion 'once in while' not problematic?

  • @manishasingh87

    @manishasingh87

    4 жыл бұрын

    @@aleenaprasannan2146 I agree with your point that we should keep a tab on purchase of unnecessary things but Priyanka's point is also valid that doodlage's clothes are too expensive and it's cost defeats the whole purpose as after looking at the video many people might have thought to buy their garments to contribute to the cause but cost becomes a deterrent.

  • @anshulsharma9424
    @anshulsharma94245 жыл бұрын

    The next fashion globally would be recycled clothes I am telling you

  • @ScrollIn

    @ScrollIn

    5 жыл бұрын

    Hi! We have created a community for people like you who are passionate about our environment and want to make it greener and cleaner. Join the group and share your ideas here. facebook.com/groups/ecoindia/

  • @nirmal6362

    @nirmal6362

    5 жыл бұрын

    The success of this idea is making the finished product attractively and striking. If u make that much beautiful, everyone wants to buy it doesnt matter where it comes from.

  • @RoSario-vb8ge

    @RoSario-vb8ge

    3 жыл бұрын

    I will look for those labels

  • @SingerKeyaa
    @SingerKeyaa5 жыл бұрын

    Kudos to the girls for spearheading this Idea

  • @udaybhaskar448
    @udaybhaskar4485 жыл бұрын

    This is very spiritual in the right sense of the word, amazing what a difference this idea and work could make to our humanity and ecology....hats-off to Kriti and her team !!!

  • @Kakarockification
    @Kakarockification5 жыл бұрын

    If central gov. & state gov. gives some monetary support in ratio of 60:40 respectively I think the cost of clothes would come down. Great idea btw

  • @ScrollIn

    @ScrollIn

    5 жыл бұрын

    Hi! We have created a community for people like you who are passionate about our environment and want to make it greener and cleaner. Join the group and share your ideas here. facebook.com/groups/ecoindia/

  • @khushizinder2430

    @khushizinder2430

    5 жыл бұрын

    Hlo dii mai bhi boutique kholne jaa rhi hu apki video dekhi abhi kuj purana use kr k alg hi kuj bnana me koshish krungi dii mai bhi kuj thoda bhut apse sikh kr waisa kuj bnane ki thanku

  • @ayushisharma3005
    @ayushisharma30055 жыл бұрын

    Amazing channel... bringing together many inspiring stories... hope it awares many of us...worth watching every video...teaches a real lesson..😊😊

  • @deeksharajput126
    @deeksharajput1265 жыл бұрын

    India need designers like you

  • @Readingsbylisa
    @Readingsbylisa5 жыл бұрын

    Kudos to Doodlage. Thank you for your efforts. Means a lot. 🥰

  • @siktasikta6530
    @siktasikta65305 жыл бұрын

    Kudos! somebody is thoughtfull of the wastes & that too fabric waste! Wow

  • @subhadra222
    @subhadra2225 жыл бұрын

    Wow...she is innovative, creative and have a micro leave thinking...now thts like ur everyday is a productive day....good work. .

  • @Hemalsirmaths
    @Hemalsirmaths3 жыл бұрын

    Eco india की डॉक्यूमंट्री हिंदी में हो तो हमको आसानी से समाज में आएगा की अब हमे आगे क्या करना है।

  • @vasudhasp
    @vasudhasp5 жыл бұрын

    what a wonderful initiative, bless these people!!

  • @Rr77184
    @Rr771845 жыл бұрын

    These people are God sent.. Tq for thinking about earth

  • @yashmaheshwari1727
    @yashmaheshwari17275 жыл бұрын

    Your videos inspire me. Probably the only truly happy news I receive throughout the week!

  • @ScrollIn

    @ScrollIn

    5 жыл бұрын

    Hi! We have created a community for people like you who are passionate about our environment and want to make it greener and cleaner. Join the group and share your ideas here. facebook.com/groups/ecoindia/

  • @marigoldStudio
    @marigoldStudio5 жыл бұрын

    Wonderful idea! The world needs more such thinking- being sustainable is key to overall good of humanity. Keep up the good work! Sharing this video 🌺

  • @vijayananddharwar2178
    @vijayananddharwar21783 жыл бұрын

    Good work started by a fashion-house- studio at Delhi- much needed, as early as possible, anyway never late ....

  • @zariafatema8759
    @zariafatema87593 жыл бұрын

    so much respect for you.......

  • @simisharma286
    @simisharma2864 жыл бұрын

    I would definitely like to be a part of such a sustainable effort. Great work guys

  • @6gupdate1
    @6gupdate14 жыл бұрын

    Proud to have a woman with such a beautiful way of the usage of wastage

  • @jamsheertirur1758
    @jamsheertirur17583 жыл бұрын

    Very talented,dedicated and bold women,🙏🙏

  • @radhagupta7823
    @radhagupta78232 жыл бұрын

    Great!!!! It's really a difficult process when would create new garments or other things from used attires, more difficult than when you used its wastage to create another products.you are doing innovative work ,even ,i work on slow fashion but still would love to do such kind of work.Thank u sharing such inspiring story.

  • @arshiafathima6823
    @arshiafathima68235 жыл бұрын

    Amazing! Inspiring....

  • @catand5540
    @catand55404 жыл бұрын

    Thank you. God bless

  • @NimSonam
    @NimSonam3 жыл бұрын

    WOW so inspiring ..... they doing their part to protect earth.....

  • @caliemm2159
    @caliemm21592 жыл бұрын

    Super great idea...alot of businesses around the world doing this

  • @humamehfooz3696
    @humamehfooz36964 жыл бұрын

    i love this video, and i do feel that sustainable clothes are expensive, but it is a wonderful effort and for this purpose the government can very well do something, like policy changes, may be not tax these clothes , give subsidies. if these efforts can be made for big companies then why not a startup that is trying to reduce waste in this hour of need.

  • @GuyWithYogaMat
    @GuyWithYogaMat5 жыл бұрын

    hope to see such brilliant work more frequently.

  • @ranjitachamoli8383
    @ranjitachamoli83833 жыл бұрын

    This is amazing seriously 👏👏👏👏

  • @Iquey
    @Iquey5 жыл бұрын

    Digging the poster on the wall at 7:09

  • @nikitasajwan6660
    @nikitasajwan66603 жыл бұрын

    Excellent for the work u do..

  • @pinkiaswal9087
    @pinkiaswal90874 жыл бұрын

    tooo good utilisation of remaining fabric👌

  • @riteshmoorjani565
    @riteshmoorjani5655 жыл бұрын

    Wow.. amazing concept

  • @nunpuiisingson298
    @nunpuiisingson2985 жыл бұрын

    In tiṭha lutuk tlat. Mizoram ah pawh heihi kan mamawh a ni. Keep up the good work guys♡

  • @padmadaga2675
    @padmadaga26755 жыл бұрын

    Very impressive Good work

  • @RaviRavi-de3pq
    @RaviRavi-de3pq5 жыл бұрын

    Superb. Very enterprising.

  • @vikrammorey4530
    @vikrammorey45305 жыл бұрын

    Nice idea and great work for environment

  • @styleupwithshefali
    @styleupwithshefali7 ай бұрын

    Wow, that's impressive and encouraging one..

  • @annar0909
    @annar09093 жыл бұрын

    People like you are not only protecting nature but also human being moreover paved way for bright future 🙂

  • @abdulwadood464
    @abdulwadood4643 жыл бұрын

    Wow brilliant guys great job u r the girls of next door keep it up.

  • @ishadesai6042
    @ishadesai60423 жыл бұрын

    I just loved the idea and it's thorough implementation. Kudos to Doodlage. I wish somehow I should be part of it.

  • @bollynerd

    @bollynerd

    Жыл бұрын

    jud jaao madam ji. write to the young lady :)

  • @artisanryartsewingdesignbe7807
    @artisanryartsewingdesignbe78073 жыл бұрын

    You guys are really working good with good ideas... Using those fabric which is already available are really good impressing ☺️👌👌👌👌👌

  • @meenamalhotra1092
    @meenamalhotra10925 жыл бұрын

    Commendable effort

  • @kiraanrajput777
    @kiraanrajput7773 жыл бұрын

    Impressed ❤

  • @bhartirawat8822
    @bhartirawat88225 жыл бұрын

    Excellent work keep it up

  • @dovedwells
    @dovedwells3 жыл бұрын

    Now this is what we can say ...the best side..off...utube♻️💚

  • @ravin2363
    @ravin23635 жыл бұрын

    Amazing idea. With our environment based society, we try to recycle small items and sell them. During holi we make eco-friendly colors too and during diwali we use old glass bottles to make candles. People buy it. But this needs to expand on a large scale so that the costs can be reduced further. As always brilliant piece of journalism scroll team.

  • @Dr_Steve.N

    @Dr_Steve.N

    5 жыл бұрын

    ravin be the change you want to see in the world

  • @ravin2363

    @ravin2363

    5 жыл бұрын

    @@Dr_Steve.N True.

  • @ScrollIn

    @ScrollIn

    5 жыл бұрын

    Hi! We have created a community for people like you who are passionate about our environment and want to make it greener and cleaner. Join the group and share your ideas here. facebook.com/groups/ecoindia/

  • @balakrishnarao5625
    @balakrishnarao56253 жыл бұрын

    Fantastic 👌

  • @Rohitkoli96
    @Rohitkoli964 жыл бұрын

    Wow u guys are amazing 😍

  • @rahuldwivedi8212
    @rahuldwivedi82124 жыл бұрын

    Awesome effort!!! Truly a bold step which will definitely impact the maximalistic mindset.

  • @nidhichandrakar3830
    @nidhichandrakar38305 жыл бұрын

    Whoa... 👏 You guys are doing great job

  • @shinobi650
    @shinobi6505 жыл бұрын

    RESPECT! 🙇‍♀️

  • @nasratussaba3254
    @nasratussaba32543 жыл бұрын

    I'm impressed!! 👍 I loved the idea verry much.❤️

  • @jeetmarothiya1852
    @jeetmarothiya18523 жыл бұрын

    Very nice work😊

  • @rashmigehlot763
    @rashmigehlot7635 жыл бұрын

    Amazing thinking mam and very good initiative ...

  • @mahwernaqvi9042
    @mahwernaqvi90424 жыл бұрын

    Nice approach of thinking mam really great👍

  • @poojarana2055
    @poojarana20554 жыл бұрын

    Now I'm going to repair my own clothes instead of buying new clothes

  • @adithisalian8097
    @adithisalian80972 жыл бұрын

    people need to understand that sustainable fashion is expensive, as the designer has to also pay fair trade for sustainable materials. so please instead of spending 10k on hm and Zara research more about sustainable brands in India and help them out for a better future for our country.

  • @KhairulAnwar-mp8lo
    @KhairulAnwar-mp8lo Жыл бұрын

    Love that coloured bag.

  • @vijayprasad9013
    @vijayprasad90133 жыл бұрын

    My dream is to become a fashion designer..... and after seeing this i know the meaning of fashion designer...and I wanna to join u guys..... how on i contact to u

  • @moushumiraja6078
    @moushumiraja60785 жыл бұрын

    Amazing work!

  • @harshxso
    @harshxso5 жыл бұрын

    Amazing stuff. Kudos! :)

  • @jennyludwig7598
    @jennyludwig75983 жыл бұрын

    Thank you for this story.

  • @shruti212
    @shruti2125 жыл бұрын

    Impressed 🤘

  • @athithyarj7216
    @athithyarj72165 жыл бұрын

    Anyone know who is giving voice over for these videos??? Its awesome literally

  • @sarbilkumar1001
    @sarbilkumar10013 жыл бұрын

    You really doing good job for nature and my mother have same thought like you, as I am working in export house and I brought small pec. Of fabric from office as waist out of which she made bed cover I brought them for dusting.

  • @dimplebakshi5008
    @dimplebakshi50085 жыл бұрын

    My Sunday morning are beautiful again. Thanks scroll

  • @ScrollIn

    @ScrollIn

    5 жыл бұрын

    Hi! We have created a community for people like you who are passionate about our environment and want to make it greener and cleaner. Join the group and share your ideas here. facebook.com/groups/ecoindia/

  • @Rahat_Naz
    @Rahat_Naz Жыл бұрын

    Absolutely fantasfic

  • @GhusarPusar
    @GhusarPusar4 жыл бұрын

    Amazing👍

  • @ballasaritha8377
    @ballasaritha83773 жыл бұрын

    So inspiring and you are doing great jod Mam

  • @divyachhalani3895
    @divyachhalani38955 жыл бұрын

    Wow...we need more people to think like that. Hard and intelligent business to get into

  • @ScrollIn

    @ScrollIn

    5 жыл бұрын

    Hi! We have created a community for people like you who are passionate about our environment and want to make it greener and cleaner. Join the group and share your ideas here. facebook.com/groups/ecoindia/

  • @rosesareredvioletsareblue2012
    @rosesareredvioletsareblue20123 жыл бұрын

    Good to know! There are people in this world who are making this world better a better place to live. Love from Pakistan !

  • @shashikiran5125
    @shashikiran51253 жыл бұрын

    You are doing which worth a lot for the nature and the society.

  • @krutuambhire2989
    @krutuambhire29893 жыл бұрын

    Amazing work ❤️❤️👍👍

  • @nevermindvarun
    @nevermindvarun5 жыл бұрын

    Great job

  • @danceontoes
    @danceontoes3 жыл бұрын

    Wish you all the best.

  • @bladerunner005
    @bladerunner0055 жыл бұрын

    Does it have men's section? Ot just only for women?

  • @nikki740
    @nikki7405 жыл бұрын

    i am so proud of u

  • @greendigoretail
    @greendigoretail5 жыл бұрын

    Great initiative

  • @vijayananddharwar2178
    @vijayananddharwar21783 жыл бұрын

    Good initiative,and much needed, Hats- off to the enterpreur/-

  • @roopa4950
    @roopa49504 жыл бұрын

    Great initiative. Keep up the good work

  • @gorgeousdipika2007
    @gorgeousdipika200711 ай бұрын

    you should be awarded, you are doing a commendable job. i think beer biceps must call you in his show so that more ppl can be aware of such a process. Ted talks and many more platforms are meant for people like you. Words are not enough to describe your efforts. Hats off 🎩

  • @electrasama8048
    @electrasama80485 жыл бұрын

    Great video

  • @AuthorBooksReader
    @AuthorBooksReader2 жыл бұрын

    A much needed Initiative ma'am. Keep Going!!!

  • @jabasoren7321
    @jabasoren73213 жыл бұрын

    Very eco friendly Idea

  • @felipetadd8925
    @felipetadd89253 жыл бұрын

    I love this video 😊😍

  • @JuteBagTrainingClass
    @JuteBagTrainingClass3 жыл бұрын

    You've made me thinking about getting into making these kinda cloths .... see you out there.. :P

  • @nityanandswami2944
    @nityanandswami29443 жыл бұрын

    I appreciate your skills❤

  • @ruthmoore2246
    @ruthmoore22463 жыл бұрын

    Really amazing where can we buy these beautiful clothes. Great job

  • @saikumardesu1700
    @saikumardesu17003 жыл бұрын

    Appreciate your efforts 🙏🙏🙏

  • @grace-1574
    @grace-15745 жыл бұрын

    I just subscribed Thank you eco

  • @Khanavana-y1m
    @Khanavana-y1m4 жыл бұрын

    Wowww🙏

  • @bloggerblogg5878
    @bloggerblogg58783 жыл бұрын

    In my country my great grandmother times nobody wasted anything. She made carpets out of clothes, we still use them and they are in a good conditions. People often did that and I think they never heard about waste clothes. Maybe for you sounds odd, but if you see one of these carpets you will understand and won't be confused. We have many things today I can safely say everything, that's why we waste so much. I am supporter any kind d of business which create out something for any kind of waste. Congratulation and I will check this brand when I will be in Delhi again.

  • @vaibhavparab9491
    @vaibhavparab94913 жыл бұрын

    Nice initiative. All the best for future.

  • @ranjanapandey9630
    @ranjanapandey96304 жыл бұрын

    I Appreciate...And am definitely going to buy anything if at all I require from doodlage

  • @dineshthakur4046
    @dineshthakur40465 жыл бұрын

    good job guys

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