Saku Tuominen is founder and creative director of Idealist Group (idealist.fi/), a Finnish production company of ideas. He is one of the leading consultants of creativity in Finland and abroad and has a project called 'Redesigning 925,' about redesigning the nine to five working week. He's currently writing a book on the topic.
He has produced more than 100 TV series and shows which have been optioned in more than 25 countries and licensed in more than 10 countries. He has won more than 30 TV prizes in Finland and an International Emmy and written five books: two about creativity, one about how to make startups international and two about Italian cuisine.
Saku's talk was about 'creative hard work' and learning how 'to dream and do,' inspired by Walt Disney's phrase "If you can dream it, you can do it."
Saku detests the term 'transmedia.'