Door-to-Door Sales UNCUT - With Initial Approach Breakdown From Door-to-Door Millionaire Lenny Gray
LennyGray.com
Door-to-Door Sales UNCUT - With Initial Approach Breakdown From Door-to-Door Millionaire Lenny Gray
Teaching sales reps how do an effective initial approach is one thing but showing them is another. In this blog, I’m going to show you my initial approach from an actual encounter with a potential customer and break down the reasons why I say what I say and do what I do.
The first thing to point out is my demeanor before the potential customer opens his door. I’m laughing and talking with my videographer, so when the door opens, there’s not an ounce of tension. Oftentimes I notice sales reps who are too serious and anxious before the door opens. Having a relaxed demeanor and smiling goes a long way in making you and the potential customer feel more relaxed. Although you won’t always have somebody knocking doors with you, you can still portray a sense of enjoyment and confidence when the door is answered.
Second, this customer showed he was interested in talking by coming out on his front porch and closing the door behind him. I interpreted this as somebody who was willing to engage in conversation. Because of this, I extended the ice breaking opportunity a little longer than I normally would.
After breaking the ice, I introduce myself and go right into a name-drop. These are important aspects of effective initial approaches because you legitimize why you are in the person’s neighborhood.
Next, I give an explanation of what’s going on in his neighborhood and then get in front of a common concern. The common concern in this instance is the neighbors hadn’t been seeing much pest activity. Therefore, I address this concern by explaining why getting a pest service is necessary prior to having any issues.
Another thing to observe is my body language. Remember, as noted in my book, Door-to-Door Millionaire: Secrets of Making the Sale, being a door-to-door sales reps is like being an actor on a stage and you have to put on somewhat of a show. I’m using my hands to point out areas where pests can nest, vulnerabilities of the home, etc.
Next comes the, ‘what am I offering’ portion of the initial approach, which mixes in the Black Friday elements of limited products for a limited time at a discount.
Finally, I use the conversational close, “how long have you guys lived here?” and follow up with additional questions to show genuine interest in the potential customer. By doing so, you’ll notice that he opens up to me and shares personal information that I wouldn’t get from somebody unless they felt comfortable talking to me.
When he opened up about his kids, this gave me the perfect opportunity to start customizing a value build that addressed his personal circumstances.
Effective initial approaches are unscripted and personalized, but still include an introduction, an explanation of why you are there and what you are offering, addressing common concerns and using a conversational close to get the potential customer involved in the conversation.
As you incorporate these initial approach techniques you’ll be able to make the necessary improvements to strengthen your own initial approaches and make more sales! Best of luck on the doors!
If this blog helped you, I would greatly appreciate your comments below.
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Facebook: D2DMillionaire
Email: lennyg@d2dmillionaire.com
P.S. If you are thinking about starting a door-to-door sales program, or looking to improve your current program, be sure to check out my FREE video training - 8 Essentials To Running an Effective Training Meeting by Clicking HERE
www.lennygray.com/trainingcamp
Пікірлер: 55
I have been d2d For internet/Cable services and security systems for almost 4 years and this is information is indeed valuable and a very good way to learn the d2d process of handling and first interaction with a person that you've never seen in your life. Very well made this video! Keep going.
@D2DMillionaire
5 ай бұрын
Thanks! And best of luck out there! Be sure to read or listen to the Door-to-Door Millionaire books if you haven't already.
Nicely done and well structured! I am a door to door rep with a local cable, internet and phone provider. I have been in sales for many years. I have only been door to door for a few months. It takes a different approach to be successful at D2D sales. I am quickly learning that. I like your hand movements and "at-ease" approach! I hope to make a ton of money!! Keep up the great work!!
@BrettGolfs
5 жыл бұрын
How you doing so far selling cable and internet?
@KolyaYusenko
5 жыл бұрын
hit us up with a follow up
@richsimmerman3640
4 жыл бұрын
@@BrettGolfs I recently started selling cable, internet, phone and home security through Comcast and it is a tough crowd out there.
I've listened to your book 4-5 times by now, I find it extremely helpful! I just started selling pest control this summer, and I've gotten off to a slower start then I expected. This indeed was a rare occasion, most people hide behind their glass sliding doors or only creak the door slightly, making it a lot harder to icebreak and have any kind of a conversation. I'm going to keep trying, I believe that with hard work and practice I can get better, and hopefully make some money while I'm at it!
@D2DMillionaire
2 жыл бұрын
Best of luck out there! Keep working hard and you'll get it! If you haven't already, read Lenny's second book, MORE Door-to-Door Millionaire for even more helpful tips and techniques to help you succeed on the doors!
@laketravisswag
Жыл бұрын
If they aren’t coming out of the house stand farther back from the door make them come to you. If they don’t move on quickly don’t waist time on people like that
Great Job. Thank you❗️
@D2DMillionaire
2 жыл бұрын
Thanks for watching!
That's actually normal for me when they step out.
I'd like to see vids on your actual process and not a break down .. .do you have these ?
@D2DMillionaire
Жыл бұрын
The books are a great place to start! www.amazon.com/dp/B08VGPM4F7?binding=paperback&searchxofy=true&ref_=dbs_s_aps_series_rwt_tpbk&qid=1677012586&sr=8-1 You can also get materials on Lenny's website www.lennygray.com
Do you have a program or coaching program on hiring? This is the biggest issue we have this far
@D2DMillionaire
2 жыл бұрын
An expert forum on Lenny's website includes an interview with a renowned d2d recruiter who talks about some of his techniques and tactics for recruiting door-to-door sales reps. lennygray.funnelizer.com/Package2/Expert
Man I just started door to door with a brand new up and coming security company called Vio. I’m in North Las Vegas. I am 0-150 or so. I’m brand new to door to door but we roll play 5 days a week and guys are telling me that my pitch is really solid. I just can not get into a house bro. 0-150 with a blend of new homeowners, takeover attempts and cold knocks. Would you say it’s just winter and covid or do you think it’s just the fact that nobody has ever heard of Vio? Please help! Any tips at all would literally be life saving at this point.
@D2DMillionaire
3 жыл бұрын
It is definitely a tough business with a steep learning curve. Keep pounding and you'll get it! Besides subscribing to this channel, here are some additional resources that might help: lennygray.com/training/ www.amazon.com/gp/product/B08VGPM4F7?ref_=dbs_dp_rwt_sb_tpbk&binding=paperback lennygray.com/blog/
@kadenhart_
3 жыл бұрын
security is a hard sale man! we do a setter closer approach in solar and it’s probably the easiest pitch I’ve ever seen in the D2D business. If you want info shoot me an email man! maybe we could get ya on an interview call and explain what we do, I’m just leaving Florida to head home from a “Blitz” a two week paid training trip, and I made 3.4K in my first week! Shoot me an email🤙🏼 Kaden.Hart@floenergy.solar
@kadenhart_
3 жыл бұрын
also, the Vegas market is a hard place to be. Lots of strong characters ahaha. If your pitch is solid you should be more than 0 for 150, maybe it is outside sources 🤷🏼♀️ are lots of people around you failing as well?
@sheldonmoore7483
2 жыл бұрын
As a retail dealer myself I believe it’s all in the area and since you are home land security you should try and sale in New York
love the steps & how you organize it. But with urgency, why are you dropping price when it might not even be an issue? I teach my team the conversational interaction to bring it up first. Good flow though. Definitely works better when you find someone that steps outside though so might want to raise that issue to avoid such expectations with the newbies or you'll lose them.
@Yaahboi52
4 жыл бұрын
This is my first year selling so I’m not quite sure on what you mean, do you mind expounding on it?
@AnNguyen-vn4sy
3 жыл бұрын
Great insight, thanks for sharing. What I picked up from this, is whether or not the homeowners steps out or not, the approach is still the same. As for the price reduction, I believe the intention was to create urgency by sharing with families the deal is now or not. Not the actual price itself.
eco shield pest control for the WIN. thank you for the insight on how you knock door to door for pest control!
@D2DMillionaire
3 жыл бұрын
Best of luck on the doors Seth! If you weren't aware, Lenny shares a lot more about selling door to door other than this video. He's written 2 books, updates his blog regularly (lennygray.com) and does sales training for reps from other companies.
Idk why I’m watching this when I sold 1000 accounts in one day
@D2DMillionaire
2 жыл бұрын
Impressive! :)
Is d2d fun ? I Think you get a lot of rejections, dont you ?
@D2DMillionaire
3 жыл бұрын
It’s challenging for sure but can be enjoyable.
@GaigeHawthorne
3 жыл бұрын
Ive been doing it for 2 weeks now and the people that ive actually sold too are awesome and its always a fun experience though
@h1ghnezz
3 жыл бұрын
@@GaigeHawthorne Good job man. What are you selling?
I would recommend standing up straight...the hunched over back and purged out stomach is not a good look. Not hating just telling you what I see
I don't know why every now and then KZread recommends me this type of video. A door to door salesman is an annoyance that nobody likes. This "friendly" front door conversation is a joke. This "name dropping" technique is a break of privacy and can put you in big trouble at the neighborhood. On my business career I've worked for several companies trying to build a door to door sales team. All this motivational training will not show you the reality of this job. People will reject you big time, will call the police on you, dogs will try to bite you, all these "make a lot of money" pitch are lies.The turn over on this type of job is 100%. This "millionaire" makes me laugh. And this pandemia just put an end on a type of sales business that was already over. Don't trust these "successful" liars. Or try it and see it yourself!
@MagiciantheHunter
3 жыл бұрын
Dude shut up being a Nancy, one of my reps made 120k in the past 2 months alone selling solar and that’s just the leads that closed there was 20 other accounts that failed credit that woulda netted him an extra 100k easily one account being a 40 KW system
@nrsimhavallabha5128
3 жыл бұрын
@@MagiciantheHunter LOL!!!
@MagiciantheHunter
3 жыл бұрын
@@nrsimhavallabha5128 seems like you replied to fast to a 2 weeks old comment so your times just spent on here, points kinda proven right there you can stay miserable and We’ll stay winning 🤷🏼♂️
@nrsimhavallabha5128
3 жыл бұрын
@@MagiciantheHunter, It does not matter what you say or what I say. People who choose to give a try on this looser job will see how true your statement or mine is correct. The best of luck for you!
@MagiciantheHunter
3 жыл бұрын
@@nrsimhavallabha5128 sorry you had bad luck, this job isn’t for everybody. It’s a skill it takes time, you seem like someone who gives up easily.