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@kynshra8960

11 ай бұрын

no thank you

@edvard4068

11 ай бұрын

You put the cart before the horse in the case of companies with strong alignment and loyal customers. Usually the brand is going strong despite this messaging not because of it. Most people don't give damn and are just interested in a good product. The trend you should check out is already declining brands take a political stand or companies that have hit their market cap (A.K.A no new people to sell towards, looking at you coke). This is the story of Bud, a dying brand since younger people drink less. Since they already hit market cap they now need to get new people to start drinking. This is an almost impossible task since it's very close to creating a brand new market. P.S I know someone will bring up growth in dollar amounts, if they grow less then 4-6% they are shrinking in practical terms. especially during the 10 years.

@clickbaitpolice1750

11 ай бұрын

Bro thought using the submarine for the thumbnail would get him views 😂

@donotlike4anonymus594

11 ай бұрын

"They" how dare you misgender HIM! HE'S AN HIM

@NicitoStaAna

11 ай бұрын

I live in the Philippines I want to invest in American stocks/assets without too much paperwork [I can invest in PH stocks without reporting income, it's already handled by brokers, super EZ compared to US] But to invest in US means I need to get the paperwork/hire an accountant/lawyer to make sure the new law for foreign capital gains tax computation is correct [cuz most likely, there's a new law every 3-6 years]. this much effort for what? exposure to tech ROI? (which I have alternatives at home with 0 paperwork/legal issues?) The only ones available to invest in are baskets of US stocks/assets with "acceptable" ESG score How do I know this? every single uitf/investment products I can invest in easily without the risk of accidentally evading taxes/breaking complex tax laws has keywords of "sustainability/equity" or something of equivalent Now I don't know if it's the same for other countries Now imagine scaling this to millions/billions of people, that is trillions of opportunity cost if ESG isn't high enough cuz someone deemed it as not high enough tldr; the losses in boycott is nothing compared to the opportunity cost of not high enough subjective ESG score [trillions worth]

I remember how Sidney Watson complained to American Airlines about how she was crushed between two obese passengers. The company tried to spin it as "Our passengers come in all sizes" trying to use the "body positivity" idea. She shot them down quickly by asking "Then why your seats don't also come 'in all sizes'?"

@southcoastinventors6583

11 ай бұрын

That problem will solve itself in roughly a decade due to inexpensive with fewer side effect drugs similar to Ozempic.

@BageTalks

11 ай бұрын

​@@southcoastinventors6583bro... No

@southcoastinventors6583

11 ай бұрын

@@BageTalks Say yes for less

@vincentseng

11 ай бұрын

@@southcoastinventors6583 why need drug when you can do it with ACV

@ricky4673

11 ай бұрын

@@southcoastinventors6583 worship science less

I'm surprised you didn't mention Blackrock's involvement in all this, their ESG rating system is the reason most companies are going "woke."

@James_36

11 ай бұрын

Black rock are a disgrace and should be shut down , they should not be influencing any firm over investment demands for specific reasons for the very reason they are meant to be passive in the main, most of their money is from passive indexes and therefore should keep out of anything else

@rsonic510

11 ай бұрын

Any analysis about the issue without ESG is incomplete. As good as the channel is.

@ivan200804

11 ай бұрын

Because his ESG rating would sink and you no longer see him on youtube. Who knows, maybe he is no longer he but them/they.

@cancelled_user

11 ай бұрын

But why is Blackrock pushing it so hard?

@jasonbfhfj8132

11 ай бұрын

He made recent video about how Blackrock isn’t bad. He might be biased on the issue.

Calling American beer beer is a bit of an exaggeration

@DanCooper404

11 ай бұрын

Yuengling isn't bad.

@renaissauceman

11 ай бұрын

Light beer* there’s plenty of good stuff here still lol

@meyr1992

11 ай бұрын

german

@renaissauceman

11 ай бұрын

@@Sonny_McMacsson exactly Try schlafly, 312, stone, Sierra Nevada, blue moon even, all great. That being said would 100% rather be drinking some shit I can’t pronounce at Oktoberfest in Munich

@HighTide_808

11 ай бұрын

Lol

To be fair, Disney also keeps putting out the same mediocre movies over and over again and I think the typical bulk audience has realized that. I personally was never a fan of of their "Remember this childhood classic, well we made a crappy live action remake that doesn't hold a candle to the original." strategy.

@Shadowtiger2564

10 ай бұрын

They're doing that as a strategy for keeping copyrights from going in to public domain

@NeoHellPoet

10 ай бұрын

​@@Shadowtiger2564you're mixing up two things. A lot of studios bought rights to properties and had to make movies to keep said rights, like Sony Spiderman and Fantastic Four. Disney bought Marvel. They're the rights holder so they can sit on the rights and do nothing with no consequences. That is until copyright runs out, but that's not happening any time soon. Stuff that came out in the early 1900's is just now coming into the public domain. We're talking the very earliest Disney stuff. Marvel and Star Wars aren't on the chopping block until way later this century and that's happening regardless of them making movies or not.

@dominikmurz

10 ай бұрын

​@@NeoHellPoetno, you're mixing up things. Remakes of old movies are to protect them from going to public domain, new Marcel movies are to hold on to trademarks longer as they expire after few years without using them for what they were registered for (like movies).

@jimbrown5091

10 ай бұрын

New children are born everyday...what is a recycled classic to us is brand new to many, many people.

@stevenneiman1554

10 ай бұрын

Don't forget the anti-consumer nature of their increasingly important streaming services. A dozen companies each using a handful of good exclusives each to try and force people to pay for the same broad library several times over was never sustainable.

I think the key is "know your customer". If you take a stance on an issue the bulk of your customers are on the same side on you will do quite well. If you take a stance on something that is opposite of a majority or at least large minority of customers then prepare to feel the pain.

@rohankishibe8259

11 ай бұрын

It just baffles me why they even take the risk!!!

@piked86

11 ай бұрын

Best off just keeping out. Just sell your product on it's merits.

@gewurzgurke4964

11 ай бұрын

"prepare to feel the pain" Wew, lad

@southcoastinventors6583

11 ай бұрын

@@piked86 What merit does Bud LIght have other than it cheap.

@junyaiwase

11 ай бұрын

@@piked86no

"The market can stay irrational longer than you can stay solvent." That is probably my new favorite investing quote. Seriously, that's gold!

@SusCalvin

7 ай бұрын

I always think of the end users as an irrational bunch who loves hearing how rational they are for spending their money. Advertisement always feels a little demeaning because it tries to work with that irrational side.

@SusCalvin

6 ай бұрын

@John-PaulHunt-wy7lf A lot of times it works. You see the advertisement targeted specifically to you, and not what they see in Japan or Europe or elsewhere. Or what a different subgroup sees, like younger viewers or viewers in another income bracket. A commercial where a hollywood star suddenly starts showing up japanese fast food doesn't pop up for us.

@SusCalvin

6 ай бұрын

@John-PaulHunt-wy7lf It is similar here. Beer is one of the first industries that started to benefit from scale. There's a handful of national producers and a large field of local ones in between local industry and full-time hobbyists.

@BM_100

5 ай бұрын

It is a quote from Benjamin Graham, Warren Buffet's MBA professor

@michaeldoran4367

5 ай бұрын

​@@BM_100MEATY KOK WHIPPED OUT AT YOGA CLASS. WOMAN WHIPS OUT A HUGE KOK AFTER SHOWING HER BULGE TO THE YOGA TEACHER

Politics speak to people's core values. The mistake is thinking either side is an automatic short-term cash cow. The reality is that "pandering" is a mistake. If you're going to take a brand political, you need to be prepared to stick to it. That's how you build new audiences and trust with customers long term

@mishaf19

11 ай бұрын

All brands are political. Bud light has long stakes itself on the conservative rural “man is best” political area for awhile. Bud lights issue was they switched to what that group hates most, a non-cisgender women.

@KazantheMan579

11 ай бұрын

@@mishaf19 They switched to a misogynistic man playing at being a woman.

@jake12.48

11 ай бұрын

​@@mishaf19lol *a man who plays dress up and appropriates women

@arv7539

11 ай бұрын

​@@mishaf19it's almost like pandering to mentally ill manchildren will make any sane customer base criticize you

@arv7539

11 ай бұрын

​@@jake12.48exactly

Ocengate hired young people because they wanted to save money and didnt care for safety. Some one got even fired for speaking out

@holywaterbottle3175

11 ай бұрын

you have no idea if the "we don't hire white men" was a sincerely held political belief held by the company or a shield from criticism so they could hire cheaper.

@SirVer51

11 ай бұрын

Yeah, that's what the video said

@manyseas1219

11 ай бұрын

@@SirVer51 people attributed that whole thing to wokeness from a single line, even though it had nothing to do with it. Some people have not realized that.

@Excalibur2

11 ай бұрын

​@@manyseas1219they said they didn't want boring old white men, pretty straight forward racism.

@tarsierontherun

11 ай бұрын

You took this from a single statement from the CEO of Oceangate who frequently lied just to look cool. Did you even look up the employees of Oceangate? They're mostly middle aged men.

The actual product is a huge thing. Because stories are essentially the base product of everything Disney sells, it really matters what the ideology is because that helps create the story. It's like trying to sell Catholic prayer candles to Vikings. Whereas Chick-fil-a just sells a chicken sandwich. You don't even receive your chicken sandwich wrapped in the latest cultural message or leadership beliefs. It's just "eat mor chikin."

@justsomeguy5103

11 ай бұрын

Disney really dropped the ball on with regards to target audience. They've made a lot of remakes that rely heavily on nostalgia, yet they made "woke" changes that severely breaks the feeling of nostalgia for the intended audience.

@MrMarinus18

11 ай бұрын

With Disney I also think a big reason is that before Marvel kept the stocks high but they have milked Marvel completely dry.

@Jose04537

11 ай бұрын

​@@justsomeguy5103Just for contrasts. The little mermaid eliminated any trace of Ariel's love for prince Eric, because "she's a strong independent woman who needs no man". They even exchanged Eric for Ariel as the person who sailed the ship to kill Ursula, despite her not knowing how to drive one. They also massacred the character of Indiana Jones, it doesn't even act like the same character, because, God forbid have a traditional or conventional strong male lead. They even killed his son off screen to put a female Co lead aiming as his replacement. The trope is so predictable at this point, it's like seeing the same movie over and over again.

@Jose04537

11 ай бұрын

​@@MrMarinus18They are creatively bankrupt. They are already making a Moana live action, that movie is not even 8 years old.

@Diovanlestat

11 ай бұрын

​@@Jose04537Or maybe they decided to take ideas from the original version written in 1837 by Hans Christian Anderson. Although a mermaid story written for children, it's more adult than the candyfloss nonsense Disney keeps feeding us. In that version, love doesn't conquer all, the Prince marries someone else and the mermaid goes onto exist happily with other spirits without form. Nope not even the original story written (nearly 200 years ago) was stupid enough to sell the message that women can't exist without men. Mermaid's made by Disney for the MTV/Instagram generation, but my nostalgia is based on the original complicated stories from real books that you enjoy by reading.

You completely skipped the fact that ESG score is part of what Blackrock and other massive investment firms consider when lending capital out. Lots of companies can't afford to be cut off from capital, so they "go woke" just to keep getting access to lending.

@ryanpmcguire

11 ай бұрын

Essentially, rigging the game in favor of woke companies to mask the negative consequences that would otherwise occur.

@halkon4412

11 ай бұрын

The whole "ESG-industrial complex" idea is overblown and not nearly as all encompassing as online commentators present it. If a company wanted to boost their ESG score with no other motive, they wouldn't do something as public as rainbow coloring on their product, or ads touting their diversity. They would instead make internal changes that only get brought up in investor meetings, while keeping their public-facing image apolitical.

@ThisisFerrariKhan

11 ай бұрын

I’m glad I’m not the only one that noticed he conveniently omitted that key bit of information.

@morezco

11 ай бұрын

Great point

@JoJoJoker

11 ай бұрын

@@halkon4412according to Bloomberg, the ESG segment is expected to reach $30 trillion by 2030.

remember friends, large corporations are not on anyone's sides, they are just looking to maximize profits by tapping into a new audience.

Disney is kinda the exception because when this trend started around 2016 they were in the golden ages of Marvel Studios movies making alot of money due to being in it's final 25% of the Marvel universe movies story line. Their movies right now ain't even performing as close as the ones that started said universe more than 10 years ago, so it's more like a slow trainwreck.

@blenderbanana

11 ай бұрын

That's all movies though. Inflation and overwork are stagnating what take home pay Americans keep.

@MadeInChinaPlat

11 ай бұрын

@@blenderbanana sure but the rise pf it's stock was probally fueled by the head of millions and close to billions on most films they released bc people were invested in the franchise.

@danielbeich8563

11 ай бұрын

Indiana Jones 5 is on pace to be the biggest flop in Hollywood history!!

@clyde19788

11 ай бұрын

movies arent making anything. no one goes to the movies anymore after covid.

@octogonSmuggler

11 ай бұрын

​@@clyde19788I go there to buy this massive bag of theatre popcorn that they sell in my town. But I i just have a popcorn addiction.

I was wondering why Budweiser decided to market to a demographic that probably doesn’t use their product

@befer

11 ай бұрын

​​@@ghost_mallhey did market towards them because they made a huge point about who they chose. It wasn't just a person that happened to ve trans They were trying to push this idea that they picked a TRANS PERSON and they don't even consume fucking alcohol

@befer

11 ай бұрын

@@ghost_mall it's not triggering. It's just obnoxious and a blatant push of agenda. It's no longer a conversation about rights or whatever. It's forcing and normalizing it (it's not normal and never should be) kids should not be involved in sexuality, and neither should they be allowed to transition at young ages. Sincerely, a person that was trans and no longer is.

@XrayTheMyth23

11 ай бұрын

Plenty of LGBT people love beer, every major American beer company has had LGBT specific marketing campaigns, usually also resulting in some kind of donation. The reason this bud light "campaign" failed was because they didn't account for the increasing polarization in the political environment and the weak commitment to standing behind their sponsoree. If they had doubled down they likely would have gained some favorability with LGBT groups and not lost as hard they did.

@Excalibur2

11 ай бұрын

​@@ghost_mallimagine if they brought out someone who said, it's ok to be white and transgender people are mentally ill. It's just flat propaganda.

@nyfinest487

11 ай бұрын

@@ghost_mallThe warrior was right, you know what does not make the world go around. That’s why it’s bad

I prefer to assess a company by how sustainable their products are and how well they treat their employees and customers.

@Jose04537

11 ай бұрын

But... But... We have a black lesbian woman in our advertisement! Just consume!

@haydenlee8332

11 ай бұрын

this

@cancelled_user

11 ай бұрын

ExxonMobile has higher ESG score than Tesla. That tells you all you need to know about "sustainability" and the whole ESG farce.

@AskMiko

11 ай бұрын

The company’s projected sustainability is also propaganda. Corporate entities are the worst as being sustainable and use marketing to imply they are. If you’re evaluating which companies fit your lifestyle based on sustainability, there’s maybe 5-10. Others are owned by bigger conglomerates and they have found ways to blame consumers for waste than to clean up their own actions.

@altrag

11 ай бұрын

@@AskMiko > Others are owned by bigger conglomerates That's not actually a bad thing. If a conglomerate owns say, 5 major companies and the one company that shows (provable, not just advertised) sustainability grows faster than the others then there's a good chance the conglomerate will take notice and adjust. Of course it goes the other way as well. So all you can really do (if you care at all) is try to buy sustainable as much as possible and hope enough other people do the same to make a difference. At the very least you're not contributing to the problem.

The thing is a lot of people are walking powder kegs looking for something to be angry or anti-... about. Today is Bud Light, last time was Keorig, before that was Pepsi. Companies are gonna pander, Consumers are going to "cancel". Since there's no real bite with the latter because we're so brainwashed to spend, spend, spend, it rarely means anything. I've seen people complain about Bud Light only to brag about [unknowingly] switching to another brand from AB.

@Affax

11 ай бұрын

I also don't get how one can get angry about a person receiving a special edition can for a sponsored Instagram post. Those cans weren't even in stores iirc, so it literally affected no-one lol

@Toxicin2

11 ай бұрын

@@Affax If you cant follow that, you need to read into what tribalism is.

@aitoluxd

11 ай бұрын

@@Affax my guess is you didn't watch bud light's ad that got those people riled up.

@berni1011

11 ай бұрын

The thing is, I believe that with keurig the backlash was accidental, but now that companies know that making """progressive""" messages get a part of the populatuon super rilep up and makes everyone talk about them (company). No, normal person is gonna remember the "scandal" in a few weeks, but they shure as hell heard a lot of people talking about x company and wow I kinda need a product that can be produced by x company.

@Excalibur2

11 ай бұрын

​@@Affaximagine if they made a "burn the furries" can that wasn't even in stores. It's about the message.

I would argue that OceanGate's behaviour is not a good example of "wokeness" (whatever that is, considering that it's next to impossible to get a consistent answer on what "woke" actually means), but, rather, a transparent attempt to present a "woke" veneer in order to avoid hiring competent, experienced staff members who would cost them more money and would be far more likely to challenge that batshit crazy CEO on his anti-regulation, anti-safety nonsense bravado. A case study in hubris rather than the pitfalls of "wokeness", I think....

@HowMoneyWorks

11 ай бұрын

This is what I was trying to say but I think you said it better.

@cicero4272

11 ай бұрын

@@HowMoneyWorks Your videos are great. Keep up the good work, man.

@lamename2010

11 ай бұрын

There is the issue that you can't separate one from the other all that cleanly. By hiring woke, you are by necessity hiring less qualified people. If they were more qualified, quotas would not be necessary. Better yet, trumpeting it as they tend to do is another sign of it, as only those committing a great sacrifice, in order to gain more, would do this. This shows that they are aware that they are sacrificing competency. This also works for the right, with examples like Chick-Fil-A out there, who then have hate articles written about them and suffer in social standing for their great sacrifice of donating to republicans. They have made inroads to quell that by introducing DEI courses to their company, but that image issue still exists.

@cicero4272

11 ай бұрын

@@lamename2010 What does "woke" actually mean to you?

@MrShell311

11 ай бұрын

"Woke" is simply going with a progressive ideology against rational reasoning. Example - diversifying your employees and box ticking to show social justice and similarly alienating the majority of other employees and getting lower quality employees. Pandering to the LGBTs and closing down any discourse as "phobic" and just not thinking about the consequences of your actions is a pretty woke mentality

I'm really disappointed that the fact that Bud Light is just 1 product for the largest alcohol company in the world and that they saw a boost in sales in their other beer offerings that have stronger profits wasn't mentioned at all.

@nickolasbrown3342

11 ай бұрын

that's kind of hilarious and sad. to think people wanted to boycott bud light, so they went to an alternative, without realizing they were sending their money to effectively the same group. Shit's fucked up.

@racool911

11 ай бұрын

⁠Really shows the intelligence of these boycotters

@rohankishibe8259

11 ай бұрын

​@@nickolasbrown3342couldn't said it better, same with Nestlé, people thought they're boycotting it to figure out they control many many companies.

@rohankishibe8259

11 ай бұрын

​@@racool911it doesn't speak of intelligence, same with Nestlé when people thought they boycott it, went to "competitors", those other companies are part of Nestlé group, it was big scandal back in the day, it just speaks volumes on why market monopoly is bad, people lose power, because alternatives are either buy from the bad company you don't agree with, or buy from the bad company you don't agree with.

@williamalfonso1373

11 ай бұрын

you beat me to it. Modelo is owned by the same company as Bud

I feel like some companies are too large or monopolistic to effectively boycott.

@SusCalvin

7 ай бұрын

I think it's possible to boycott a company. You just need to have a huge amount of other customers with you and accept that a boycott will go against your own short-term interest. You accept that you will have a bit more inconvenience in your life, or that you might have to use a costlier alternative. This was a weird "boycott" where one group of consumers used the company as a stick against another group of consumers. I was surprised with how little reaction the realization of just how few hands control your national market made.

@TheLegitAlpha

Ай бұрын

A lot of times, these big companies often set up an antithesis to the brand. It’s called marketing, and there is a reason the chant “we are not going shopping” exists.

Imagine being angry enough to buy a load of 'beer' just to shoot at. Classic, classic US 🤣

@delfinenteddyson9865

11 ай бұрын

enough people buy flags to burn them

@Embassy_of_Jupiter

11 ай бұрын

it's got nothing to with being angry, it's just for the views

@tristanlong7

11 ай бұрын

Well they either had the beer already or helping a store get rid of the stock because it was already paid for.

@MissRora

11 ай бұрын

It could've been some he already had on hand. No way of knowing for sure.

@davidalvd

11 ай бұрын

People stock beer, John. It’s not that hard to figure it out.

Didn’t Disney loose market share because they lost loads of subscribers in Disney+ when they lost the rights to cricket in India?

@chiquita683

11 ай бұрын

No they lost American subscribers too which are actually the high paying ones. India is probably $0.30 a month

@glohare

11 ай бұрын

@@chiquita683 is it really that price or are you making that figure up?

@justinwhite2725

11 ай бұрын

​@@gloharemade up based on tendencies. I looked into it, it's 499 rupees which is about 6 USD.

@glohare

11 ай бұрын

@@justinwhite2725 haha I’ll come back to you when I need more fiction

@akshaysa1586

11 ай бұрын

@@justinwhite2725 for an year that is.

I’m not a marketing guy. But I do use the internet, and it is just bizarre to me to think that people wouldn’t just assume that “An online advertisement targeting an audience on one side of the political spectrum will inevitably be seen by people on the opposite side.” Online commenters complaining about each other for content is all over these platforms, so an influencer getting a paid partnership is going to get noticed, although people will hopefully forget about this down the line

@neonbunnies9596

11 ай бұрын

Yes, but those commenters have limited time and energy and would prefer to redirect the latest culture war onto something with actual substance. Dylan Mulvaney was one sponsorship in a sea in a million-dollar advertising budget. There could be not way to predict that that specific sponsorship would become mainstream media.

@Snoop_Dugg

11 ай бұрын

It’s the gaslighting of original long time customers to defame them as bigots, alt right or ists which is baffling.

@ffwast

11 ай бұрын

It often seems as if corporate executives completely lack common sense.

@Justmonika6969

11 ай бұрын

​@@ffwast Definitely. I work for a company that works with other companies directly and the amount of saving face and other out of touch things they do is wild. They don't understand that most people would actually appreciate a company admitting mistakes, especially nowadays when we are all wisened up to their practices.

@NeoHellPoet

10 ай бұрын

​@@Justmonika6969JC Penney decided to be honest with customers and as a direct result almost went broke. Turns out people want to feel smart for shopping for discounts, even if the discounts are fake. No people absolutely do not want honesty, they want confirmation of their beliefs, hence the lying and trying to make everyone think they're one of them.

I think it its ridiculous when companies view themselves as a billboard or messaging platform for things that aren't product related. The perfect ad campaign (in my fallible opinion) is Snickers. Almost every person on this planet will get hungry. Their campaign? Hungry? Grab a snickers. My frustration with modern companies comes when they try to speak beyond their product scope.

@MrBassard

4 ай бұрын

Or when they alter their campaign completely by targeting a different demographic or message. Imagine if snickers changed their campaign to "Hungry? Take a nap"

One mayor factor you failed to mention is Black Rock and their ESG score, which is one of the main reasons comapanies are bothering with all the woke stuff

@proletar1660

5 ай бұрын

My channel got censored only because of a comment criticizing that company.

Remember VICE news, Buzzfeed? Yeah, exactly. It's not political posts, it's extremism that being promoted people are fed up with. Just leave us alone

Just was watching your video on why I will never become rich and it really resignated with me :)

@HowMoneyWorks

11 ай бұрын

I am always happy to hear that I have crushed someone's dreams.

@yungifez

11 ай бұрын

​@@HowMoneyWorksyou crushed my dreams too Billionaire lol

@randomcharacter6501

11 ай бұрын

No offense but it's resonated.

@me0101001000

11 ай бұрын

@@randomcharacter6501 probably a TTS issue. Happens all the time.

@pwnd331

11 ай бұрын

@@HowMoneyWorks do you understand that is because he realizes he has morals he stands for. And seeing how you presented this video you have zero issues completely folding to any ideology that in any way limits your profits. so obviously you wouldnt do it for trans people, but would you do it for mistreated women or anti racism campaign? gay rights? does any increase profit completely and utterly overrule any sort of moral you have?

I try to judge companies by the product and how they treat the employees. I find that tells more than any advert they might use to represent themselves.

@jeffersonhassan4558

11 ай бұрын

I think that's because you are a cis hetero white man

Another factor to consider is how legitimate or inauthentic the LGBT community itself is likely to feel about such efforts. A brand like Calvin Klein, whose underwear is popular with all sexualities, can market itself to the LGBT community in a way that say, a hedge fund or oil company can't without being criticised and having 'Just Stop Oil' protestors disrupting things. And would the average person buy stuff from a hedge fund?

Some people in the comments watched this entire video and still missed the point. It's amazing what our brains can do...

@haydenlee8332

11 ай бұрын

because video topics like these attract people who firmly believe “go woke & go broke” without seeing the larger picture

@SusCalvin

7 ай бұрын

The greatest lesson for me was just how few actors there are on the US national beer market. AB at the top, a few smaller but also national ones. One national producer that pretends to be a local producer. Some imports from foreign national producers like Heineken. It's hard for a small producer to break in when production in scale is not on your side. A locally produced beer you buy at the pub is likely going to both cost more than national brands and make less profit for pub owners and producers. Influencer marketing has already appeared, and is here to stay. And the lesson the influencers learn is that adopting the most generic and non-confrontational persona they can is what will get them sponsorships.

Man I watch videos like this and the one suggestion I seem to always land on is if your going to pick a side you got to stick to your guns in the end.

I feel Disney is a difficult example because it's a massive company with hundreds of different assets many of which have separate brands (for example, there's over 20 music labels that have at some point been a part of the Disney Music Group). ESPN is 80% owned by Disney, but changes to what the Disney brand is associated with don't really have any effect on how people view the ESPN brand. The brands can also have different associations in different countries or territories, for example if there's strict rules on depictions of same sex relationships the Walt Disney Company will usually choose censoring their media to make money over any woke ethical principles. I think one would have to take a look on all the entities that are strongly associated with the Disney brand to get a feel for the effects of changes to the Disney brand, and those are scattered all over their different business segments.

@ricardoconqueso

11 ай бұрын

One thing not often discussed is WHERE some companies lose money and how. Some people mistakenly believe Disney "going woke" is what led to some recent financial losses but in reality it was due to 2 factors at play: 1. Disney Plus chose not to renew their agreement in covering Cricket Sports in India, so some viewers left for a provider who will and 2. Some viewers chose not to renew their 'sweetheart deals' of 3 years when Disney Plus first came out. These people got like 3 years for pennies on the dollar.

@spliffsforbreakfast

11 ай бұрын

@@ricardoconquesoI sure did 💀

@jeffersonhassan4558

11 ай бұрын

​@@ricardoconquesoso where does Indiana Jones 5 fall in all this if it isn't wokeness?

@rasengan69

9 ай бұрын

@@ricardoconqueso As an Indian I can confirm this for India idk about Disney's loss in the US, but in India in 2022 Disney lost a lot of customers because they lost the media rights for the 'IPL' the Indian cricket league. If you want to know the craze then I could say if you add both the NFL and the NBA in America you would get the craze for IPL. So they got replaced by Jio cinema even I cancelled my subscription bc of that. Partially.

The "Now it's time to learn How Money Works" keeps coming later and later in the video. I assume eventually it will become "and now you know How Money Works" at the very end.

@TAS_CNX

11 ай бұрын

This was over half way through! It’s a little jarring to watch

Disingenuous wave riding is what causes backlash. If you have a core belief as a company and you own it, no one will be surprised to hear your belief in campaigns… those that are aligned will buy and those that are opposed won’t. It might be more profitable to stay unaligned, but it is not inherently bad for companies to have beliefs… dipping your toe into a belief for profit is what is causing businesses to alienate both side… people can smell a fake.

@a.j.4644

11 ай бұрын

Definitely some cherry picking examples in the video to make his point, esp talking about stock ups and downs with no context of the overall market going up and down as well. Ben & Jerry's is a brand that comes to mind, wrt your point.

The response and backlash is as important to the social engineers as the supposed message. We live in a highly managed society in terms of our industrial output and financial industries. Culture is no less managed and goes hand in hand with what society's managers want.

@rohankishibe8259

11 ай бұрын

That's why the degenerate agenda is pushed down our throats, to keep the public busy with the kinky freaks and let the ruling class fuck us unobserved.

@incurableromantic4006

11 ай бұрын

Now now - stop spreading crazy conspiracy facts like that.

@moneyhoopla

11 ай бұрын

What the actual f*ck are you talking about? This was just words with no meaning.

@jasonhaven7170

5 ай бұрын

How is it facts? The backlash comes from demographics that are disappearing and the support comes from demographics that are growing@@incurableromantic4006

The real mistake of the Bud Light ad campaign was that they were trying to bring in a demographic that had been trending to micro brews, wine and custom spirits for decades and IS NOT coming back to drink piss water. That campaign needed to be for a new line if hard seltzer or something. Bud Light was a crap product for the low comprehension customer.

@SusCalvin

7 ай бұрын

There is no clear demarcation line for what is a micro brewery or local brewery. When I looked at Yuengling, they looked like a national producer trying to cling to being a local. What kept people from changing way earlier? What created the irrational brand loyalty people had with Bud?

@mastpg

7 ай бұрын

@@SusCalvin Uhhhh....have you met other people.....like, a typical/"normal" person.....many of them? If you had, I don't see how you can be confused as to why they slogged along, doing and buying the same, ever worsening crap. It's really quite beyond belief that you could not understand this. Also, no...Yeungling has been super-regional since at least the late 90s. They've just bumped up more recently.

@SusCalvin

7 ай бұрын

@@mastpg I always think the end users are weirdos who overestimate their individual importance. There can be a few producers who are not the absolutely dominant national producers, but also on a scale where they aren't local microbreweries.

@mastpg

7 ай бұрын

@@SusCalvin Thank you stating the completely obvious.

@SusCalvin

7 ай бұрын

@@mastpg I'm just happy my job is to rarely meet customers. I would have no idea how to infuse the product with any sort of spirit. In general, breweries benefit from production in scale. We were one of the early industries to centralize away from home production.

It needs to be done with proper understanding of the customer base, this type of marketing saved Subaru in the 90s when they did the same thing with the LGBTQ demographic. It helped boost Nike's sales with Collin Capernick campaign, but companies need to know their customers and advertise them correctly.

@ashholiday123

11 ай бұрын

Subaru did LGBT marketing in the 90s? What? Please share.

@bengardner8639

11 ай бұрын

​@@ashholiday123they realized that their cars were popular with lesbian women and decided to market to them specifically to capitalize on it. If I remember correctly it included subtle references to the LGBTQ community, and specifically lesbians, on bumper stickers/license plates in normal ads.

@davidperry4013

6 ай бұрын

IKEA had a commercial featuring a gay couple in the early 1990s.

ANOTHER BANGER VIDEO! Love your content keep it up

Man, Bernice King with the jokes. “If only Daddy had known about the power of Pepsi” 😂

@SusCalvin

7 ай бұрын

A lot of veteran activists remember little things like that, like how little companies did when things were tougher.

I don’t want any company, even if they are agreeing with my views, to spread their opinions ever. I only want companies to sell me their product or service, that’s it.

Pretty sure being woke itself is not the problem. If it was, Across the Spider-verse would have tanked like Disney's entries. The problem with Disney is it's wokeness is a checkbox.

@jayantchoudhary1495

11 ай бұрын

or maybe it was a good story first and foremost

@jideyusuf

11 ай бұрын

Nah, spider verse was a good story. LGBT messaging is not an issue, it just becomes an issue when it’s not done right. Spider verse was a good story in its own right. Another example is Arcane, very diverse characters even some of the protagonists were gay. But the story was just generally good and the gayness was not written as their entire story or identity. Which is what most movies featuring similar characters do today.

@Excalibur2

11 ай бұрын

I never saw it, what about it was woke? The interracial thing or black spiderman?

@perfectallycromulent

11 ай бұрын

the Flash and other DC movies manage to suck and lose money without being called woke. it's another rightwing belief without evidence that makes them feel special.

@rohankishibe8259

11 ай бұрын

​@@jideyusufLGTV HD messaging is the issue child groomer.

Your point about using progressive value like diversity as a guise for hiring the cheapest possible labor is very interesting. You can lower costs if a portion of your employees' compensation is activism.

@useodyseeorbitchute9450

11 ай бұрын

While they may believe in it, it requires those people to actually do their job, which chances are varied between ethnic groups.

You forgot to mention that the VP Marketing that has since been fired Alissa H went on an interview and started ranting about how Bud Light's brand identity was too attached to the fratty lifestyle and other customers with crude humors... which were Bud Light's majority customer base at the time. It wasnt only a pressumption that hiring Mulvaney was 'logical' due to the 11.6M followers Mulvaney has, but Alissa confirmed this through her degrading tone-deaf interview.

@sor3999

11 ай бұрын

Many activists insert themselves into power or influence in order to gain a platform to spread or promote said activism. I've worked with some people who seemed entirely more focused on getting their messaging out instead of working on, you know, company related things. For some reason my work has a "woke newsletter" ran by one of the managers and our company has little to do with it. It would make sense if my company was some kind of non-profit, but even that is flimsy. I don't particularly care if they want to make a newsletter or not, but I do note they found a platform, an employee mailing list, to spam their messages and I've flagged it as such and it goes right into the trash bin. I'm sure no one can tell this person to cut it out and get back to work without being accused of being "intolerant" and being canceled into oblivion.

@roncerjani9063

6 ай бұрын

Who would have thought that beer, the manliest product in existence, would be enjoyed mostly by men?

@TayWoode

6 ай бұрын

Mulvaney’s followers are mainly young girls who wouldn’t drink Bud light but the company was hoping they would

@ricardoamendoeira3800

4 ай бұрын

​​@@roncerjani9063Women drink beer all the time, it's the most popular alcoholic beverage, what exactly makes it "the manliest product"?

All signs suggest that 2023 will be a year of severe economic pain, I was really hopeful of my investments this year, but all my plans have been disoriented, I've been studying the stock market and I realized some investors made millions from the last recession in 2008 and I was wondering if such success rate could be achieved in this present market. I'm open to ideas about investing for retirement.

@Jennnparker

11 ай бұрын

Cryptocurrency crashed the last couple years, so it should be starting a new run to a new high.

@RandyPelletier

11 ай бұрын

I feel exceptionally lucky I started investing in my early 40s and compounded my income to create more cash flow. I opted for a more aggressive approach and so far I've made over $350k in raw profits from just q1 of 2023 from mainly blue chip stocks, precious metals, coins and high yield dividend funds. ever grateful to Trisha Jean Webb my F.A... Investing has no one way to it.

@rogerstone1842

11 ай бұрын

@@RandyPelletier Did a quick web search, she has a pretty decent bio, I wrote her and I'm waiting on her reply.

I think that Bud Light is an outlier in this topic. Let's compare Bud Light to the Chic-Fil-A fiasco about 10 years ago. Both had boycotts because of ideological issues. Both hurt their companies in the short-term; however, Chic-Fil-A shrugged it off and basically no medium or long term damage happened. On the other hand, it seems as though Bud Light is going to have medium and possibly long term damage. Why? To me, it's because a product underlies a brand. Bad marketing can hurt a brand, but the product is unchanged. So when people boycotted BL, they switched to a comparable product that was slightly better at the same price point. They're unlikely to switch back not because of "wokeness" or whatever, but because they offer a product that tastes like piss and people switched to a product that's slightly-less piss-like. Chic-Fil-A was basically the only game in town when it came to decent fast-food chicken sandwiches 10 years ago. People either had no alternative or they thought the alternatives were a worse product than CFA. When the dust settled, people just continued eating there if they wanted a chicken sandwich. If there were a boycott today, I think it could do at least a little bit of damage medium and long term because there is actual competition out there. Still, restaurants are fundamentally different than beer because of physical space. An alternative beer product is 5 feet away or even just saying different words at a bar. A restaurant has physical space so "location, location, location" really matters. Are you going to drive 20 minutes out of your way to get a chicken sandwich? Some people would but 90% of people are just going to save the time and money to get the roughly equal product that's closer.

Nonsense. No mention of ESG scores?

@mrlego2082

11 ай бұрын

That’s what I fucking said 😂

@GrzegorzDurda

11 ай бұрын

@@mrlego2082 Exactly!

You neglected to point out that Bud Light was attempting to realign themselves away from their core demographic. Those are the exact words from Bud Lights head of marketing (who has since quit).

I want the cocaine capitalism of the 80s back, where execs literally only cared about money, women and cocaine.

@sodakk17

11 ай бұрын

Good old days.

@philw3039

11 ай бұрын

This is totally untrue! I'm pretty sure a good deal of them also cared about booze!

@SusCalvin

7 ай бұрын

We had to live in the aftermath of that in the 90's. That was not a very good time.

Thanks dude, this is one of the best summaries on this topic I've seen on KZread

Excellent way to sum this current EON of our existence in one nice easy to follow video. Well done!!

Basically the world continues on as normal despite faceless corporations attempting to be personable. Bad publicity is a smokescreen for a downward trend, so you don't get fired if you are to blame for the downward trend.

At least we all agree that corporations do really care that much about issues and just wanna make money

i like how after watching half the video i realize you were just doing the intro ;) great video as usual

The most concerning thing is that folks drank bud light in the first place.

Just depends on how many competitors there are; if PG&E suddenly started shouting racial slurs I’m still going to be their customer, just a very reluctant one

@Snarkbar

11 ай бұрын

Yeah that's what made Bud Light so vulnerable. There are literally thousands of other options out there, including dozens that taste similar at a similar price point. Very easy for customers to change to something else, and stick with that choice.

@angrydragonslayer

11 ай бұрын

an even better example is probably ISPs what are you gonna do? change ISP?

@XrayTheMyth23

11 ай бұрын

@@Snarkbar What's funny is that almost all beers have had "woke ads" so it just shows that market segmentation is key.

@Excalibur2

11 ай бұрын

It would be pretty funny, and I'd like to support a company that actually talks like they feel.

@Jose04537

11 ай бұрын

​@@XrayTheMyth23This is why comics are failing and Manga is thriving, they cater and know their public very well. Manga Is segmented into five main audiences: Shonen, targeting at teen boys; Shojo, targeting at teen girls; Seinen, targeting at adult men (18+); Josei, targeting at adult women (18+); and Kodomomuke, targeting at children.

Bud Light sales are also slumping because, well, it really was just the "least bad" of the cheap beers. It was already slumping before this because it's just... the least bad... cheap beer. I have not drank it in years. For just a few cents to a dollar more on average, I can get a much better craft beer in state.

@SusCalvin

7 ай бұрын

Production in scale really makes things cheap. It's really hard for a smaller producer to match what a national producers can do. Even just matching their logistical clout is a hassle. If you buy a locally produced beer at the pub, it's likely to have a higher price than a national producer and a lower profit margin for the pub and the producer at the same time.

One thing you could also add is the time delay, especially with hiring decisions. If a company implements a non-merit based hiring policy, you are looking at 10 years before you see the effects. This is because of institutional knowledge. The dangerous part is that once that institutional knowledge is gone, it won’t come back. South African state owned entities are the perfect example of this. The power utility implemented non-merit based hiring and procurement in 1997. And in 2007, it ran out of power. We haven’t had reliable electricity since.

I never considered the idea that market segmentation would both be much better and much worse and much more hard to control in the internet age than it was in TV and print age of marketing which is what I would study when school.

I think what the issue ignores too often is that most consumers are not outspoken activists on the internet. Bigots who attack wokeness are a small, but dangerous, aspect of the right. Most people tend to be progressive leaning and companies are always trying to find the sweet point on the Overton window. Unfortunately, being a trans person has moved back to the radical section in America, despite being on the acceptable level for most of its history, and gay rights/women's rights are thankfully in the popular section. Its not "Go woke, go broke", its "go outside the Overton window, lose lots of dinero". Hopefully, one day a company will be able to make an ad where a trans person exists and it isn't followed by angry bigots, but that's not today.

@Slickmickyoyo97

11 ай бұрын

Most people ARE NOT progressive leaning, daddylittleembarrassment. Where do you people come up with your embarrassing, hateful, fantasy fueled nonsense?

@XIZ127

6 ай бұрын

Trans people were nerve acceptable to begin with, you just thought that forcefeeding their ideology down people’s throats is what makes them acceptable.

Woke, at least from the definition I've always seen applied to it, is a largely corporate thing. When a company (or sometimes individual) wants a free win on social media without actually doing anything, they'll name a cause out of nowhere and claim to "support" it. This can also double as armour of a sort against criticism, as optics would work against the accusing parties, who would look like they were just angry at the socio-political stance the company recently made and not already mad about some change that the company was trying to deflect attention away from. Also, side note, who still buys Bud Light in the Year of our Lord 2023? No matter your politics, there are way better beers out there!

@oriongear2499

9 ай бұрын

Or you could go sober.

@SusCalvin

7 ай бұрын

Production in scale is a hugely powerful thing. In scale, the cost of a unit is much smaller. It's hard to match someone with a nation-wide logistical reach. This can be a huge difference. When you buy a local beer at the pub, it likely has a lower profit margin and still costs more than the mass-produced stuff. There is usually two or three national producers, one smaller national producer that still pretends to be local and a large assortment of small-scale ones.

How fucking hard is it to just stay on message and not unnecessarily court disaster? This is the definition of 'you literally had one job'. If things like that don't shake your faith in a management team, what will?

Could be confirmation bais speaking, but I've always held the 'wokeness' issue was a marketing/management issue, not an ideological one. The issue isn't really about the position they're taking, but the misalignment of said position and their market, an issue marketing and/or management should be aware of thus keeping in check.

An important think to remember here I think is that these companies often aren't exclusively american, and the pushback against diversity is merely being boosted in media as of late rather than being representative of the average person. Especially companies like disney that produce media, these are products that have always leaned liberal. On a global scale, being pro-diversity and inclusivity is a much better brand image than being anti-diversity, and taking no stance can more easily risk giving off that image. It's easy to make a kids' movie about being kind to everyone regardless of differences, a lot harder to make one that tells kids not everyone is equal by nature of their birth. Most art and entertainment leans left if it leans anywhere, it's just that recent right-wing moral panics have fooled enough people into thinking it's a recent development. Another thing to remember is that these companies aren't exactly taking an actual stance like you briefly state in reason #2, but are simply taking a stance that is more neo-liberal. It's a lot of pretending and knowing how to say the right things but the goal is ultimately profits. Starbucks might have a self-imposed diverse hiring quota and provide health care for their trans employees in the states, but the tone instantly changes and they'll threaten to remove those benefits if the workers ever try to unionize. The customer retention these companies see an increase in is not from the actual minority groups they plaster their products and movies with, but the straight/white/cis neo-liberal faux progressive middle-class in the western world because those are the people who have money and care about causes mostly as an extension of their self-image expressed through their spending habits.

@angrydragonslayer

11 ай бұрын

i think the first paragraph here is a bit wrong in the premise but otherwise i whole-heartedly agree. i have seen far too many "communists" with trust funds giving them an excess of $10k each month to do otherwise

@Account.for.Comment

11 ай бұрын

Woke speech, such as saying cis, white, minority, generally appeal to white middleclass, college-educated millennials and gen-Z. A smaller percentage of the population. Most people used a product because it is available and they either like or did not hate it. I stopped buying Gillete razors, to buy a Panasonic one, but when i saw its ads about masculinity, my intelligence felt insulted. An amoral profit-driven corporation dared lecture me about how to live my life. Who do it think I am, a child changing my behavior to conform to tv ads? People eat chik-fil-a because they like it, not because of political stance. A old gay friendly ex-coworker of mine chose not to eat them, when the CEO attacked homosexuality for Christainity a few years ago. He never demanded that other people stop eating chik-fil-a. In the case of Bud-light, There are more than enough beer available, that drinkers don' t feel the need to buy from that company. They used to make great ads too. I don' t drink, but they are funny. Now with one ad, they tank their sales. Why, if people want to help a political causes, there are other ways, than giving money to a corporation.

@Masterdesstruct

11 ай бұрын

Lol, what you are failing to recognize is that the american political landscape of progressiveness doesnt define what most of the world supports. You think that american politics are right wing when in reality absolutely all or most of the world is waay more traditionalist and right leaning than the former. Its only americans and europeans and some latin american countries trying to copy those nations that are obsessed about identity politics. Most people dont care or actually dislike those "center left" politics

@traplover6357

11 ай бұрын

People don't realize that being "pro-diversity" isn't some woke agenda but a business move in both widening their audiences outside of white America and futureproofing their brand.

@SusCalvin

7 ай бұрын

I would have no idea what to do if customers showed up and started asking us to put more conservative values back into the product.

Well bud light their main beverage lost market share but most of the customers just went to other beers that they own. They have one of the most effective distribution systems on the planet. And their stock price is still up year on year.

The muddying of the lines across this essay is a great example of why the term "woke" is risky in and of itself. How are we defining "woke"? The original intent, or the more recent "everything not like me am bad" definition? The OceanGate example is a great example of the use of the conservative "woke", when the thing at play is a far more common "society's default powerful exploiting representation for their own gain". I see this time and time again, where said default demographic manages to take resources not intended for them by exploiting the demographics said resources were intended to protect. As someone else said in the comments, this is direct and deliberate exploitation while using political rhetoric for the opposite of its intention as a shield. Great video overall, but confused and messy in its messaging. As a person of a few kinds of demographic "wokeness" is designed to protect (brown and trans, for instance), I realise I get to see all of this in crystal clarity given I've been held at the spicy end of the bat my whole life.

2:07 Why does he keep two jars of mayonnaise on his bookshelf?

You call a 15% stock drop a small movement? 5 or 8% I would agree with. 15? I think you're just being a little bit generous.

@SusCalvin

7 ай бұрын

I'm already partly convinced the stock market and finance is black magic and hype, and more like shamanism than the tangiable things and stuff industrial economy.

Props to you; you had to explain a topic like this and did so perfectly and sounded very neutral, love to see stuff like this!

@southcoastinventors6583

11 ай бұрын

@@ghost_mall There is no such thing as political alignment when it comes to selling, just different demographics to extract money from, video is really about how to market a product more broadly to boast sales.

@Croz89

11 ай бұрын

@@ghost_mall When a particular usage is prevalent, it's no longer misuse, it's just language.

@AwesomeHairo

11 ай бұрын

@@ghost_mall No. "The customers are always right when it comes to matters of taste."

@Croz89

11 ай бұрын

@@ghost_mall Well that's the risk you take making any word popular, other people will use it to mean something else.

@SusCalvin

7 ай бұрын

@@AwesomeHairo Customers always have an overinflated understanding of their individual importance. Not when the scale shoots up to something so vast that us chumps inside the industrial process can barely fathom it.

What about companies do such to keep their ESG score up and thus their credit line secure?

What is somewhat hilarious is that most of this online „activism“ and PR in either direction is largely performative and reactive. How much tangible real world change has happened because people got into arguments online? Probably not a whole lot (with a few notable exceptions of movements that got enough traction and organization to effect change). People on social media engage in a tug-of-war of opinions and expressions that are rarely substantial enough to lead to action. Seriously, what is the societal progress of companies and people fighting over imaginary social brownie points, but not changing as a whole? (Yes, this is a very pessimistic assessment/opinion of current events, which may not be reflective of things in their entirety.)

@SusCalvin

7 ай бұрын

There was very little reaction to the realization of just how few actors control the national market, so I guess that is okay with the customers.

If they wanted a influencer to do a ad for them they could have got Anomaly, since a 2-3 years ago on his day birthday he made a pool with beer. Can't get any better than that and it doesn't take side and shows beer can have multiple uses.

One of the tings I notice when these companies marketing fail is either timing or not know when to double down on their new branding. Whether someone agrees with "wokeness" or not the current trend is that LGBTQ+ is becoming more acceptable with each generation. The youngest generation also has the highest percentage that identify as LGBTQ+. So if the trend continues, one day no being woke will be more problematic for a company than going woke. So the timing of switching towards "woke" matters. For Anheuser-Busch, this was probably not the time as they were the number one beer seller in America and their primary cliental was not par of the "woke" community. If successful their gains would be litter while their risk was high. Also on a controversial topic like LGBTQ+, a company cannot "test" the water and backtrack. So they must learn when to commit and double down. If they would have continued to support LGBTQ+ they would have lost some of their original cliental but gain another market. Yes the loss would still be there but not as great as it is now because the new market wouldn't have rejective them for failing to follow through on their support. Over time they could have recovered their lost clients (as the demographics continued to shift towards their current trends), and have the luxury of being one of the first major beer companies to support LGBTQ+.

@philw3039

11 ай бұрын

Good point. However, despite the backlash maybe it was actually good timing for Anheuser-Busch. Within 5 years, Millennial and Gen Z will probably begin to overtake the more conservative Baby Boomer and Gen X demographics in purchasing power. Many Millennials are probably already in their prime earning years and the oldest Gen Z's will be entering theirs soon. Even though my guess is that Boomers still likely currently enjoy the most disposable income due to Millennials having much of their income tied up in expenses such as student loans and childcare, that will soon shift.

I heard about the bud light issue but didn't know anything about it. I know a few of my friends refuse to shop at Target now

I'd argue that you are right but 2 of the examples you gave are just bad. Gillette and AB. Differentiation is the name of the game and unfortunately for both they have nothing. The gillette add made me realize that I was overspending on razors and could get something just as good for a fraction of the price. And beer is beer, if I go out to have a good time and drink a beer i'm definitely not picking the one I may have a dislike of. The good thing for both is that the parent company owns the brand. Let's say gillette dies, P&G can keep chugging along without being significantly impacted. Basically lack of differentiation is compensated through diversification.

I don't think these executives even know their customers nor are grounded in reality. A lot of the execs I have dealt with that are not older are from now wealthier backgrounds and never worked a regular job. One even complained about her dad for not giving her the right color corvette and that happened 20 years ago. They went to a college and only talked with those like minded people or shut out people not fitting their world view. Since this is their identity, they have to ignore and double down. It will be brutal, but this will create the necessary churn and lessons learned until we decide to repeat this all over again. A lot of companies that go "Woke" have three reasons to do so, one is crappy employees with very little skills *cough* Kathleen Kennedy *cough*, a slumping market share because the demographics are changing and they want to be relevant which affects big companies differently than smaller ones, companies more worried about what Larry Fink has to say and he isn't a market genius (big backer of MBS and is conning pension funds). Yeah, you can go woke and go broke.

@Jcewazhere

11 ай бұрын

By pitchfork or dinner fork the rich are gonna get forked if they keep increasing the wealth gap.

@SusCalvin

7 ай бұрын

Our largest owner-families here are two or three generations old. The longest-going one stretch back a century. These people were already born into their role. They prefer not being public. Most of them are far less known than the large regional companies they control.

A lot of this really is a product of modern marketing culture. Marketing as a field attracts a lot of people who are educated but who don't do much career planning (often getting humanities degrees, which tend to attract more left-wing students). They go into marketing because it's apparently creative and open to people with fresh ideas. Because of this, marketing itself is filled with young, idealistic, and mostly female workers with progressive beliefs and non-traditional lifestyles. These people often care more about advocating a message which is compelling to themselves than diluting brands to appeal to markets like white rural America, where relatively few young marketeers originate from. This is not to say that these people exclusively make up marketing teams (they are mostly younger workers earlier in their careers). Their presence in marketing is definitely not a bad thing either, as young urban progressives are a major part of the American consumer population and companies should try to appeal to them. However, they do have a major influence in deciding how modern brands are marketed, and better or worse for the brands which they help market.

@Excalibur2

11 ай бұрын

That's definitely not helping, but it seems a lot of the pressure is from the top, and probably because of Blackrock controlling trillions of dollars of investing money saying they give more money to companies who have visible DEI, they basically demand woke politics and companies in turn are willing to lose some money to get billions in investment money.

@SusCalvin

7 ай бұрын

You most likely buy more useless junk than before, starting somewhere in the 60's, and think this is normal. Like buying a constant stream of junk is freedom or something.

This is the type of financial analysis that I've been wanting to see from all that's been going on in the past few months.

The thing to note too is bud light has marketed during pride for decades. Like gay orgs quote them, absolute and suburu as one of the first companies that marketed to lgbt people specifically. This isn't unprecedented they've been doing it since 1995.

Companies need to stay out of politics

@manyseas1219

11 ай бұрын

Guy named lobbying

@cranklabexplosion-labcentr8245

11 ай бұрын

Companies *are* ran by politics

@admiralfrancis8424

11 ай бұрын

@@SamuHyytia Treating gay people like human beings isn't remotely the same thing as corporate lobbying.

@UnprofessionalProfessor

11 ай бұрын

​@@SamuHyytiaYes, it is. Grow up.

@Fr00stee

11 ай бұрын

mate guess who pays off all the politicians to pass laws first

While the Titan Subs CEO had some interesting comments, wasnt the whole thing because he also cut corners and got into a lawsuit over the engineer who said it was unsafe? I doubt that the sub would have not imploded if an old white guy was driving vs a young POC, physics is remarkably color blind.

@256shadesofgrey

11 ай бұрын

If they hadn't fired and then sued the old white guy, the sub in its current form would not have gone on a dive in the first place. Physics would have remained the same, but the design of the sub would be different because those physics would actually be taken into account instead of being waved away like the incompetence of the diversity hire that replaced him.

10:40 This is part of the setup for the movie Boiler Room. In the first scene with Ben Affleck's character, when he asks if anyone in the room has passed the Series Seven Exam, the people who raise their hands get kicked out of the company. The company only wanted totally naive and inexperienced workers to reduce the chances of someone uncovering the scam.

Remember when company do something, it's because it's profitable. When they broke or not, just remember it's all just business, if company doesn't support the consumers then someone from the other side giving them the money.

As a certain metal-themed KZreadr said, these companies are going "woke" because they're already failing to meet expectations of shareholders, and need to rebrand to keep them mystified.

@Shmuklidooha

11 ай бұрын

You mean BladeHand?

@gersondacunha4494

11 ай бұрын

No

@BaddeJimme

11 ай бұрын

I've noticed it's quite common for people to point at bad games and movies and proclaim them to be "woke trash" when really they are just bad and not particularly "woke". Obviously if you just label all the worst stuff as "woke" then "woke" is bad and those who make it risk going broke, but I don't think that's really what "woke" is supposed to mean.

@gersondacunha4494

11 ай бұрын

@@BaddeJimme no

@winchesterkid

11 ай бұрын

That’s not why companies are going woke. WEF is pushing ratings on companies based on how inclusive they are, the more inclusive the more funding.

It's worth noting that, despite the title, this actually works both ways. There's also companies that have identified conservatively as well that have also done well (as mentioned in some of the examples at the end), and some that have actually lost quite a bit by going 'woke' (as covered in the beginning). There is a message here for investors of course (basically that a catchphrase in the culture wars is not a sound basis for investment decisions), but also for people in general. That latter being that 'consumer activism' is a contradiction in terms. Consumerism and activism don't mix together well. Neither does investing and activism, better shown in his video on Blackrock. Of course everyone knows that this is just pandering for marketing, be they progressive or conservative. But the takeaway imo should be that us non-corporate executive types aren't all that much more principled and conscientious. At least not in our identities as consumers. Which is another reason, among many, why 'your dollar is your vote' is a terrible way of seeing the world.

@tomlxyz

11 ай бұрын

It's just capitalism

@jghifiversveiws8729

11 ай бұрын

@@tomlxyz It's bullshit is what it is

@inuhundchien6041

11 ай бұрын

People just don't like change. Whatever the message is, it needs to be consistent from inception or at least changed very slowly.

@JodyBruchon

11 ай бұрын

Nah, your dollar IS your vote. You choose what to exchange your labor for and if you don't like something you refuse to buy it.

@ArawnOfAnnwn

11 ай бұрын

@@JodyBruchon That breaks a whole bunch of principles of good voting systems. There's a reason no democracy is designed in that manner. Your vote is neither secret nor equal. In regards to the issue I was talking about above, the mindset also differs. Activism is a thing in politics, protest movements actually do have reach and staying power to achieve stuff. Its consumer counterpart almost never does because buying stuff is almost never a political act i.e. you're not thinking like a voter when doing it. We buy what we want, we vote for who we believe in. EA was voted the most hated company in America for multiple years, yet their products still sold then.

I saw 20 dollar bud light packs on sale for 4.99 after mail in rebate at a gas station other day. I think they might be feeling it still

The ESG rating system is the #1 reason companies go woke.

I find it interesting that Modelo made the number 1 spot for beer sales. Modelo customers and marketing are geared towards younger, diverse people, whereas Bud Lite was geared more towards middle-aged to older white men. I assumed that the way Bud Lite was trying to get some of Modelo customers angered their core customers. But im pretty sure that Bud Lite will be back to number 1 once this blows over and their customers will even forget about this in a couple of months.

@Amlux1984

11 ай бұрын

Nope, that brand was already dying and is accelerating the inevitable.

@uss-dh7909

11 ай бұрын

This will blow over in a couple days. This will blow over in a couple weeks. It's been a couple months, why hasn't this blown over? We understand it's been a difficult year... Bud will likely not recover their consumer base. It's been long enough that new tastes and drinking habits have formed. Their "fratty" consumers are gone. At this point, the best they can do is attempt to stop the hemmoraging and expand into different markets, but I think its more or less a downhill game from here.

@moneyhoopla

11 ай бұрын

@@uss-dh7909bruh it's been 3 months

@shinqqing5161

11 ай бұрын

For something like a cheap beer where there are plenty of similarly priced brands, once you lose a portion of your customers it's unlikely your customers will just buy your brand again after a few months. What's likely to happen is that your customer has become another brand loyal customer. Lol

@floridamanmlb9299

11 ай бұрын

Bud lite isn’t making a comeback. It’s permanently known as queer beer now

Bro just cannot stop producing the best videos

I can't find the server for the newsletter the link at the description won't work for me

That actually is pretty genius, about venues of market segmentation. I would make sense to publish ads in CNN and FOX, but probably different ads.

It doesn't help much when companies go out of their way to actively insult their core customers. The Mulvaney affair would have been a fart in a hurricane. But once a company exec started telling the customer base to go fuck itself - that was something else entirely.

@SusCalvin

7 ай бұрын

You need to insult the customers less directly. Write up the price and mumble something about the economy. Make two different brands and more, and pretend they have a choice. Pretend the product has more "freedom" or "traditional values". Always tell customers how smart and logical they are for consuming more of the thing. Pretend the product has a name and face.

Man I just hate politics left or right being shoved in my face. I hate advertisement on a base level. Adding disingenuous politics just makes it worse.😅

@Jose04537

11 ай бұрын

At least Chick Fil A doesn't shove religious propaganda in the wrapping of their product despite been a religious company. And more important, it's actually a good product.

@James_36

11 ай бұрын

Trust me, I can’t stand politics but if I am habit to choose I am going right, at least they have a sense of humour they are insufferable these left wing marketeers and preachers

@jimmyjames5685

11 ай бұрын

​@@Jose04537 I think two things are required. Good product and not have marketing overwhelm the product, but this is not a hard and fast rule with more niche companies.

@Jose04537

11 ай бұрын

@@jimmyjames5685 We sadly love in a society were marketing speaks louder than quality. I brakes my hard how local stores close while sh*tty Starbucks thrives.

I can't see the title you recommend at the end, because there is a video overlay hovering over it. Can you please move that overlay or remove it so I can read the title?

One priciple for business that always holds true and has never changed over hundereds of years. THE CUSTOMER IS ALWAYS RIGHT. When you do not offer a product the customer wants and may even dilike and then tell them it is their fault for your failure that is the peak of arrogance and makes the customer want to NEVER buy of use your product. A great example of this is Disney. Also Butt lite beer.

Apparently Modelo is made by a company owned by the same owners of BudLight

@MsEverAfterings

11 ай бұрын

Anheuser-Busch only owns Modelo in the international market, not for US market which is where they are losing market share to.

@trnlft

11 ай бұрын

True everywhere in the world EXCEPT the USA where it's owned and made by Constellation Brands.

As someone who does ESG profiles for companies working at one of the large corpos, I can say that "wokeness" is a tiny percentage of the overall scores. The meat of it is boring stuff like types of contracts, tax disclosure, turnover rates, ISO certifications et cetera. Stuff like diversity hires and initiatives are just tiny parts of categories that only end up making up a negligible amount of the final score. Like, on a scale from 1-100, being woke or not would probably account for 0.1%.

This video helped me understand how little I care about advertisements and advertising.

11:05 I am now realizing a lot things now. That the places where I've worked that had the youngest work force also had the most incompetent leadership.

@SusCalvin

7 ай бұрын

The good part about generational nepotism is that you know your relatives inside and out. If you have a useless cousin who needs a job, it's easier to place them in a position where less harm comes from it. And chances are that some of your relatives are clever enough to do more complex work.

1 thing that was failed to be mentioned was the role that ESG & DEI have in influencing companies to conform to these ideologies & those who do have access to loans that others would not.

@EagleXYZLibertarianForChrist

8 ай бұрын

@@Adi-bo5do W0ke is to the regressive left what the red pill is to the right. It is a collection of ideas that are packaged into 1 effort to overthrow a perceived system of voluntary interactions among people. They are focused on justice being social rather than justice being justice. If you have a certain skin color, then based on that skin color, you are or are not r@cist. But you do have the ability to self identify & change your race or s3xual orientation.

What would be the opposite of 'going woke'? Promoting racial discrimination, saying it's a waste of money educating women because they should stay at home a raise kids? Seriously, what is the proposal?

@xyeB

10 ай бұрын

That’s the proposal

@derek_williams

10 ай бұрын

@@xyeB Be a bitch, get rich!!

@SusCalvin

7 ай бұрын

Pretending like telling us we can only express our freedom and individuality by consuming an ever growing amount of stuff is somehow the apolitical, neutral and non-intrusive option.

@ahuman32478

2 ай бұрын

Being woke is assuming that woman are an oppressed group that needs special attention and resources to help them succeed Being sexist is assuming that woman are a worse group that should not succeed Being normal is making no assumptions about women at all and just doing business as normal

@SunsetRex

2 ай бұрын

​@@ahuman32478you do realize women weren't allowed to vote until 1920, the ability to legally divorce their husbands without a provable legal reason until the 1970s, and still deal with major income and social inequalities to this day? What you described as "woke belief" is literally provable and historical fact

"Bud Light". Yeah. We already call "normal" Bud "Budwater". And we don't buy it, as it tastes like soda water. Now they came up with what, "Bud Light"? What does THAT contain? Air? Unicorn farts? Please. No surprise it is going bust.