Tens of millions of people visited Disney parks in 2019. Kevin Lansberry, Executive VP & CFO, joined Disney as a clerk 35 years ago. Is there a Disney gene? Is it better to change jobs? How do you increase prices? What did we learn from the Covid? Kevin joined a Q&A where he responded to these and a dozen other questions from students around the world. The session was hosted at NYU's School of Professional Studies.
Each question was tagged to make it easier to find. To watch it in Spanish, French, or other languages: 1)Click on Settings at the bottom of the screen 2)click Subtitles/CC 3) click Auto-translate 4) Choose your language.
Contents:
0:00:00 Introduction, Michael Diamond
00:02:03 How did you become Executive Vice President and CFO?
00:05:20 Deciding to invest in new rides
00:08:56 Buy or Make? The M&A advantage
0:11:38 Fixed costs. Lessons from the pandemic
0:14:36 Measuring the impact of marketing campaigns
0:16:52 Investments and pricing
0:21:00 Pricing Strategy
0:23:40 The success of LinaBell
0:25:55 Challenges to global expansion
0:28:58 China. Entering new markets
0:31:50 Outsourcing to partners or doing it Inhouse
0:34:39 Measuring the value of the customer experience
0:38:19 My favorite Disney character
0:39:21 The Disney Gene
0:42:00 3 pieces of advice to those entering the workforce
0:44:09 At Disney for 35 years
0:48:00 Conclusion