1:56 The true inspiration for the calculator is the Omron 86. Braun recoloured it to be sold as ET11, and then put it in the hot-wash allowed by LCD technology to get to the ET33 that is often showed as reference for Apple. But they were clearly just improving on the design language this Japanese calculator maker created.

All the designers should be proud and gratefull with Rams. Thanks a lot for a life of good design...

@manisharora6788

7 жыл бұрын

Andrea varon gomez

A True inspiration, motivation icon and great aspiration in the world of product and industrial design - definitely a genuine role model to look up to in creative design - highly inventive with innovative ideas

Thanks for the inspiration!

this is a great video. thanks!

What I learned from Dieter and what I learned from Spongebob is that future = chrome :)

@stannone7272

5 жыл бұрын

nice!

*Where do you see Product Design going?* 5:42 Rams: "We need to look more deeply on our Sauces" Sauces are the future of design.

When was this video filmed? Thanks for sharing!

Thanks nsotd3!!! Very cool!!

What a man!

HI ROSE

how old is this video?thanks

Rams says that Apple is one of the few companies that abides by his principles but I'm pretty sure Apple designs their iPhones to only last for a couple of years these days.

@allywithextral7960

2 жыл бұрын

technically, yes, the object itself looks and functions in a way though, that is really universally understood I think and modern apple products fit any home. Design is the one thing they definitely got right.

i am only here cuz my teacher told me to come here.

@ethan9566

4 жыл бұрын

I am here cuz my teacher told me to come here.

@lf_necronshandle

4 жыл бұрын

xXEthanBthanXx_YT XD hi.

nice

dt homework completed ✅✅

@tedrobinson5309

2 жыл бұрын

Hi holly

Tonbandgeräte von Braun kannte ich gar nicht. Aber es ist einfach zeitlos bis heute! Diese Anlage da an der Wand hat einen unvorstellbaren Wert und wenn das ganze noch funktioniert wahrscheinlich unbezahlbar! Von diesem Design können sich heute die meisten ein paar Scheiben abschneiden! Wenn ich nur den Mist von heute sehe..........

It's funny that he says nationalism is terrible. There's this interesting sort of ideology justifying his approach to design that covers up how useful it has been in the process of globalization. The movement that Bauhaus was most opposed to was the arts and crafts movement, which was very focused on the integrity of the laborer. The influence of the Rams approach to design is most evident in Apple products, which effectively erase the visibility of the laborer, allowing plenty of room for the laborer's exploitation. This approach to design is not innately "good", but has a hidden dark side. And with Apple's economics of planned obsolescence, the noblest aspect of Ram's philosophy is erased.