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Detours: Hallmark, Kansas City, and the decline of the greeting card industry

When was the last time you got a paper card in the mail? It's been a long time for us here at The Verge. We wanted to find out what the world's largest greeting card company, Hallmark, was doing to stay competitive with smartphones and the internet, so we headed to its headquarters in Kansas City to find out. More from The Verge:
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Пікірлер: 30

  • @Blackmagic1o0
    @Blackmagic1o011 жыл бұрын

    Gotta love the Verge, every now and then they make a wonderful short vid which gives you some type of nostalgia and makes you reflect on life.

  • @melissamah7915
    @melissamah79154 жыл бұрын

    I LOVE making cards for any occasion. Receiving and giving physical notes and cards will always be so special to me. I wish I could have a full on career being involved in the card making process of a big company!

  • @ChrisBeiting
    @ChrisBeiting11 жыл бұрын

    The Verge is straight up killing it, great doc.

  • @IceToTheThird
    @IceToTheThird11 жыл бұрын

    My god, the production quality. Thank you Mr. The Verge!

  • @ScottWallace5
    @ScottWallace511 жыл бұрын

    Great short documentary Verge! The best at what you do, top quality!

  • @jm32145
    @jm3214511 жыл бұрын

    Great piece, although it doesn't quite match up with the title. I was expecting something a little more in depth, discussing what their plans for the future are. It just sort of ended...

  • @NorthEastRegional
    @NorthEastRegional11 жыл бұрын

    Indeed the warm feeling of the card aisle always captures me, I kinda get emotional when thinking about the good ol' 1990's, especially during holiday season. I love the feeling of a candle lit living room, with a warmly lit Christmas Tree, maroon red and evergreen tree green fabrics and card filled shelves and I kinda miss it. Th

  • @conducttracks
    @conducttracks11 жыл бұрын

    Great doc! More please!

  • @NorthEastRegional
    @NorthEastRegional11 жыл бұрын

    Not necessarily, the power produced printing a card is one time, the power to host your card electronically is much more greater, especially flashy E-Cards, the thoughts of electronic cards are ususally "eco" but in ways, it's more inefficient than shipping one single card.

  • @thepod96
    @thepod9611 жыл бұрын

    I seriously doubt that description that nobody who works for The Verge ever receives greeting cards in the post anymore.

  • @sjs2657g
    @sjs2657g11 жыл бұрын

    As long as there are Aunts, Uncles, Granddads, and especially Grandmoms, there will me greeting cards. The problem is during holidays, they can cost around $30 just for family members. $30 is another gift.

  • @VandrefalkTV
    @VandrefalkTV11 жыл бұрын

    Now I wanna play Brute Force again! OT- enjoying these videos, so keep 'em coming =)

  • @Ianrlarson
    @Ianrlarson11 жыл бұрын

    anyone else notice that ALMOST everyone in Hallmark was like 80

  • @chictyler
    @chictyler11 жыл бұрын

    Why make something disposable like a building when you can make something that lasts forever, like a greeting card?

  • @Oblivionator8000
    @Oblivionator800011 жыл бұрын

    Anyone know the name of the music at 4:50?

  • @APVHD
    @APVHD10 жыл бұрын

    Great!

  • @CauehVidal
    @CauehVidal11 жыл бұрын

    That was nice to watch. I think it's terrible most of people doesn't even send letters these days... it's sad.

  • @jupiterkansas
    @jupiterkansas11 жыл бұрын

    Anyone with seniority enough to be interviewed - yes. But there are plenty of young people there too.

  • @Tupster
    @Tupster11 жыл бұрын

    All of these guys insisting that "it will never go away" are kidding themselves. It they want to survive, in some form, they have to be scared. They aren't properly scared. If they were scared they would have figured out a way forward instead of a way into obscurity.

  • @NorthEastRegional
    @NorthEastRegional11 жыл бұрын

    Well, some say the servers are even more environmentally unfriendly than transportation, resource and power of printing combined.

  • @StefanoRossso
    @StefanoRossso11 жыл бұрын

    or nokia

  • @sebastianeschenbach701
    @sebastianeschenbach70111 жыл бұрын

    Aaaand Cards is gone!!! :(

  • @ComedyCubed
    @ComedyCubed11 жыл бұрын

    Actually, both are acceptable.

  • @iman544
    @iman54411 жыл бұрын

    *noyone

  • @cfrincon
    @cfrincon11 жыл бұрын

    Hallmark... the new Kodak

  • @thomasthetans
    @thomasthetans7 жыл бұрын

    Of course younger people aren't buying cards as much as older people do because they don't have obligations to send them to many people yet. They might send it to a family member or a partner but who is going to send cards to their friends at 22? Its about maturity and having more cash at your disposal which younger people don't have. I see older people buying cards more because maybe they have more children that have birthdays, weddings, and so on and they need to give them something for the occasion. I mean i'm 24 and I buy cards for when I need to. I don't believe greeting cards will ever go away. Even if its not as big as it used to be years ago there's something more meaningful about someone giving your a card. You can send a text, e card, or just something via internet but did you people really care about that?

  • @ComedyCubed
    @ComedyCubed11 жыл бұрын

    Actually, he was correct. You're wrong.

  • @megamastah
    @megamastah11 жыл бұрын

    Brilliant footage, script, montage, music. Terrible narrating.

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