No video
Detours: Hallmark, Kansas City, and the decline of the greeting card industry
When was the last time you got a paper card in the mail? It's been a long time for us here at The Verge. We wanted to find out what the world's largest greeting card company, Hallmark, was doing to stay competitive with smartphones and the internet, so we headed to its headquarters in Kansas City to find out. More from The Verge:
Subscribe: www.youtube.com...
Check out our full video catalog: www.youtube.com...
Visit our playlists: www.youtube.com...
Like The Verge on Facebook: / verge
Follow on Twitter: / verge
Follow on Instagram: / verge
Read More: www.theverge.com
Пікірлер: 30
Gotta love the Verge, every now and then they make a wonderful short vid which gives you some type of nostalgia and makes you reflect on life.
I LOVE making cards for any occasion. Receiving and giving physical notes and cards will always be so special to me. I wish I could have a full on career being involved in the card making process of a big company!
The Verge is straight up killing it, great doc.
My god, the production quality. Thank you Mr. The Verge!
Great short documentary Verge! The best at what you do, top quality!
Great piece, although it doesn't quite match up with the title. I was expecting something a little more in depth, discussing what their plans for the future are. It just sort of ended...
Indeed the warm feeling of the card aisle always captures me, I kinda get emotional when thinking about the good ol' 1990's, especially during holiday season. I love the feeling of a candle lit living room, with a warmly lit Christmas Tree, maroon red and evergreen tree green fabrics and card filled shelves and I kinda miss it. Th
Great doc! More please!
Not necessarily, the power produced printing a card is one time, the power to host your card electronically is much more greater, especially flashy E-Cards, the thoughts of electronic cards are ususally "eco" but in ways, it's more inefficient than shipping one single card.
I seriously doubt that description that nobody who works for The Verge ever receives greeting cards in the post anymore.
As long as there are Aunts, Uncles, Granddads, and especially Grandmoms, there will me greeting cards. The problem is during holidays, they can cost around $30 just for family members. $30 is another gift.
Now I wanna play Brute Force again! OT- enjoying these videos, so keep 'em coming =)
anyone else notice that ALMOST everyone in Hallmark was like 80
Why make something disposable like a building when you can make something that lasts forever, like a greeting card?
Anyone know the name of the music at 4:50?
Great!
That was nice to watch. I think it's terrible most of people doesn't even send letters these days... it's sad.
Anyone with seniority enough to be interviewed - yes. But there are plenty of young people there too.
All of these guys insisting that "it will never go away" are kidding themselves. It they want to survive, in some form, they have to be scared. They aren't properly scared. If they were scared they would have figured out a way forward instead of a way into obscurity.
Well, some say the servers are even more environmentally unfriendly than transportation, resource and power of printing combined.
or nokia
Aaaand Cards is gone!!! :(
Actually, both are acceptable.
*noyone
Hallmark... the new Kodak
Of course younger people aren't buying cards as much as older people do because they don't have obligations to send them to many people yet. They might send it to a family member or a partner but who is going to send cards to their friends at 22? Its about maturity and having more cash at your disposal which younger people don't have. I see older people buying cards more because maybe they have more children that have birthdays, weddings, and so on and they need to give them something for the occasion. I mean i'm 24 and I buy cards for when I need to. I don't believe greeting cards will ever go away. Even if its not as big as it used to be years ago there's something more meaningful about someone giving your a card. You can send a text, e card, or just something via internet but did you people really care about that?
Actually, he was correct. You're wrong.
Brilliant footage, script, montage, music. Terrible narrating.