This talk was given at a local TEDx event, produced independently of the TED Conferences. What if the key to sustainable design lies in the people and not just in the shape and aesthetics of the product? In his fascinating work as an automotive designer, Benoit Jacob shows that modern design includes more than just beauty that the eye can see.
Benoit Jacob is Head of Design for BMW i since 2010, the new subbrand of BMW. He follows a thoroughly sustainable design approach that goes far beyond the normal design of automobiles. The nonchalant creative stands out due to his exhaustless curiosity, a fascination for master pieces of engineering and a huge passion for his work. He was aged just ten when he made up his mind to be a car designer.
About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)