Deluxe Reading Presents the 1962 Toy Program for Food Markets
Deluxe Reading was a toy manufacturer based in Elizabeth, New Jersey USA which produced toys under several brand names including: Deluxe Topper, Deluxe Toy Creations, Deluxe Reading, Topper Corp., Topper Toy Group, and Topper Toys.
This sales campaign film would have been shown to grocers and food store management.
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Thank you so much for sharing this video. I loved (and still do) Deluxe Reading dolls and toys. The amazing toy displays were always placed on top of the deep freezers and I would stand for hours and just stare. I received many a Deluxe toy as a child and how I wish I had kept them. This brought back so many wonderful memories. Thank you again..
11:53- usually, Campbell Soup Company was the sole sponsor of "LASSIE" {CBS, Sundays, 7pm(et)}. In the fall of 1962, however, Deluxe Reading became an "alternate sponsor" from September through December (at least).
When these commercials came on TV my mother always said remember the band does not come with the toy lol 😂 and she was right!
Nothing is better than calling an artillery strike on your friends.... lol
in 1960 I really wanted a robot comando but it was 20 dollars in Canada and I never got it.
In an ad agency on Madison Avenue, someone like Don Draper and his associates came up with this advertising campaign.
1962= 57 years ago
The Jimmy Jet sure was exaggerated....that was not the image you saw, which looked very 3D in this film and really was just a projected flat image. And you didn't "score a hit". All that said though, the Jimmy Jet was a wonderful toy. I got mine at 6 years old. I played and played with that thing, awesome!
@8avexp
4 жыл бұрын
I wanted a Jimmy Jet in the worst way. Naturally, I was disappointed when Christmas came in 1962 and - no Jimmy Jet. They weren't cheap, close to 13 dollars which was a healthy chunk of change back then. One of my friends got one and I couldn't wait to check it out. Well, I quickly realized it wasn't all it was cracked up to be. It made a lot of noise - the motor that spun the image on the rear projection screen raised a racket. A few weeks later, we were visiting that same family again and when I asked my friend about the Jimmy Jet, he said it was broken. I got over it very quickly.
@johanneduardschnorr3733
4 жыл бұрын
8avexp You’re right! That’s @ $104 today!!!
@robotrix
2 жыл бұрын
Kids still had imaginations then
All that stuff is 100 feet down in landfills
Deluxe Reading went out of business in 1973, after filing for bankruptcy.
Darn we lived in the good ole days then. And then the Vietnam war took over
You mean toys weren't always built in CHINA?????
Ah....price fixing.
ol boy wearing lipstick.......Mack 1?????