Dead Malls Season 6 Episode 4 - Muscatine Mall

Alright but for real, let’s just do this one last time… One of the questions I always ask at the end of my videos is, “what do you guys think?” “How long will this mall be open?” Sadly a grim reality, is usually the truth.. But in Muscatine, that hasn’t been the case for over 20 years. As of 2023, Muscatine Mall is STILL holding on. Just by threads.. But.. With a leaky roof and flooring that’s coming apart completely, how much longer can it sit like this? Join me today, as we head in, tell the story of, and see for ourselves how the small town Muscatine, Iowas mall was doing as of my visit in November of 2023..
Thank you all for watching! Subscribe for more! ٩(^ᴗ^)۶
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Пікірлер: 114

  • @QuintusAntonious
    @QuintusAntonious7 ай бұрын

    Ah yes, let's take the time to hang Christmas decorations so that your eyes are drawn upwards to our moldy water-stained drop ceiling panels. *chef's kiss*

  • @dawnschare
    @dawnschare4 ай бұрын

    This is my home town, too. I miss the days of bustling crowds and fun times at this mall.

  • @seabee73
    @seabee737 ай бұрын

    Love that old mall music soundtrack. I also love the old videos when the mall was full and busier. The Christmas decorations looked nice too. Thanks for your videos

  • @NorthCdogg22

    @NorthCdogg22

    7 ай бұрын

    Thanks SeaBee! The Christmas decorations were some I’ll never forget!

  • @chrissasandlin8344
    @chrissasandlin83447 ай бұрын

    The Santa's castle was very cool. It feels as if the emptiness of the corridors really adds to the drifty feeling the holidays can bring on.

  • @eiguajardo
    @eiguajardo7 ай бұрын

    the comparison with images and vid from what it was to what it is today is what hits you. so nice they still decorate for Christmas despite is lonely, some new malls dont take the trouble. I went to one of the oldest mall in my town recently and I saw they are pet friendly now, so people were walking inside with their dogs , I think thats so nice. I wonder what they do with the poo and pee situation though ?!

  • @kaylentannerart
    @kaylentannerart7 ай бұрын

    I love the idea of this becoming a real community space. Hoping the sports and dance centers thrive and that more community continues to be built in concert with that. Really makes me think about all the ways these spaces can be repurposed with creativity and commitment to serving the people. I see that rethinking of the space as a positive!

  • @emtcasey35
    @emtcasey357 ай бұрын

    All American diner and then Maid Rite for a short time. It was converted to a restaurant sometime late 80's, before that it was a large event space with show windows.

  • @sunsetrecords2548
    @sunsetrecords25487 ай бұрын

    This mall although sad to see it lifeless compared to what it once was in those VHS videos truly makes a stark contrast. But in all honesty to see this mall in the current state with the Christmas decorations was truly beautiful. Again what another great video!

  • @NorthCdogg22

    @NorthCdogg22

    7 ай бұрын

    Totally agree, thanks for watching!

  • @Aaron.Michael
    @Aaron.Michael7 ай бұрын

    Amazing video North! ...i feel bad for the staff that had to decorate these dead hallways 😢

  • @NorthCdogg22

    @NorthCdogg22

    7 ай бұрын

    Me too! They definitely put a lot of care and effort into it..

  • @Aaron.Michael

    @Aaron.Michael

    7 ай бұрын

    @@NorthCdogg22 totally agree 👍

  • @ShelterCats
    @ShelterCats7 ай бұрын

    Your narration and the music make this channel such a standout. Is this music available as a playlist somewhere?

  • @charlestonpinballarcade
    @charlestonpinballarcade7 ай бұрын

    The vhs footage is the jam! 🎉

  • @NorthCdogg22

    @NorthCdogg22

    7 ай бұрын

    Right??

  • @jim87formula33
    @jim87formula337 ай бұрын

    I lived in Muscatine early 90s to late 2000s. Good times at Aladins Castle and maid rite was the restaurant. Muscatine is still the same boring and cold town 😆 thanks for reminding me. Now in DFW Texas, you couldn't pay me to move back

  • @appalachianwoman561
    @appalachianwoman5617 ай бұрын

    WOW Firestone Tires in a mall, I never knew they had mall stores like that. I only ever knew of like Sears Auto as the only place at the Mall to get tires. So interesting to see the old footage and how it looks today. I thought the colors in that department store at the start looked like the old Walmarts from the 1980s.

  • @NorthCdogg22

    @NorthCdogg22

    7 ай бұрын

    The blue stripes definitely give that vibe!

  • @gordontaylor2815

    @gordontaylor2815

    7 ай бұрын

    My local kinda-dead mall (Batavia, NY City Centre) has had a longstanding Goodyear Tire store.

  • @JoshYT1
    @JoshYT17 ай бұрын

    Its such a rare treat too see vintage documentation of such a smaller mall! I always loved muscatine mall and its sisters, its sad to see muscatine and marshalltown become the more obscure ones. Thanks for the video as always North, I hope you feel better soon; your videos always make me! 😊

  • @sarahsmull5069
    @sarahsmull50693 ай бұрын

    i grew up with this mall as a kid thank you for bringing back memories

  • @brandondiericks
    @brandondiericks7 ай бұрын

    “This is a mall?!” That was funny 😂 love these smaller Midwest malls. I know there is one in sterling, Illinois. I can’t think of the name of it.

  • @LeatherDaddy97
    @LeatherDaddy977 ай бұрын

    Hard to say what happens with a lot of the malls like this one. They are too big and expensive to tear down, but there isnt really anything thatll bring them back either. Its a true limbo state

  • @WhittyPics
    @WhittyPics7 ай бұрын

    Amazing that they put up all the decorations when they hardly have any customers

  • @thejigisup4470
    @thejigisup44707 ай бұрын

    LOVE a holiday dead mall video. Great way to kick off the holiday season.

  • @BreakTime10101
    @BreakTime101017 ай бұрын

    Still sad to see all these dead malls. Interesting seeing that Santa is only there for an hour each day. What’s in the old JcPenny building now? Another great video as always. Happy Holidays.

  • @Duck_Dodgers_Racing138
    @Duck_Dodgers_Racing1387 ай бұрын

    That was a maid rite diner

  • @NorthCdogg22

    @NorthCdogg22

    7 ай бұрын

    Thanks for the insight!

  • @NYCS19339

    @NYCS19339

    2 ай бұрын

    The location seemed rite. But I only remember it from the late 70s. It seemed like it was stark red and white then.

  • @socalrockergal3727
    @socalrockergal37277 ай бұрын

    So depressing to see such a dead mall with barely any stores open. The Christmas decorations make it more depressing 😞It’s days appear to be numbered in my opinion

  • @jessenewell669
    @jessenewell6694 ай бұрын

    The resturant that you can't figure out used to be a 50's style diner that sold hamburgers, milkshakes, and all the typical diner type foods

  • @thehuntersaregreatandcool6946
    @thehuntersaregreatandcool69467 ай бұрын

    You Went to Muscatine Mall. All The Stores Are Closed Because it Was Back Years Ago. You Know I Went To The Mall. You're A Great Documentaries

  • @Parkjkookie1831
    @Parkjkookie18317 ай бұрын

    It's crazy how something like a mall shutting down makes me emotional. I found video of the crossroads mall in waterloo iowa from 2011 and it just made me cry. Every store was still their super busy and it showed what store was in the spot. I forgot some of the stores and the video reminded me of it. I was like oh I remember that. Super sad. Saw the carousel in the video. So sad.i should send a link. Their was also a dad filming his son on the play equipment and I saw the Harley store and the scheels in the video. Also saw the hallmark store and jcpenny. So emotional a yet so nostalgic 😢 great video 😔

  • @christopherweise438

    @christopherweise438

    7 ай бұрын

    It's our life. I graduated from high school in the 80's. I spent a massive part of my life in malls. To see a dead mall reminds us times have changed and we can't ever go back cause that life no longer exists. At least that's what i get out of it.

  • @appalachianwoman561

    @appalachianwoman561

    7 ай бұрын

    You aren't alone, these videos even of malls in states I've never been but seeing videos of old mall or store footage or even seeing vintage malls brings me back to my childhood in the 1980s and how on every Saturday my dad (who's now passed away) and my mom would take me to one to shop/eat, it's just emotional for me. It's a melancholy type of feeling these videos bring, they bring a sadness and longing for how things once were and a flood of memories that even bring back happiness. I swear if they ever do a Time Machine I'll frequent it and probably never want to return to our current time. I sit many times after watching these and think of the 4 malls I went to as a child (Fort Henry Mall Kingsport TN, Kingsport Mall, Middlesboro Mall KY and Village Center Harlan KY) and try to remember where all the stores were and what once was there and how it looked. In fact just over a month ago I went to Middlesboro Mall (a vintage gem in KY look up Unicom Productions video on it) and it's heartbreaking how empty it was and how even the Incredible Chocolate Chip Cookie Company is now gone. Sorry for rambling, but I just wanted you to know you aren't alone in how these videos make you feel.

  • @Parkjkookie1831

    @Parkjkookie1831

    7 ай бұрын

    ​@@christopherweise438I agree I was born in the 80s I have fond memories of the mall. My kids grew up going to the mall they're now 15 17 and 18. Times change. Something about a certain mall brings you back to the younger days.

  • @Parkjkookie1831

    @Parkjkookie1831

    7 ай бұрын

    ​@@appalachianwoman561my first memory of going to the mall was in cedar falls College Square when the only walmart was their even before the waterloo walmart there was a everything is a dollar store where I bought myself my very first item. It was a 1$ chalkboard. Even at a young age probably only 6 I still remember that. For young teens it wad a place to hang out chase boys or girls walk around not buy anything type of days. My hubby bought my engagement ring at Kay's when I was 17 and yes I was a junior in high school so engaged really young but it's sad the store isn't their anymore

  • @pelqel9893

    @pelqel9893

    7 ай бұрын

    I understand exactly how all of you are feeling... as soon as I saw the image of the Musicland storefront, I was close to tears... I spent my teens in the '80s and early 20s in the '90s going to our local malls... our grandest, most art-deco'd one was torn down about 20 years ago... an entire world along with its 3 anchor stores reduced to rubble and just hauled away...😢 The malls functioned like a community center where you could meet new people, bump into friends and relatives, and spend a good part of the day hanging out with friends or just walking around.. I miss Swiss Colony and Fanny Farmer where I'd get little treats... B Dalton and Waldenbooks, Sam Goody and Musicland, Chess King and Casual Corner... the list goes on! My heart just aches for those days.

  • @irish80-93
    @irish80-937 ай бұрын

    Great video love the old video tie- ins though video...but also makes it little sad to see how great it once🤘🤘

  • @romanceplanet222
    @romanceplanet2227 ай бұрын

    absolutely unbelievable

  • @appalachianwoman561
    @appalachianwoman5617 ай бұрын

    Love your channel and your videos, especially when you find old footage to include. I'm in the Cumberland Gap TN VA KY area where I've only been to malls here on the East coast when on vacation so I love seeing these old malls in states and parts of the US that I would never get to see otherwise. A lot of these remind me of some of the malls near to me. How I wish back in the 80s and 90s that we had cameras that were small enough to document the malls and stores in their prime, but we only had VHS camcorders back then that were huge and you'd be tossed out of a mall even trying to use one. So I appreciate the work that you and others do in filming these malls at any stage in their life, it's good to have it because in the future kids won't know what they are.

  • @garethfidler389
    @garethfidler3897 ай бұрын

    This takes me right back to when I discovered your channel after your first visit here. The sponsor of that video with the Diamond Dave’s advert always makes me smile. I hope you visit this mall again. To me it’s a classic

  • @jakesawesomevids7908
    @jakesawesomevids79087 ай бұрын

    Ohhhh you almost at 13k congrats!

  • @NorthCdogg22

    @NorthCdogg22

    7 ай бұрын

    Thank you!

  • @jakesawesomevids7908

    @jakesawesomevids7908

    7 ай бұрын

    @@NorthCdogg22 np mate

  • @Parkjkookie1831
    @Parkjkookie18317 ай бұрын

    All these malls are like the domino effect once you tap the first the rest follow suite

  • @HenryRoss-wu4lo
    @HenryRoss-wu4lo7 ай бұрын

    The signs for the END.

  • @GeneSavage
    @GeneSavage7 ай бұрын

    So cool to see this mall working so hard to decorate despite the crumbling status. It feels like malls like this to happen to survive (and two of them unfortunately require cash): first, clean the place up. Fix the leaks, the broken tile, the dusty windows. Don't do a multi-million dollar makeover, just fix what is there. Second, advertise the businesses you have. "Looking for antiques? Come to Grandma's Attic at Wasteland Mall! Park on the east side for the closest entrance." Third, lower rent rates. Getting $1 a month for a spot is better than getting $0 a month for the same spot. Even if you have a revolving door of local failed startups, at least there's something there to pull people in. Most owners are so "big picture" that I don't think they'll ever look at saving malls this way, and they'll likely be cleared for big box stores or Amazon warehouses.

  • @tychh1720
    @tychh17206 ай бұрын

    Amazing, chill episode. Glad to hear you've got the creative passion again, take your time and don't push yourself to burn out, we will be here waiting for each episode :)

  • @JeremysRetailExploration
    @JeremysRetailExploration7 ай бұрын

    Amazing video, North! This looks like a cool mall to visit sometime! I love all the vintage storefronts and former restaurant stalls in here. It was really cool to see the old VHS footage too. Thank you for the dedication!

  • @NorthCdogg22

    @NorthCdogg22

    7 ай бұрын

    Thanks for watching Jeremy!

  • @Alex.Culkin

    @Alex.Culkin

    7 ай бұрын

    ​@@NorthCdogg22go to jasper Mall in Jasper Alabama it's dying too

  • @Tater-Chuck
    @Tater-Chuck6 ай бұрын

    Thank you soooooo much for keeping it positive! Merry Christmas to you!

  • @kristinkoppes686
    @kristinkoppes6867 ай бұрын

    I love your content I really want to see a revisited visit to Lindale mall in Cedar Rapids

  • @NorthCdogg22

    @NorthCdogg22

    7 ай бұрын

    I’ll definitely be revisiting it soon!

  • @zafarshaik3101
    @zafarshaik31017 ай бұрын

    As always, awesome video northcdogg. I liked the old style music you paired along with this video that really set that nostalgic feeling! 🎉 I felt that part in the video when you walked past that store with the window and entrance way that had like a oval type of shape and had that red trimming bordering edges of the 2 window and the entrance, and as much as that mall went through many renovations, it seemed that store has remained the same throughout because you put up an old picture I think from early 90s and that store was something you couldn't miss. It would be nice if you could throw in some 80s or 90s classic songs however I know you'd get stung by copyright and all that not so happy stuff that follows😢 however the contemporary alternatives still works very well.🎉🎉

  • @LifeofWalk
    @LifeofWalk7 ай бұрын

    Pretty cool NCD! Nice trip! I also heard the secret to resilience is to never let your tank nearly deplete. Good to rest sometimes for it to replenish! 👍

  • @bethpeters3477
    @bethpeters34777 ай бұрын

    I just subscribed to your channel great video. From the looks of the mall & so many closed stores & a few people I predict the mall may not be open next year.

  • @NorthCdogg22

    @NorthCdogg22

    7 ай бұрын

    Thank you!! It’s a sad reality this mall probably won’t be around much longer..

  • @robertf7610
    @robertf76107 ай бұрын

    Great to see another video from you, Happy Christmas 🎄

  • @jacobwalters2948
    @jacobwalters29487 ай бұрын

    That restaurant reminds me of a TGI Fridays...maybe it was one of those!

  • @NorthCdogg22

    @NorthCdogg22

    7 ай бұрын

    I got that vibe too! Although I’m not sure if I’ve ever really seen a TGI Fridays around Iowa🤔

  • @jacobwalters2948

    @jacobwalters2948

    7 ай бұрын

    @@NorthCdogg22 fair enough, here in Ohio they were everywhere for a while!

  • @NYCS19339

    @NYCS19339

    2 ай бұрын

    Nope

  • @johnburke1317
    @johnburke13177 ай бұрын

    Nice video

  • @NorthCdogg22

    @NorthCdogg22

    7 ай бұрын

    Thanks John!

  • @Parkjkookie1831
    @Parkjkookie18317 ай бұрын

    Serious question here. Does anyone really like strip malls? Having to drivve to each location not every store is in the same town. Go from one store to the next walking from each store in rain storms snow freezing weather. Why not keep all the stores everyone goes to in the mall. Its way more sufficient but thats just my opinion

  • @NorthCdogg22

    @NorthCdogg22

    7 ай бұрын

    Strip malls are the WORST

  • @Parkjkookie1831

    @Parkjkookie1831

    7 ай бұрын

    ​@@NorthCdogg22THANK YOU😊 someone with common sense 👏

  • @joshuagerami5802
    @joshuagerami58027 ай бұрын

    NorthCdogg 22 Can You Film Marshall Mall in Marshall Texas and Lufkin Mall in Lufkin Texas

  • @Parkjkookie1831
    @Parkjkookie18317 ай бұрын

    The mall in mason city is also gone as well.

  • @DeadMallsOfTheWest
    @DeadMallsOfTheWest7 ай бұрын

    LETS GOOOOOOOOOOOO

  • @Shades_99
    @Shades_997 ай бұрын

    Please Go to chesterfield mall,it is closing at the end of 2023.

  • @NorthCdogg22

    @NorthCdogg22

    7 ай бұрын

    For sure gonna head down soon

  • @kevinstatz
    @kevinstatz7 ай бұрын

    You're going to the Westland Mall in Burlington 😀

  • @NorthCdogg22

    @NorthCdogg22

    7 ай бұрын

    You got it!!

  • @NYCS19339
    @NYCS193392 ай бұрын

    To be fair, in the late 70s we shopped at PaMiDa Gibson and downtown Jupiter and Spurgeons. My dad worked for Stanley Consultants and he was in the Spurgeon building. My eye doctor and dentist were in there too. Downtown still had a toy store then too.

  • @user-ef7wj7id6z

    @user-ef7wj7id6z

    Ай бұрын

    You're old enough to remember the *Ones* and cruising them. GO MUSKIES.......😉

  • @NYCS19339

    @NYCS19339

    Ай бұрын

    @@user-ef7wj7id6z not sure I know the ones. Too young to go to Warehouse no. 4.

  • @user-ef7wj7id6z

    @user-ef7wj7id6z

    Ай бұрын

    @@NYCS19339 The ones were 2nd and third Streets downtown and Boonie's on the corner of 2nd street was the Bar to be parting at. Actually had several headline concerts there.

  • @NYCS19339

    @NYCS19339

    Ай бұрын

    @@user-ef7wj7id6z that makes sense. I went to Washington over on 8th, so not quite old enough!

  • @user-ef7wj7id6z

    @user-ef7wj7id6z

    Ай бұрын

    @@NYCS19339 I worked in the new main Stanley Consultants building in the early 80s . Use to walk down to Casey's Landing for after work cocktail.

  • @jliu1596
    @jliu15967 ай бұрын

    Have you thought of doing a video on the North Grand Mall in Ames? Not as dead as some other malls in Iowa (plenty of stores still open at least), but there are very few people at the mall even when ISU is in session, and most of them are mall walkers.

  • @NorthCdogg22

    @NorthCdogg22

    7 ай бұрын

    I would definitely be down to stop in and check it out sometime! I’ll have to see when I’m driving thru the area again!

  • @jliu1596

    @jliu1596

    7 ай бұрын

    @@NorthCdogg22 yeah I’m surprised North Grand hasn’t been covered yet, it definitely seems more dead than e.g. Lindale in Cedar Rapids.

  • @mollyheffernen
    @mollyheffernen7 ай бұрын

    1. To answer your question - I think Muscatine Mall probably won't make a comeback. 2. I have a 50% chance on this for the next episode on 12/16. I think you are filming NorthPark Mall in Davenport, IA.

  • @NorthCdogg22

    @NorthCdogg22

    7 ай бұрын

    Not quite back in the quad city’s but soon!

  • @justinankeney6344
    @justinankeney63447 ай бұрын

    Sounds like you are heading to Burlington’s Westland Mall

  • @NorthCdogg22

    @NorthCdogg22

    7 ай бұрын

    You know it!

  • @chuckfinley3152
    @chuckfinley31527 ай бұрын

    That reverb is terrible lol, nice vid tho

  • @maddietrallier
    @maddietrallier7 ай бұрын

    There's so much discussion about how dead the mall is but why not mention the stores that are still there and helping keep it alive? The outside is much more lively.

  • @benb8407
    @benb84077 ай бұрын

    Muscatine Mall needs to be de-malled as it seems the store fronts are pretty much on the outside. It is good they get into the Christmas spirit feel sorry for the poor soul that had to put the Christmas stuff up, Santa is going to be lonely in Muscatine Mall LMAO😂. Glad that the malls I go to deck out for Christmas.

  • @jonathangamer7606
    @jonathangamer76067 ай бұрын

    Was that theater always a two screen Plex?

  • @NorthCdogg22

    @NorthCdogg22

    7 ай бұрын

    I think it originally was when the mall was first opened, but in the 91 Reno was expanded to 4 screens.

  • @izaiahlopez5420
    @izaiahlopez54203 ай бұрын

    The restaurant I believe was maid rite

  • @amanitaDesignFan1005
    @amanitaDesignFan10057 ай бұрын

    (VHS) Expectation: mall full of people Reality: Abandoned

  • @user-uz5lz2sn8u
    @user-uz5lz2sn8u7 ай бұрын

    The restaurant was Maid Rite

  • @user-ef7wj7id6z

    @user-ef7wj7id6z

    Ай бұрын

    Walgreens had a restaurant too along with Pizza Hut and Woolworth Cafe.

  • @QuartiyoPasdevHerjiKreuz
    @QuartiyoPasdevHerjiKreuz7 ай бұрын

    I have a question: Why does bonton have so many names for its stores?

  • @NorthCdogg22

    @NorthCdogg22

    7 ай бұрын

    That’s a good question! They have so many store names because they bought so many brands when they were still big.

  • @JenniferinIllinois

    @JenniferinIllinois

    7 ай бұрын

    The company expanded into new regions and would buy existing brands. These brands were familiar and to keep bringing in the shoppers, the company would keep the regional brands. This has kinda died out as people migrated to national brands like Walmart, Target and Kohls.

  • @craft7185
    @craft71857 ай бұрын

    Kennedy Mall for next video?

  • @NorthCdogg22

    @NorthCdogg22

    7 ай бұрын

    Nope, but good guess!

  • @plushtimetv
    @plushtimetv7 ай бұрын

    Have you done the Signal Hill Mall or the Pittsburgh Mills mall?

  • @NorthCdogg22

    @NorthCdogg22

    7 ай бұрын

    I’ve done Pittsburgh Mills! Signal Hill tho is one I desperately want to see.

  • @plushtimetv

    @plushtimetv

    7 ай бұрын

    Alright! You should head there.. Be very careful though since there is a huge wall of black mold in the center.@@NorthCdogg22

  • @dubliner1258
    @dubliner12587 ай бұрын

    Was the restaurant maybe a tgi fridays?

  • @jessenewell669

    @jessenewell669

    4 ай бұрын

    Maid Rite/50s style diner that sold loose meat sandwitches and milkshakes

  • @Kumar-fq9mm
    @Kumar-fq9mm6 ай бұрын

    Martika toy soldier ...miss yugoslavia❤😂🎉🎉😢

  • @user-ef7wj7id6z
    @user-ef7wj7id6zАй бұрын

    The current President ( dictator) of China use to shop at this mall in Muscatine , he was a Exchange Student there.😉