Day in the Life of a Marketing Director / Content Creator

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TubeBuddy - How I do keyword research for my channel - www.tubebuddy.com/DARADENNEY Hey everyone, I'm Dara. I'm the Senior Director of Performance Creative at an NYC advertising agency. Come see what a day in life is like for me!
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Пікірлер: 87

  • @DaraDenney
    @DaraDenney Жыл бұрын

    What do you think of this video? Definitely out of my normal!!!

  • @marcusecom

    @marcusecom

    Жыл бұрын

    I think its nice to mix things up a little. I`ve been following you for 1 year now and you completely changed my Facebook ads game. 🔥

  • @ruutupunontaa

    @ruutupunontaa

    Жыл бұрын

    I loved seeing a little bit of behind the scenes 😍 I found your channel a couple of months ago and like the style of your videos that I have seen this far 🙂

  • @Irem-nc5lg

    @Irem-nc5lg

    Жыл бұрын

    Loved to see a day of your life! 💕 I am new to your channel. I love how clearly you explain the audience and how UGC content should be. Thank you for your valuable content!

  • @Heatherlaurey

    @Heatherlaurey

    Жыл бұрын

    Loved it. You’re freaking amazing.

  • @ferres_aus

    @ferres_aus

    5 ай бұрын

    Great insight of your daily work!

  • @alaraakcasiz6374
    @alaraakcasiz6374 Жыл бұрын

    Share this kind of video!!! I felt seen with my crazy schedule today, thanks to you. I'm not the only one!

  • @user-on4ef7rf1c
    @user-on4ef7rf1c11 ай бұрын

    I love that even though there's so much responsibility and expertise, it's refreshing to see people being human and acknowledging that it's a lot!

  • @hntvn
    @hntvn Жыл бұрын

    Love the behind the scenes! One of the most educational youtube channels on media buying! Thanks for your work!

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    Glad you enjoy it!

  • @nezsa628
    @nezsa628 Жыл бұрын

    Hi! I’m currently exploring the business world and I came across your video! This was very informal I would love to see more! Like a Monday-Friday !!!! Or a video of what your major was or what you studied to get to where you are today !!!!!🎉🎉🎉🎉🎉

  • @johnnygarcia2503
    @johnnygarcia2503 Жыл бұрын

    Love these type of videos and have learned so much. Just subscribed

  • @joeyvinas5527
    @joeyvinas5527 Жыл бұрын

    Love the content. Always learning something new from every video 👏🏻 Can’t wait for the next!

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    Awesome! Thank you!

  • @anna.just.anna_
    @anna.just.anna_ Жыл бұрын

    Dara, your day is my dream day💗💗💗

  • @shakeiralovesit
    @shakeiralovesit Жыл бұрын

    Loved the video style and I liked the ad reviews I can't wait to see another!

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    Coming soon!

  • @HireFireTeam
    @HireFireTeam Жыл бұрын

    Here for this content Dara. You're bigger than your expertise. Those shade are fire, great fit.

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    I appreciate that!

  • @its_amanagrawal
    @its_amanagrawal Жыл бұрын

    Love it. I'd love to see more of it.

  • @joebeck0
    @joebeck0 Жыл бұрын

    Hey Dara, I just stumbled across your channel and seriously appreciate the insight you show what your life is like as a marketing director! I've just got out of the Air Force after 5 years, and I am contemplating on going back to school to get my degree in business with a concentration in marketing. From what I have researched, I really like the idea of marketing analysis/growth marketing, but also really like the work of product marketing manager's (helping a product team launch new products, enabling sales teams to sell that product). Any insight you may have on what I could explore further to learn more would be appreciated!

  • @thebrave4974
    @thebrave4974 Жыл бұрын

    Man u did all of that on a single day!! this usually takes me 24 days and 7 Redbulls

  • @sandybrown5903
    @sandybrown59034 ай бұрын

    Love this style video❤

  • @chanearnolds6230
    @chanearnolds6230 Жыл бұрын

    I enjoyed this style of video - hope you managed to decompress after the long day! Thanks for sharing.

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    Glad you enjoyed it!

  • @monicagrohne
    @monicagrohne Жыл бұрын

    Love to see this content transition!!!!

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    Thank you!!!!

  • @dariotrajkovikj3838
    @dariotrajkovikj383811 ай бұрын

    Great video Dara! I enjoyed it and watched it until the end! I have a question though and I'll appreciate your answer. As a Business-English coach for Marketing Directors who is always on the lookout for new knowledge and improvement, I would like to ask: In your industry, how important do you think strong English communication skills are for achieving your marketing goals? Thank you in advance!

  • @isel1993
    @isel1993 Жыл бұрын

    MOre of this :) loving this :)

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    So glad that you loved it! It was fun to make. Already brainstorming others :)

  • @antoniodoesmarketing
    @antoniodoesmarketing Жыл бұрын

    Awesome video 💪 As a upcoming media buyer with the plan of getting Meta Certified because I don't have any experience, what is you advice to look for jobs, best platforms or best way to reach out to agencies?

  • @jackhayes7685
    @jackhayes7685 Жыл бұрын

    Really humanising video Dara, enjoyed it a lot. I do have to say though...$10 coffee is not OK! I am about as far away from NY as can be so maybe that's normal, but still 😬. I think your full tutorial vids will always be more popular, as you'll draw in all the new media buyers learning the ropes for the first time and loving the content. But for all us long time viewers and more experienced media buyers that don't so much need those tutorials, I for one love the more up to date "deeper" vids that focus on creative that's working RIGHT NOW, whereas the newbies probably won't get as much out of it because they're not there yet. That's my opinion anyway 🙂. Im sure it will get repetitive doing "how I structure my account" videos after a while 😆

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    OMG I do NOT think a $10 coffee is normal. I actually never drink coffee, I make tea at home, but that day I needed to essentially pay for desk real estate before my meeting. And love the insight on the videos you like most!!

  • @1CustomTRolLeR29
    @1CustomTRolLeR29 Жыл бұрын

    Hi I’m recent grad I love to see more career videos thanks 😊

  • @AdolfDahmer
    @AdolfDahmer Жыл бұрын

    Can you elaborate on the “red lipstick power play” tactic..? Is there a male version…?

  • @mahmoudafifi7804
    @mahmoudafifi7804 Жыл бұрын

    You need to do more from this 😁

  • @AdolfDahmer
    @AdolfDahmer Жыл бұрын

    New leader, and mentor acquired…!

  • @ArieS1
    @ArieS1 Жыл бұрын

    Gratz on the incorporation 🎉

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    thank you!!!

  • @senpaitakeda
    @senpaitakeda5 ай бұрын

    Lets gooo!!!! Have you joined the Limited Supply Slack Community?

  • @lifeimprovementproject
    @lifeimprovementproject Жыл бұрын

    I really liked the vlog just hard work and meetings none of that I mediated 3 min and I took a cold shower kinda stuff

  • @mattharris1698
    @mattharris1698 Жыл бұрын

    Good stuff Dara, good to see that WFH is still doable at the senior level. Quick question for you, have you made any changes to your creative testing strategy or is it still largely the same as the last video you did on it? I've been hearing a lot about Dynamic Creative being used more now, not sure what to think of it.

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    Thanks for watching! I love WFH, but I consider myself more "hybrid" since I go into the Thesis Studio a lot for shoots. And for the most part, the creative testing strategy is the same... however, I have been using DCT more on the sub $100K/month accounts.

  • @mattharris1698

    @mattharris1698

    Жыл бұрын

    @@DaraDenney Wow thanks for the quick reply. I've been WFH since the start of lockdown, just the social aspect I miss really. Ok great thanks, i'll definitely look into using DCT more then as most of our accounts are at or below that level of spend. Looking forward to more of your content!

  • @abdullah_shaikh95
    @abdullah_shaikh95 Жыл бұрын

    Argh! Too short video Dara. Wanted to see atleast 25mins long video 😁

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    Noted for next time!! I can definitely do a much longer video if you all want :)

  • @BastMonin
    @BastMonin Жыл бұрын

    Love the content ! :)

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    Appreciate it!

  • @fahimedits3
    @fahimedits3 Жыл бұрын

    Dara how much a creative strategist just like you do make per year?

  • @averxyn
    @averxyn6 ай бұрын

    This is so cool, I want a job like yours so bad. Do you have any tips for how to gain success in the industry?

  • @simon9325
    @simon9325 Жыл бұрын

    Hi Dara, I have a question. It has nothing to do with this video, but I would appreciate it if you could reply. Does Facebook show your ads to past Website Visitors automatically, if you enable broad targeting without exclusions? Or do you have to target Website Visitors specifically?

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    Yeah it probably would.

  • @harshruia2
    @harshruia2 Жыл бұрын

    Hi Dara, I had a question. Although it’s not related to this video I would be grateful if you can answer. Should you exclude past purchasers on your creative testing campaigns / ad sets ?

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    Yes, just past purchasers.

  • @harshruia2

    @harshruia2

    Жыл бұрын

    @@DaraDenney thank you for your reply

  • @harshruia2

    @harshruia2

    Жыл бұрын

    Hi Dara, im following up on this question. I have been using 180 day past purchasers exclusion and have noticed that 30 days is performing better for me. 180 days is becoming kinda too restrictive for Meta. The industry im talking about is skincare. Would love your opinion that would you exclude 180 days or 30 days. Would be grateful if you reply.

  • @LennyYT
    @LennyYT Жыл бұрын

    Do you charge more for in person meetings or is it saved for people spending x , their choice? 🙏🙏🙏

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    TBH I only do in-person meets for Thesis clients at the moment. But, if it was for consulting, I don't think I would charge more. Most of the time these in person meetings are for coffee/dinner so not like a presentation or anything.

  • @silvz1995
    @silvz1995 Жыл бұрын

    What camera setup are you utilizing? Dope vlog style video btw!

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    Sony ZV1 and a GoPro 10 and iPhone 13 Pro Max

  • @ashanherath93
    @ashanherath93 Жыл бұрын

    As the Marketing Director are you still looking into Ongoing campaigns and Optimizations? or its a completely different role?

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    I don’t make optimizations, but I look at ad accounts everyday. I still make optimizations for some of my consulting clients, though.

  • @ensayh
    @ensayh9 ай бұрын

    omg pls do more vlogs on yt

  • @combat-tales
    @combat-tales Жыл бұрын

    1:17 lol so relatable.

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    LOL YEP, feeling that a lot these days during Q4.

  • @MIKLDU30
    @MIKLDU30 Жыл бұрын

    Inventing dara 😆

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    wahahahaha

  • @rafaeladizon7833
    @rafaeladizon783328 күн бұрын

    If you're hiring I would love to know what positions you have open!!

  • @NateRichtervlogs
    @NateRichtervlogs Жыл бұрын

    Love the content! But the music was giving me anxiety felt like I was behind on time about to miss a meeting.

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    Naw that’s just my life. Lol

  • @surajshinde7097
    @surajshinde7097 Жыл бұрын

    Very nice vlog. You should do it often. But I am still waiting for your Podcast. It's been 2 weeks you posted last one.

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    You are so right Suraj! @savannah and I have some episodes planned VERY soon...

  • @surajshinde7097

    @surajshinde7097

    Жыл бұрын

    @@DaraDenney That's great. Pls give some insights for BFCM also in podcast.

  • @microtasker
    @microtasker Жыл бұрын

    Ok so when you say 'Tell me Lies' is your favorite show; is that because it's a good show or is it because it has the best ads? 😆

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    HAHA it's probably because it is the complete opposite of what I do in my work life... so it is like the ultimate brain shut off.

  • @Immigrantlovesamerica
    @Immigrantlovesamerica Жыл бұрын

    If loneliness was a video

  • @CeeTee469
    @CeeTee469 Жыл бұрын

    Busy 😅

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    VERY lol

  • @timothykong2888
    @timothykong2888 Жыл бұрын

    6.52 bug on your camera

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    i think it was just a feather

  • @timothykong2888

    @timothykong2888

    Жыл бұрын

    ah yes haha. But nice this kind of video 👍

  • @noone7097
    @noone7097 Жыл бұрын

    I love your approach towards work, but don't you feel robotic to do the same routine again and again.

  • @CAROLINAVARGAS12
    @CAROLINAVARGAS12 Жыл бұрын

    Can I work with you? I really love and admire the work you do

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    What kind of work would you be interested in? I sometimes do consulting work!

  • @CAROLINAVARGAS12

    @CAROLINAVARGAS12

    Жыл бұрын

    I work as in paid media buyer , so if you need somebody to make TikTok ads, Facebook ads, here I am 🙌🏽

  • @SamGomez
    @SamGomez Жыл бұрын

    I relate to your workday a lot my friend ☺️🫶🏼

  • @DaraDenney

    @DaraDenney

    Жыл бұрын

    Super hectic 😁