How Dating Apps Are Squeezing More Money Out of Less People | WSJ The Economics Of

The $5 billion dating app industry is largely dominated by Match Group, who owns Tinder, Hinge and Plenty of Fish. But downloads across the industry are falling, and some apps are experimenting with AI and social networking to stay competitive. What are apps like Bumble, Grindr and Muzz doing to try to differentiate themselves?
WSJ explores how these dating apps are evolving to capture wider audiences and higher revenues in a saturated market.
Chapters:
0:00 AI in dating apps
1:07 The rise of Match Group
2:01 Tinder and Hinge
3:42 Grindr and AI
6:20 Muzz and social networking
7:49 Bumble and friendship
8:36 What’s next?
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
#Tinder #Dating #WSJ

Пікірлер: 233

  • @wsj
    @wsj6 күн бұрын

    The only app that always wins the battle for your attention: on.wsj.com/3z9jWL8

  • @bigworm3886
    @bigworm38866 күн бұрын

    Lesson Learned: Don’t spend your cash on dating apps

  • @betterdates

    @betterdates

    4 күн бұрын

    For those who are done with the current popular dating apps, what if online dating apps had no swiping mechanism? Sure, it's worse for the company's profit, but it's actually far better for the users of the app. That's what we're currently developing at BetterDates. You tell us who you are as a person, what kind of date with what kind of person you're looking for, and we find your perfect match! It's like the traditional ways of match making mixed with AI, whereas the AI does the match making for you.

  • @Demonfireangel

    @Demonfireangel

    2 күн бұрын

    Or your time. Time = money, after all.

  • @dlight9849
    @dlight98496 күн бұрын

    This just proves what I've known for years -- the dating apps have zero incentive to create good matches, since good matches leave the dating apps since they've successfully found a match.

  • @TheRahulMulchandani

    @TheRahulMulchandani

    5 күн бұрын

    Lemon problem.

  • @peterparker2068

    @peterparker2068

    4 күн бұрын

    Maybe in the beginning they were partial honest. But once they start thinking about profit, it's becomes more and more like a scam. People need to realize this and go back to meeting people face to face.

  • @alexvech

    @alexvech

    3 күн бұрын

    not always: successfully leaving the dating app can create word of mouth which is free user acquisition and viral growth

  • @peterparker2068

    @peterparker2068

    3 күн бұрын

    ​@@alexvech Hinge's original mission statement did aim to be "the app that gets deleted" because it focused on fostering successful relationships that would lead users to leave the platform. It's a noble goal, but one wonders about long-term sustainability. If everyone using Hinge found lasting relationships, the app would eventually run out of new users, right? This potential challenge might explain their recent move into facilitating friendships. This could be a way to expand their user base and cater to a wider range of needs.

  • @bk1507

    @bk1507

    2 күн бұрын

    @@alexvech the bills have to get paid eventually. tech workers are not cheap.

  • @pseudounknow5559
    @pseudounknow55596 күн бұрын

    Online dating is a waste of time

  • @antoniobabb1938

    @antoniobabb1938

    6 күн бұрын

    So true and money

  • @sirdiealot53

    @sirdiealot53

    6 күн бұрын

    Just get ghosted over and over. Why stick with one person when you can pull the slot machine lever and find *potentially* someone way better?

  • @chevyjd2007

    @chevyjd2007

    6 күн бұрын

    If you are an average guy is a waste of time and money. This video deliberately left out the fact that dating apps business model is designed to profit off lonely men by hiding them in the algorithm and forcing them to pay for a few potential matches.

  • @spidertager

    @spidertager

    5 күн бұрын

    If you’re over 27

  • @flobba123

    @flobba123

    4 күн бұрын

    i agree 100% next week im gonna delete all my online dating accounts been trying to find a partner online for 10 years and gotten nothin 0 dates 0 partners

  • @TomNook.
    @TomNook.6 күн бұрын

    The male to female ratio is 9:1 , and men don't want to pay for things that are stacked overwhelmingly against them.

  • @Genebriss

    @Genebriss

    5 күн бұрын

    If "men don't want", then how is the ration 9:1 in the first place? Did you really think the last 10% women are responsible for all their revenue?

  • @gilberttorres8

    @gilberttorres8

    4 күн бұрын

    @@Genebrissmen I’m sure are the paying customer. Since there too many options for women many of them cannot make up their mind on one man. So they still around looking for the next best thing. Even though that might never happen. I personally think men are the ones paying for their revenue. Most if not all women can find someone real fast if they made up their minds fast.

  • @hwfq34fajw9foiffawdiufhuaiwfhw

    @hwfq34fajw9foiffawdiufhuaiwfhw

    2 күн бұрын

    >men don't want to pay for things that are stacked overwhelmingly against them and yet 99.99999% of their revenue probably comes from straight men

  • @FlyingSagittarius

    @FlyingSagittarius

    2 күн бұрын

    @@Genebriss It's free to sign up. I know several people who have gotten dates off of Tinder. Even if I never pay for it, I might as well try it and see if I can do the same.

  • @witchmorrow

    @witchmorrow

    Күн бұрын

    it's 1:0 on grindr hehe

  • @kendy4
    @kendy43 күн бұрын

    The fact that George Arison from Grindr is sitting there with a straight face asking people to pay more for basic features , while the Grindr app has been a complete meltdown for Half of 2024 is truly Rich! 😂

  • @GeraldDeBelen
    @GeraldDeBelen6 күн бұрын

    It's the fake accounts, bots, and folks not really looking for companionship, love or sex that ruined it. It's getting faker by the day.

  • @WorldCitizenW

    @WorldCitizenW

    6 күн бұрын

    It's the romance scammers paradise

  • @suminshizzles6951

    @suminshizzles6951

    6 күн бұрын

    I gave up on apps at least 5 years ago for exacly those reasons. I saw too many women treating the platforms as entertainment or soemthingto do after work and to get a quick dopamine fix. So many did not even bother responding to a well worded introduction. A simple no thanks, two words, would have been fine. They cant even be bothered to do that

  • @aomeke8368

    @aomeke8368

    2 күн бұрын

    @@suminshizzles6951Does any woman owe you anything? Are you entitled to a response?

  • @suminshizzles6951

    @suminshizzles6951

    2 күн бұрын

    @@aomeke8368 No and no. Does being on a webiste give women the right to act like anti-social rude people? Would you act like this in real life if i said hello? Do you just look at peole when they say hello to you in preson or do you respond? This site is deleting comments and they want people to only see your comment of Does any women owe you anything.

  • @djpuplex
    @djpuplex6 күн бұрын

    Wait till the sex bots are released.

  • @dr.eldontyrell-rosen926

    @dr.eldontyrell-rosen926

    6 күн бұрын

    With AI controlled sex toys. We will never leave home again on a Friday night.

  • @suminshizzles6951

    @suminshizzles6951

    6 күн бұрын

    Sadly i wont be alive by the time that happens. I think i would choose them over the headaches that women can be sometimes.

  • @djpuplex

    @djpuplex

    6 күн бұрын

    @@suminshizzles6951 The bots will take time the 2D video VR stuff will be sooner. Asia will get the bots soon. Asian demographics are demanding intervention.

  • @rafaelpacheco8067

    @rafaelpacheco8067

    2 күн бұрын

    You'll be pleasantly surprised. The industry is moving hella fast. The sex dolls per se are getting scary good already.

  • @alastairhewitt380

    @alastairhewitt380

    Күн бұрын

    @@suminshizzles6951 You only have 6 months to live? I am so sorry to hear that

  • @timoooo7320
    @timoooo73206 күн бұрын

    I don't get why they are looking at people getting married and leaving the app as a "lost customer", that would be like a college looking at people graduating as a lost customer. People enter and exit the dating "market" all the time. If your product is very good at helping people reach what they want, like marriage or a long term partner, then you will capture more and more of the new people entering the market as they reach the dating age.

  • @swaggery

    @swaggery

    6 күн бұрын

    Because their shareholders will vote them out of the company if they use logic and reason. Infinite growth at all costs.

  • @ThisMoth

    @ThisMoth

    6 күн бұрын

    Lol people who graduate are literally considered lost income stream and they therefore literally have to substitute every person who graduates. It's not necessarily evil but it's the reality

  • @timoooo7320

    @timoooo7320

    6 күн бұрын

    @@ThisMoth but my point is that just as there are people exiting the dating market, there are also people entering the dating market. There will always be new people entering the market. Just focus on building a good product that helps people find they're looking for, and then you'll capture new people entering the market.

  • @dudea3378

    @dudea3378

    6 күн бұрын

    Get out of here with your logic and reasoning 😅. Who wants to grow inline with the national birth rate, when they can grow at a parasitic wall street quarterly expectations rate? Their stock options valuation is riding on it.

  • @ThisMoth

    @ThisMoth

    5 күн бұрын

    ​@@timoooo7320 Your way of thinking is very nice and has proven sucess, but definitely the company wants to maximize profit to secure it's future. I think you can argue that since the product is as scalable as it is, you want to capture both new and existing users, and not just new users. They want to hit a sweetspot where the retain people for as long as possible without getting a bad enough reputation so they lose new users.

  • @rockysage7760
    @rockysage77604 күн бұрын

    The irony is...I got an ad for Hinge while watching this video.

  • @jaydibernardo4320
    @jaydibernardo43205 күн бұрын

    I think the golden era of dating apps is long over. It used to be a decent way to meet people but now, much like Vegas and Disneyland, it's one big money vacuum designed to suck every last dollar from you.

  • @richardlau898
    @richardlau8986 күн бұрын

    The best dating app is offline dating

  • @void________

    @void________

    3 күн бұрын

    It's not the best but it's the alternative.

  • @sak_5

    @sak_5

    Күн бұрын

    I miss the early 2000s when you would go to the club/bar and you would always meet someone. Nowadays, everyone is glued to their phones even in clubs/bars with zero interaction with others.

  • @SlashinatorZ

    @SlashinatorZ

    22 сағат бұрын

    How do I do offline dating when I live in the suburbs of Texas? There are very few girls living here, most of the people living here are pensioners or families with young kids. And the city planning is atrocious, everything is so spread out & there's no hangout spots to meet girls. It's all stores, gas stations & businesses here. I also can't afford to even think about moving

  • @n3ak3
    @n3ak33 күн бұрын

    My goodness, tech executives are remarkably out of touch

  • @oliviao2238
    @oliviao22386 күн бұрын

    The retaining audience is pretty sad. Trying to string along people is just plain wrong. Playing with people's lives and faith is a new low

  • @KenTheMan407

    @KenTheMan407

    6 күн бұрын

    Facts

  • @suminshizzles6951

    @suminshizzles6951

    6 күн бұрын

    Since when did a corporation truly give a hoot about their users? They are there to make money for their shareholders. Not to hold your hand and make you feel good.

  • @oliviao2238

    @oliviao2238

    6 күн бұрын

    @@KenTheMan407 Common sense rules the day

  • @oliviao2238

    @oliviao2238

    6 күн бұрын

    @@suminshizzles6951 It's tough to pinpoint a company that genuinely prioritizes individuals. Fingers crossed, one day we'll witness a corporation that really puts people first!

  • @everybodyhasoul5438
    @everybodyhasoul5438Күн бұрын

    A video about the dating app industry sponsored by the dating app industry. So revolutionary.

  • @VuNguyen-fv5jl
    @VuNguyen-fv5jl2 күн бұрын

    WSJ being a mouthpiece for these predatory dating apps smh

  • @authenticapparel1906
    @authenticapparel19062 күн бұрын

    I have learned that generally only the most toxic people are on dating apps. Most of them need therapy not a partner. There is a chance you’ll find love, but a far greater chance you will end up lonely and depressed.

  • @Viviko
    @Viviko6 күн бұрын

    This is why I don’t use dating apps. Way better to meet folks at events and conferences. As well as meetups.

  • @roystonboodoo7525

    @roystonboodoo7525

    6 күн бұрын

    👍.. people are spiritual beings, one way or another. Vibes and gut feelings along with body language / facial expressions/ vocal response tones/ behaviors && real Looks is safe pre screening.

  • @catcat2607

    @catcat2607

    6 күн бұрын

    Meetups are sooo incredibly predatory for women

  • @jerrynadler2883

    @jerrynadler2883

    Күн бұрын

    @@catcat2607 LOL poor women. I feel so bad for them. All the attention and choices they have it makes me sad.

  • @catcat2607

    @catcat2607

    Күн бұрын

    @@jerrynadler2883 if you’re offended by what I said you’re the predator, honey

  • @jerrynadler2883

    @jerrynadler2883

    Күн бұрын

    @@catcat2607 not offended AT ALL. just pointing out how asinine your comment is.

  • @fiftyseventh
    @fiftyseventh6 күн бұрын

    I’m done with dating apps, especially in USA! No thank you

  • @GoGoGirl22100
    @GoGoGirl221005 күн бұрын

    This video made me delete my tinder account

  • @SlashinatorZ

    @SlashinatorZ

    22 сағат бұрын

    I deleted my tinder account long ago but I keep looking for places to talk to girls IRL but it's a sausage fest wherever I go. I live in the suburbs of Texas

  • @KenTheMan407
    @KenTheMan4076 күн бұрын

    Hetro dating is totally different from same sex dating . 😅. This report fails to talk about how on majority dating apps male users far outnumber female users. Men are starting to realize that they are companies profiting off of male loneliness and deck stack against them.

  • @cameron.t
    @cameron.t4 күн бұрын

    My mental health has improved drastically since quitting the apps. I also attract way more people since my head isn’t down or I’m actually present and not wondering about some potential Corporate sponsored date. Yeah, there was an adjustment period… but it was personally worth ig

  • @pguan
    @pguan6 күн бұрын

    Aren’t they selling users’ privacy for money?

  • @CartwheelPig

    @CartwheelPig

    5 күн бұрын

    what company doesn't?

  • @luddity

    @luddity

    3 күн бұрын

    @@CartwheelPig Craigslist

  • @brandonreed09
    @brandonreed092 күн бұрын

    It's a doomed business model since if you are successful your customers leave. They should transition into a more sustainable longer term model. They could match up wedding planners with couples. They could help couples decide on dating locations or activities. They could help married couples set up their single friends.

  • @ekruchowy
    @ekruchowy4 күн бұрын

    These apps deliberately avoid showing or matching you with compatible partners bc they loose money if you do. They are trying to keep you hooked by getting close but never there.

  • @9395gb

    @9395gb

    Күн бұрын

    It makes more sense though to get you matched with someone compatible and quickly. Those people then become free and good publicity to encourage others to join the dating app. There will always be new daters entering the market as there are always younger people (and some older people) joining the dating market. They are losing money now because people are getting tired of spending years on apps with no results.

  • @kevnev342
    @kevnev3424 күн бұрын

    I can't wait for a video titled 'The Death of Dating Apps' to be posted soon

  • @ramirenriquez6795
    @ramirenriquez67956 күн бұрын

    I think anything digital should be treated as the alternative options, in-person interaction is the quickest, most realistic way to bond.

  • @SuperMustache555
    @SuperMustache5555 күн бұрын

    Ironically, dating apps are incentivized to keep people lonely, because that means they'll keep using the app

  • @SlashinatorZ

    @SlashinatorZ

    22 сағат бұрын

    That's what everybody doesn't get! I ask how to get dates while living in the Texas suburbs but people keep saying do online dating!

  • @muhcharona
    @muhcharona3 күн бұрын

    As Distributist says, dating apps should limit matches, especially for women, otherwise its just spam.

  • @grod805
    @grod805Күн бұрын

    Grinder keeps people because they still mess around even if they are in a relationship

  • @void________
    @void________3 күн бұрын

    It's a joke to say each app is used to find something different. That has informally become the sentiment but nothing indicates that. It's literally the same creeps on all the apps. Nothing stops the Tinder user from downloading Hinge.

  • @UjjwalKumar-
    @UjjwalKumar-3 күн бұрын

    What about LinkedIn 😅😅😅😅

  • @Riddlemethiseveryone
    @Riddlemethiseveryone4 күн бұрын

    This is the perfect time, I'm working on a dating app myself and the industry is about to change.

  • @kendi1417
    @kendi14175 күн бұрын

    Just one VC talking point to another lol 😂

  • @tmoosy
    @tmoosy5 күн бұрын

    they turned dating into a pay-to-win subscription service, no wonder they're failing

  • @betterdates

    @betterdates

    4 күн бұрын

    We at BetterDates are ditching the swiping mechanism and replacing it with something more natural. What if instead of swiping, you'd tell the app who you're as a person, what kind of date with what kind of person you're looking for, and the app finds your perfect match?

  • @hwfq34fajw9foiffawdiufhuaiwfhw

    @hwfq34fajw9foiffawdiufhuaiwfhw

    2 күн бұрын

    pay-to-maybe-possibly-win

  • @nickdavies2415
    @nickdavies24153 күн бұрын

    Crazy how all this effort and work is being done to avoid fixing the real issue..the issue the apps have is that the model that helps them is the complete opposite of what users want. Men want sex and relationships..not a model that separates money from their pockets. Women want relationships and companionship..not a model where vapid interactions are the norm. Keep your money in your pockets, gents!

  • @spce956
    @spce9566 күн бұрын

    The apps don't show ppl you actually are in to. You have to pay just to see someone. The reason dating app became popular was because they were free

  • @betterdates

    @betterdates

    4 күн бұрын

    We at BetterDates are ditching the swiping mechanism and replacing it with something more natural. What if instead of swiping, you'd tell the app who you're as a person, what kind of date with what kind of person you're looking for, and the app finds your perfect match?

  • @fleshreap

    @fleshreap

    3 күн бұрын

    @@betterdates spamming the same comment on youtube replies certainly makes your company seem good...

  • @justmoch8985
    @justmoch8985Күн бұрын

    i just hate the fact that you should pay more so your profile can be ‚more seen‘ or being in ‚queue‘ for the line.

  • @SoDidWii
    @SoDidWii4 күн бұрын

    Yeaaaaah, I don't foresee me using dating apps again. I have never retained contact with anyone on dating apps...attention seeking and egotistical personalities, no thank you.

  • @hwfq34fajw9foiffawdiufhuaiwfhw

    @hwfq34fajw9foiffawdiufhuaiwfhw

    2 күн бұрын

    i had a good stint on Tinder as a guy. like you said, dating apps are a playground for people like me (antisocial/sociopath). ive catfished and manipulated my way into sex 10 times at least. i also ghost without remorse. im neither tall nor wealthy. i AM the type of person that women on dating apps complain about(apart from creepy guys) there are two types of men who perform well on dating apps- 1. tall, attractive, wealthy or socially-connected men 2. attractive(but not fully there) sociopaths, manipulators, bold faced liars i have a friend who is very sentimental and conscientous. good looking but he probably sends heartfelt first messages in the queens english. then gets surprised when the "privileged wealthy socialite"(easy to fake) catches better fish by rapid firing soulless first messages calculated to hit a certain emotion. goobers who are "nice" and good-hearted should stay off dating apps these people will end up jaded

  • @9395gb

    @9395gb

    Күн бұрын

    @@hwfq34fajw9foiffawdiufhuaiwfhw Karma will get you in the end. I don't mess with people's emotions or manipulate for that reason alone.

  • @irandude1655
    @irandude1655Күн бұрын

    Hanging out in Tinder, you will find out really quickyl that people are just looking for free dinner, free lunch and free rides.

  • @swaggery
    @swaggery6 күн бұрын

    If they really wanted to make a successful dating app they would educate the users about the realities of dating, show the data the company sees of the users in real time. Maybe even ask a bunch of questions to try to build a quasi psychological profile and train a unsupervised model to try to organize closely linked users and show the users why the algorithm thinks they are a closer match. Or if you want to keep up with hot or not, pay somebody at the company to tell some users why their profile is trash if it has no description or something. While having a mandatory inactive period that increases with time for users that don't either unmatch or respond to their matches after a few days.

  • @WorldCitizenW
    @WorldCitizenW6 күн бұрын

    As comedians said, 6'3" =5'8" 250lbs = 35 0lbs😂 So i gave up, or basically never want to try 😂 I volunteer at museums instead, get to explore events for free, maybe have an interesting conversation. Otherwise, i just travel the world 🌍

  • @alexeykulikov2739

    @alexeykulikov2739

    5 күн бұрын

    Are you a guy or a chick?

  • @cameron.t

    @cameron.t

    4 күн бұрын

    @@alexeykulikov2739Who cares? They sound like a catch either way

  • @SlashinatorZ

    @SlashinatorZ

    22 сағат бұрын

    You must be filthy rich. I'm dirt poor & can't afford anything outside of bare essentials.

  • @jonicolton
    @jonicolton5 күн бұрын

    i’m here for the upspeak. it’s so entertaining

  • @jakez6851
    @jakez68512 күн бұрын

    It's incredible how some people in Islam are holding onto a 7th century belief system but yet are wanting 21st century technology to further acknowledge their religous belief system. I guess the fear of a divine entity and punishment for non adherence really pushes certain beleif systems to another level. Remarkable indeed.

  • @BorisEysbroek
    @BorisEysbroek6 күн бұрын

    This is great! I hope the apps keep developing until they become like the Baseline test from Blade Runner.

  • @user-ly6pl3bk7j
    @user-ly6pl3bk7j2 күн бұрын

    When online dating started it was great. Now it is a terrible deal for men.

  • @SuperMustache555
    @SuperMustache5555 күн бұрын

    Ironically, success for a dating app user means deleting the app. That means dating apps are incentivized to keep people out of long-term relationships, because they'll stay a customer. Hinge, for example, sections off your most likely matches into a pool of five, and only lets you send a Rose (which you have to pay for) to one of them

  • @SlashinatorZ

    @SlashinatorZ

    22 сағат бұрын

    So why does everybody think dating apps are the best thing ever and keep recommending them to me?

  • @SuperMustache555

    @SuperMustache555

    21 сағат бұрын

    ​@@SlashinatorZ A lot of people believe it's the only way to meet people these days. As dating apps have become more and more successful, it's more and more difficult to meet people in person because people are no longer looking for spontaneous in-person interactions to be able to meet their significant other. Plus, dating apps offer you infinite choice-you can see everyone in your area from the comfort of your own home. At this point, most people in relationships have met on dating apps. And even though they're not always conducive to long-term relationships, you'll find enough casual hookups to keep you satisfied. Most people eventually find the one, it's just a lot harder to find them than it otherwise would be in-person

  • @SlashinatorZ

    @SlashinatorZ

    21 сағат бұрын

    @@SuperMustache555 well the main reason it's hard to meet people these days is because cities are being built for cars instead of people. I live in the Texas suburbs & it's horribly spread out, horribly planned, jammed with traffic & lacks beauty.

  • @SuperMustache555

    @SuperMustache555

    20 сағат бұрын

    @@SlashinatorZ Agreed. With a lack of third spaces, there are very few places to naturally meet other people. Hence, dating apps

  • @na93r
    @na93r6 күн бұрын

    If dating were a game then dating apps are pay to win

  • @jslee4613
    @jslee46136 күн бұрын

    before watching a full video, graphic is really cute ❤

  • @davidtucker2076
    @davidtucker20762 күн бұрын

    I would like to let anyone who is confused know Grindr is not a dating app!

  • @grod805

    @grod805

    Күн бұрын

    Isn't it a dating app for gay men?

  • @davidtucker2076

    @davidtucker2076

    Күн бұрын

    @@grod805 technically it is but truthfully it’s rarely used like that it’s mostly used for fun 😉 if you know what I mean

  • @FireEverLiving
    @FireEverLiving6 күн бұрын

    These features seem like things that their existing users will like, but I kind of hate how all of these apps fundamentally work, and none of the stuff talked about here would change my mind. To expand to new audiences, they'd have to do something totally different.

  • @betterdates

    @betterdates

    4 күн бұрын

    We at BetterDates are ditching the swiping mechanism and replacing it with something more natural. What if instead of swiping, you'd tell the app who you're as a person, what kind of date with what kind of person you're looking for, and the app finds your perfect match?

  • @CherylScottino99
    @CherylScottino996 күн бұрын

    Watching the crypto market's ups and downs shows how quickly things can change. In crypto, strategic, informed trading isn't a choice; it's a must. Remember, caution is as crucial as ambition here. This dedication to continuous learning is inspiring...managed to grow a nest egg of around 1.2Biitcoin to a decent 11.4Biitcoin... I'm especially grateful to Linda Wilburn, whose deep expertise and traditional trading acumen have been invaluable in this challenging, ever-evolving financial landscape…..

  • @CherylScottino99

    @CherylScottino99

    6 күн бұрын

    Linda Wilburn program is widely available online.

  • @fernandoraymond
    @fernandoraymondКүн бұрын

    Fantastic breakdown of how dating apps are shifting their revenue models! The analysis of premium features and subscription models was particularly eye-opening. I'd love to hear more about how these changes affect user retention and overall satisfaction. Are there any long-term implications for the dating landscape as more users might feel pressured to pay for better services? Keep up the great work in uncovering these trends!

  • @StevieCooper
    @StevieCooper2 күн бұрын

    Match Group owns Grindr!? How come Grindr sucks so bad!? The app barely functions!!

  • @evanh9301
    @evanh93016 күн бұрын

    all waste of time and money

  • @Muhammadbinladen2004
    @Muhammadbinladen20046 күн бұрын

    Emotions are always got naturally.The dating apps are fantacies but not nautural phenomenon for human relationships.

  • @readmagnus5758
    @readmagnus57583 күн бұрын

    You are a great trader! I like how you talk about the psychological make up of a good trader because to me that's everything in trading. Honestly that's what makes you my favorite female trader on KZread and could honestly consider you the best because you do this on multiple broker platforms. Thank You for the value you give!

  • @bipinmoktan
    @bipinmoktan2 күн бұрын

    Grindr should be in the category of hookups

  • @UserName-iq7uu
    @UserName-iq7uu3 күн бұрын

    This is giving me Ashley Madison vibes

  • 6 күн бұрын

    Me finding love on Grindr ❤❤

  • @wickathou
    @wickathou3 күн бұрын

    lol... very good ad you got here

  • @ChristianHernandez814
    @ChristianHernandez8143 күн бұрын

    It's basically paying for unlimited amount of people to reject you.

  • @donaldlyons17
    @donaldlyons174 күн бұрын

    These apps likely always had a real people problem... Like why bother going online when people have other ways of meeting new people besides just a dating app?

  • @bribengal1968
    @bribengal19683 күн бұрын

    Just admit they are really addicted to the algorithm.

  • @camariehowell8240
    @camariehowell82406 күн бұрын

    I met my bf off of Hinge and we will be moving in together soon! It has benefited me and I don't think I would have ever met him offline because we hang out in two different crowds. However, I think that the algorithm plays a big part on who is getting picked based off of physical features that is deemed more beautiful. Its mostly men on those apps and not a lot of women. Also, some people you meet aren't the best quality. So it depends on the user who they go about dating in a strategic way. Dating apps shouldn't be ruled out completely.

  • @9395gb

    @9395gb

    Күн бұрын

    I think the issue is that you are just one person and one exception. The overall stats show that dating apps are not very successful at matching people or putting people into long-term relationships. Also I would be leery meeting someone off an app as what is to stop them from continuing to go on the app and look or sneak around. I think dating apps are sort of bad overall and not very healthy relationships, but to each their own.

  • @godspeed2u
    @godspeed2u3 күн бұрын

    Never spend some on them 😔

  • @incyphe
    @incyphe5 күн бұрын

    7:55 what? lol

  • @LokiTheGodofMischief
    @LokiTheGodofMischief6 күн бұрын

    I mean if you're going to make sure most people fail at matching some will never come back.

  • @longasau
    @longasauКүн бұрын

    Somehow Grindr's CEO looks exactly like how I imagine him to be

  • @AndreaDoesYoga
    @AndreaDoesYoga6 күн бұрын

    Intriguing info, didn't know dating apps 💰 this much!

  • @IrisAnne
    @IrisAnneКүн бұрын

    Can't hate them though... met my husband through the dating app. My 2 good friends also met their husband on it ❤❤❤

  • @terranceali9787
    @terranceali97874 күн бұрын

    What use to be free on dating apps now you have to pay for smh

  • @Seagaltalk
    @Seagaltalk3 күн бұрын

    Better delete these things now before AI gets involved

  • @mukeshbyname
    @mukeshbyname5 күн бұрын

    Facebook(Meta) is going to win this battle 😂

  • @Xeonerable
    @Xeonerable3 күн бұрын

    Businesses whose sole money making model that profits off peoples' negative feelings are the scum of the earth. It's like the healthcare industry, they have no real interest in making things better for you because they profit off your suffering.

  • @JJ_Magnificent
    @JJ_MagnificentКүн бұрын

    Idk grindr as a hook up app works really well.. just not for dating

  • @chriztianhusher8401
    @chriztianhusher8401Күн бұрын

    Online dating is so toxic and self sabotages. Just go to south east asian where atleast your chances are bigger and if you can its cheaper

  • @SlashinatorZ

    @SlashinatorZ

    22 сағат бұрын

    Not all of us can afford to fly around the world willy-nilly

  • @naturalchefjasminecheree
    @naturalchefjasminecheree6 күн бұрын

    Dating apps are a good concept they need to improve on their basis algorithms and how they pair users with these bias algorithms. They need to use all this money to improve lack of oversight and monitoring for illegal drug sales, discrimination, and sexually harassing behaviors from users.

  • @taridean

    @taridean

    5 күн бұрын

    ...or just do what's worked for centuries and is also free, interact in person. 🤷🏾‍♂️

  • @naturalchefjasminecheree

    @naturalchefjasminecheree

    5 күн бұрын

    Right! Great option for extroverts.

  • @taridean

    @taridean

    5 күн бұрын

    @@naturalchefjasminecheree introverts have always existed and did just fine before datings apps and the internet came along. If you can't interact with a person you're interested in in the real world, why even bother dating 🤷🏾‍♂️? Paying corporations thinking they're going to get the love of our lives to fall on our laps using algorithms has been one of the most successful scams this past decade. Like all scams, they eventually unravel as we're now seeing with these corporations getting desperate.

  • @naturalchefjasminecheree

    @naturalchefjasminecheree

    5 күн бұрын

    My original comment was to shed light on the illegalities, discrimination, and prejudices present in dating apps. My response to you was simply a joke, but this seems to have turned into a broader discussion. I can’t speak for everyone and why they may or may not be able to interact with someone they're interested in dating in the real world. There are many factors at play. Some people struggle to socialize due to physical, medical, intellectual, or psychiatric disabilities. Others are introverts who feel more comfortable online. Perhaps someone wants to find their person in another country, state, or town. Everyone has their own reasons. Generalizing that everyone can interact the same way you do or socialize "normally" is limiting their experiences. I also know people who have successfully met their significant others on dating apps. Friends of mine have met their husbands on Bumble and OkCupid. It’s hard to call these apps a scam when they work for some people.

  • @naturalchefjasminecheree

    @naturalchefjasminecheree

    5 күн бұрын

    @@taridean My original comment was to shed light on the illegalities, discrimination, and prejudices present in dating apps. My response to you was simply a joke, but this seems to have turned into a broader discussion. I can’t speak for everyone and why they may or may not be able to interact with someone they're interested in dating in the real world. There are many factors at play. Some people struggle to socialize due to physical, medical, intellectual, or psychiatric disabilities. Others are introverts who feel more comfortable online. Maybe someone wants to expand their search to another country, state, or city. Everyone has their own reasons. Generalizing that everyone can interact the same way you do or socialize "normally" is limiting their experiences. I also know people who have successfully met their significant others on dating apps. Friends of mine have met their husbands on Bumble and OkCupid. It’s hard to call these apps a scam when they work for some people.

  • @jvzoleta
    @jvzoleta5 күн бұрын

    Bravo Dating App! Bravo!

  • @mapperid
    @mapperid2 күн бұрын

    if you have a good eye-catching photos, neat clothes, put some fake degree from reputable university, believe me everyone will right swipe you. It's so materialistic. Don't put money on dating apps unless you're looking for casual or one night. And also beware of those sexual predators.

  • @adammele448
    @adammele4483 күн бұрын

    Nationalize dating apps.

  • @thabomanene91
    @thabomanene915 күн бұрын

    Why pay when there's Facebook

  • @SlashinatorZ

    @SlashinatorZ

    22 сағат бұрын

    Instagram used to be a decent place to chat with new girls before they ruined hashtags

  • @stickynorth
    @stickynorthКүн бұрын

    Love how big tech creates social isolation then reaps the financial rewards... Like a drug dealer who hooks you then wonders why we're angry, lonely and addicted...

  • @atomixfang
    @atomixfangКүн бұрын

    how do people not find this incredibly creepy and invasive?

  • @lambertois11
    @lambertois115 күн бұрын

    Dating Apps are for suckers because the true and honest profiles and photos are the few !

  • @SlashinatorZ

    @SlashinatorZ

    22 сағат бұрын

    Any advice for how to meet girls while living deep in the suburbs of Texas?

  • @2choosewisely2
    @2choosewisely26 күн бұрын

    do they work? are they effective do both sides get something out of it?

  • @Jan12700
    @Jan12700Күн бұрын

    4:47 If you said this 2 years prior this would have been blockchain...

  • @user-eu1ll6kg5m
    @user-eu1ll6kg5m6 күн бұрын

    I’ve never used those dating apps, but are the registration fees for men usually higher than for women? If so, that sounds like gender discrimination.

  • @pr520
    @pr5206 күн бұрын

    Facebook dating is totally free

  • @cameron.t

    @cameron.t

    4 күн бұрын

    You’re missing the point. Cost is not the only negative here. If anything, it’s a positive since it’s a barrier to entering the corporate sponsored dating rat race

  • @SlashinatorZ

    @SlashinatorZ

    22 сағат бұрын

    And I've never gotten a result on there either

  • @blazer9547
    @blazer95476 күн бұрын

    Put ai in it.

  • @robertwilliams3527
    @robertwilliams3527Күн бұрын

    Just cram ai in there

  • @rogerastin5437
    @rogerastin54373 күн бұрын

    Michael kiwanuka

  • @MichaelBabich
    @MichaelBabich5 күн бұрын

    These guys basically say that their dating apps collect and use personal data and data about conversations with connections for monetization options other than just matching. I'd say this abusing their position. People on dating apps don't expect their private life to be leveraged to monetize in ways different than matching. Cringe!

  • @TheGcsgames
    @TheGcsgames5 күн бұрын

    Funny how Grindr says they want to keep people on even in relationships, actively promoting cheating within gay relationships and keeping stereotypes alive

  • @ladhkay
    @ladhkay6 күн бұрын

    If you pay for a dating app you're sad

  • @faridjafari6356
    @faridjafari63566 күн бұрын

    These apps were not supposed to become E-pimps

  • @SolomonMagnus819
    @SolomonMagnus819Күн бұрын

    *fewer. The proper grammar is “out of fewer people,” since the number of people is a countable number. Fix your headline

  • @victoriadimon
    @victoriadimon6 күн бұрын

    fake AI= just another search engine

  • @WerblowOrrill
    @WerblowOrrill3 күн бұрын

    *If you are not in the financial market space right now, you are making a huge mistake. I understand that it could be due to ignorance, but if you want to make your money work for you.... prevent inflation*

  • @WakelandConrath

    @WakelandConrath

    3 күн бұрын

    Thanks for continuing updates I'd rather trade the crypto market as it's more profitable. I make a good amount of money per week even though I barely trade myself.

  • @WerblowOrrill

    @WerblowOrrill

    3 күн бұрын

    A lot of people still make massive profit from the crypto market, all you really need is a relevant information and some

  • @WakelandConrath

    @WakelandConrath

    3 күн бұрын

    You trade also?, I tried trading after watching some videos on < KZread but still keep making losses, how do you

  • @WerblowOrrill

    @WerblowOrrill

    3 күн бұрын

    No I don't trade on my own anymore, I always required help and assistance

  • @WerblowOrrill

    @WerblowOrrill

    3 күн бұрын

    From my personal financial advisor

  • @chrisbrooklier1141
    @chrisbrooklier11413 күн бұрын

    Squeezing more money out of **fewer** people Get your grammar game up, WSJ