Must’ve missed the part where the marketing team ran all the buzzwords through chatGPT LOL

Bro said he felt the aero benefit💀

@boredafff

11 ай бұрын

🤣🤣🤣

@vodizzzle

11 ай бұрын

🥸🥸🥸

@wong5150

11 ай бұрын

i had this exact thought also

Impressive MARKETING 👏👏👏 That's how you sell a RIDICULOUSLY PRICED bike. 😎

@veganpotterthevegan

11 ай бұрын

The cheapest version of this frame will be a much better bike than the S-Works SL7. UCI rule changes opened this up for them. Cannondale's SuperSix is the first road frame from a big manufacturer designed under those new rules. Everyone will be making a big jump with their next frames

@KartGuy76

11 ай бұрын

@@veganpottertheveganNPC

@veganpotterthevegan

11 ай бұрын

@KartGuy76 it's called understanding engineering. The fork is a huge part of a bike's drag. If the rule changes only applied to forks, the gains would be sizeable. You're not special though. Science deniers are everywhere.

@jonborzik9002

11 ай бұрын

UCI rules apply to professional Not idiot Amateur who think they need new model Every year.

@veganpotterthevegan

11 ай бұрын

@biotyst.8048 the SL7 and many others were already in the pipeline before the rule changes were official.

I recently saw the SL8 and in a shop, among the Aethos, the SL7 and one can be very impressed how simpler (in the noble sense of meaning) they looks like years by year - Aethos is a perfect example. Despite it looks like a "deja vu", it seems that this is the result of new iterations and researches, rendered even more efficient by the new generations of tools and expertise - all domain for such an industrial mass product, all combined in one model. Looking at the bikes becoming simpler, more and more free from superfluous elements when it comes to high performance, I tend to think that it is moving step by step, to the perfect shape, perfect characteristics. Of course, there are still lots of secrets that the public might not be able to access to, yet I like so much to look at the evolution of Specialized products.

All top road bikes have

@stfu6397

11 ай бұрын

Exactly

@stfu6397

11 ай бұрын

All of these noobs acting like aerodynamics of a bike beat raw power 🤣 just too funny

@xGshikamaru

11 ай бұрын

Well, I would argue that for cornering it's not the frame nor the rider but the tires. Moving to 28mm tires and tubeless tires might be the single most important improvement in how the bike feels. Wider tires improve comfort, traction, rolling resistance. There's a slight aero penalty but only if you reach high speeds which you only really reach in straight lines. But of course now the newer bikes are made to accommodate these wider tires and be aero with those wider tires. In recent years that's where many significant improvements have been made, however that's also where a significant amount of effort still has to be made. But a bike is a whole package so what changes are made there lead to change in wheels (inner diameter, aero profile to match the tire), frame (air flow especially for the front wheel) and so on.

Real well done video blending marketing and technical detail beautifully. Specialized Tarmac engineering is really a couple of steps above everyone else starting with SL7. The proof is when you ride these frames.

Hambini's getting ready.... 🖊

@czts4778

11 ай бұрын

It's gonna be a negative comments😂

@colecoleman1499

11 ай бұрын

Reaming

@Robert-mn8gc

11 ай бұрын

Hambini is all Hot Air . 1st of all he isn't a Pro Peleton Rider . 2ndly Specialized have some of the Best in there field in the Road Bike Arena. Bravo 2 Them .. 😅

@shawnsmith7009

11 ай бұрын

Everybody knows the rules

@drewbuffington

11 ай бұрын

@@Robert-mn8gcare you saying Spesh has the best experts in the field because they just told you they did in this video 😂

Didnt help em win the world champs tho. Beaten by a canyon. Tho tbf MVDP could have rode a BMX and still won. Its all in the legs not the bike.

@jianhuichua1154

11 ай бұрын

Wva would eat mvdp if he is on bmx kekw

Peter Denk's passion is how we all feel. ❤

@KmanRider

11 ай бұрын

If I buy it will be because of his words.

@hughjanus7354

11 ай бұрын

@@KmanRider your brain is a beautiful thing, try using it.

@channul4887

11 ай бұрын

He became a denk meme.

@silvercat7328

9 ай бұрын

@@KmanRiderI bought one before his words. Coming from a 7. The bike rides exactly as he describes. I found myself laughing within the first 10mins of riding it, sublime!

This is amazing! Excellent job, Specialized!!!

Peter is the most emotional engineer. Great Story - awesome bike

$14k vs Ultimate CFR Disc Aero (6.54kg) which is currently on discount for $6.6k, give me a reason to spend 8k more :)))) Instead of paying for “aero”, how bout train more. Van der Poel is dominating on a not-so-aero bike

@user-qx4bp5rf3n

11 ай бұрын

Ultimate is less aero than Giant TCR(not propel) in the Wind tunnel by a lot. It is even more a pure climbing bike.

@2Calam

11 ай бұрын

That harlequin paint job is almost good enough for me 😅😅😮

@TheRimBrakeGuy

11 ай бұрын

BuT iT Is A SpEciALiZEd!! 🤡🤡🤡😂😂😂😂

@durianriders

11 ай бұрын

IMPOSSIBLE it is 6.45kg lol. More like 7kg with pedals and cages in anything bigger than a 44cm.

@xcg1234

11 ай бұрын

@@durianriders Yea was a typo, 6.54 not 6.45, but don't matter tho, you give Van der Poel a 8kg Canyon he still beats the shit out of SL8 riders.

I live in the mountains of Colorado. While I love riding my ultrallight Cannondale Supersix Evo with rim brakes and aero carbon wheels on the flats, rim brakes are terrible in the mountains compared to the disk brakes on my SL8. The SL8 is solid and connected. It rides great especially in descents.

Win on Sunday, sale on Monday! Oh wait, this isn’t a Canyon with realistic pricing, wrong channel. Go MVP!

Can you show how to adjust handlebars and stem for ergonomic fitting? Couldn't find any details with the new design of the SL 8?

Send a frame to Hambini and let him do an exam and also see how well they hold all the BB and headset holes to spec after it’s been manufactured in China or wherever.

@hughjanus7354

11 ай бұрын

Who's Hambini, that guy who doesn't know how to remove hub bearings correctly?

@durianriders

11 ай бұрын

Tarmac has always been made in China. Xaimen most of the time. Nothing wrong with that.

@8rk

11 ай бұрын

Specialized problem is not quality for the most part (except last year's deadly headset issues) It's bs marketing. "genderless bike" lol ok.. it's not cause you're trying to save money and playing to the woke crowd. How about offer your bikes with any stem, any handlebar, any crank legth we want at the time of purchase regardless of size? now that would say "we care about fit" not eliminating more things to produce to save money.

@JwallzMTB

11 ай бұрын

@@hughjanus7354 so you do know who he is then

@JZTechEngineering

6 ай бұрын

@@8rkit costs money

Love the passion in the craft!🥰

Hey peter, any chance you could make a fork adapter or a replacement fork to replace my diverge shock to make a rigid front.

Guess the new Canyon CFR is both cheaper and faster - Remco couldn’t win world championship despite the sl8 😅

@taylorbrasher4252

11 ай бұрын

I mean MVDP was the difference there. Not the bike

@mitchellsteindler

11 ай бұрын

​@taylorbrasher4252 that's the point. It's always the rider and the team. Never the bike. Unless it's a sram dropped chain or shitty tires.

@CG-vb9di

11 ай бұрын

Just wait until you need customer support, then you will wish you had a Specialized 💪

@vincentkrause7097

11 ай бұрын

Canyon is an online retailer with no customer Support

@mochno1

11 ай бұрын

@@vincentkrause7097 yeah. You need customer support if your stuff breaks all the time. Specialized support is zero too. They sell - and shops (here) are like, nah..they dont support us.

The bigest problem nowadays with highend frames/bikes is that they cost a fortune,10/15 years ago you could buy an amazing carbon frame and a pair of good weels and kit and pay 4000,5000 euros,today a bike cost 12.000 to16.000 euros its crazy the amount of money you pay for the research of frames and weels,i have 6 bikes all rimm brakes and 1 vtt bike with disc brakes,one of the bikes is a tarmc sl4 and its an amazing good bike.

@stfu6397

11 ай бұрын

Dual mount rim brake carbon bikes is the peak of road cycling

@talibe801

11 ай бұрын

@@stfu6397 yes sir,i have a cube agree dual mount and a scott foil

The Canyon price is too good so I ordered a Canyon ultimate with the new ultegra Di2 and 50mm DT swiss. Thanks Specialize, that was a nice pitch.

@TheRimBrakeGuy

11 ай бұрын

Specialized is at best 3rd or 4th in terms of engineering now, they have run out of juice, while still carrying a huge price tag that does not compute any more for the consumer. Many more brands are either better and expensive, or better and cheaper.

@SDChillRide

11 ай бұрын

​@@TheRimBrakeGuy 100% agreed!

@JwallzMTB

11 ай бұрын

@@TheRimBrakeGuy yes all the yes

@MrRoyGS

11 ай бұрын

I have a Canyon Aeroad CFR, 1,100 miles in 2 months and love it! The SL7 price to me is ridiculous for a similar build with DuraAce.

Specialized is the IPhone of bikes 💀💀💀

@TheRimBrakeGuy

11 ай бұрын

Typical American approach, we claim we are the best, but we don't dare compare/reveal that we are not. Just for intermal dentist market consumption fluff.

Reading comments here and there really shows, as long as there is no independent third party testing which includes power data, wind tunnel testing and frame cutting… any claims made by manufacturers remains as “ Hope” not “ Fact”. Except for the weight of course.

5:40 "it takes it better at the back"

Super work 💯

Was this available for the Pro’s in todays World Champ road race or were they on the SL7?

@iqbalmansor4424

11 ай бұрын

World champs are racing in the 8's. Vuelta too.

Can you confirm the SL8 geometry is the same as the Aethos (seen on the Specialized website)?

Looks like they develop the bike in a fisherman’s cabin

@akaemzett

3 ай бұрын

That's how you live in the town center of Freiburg, this is Peter Denk's home and his workshop afaik.

I bought a Cannondale Jekyll because of Denk when he was with them, now I will buy a Tarmac SL8 for the same reason. Best developer in the industry!

Fork split ring race recall in 3.....2.....1....xD Im a specialized fan. Ive ridden EVERY tarmac model since 2003. The disc brake ones are so sluggish feeling. This one will also be sluggish compared to the top tier rim brake tarmac versions. IYKYK.

The frame shape reminds me of the specialized transition, that’s the triathlon bike

I want the sl10, I have to wait a few years more... it will be almost perfect!! (oops, they said that about sl7)

@TheRimBrakeGuy

11 ай бұрын

Sl99 will be the best ever, they can feel it 😂😂

@siitan83

11 ай бұрын

@@TheRimBrakeGuy yeah, they will really do amazing, revolutionary things with sl99. Im so goosebumped, i cant wait.

Hambini is ready to gutter that frame with a saw, hahaha, hahaha, hahaha!!!

Awesome 🚀👏🏻

cant wait for the recall and crazy price tag lol

@stfu6397

11 ай бұрын

Not wrong

10:43 enter the Marketing Department Mode, well done, though!

The SL7 holds corners downhill like a magnet to the ground. I fully understand that statement he made. Confidence.

What an unique behind the scences, thanks for sharing. I guess time will show that the new Tarmac is the most complete bike ever.

@TheRimBrakeGuy

11 ай бұрын

Spoiler, it's not 😂

@littlevo9

8 ай бұрын

@@TheRimBrakeGuyroulez le au lieu de dire n’importe quoi ! Ce vélo est exceptionnel

Aeroed is everything:()

Is it launched already?

ok but other than the cockpit, how is this different from SL7?

@mitchellsteindler

11 ай бұрын

Entire bb area is from the Aethos and thinner seat tube and seat post.

@user-qx4bp5rf3n

11 ай бұрын

Seems like a week or month of work blendibg together Aethos and SL7 together in CFD snd structurally. Did they really spend 4 years just optimizing Carbon layup + nosecone?

“I was laughing so hard because I thought we did it again, we’ve pulled the wall over the gullible consumers eyes again.” Bit of Aethos a bit of Tarmac and a bit of Venge

Pretty bold claims, shame it’s going to be a 15k bike and I’ll never get to try 😂

@TheRimBrakeGuy

11 ай бұрын

Become a dentist then you can have it 😂😂

SL8 = SLATE . . . something for others to write on. Canyon did just that at the recent World Championships, via MVDP!

The SL8 looks good on small sizes. 54 and larger frames, the head tubes looks ridiculous

@andreasolsson2336

11 ай бұрын

where did you find pics per size?

Wild. What an accomplishment 🎉

So all it takes is 100 grams of Fact 12 R carbon to make an Aethos more aero. Also I ride a 2022 Aethos and the ride is sublime.

Well done! Congratulations to everyone on the team!

Cannot hide my excitement. Surely a bike that costs a lot, but if it is the best of ALL worlds [SL7, Aethos (LFE❤) & Venge], undoubtedly it will kick some serious a$$e$! Now I am eager to see podiums! Thank you for making the best bikes in the world. Once Spe, ALWAYS SPE! Loyal since 2002. Greetings from Greece. P.S.: Thrilled to see the beloved Aethos being part of the new SL8!

@_Dot

11 ай бұрын

You not actually believe all they tell you?! As if it is more aero than the venge lol This bike is a joke

@Questioneverything72

11 ай бұрын

Kick some serious a@@@?? 😂😂 Except, it didn’t already. Got beat by a Canyon and MVP’s legs .

Nice video, especially the engineer with the hat at the end - key will be in a fair comparison test WITH WATER BOTTLES. I want to see data, not hear marketing. All the bikes are converging and oddly they are getting closer and closer to open mold frames in a way. SL8 OSTRO VAM SuperSix SRsix (quintana roo) Ventum NS1 The trek madone is an outlier sort of here.... THey all need to be compared with bottles...on real roads. If it is really faster than anything else, kudos to them. But I'll be waiting for hard data. The pricing is a lot too high these days on all frames.

@TheRimBrakeGuy

11 ай бұрын

Wait until someone reveals that the bikes and wheels are only faster in some extreme angles that we would see only in some pacific island weather patterns 😂😂 cycling industry is guilty for trying to fool their customer instead of openly approaching the topic, ie we are the coolest XYZ brand so give us money.

Peter Denk the Mastermind

Sales are down, release a new frame.

"CREATOR STORY" And on the 8th day he decided to spend 90% of his budget on marketing and brainwashing his sheep.

Got to 1:07 before the marketing BS got too much…

What happened to chris and aero is everything???

Why wasn't this bike used for this year's tdf?

@azk_182

11 ай бұрын

Afraid to lose

@specializedbicycles

11 ай бұрын

it literally just came out

@cpcxgsr

11 ай бұрын

@@specializedbicycles but it was already out on demo rides the previous year. And also in the video, it was already in use as of June 2023. Wouldn't it make sense to use TdF as the proper venue to showcase the new bike?

@channul4887

11 ай бұрын

@@specializedbicycles this response clearly indicates what these cats think about their average punter.

Looks the same as sl7 except a chunky head tube

Deluded Academy

I wonder how they came up with the name speed sniffer... lmfao

SPZ getting roasted 😂

So the new SL8 is engineered in some shed in Germany..? 8-)

I feel from all they said and what people say about Atheos. This is hobby bike for comfy ride. I want RACE bike. Hard - firm - no loose ass. I am OK with 200g to stiffness. That is why I just sold SL7 and moved to Canyon. Sorry team. After all bikes i had - hope was for Venge.

Does it come with the koolaid??

We all came for the troll comments and some background noise

@vodizzzle

11 ай бұрын

😂😅

I am buying SL-11 in 2033 (need to start saving today)

5:40 "it takes it better at the back" the quest for the 🌈 jersey. Uh, Specialized, you're going to fast 'Slow' down!

beautiful bike

Tarmac SL5 and SL6 with rim brakes were the last real road race Tarmacs. Lighter faster and more practical than SL7 and SL8 and won tons more palmares in comparison.

@SuperTaylor68

11 ай бұрын

I must have a heavy SL5… It’s an s works from 2015, Dura ace 9000, rival clx 32s and its 7kg bang on.. isn’t that heavier than SL8?

@jaycrume5941

11 ай бұрын

​@SuperTaylor68 I can't explain your experience. My rimbrake da9100 sl5 sworks was 14lbs 14 Oz 56cm frame, pedals I included. Now I have an sl6 and it's 2 Oz heavier, ride ready. The sl6 is more comfortable than the sl5, but I can't tell any difference between sl6 and sl7. The sl8 is a ridiculous price and I won't be buying one.

@durianriders

11 ай бұрын

@@SuperTaylor68 Do the maths. The latest di2 12spd disc groupo is heavier than any other DA groupset since 1996. All the spokes and rotors mean the tarmac wheels out of the box are the heaviest carbon wheelsets EVER on a tarmac.

@SuperTaylor68

11 ай бұрын

@@durianriders do the maths on what matey? all i was saying is my rim brake S works tarmac SL5 with DA 9000 (11 speed) is 7Kg .. i must have a heavy one or my scales are broken!

@slowcyclist4324

11 ай бұрын

The Tarmac sl5 clocks in 733g for a 56 frame. The sl8 comes in at 685g. Frame by frame it’s lighter. So not sure what you’re smoking it you’re definitely wrong

Cuanto pesa

Ah wow I wondered about these… lightest, fastest claims. Now I know… complete bull 👍

@TheRimBrakeGuy

11 ай бұрын

By now after 20 iterations of faster, lightest, snappiest and other bull we should be going to Mars 😂

TLDR it’s got a bumpy head tube

Didn’t see a Specialized in the top 10 at worlds. Did I miss something ?

i would take the factor ostro over this any day

@christophertan3195

11 ай бұрын

The factor is heavier lol

Talking about slicing and corners at full speed, then just laughing, that guy is more cyclist than designer/engineer - love to see that joy.

@cjeesewalburge5820

11 ай бұрын

I would still go with more engineer than joyful cyclist….

This one is $14,000 on specialized website.

COMPROMISED seatstay? too thin?

But but Canyon still faster right? Anyway nice bike unfortunately too expensive for me

At 3:18 they start in with what is “taboo” in engineering, because engineers don’t do that. The same thing holds for marketing. Every bike company shows pro riders on it’s bikes and compares their advancements with those pro riders. I’ll point out that none of the pro riders in the film buy their own bikes, if you’re going to sell bikes to riders who are a little closer to the center of the bell curve, perhaps you should market the advantages the bike offers to those people. Lastly, there is the bit where the engineer describes descending on the SL8, but the video clearly shows a pro rider. My least favorite cognitive bias is when people’s skill level is tied to their title or job - the bike engineer who must be an excellent bike handler or the clothing buyer at the bike shop who must know all about riding in different conditions. It’s what lowers the value of real experts (if there truly are any) to nothing. A scientific method must be based on testing and a learning environment must be critical. This film is neither of those, it is marketing.

They said this same sh!t about the SL7... and I look forward to them saying the same sh!t to promote the S-Works Tarmac SL9 😂

How did we get here from the golden days of SL5 when Specialized partnered with McLaren to optimize their layup and S-Works models offered slightly different geometry to Specialized models, rider specific engineering? Now there is hardly any trying in engineering but trying real hard to convey and sell emotions to people who don’t know better. When I watch the old Specialized videos I used to see engineers with sensors out in the field with riders taking data, now the guy is telling us he feels the “speed sniffa” effect and that he was in laughter after the best descent of his life 😂😂😂 I’m laughing too.

racing frame lighter than the aethos? LOL

Well, I sure do want one of these now.

I ride an SL5 Expert with every upgrade available through Specialized. Front End ... Sworks Head Set & Aero 2 Carbon Bars . Wheels Roval Rapide clx Climbing Wheelset 33mm . Printed Power Saddle . Ultegra Di2 12 Speed Groupset with Time Xpro 12 pedals. Beautifull bike 2 Ride . I also ride a SL7 S-Works with Roval Rapide CLX Aero Wheelsets. 1st generation 1400 grams 51/60mm. Printed Power Saddle. Dura Ace Di2 12 Speed Groupset FSA VISION METRON AERO CARBON COCKPIT & Time Xpro 15 pedals . Under 6.8 kilos . The SL7 S-WORKS 54CM TARMAC ride is at least 25/35 % Better 2 Ride . Faster & safer down hill . Just planted on the Road . Accelerates faster . Doesn't suffer in X winds as the SL5 . Saw a SL8 S-Works in my Bike Shop in Melbourne Australia 🇦🇺 Saturday just passed & it is lite , very lite . Aero even more so . So best u go 2 ur local Specialized bike shop & do a test ride. Just mouthing off as u r doing without experiencing how they ride goes 2 show u aint that Smart. The have there Pro Peleton Riders giving them Huge feed back . Just Like F1 Drivers do in there Sport .

5:30 you can see him hating life having to come up with all this marketing BS

@andreasolsson2336

11 ай бұрын

marketing dept does the scripting, "customer can relate to"-people do the delivery

they didnt metion nothing about the fork and if they fixed

@mitchellsteindler

11 ай бұрын

It is weird that they didn't even talk about it from an aero standpoint

Hard to rationalize the better aero than venge thing. It just sounds like make believe marketing BS. It just seems everyone is going back to copy 3T Strada.

Bike color needs work though.

Its light OK! I believe, but aero?? the downtube is not even aero!... Just by looking at it I can tell the foil, aeroad, propel, s5 are all faster (aerodynamically)

Developed for the elite riders. Clearly said.

Proud to ride specialized!❤

Could not watch the whole thing...

Ok Specialized.... anyone listening.... taller riders need a longer top tube. The 61cm frame has a 595mm top tube and that is too short !!!!

So basically they could have taken an Aethos, did that ugly nose cone and dropped the seat stays.

It's the same than the sl6 🤔 nd i'm sure you will sell it a million dollars 🤷

I rather stick with my specialized Allez sprint rim brake

Oh my Good..... Great People make the perfect Bike

Over priced as always,you would sell more if it was priced right..😊

@mitchellsteindler

11 ай бұрын

They don't have any trouble selling 😂

These $15k bikes are ridiculous. 99.9% of riders won’t feel any of the benefits of these supposed advancements.

People complaining about new bikes are officially more annoying than companies making new bikes. Just shut up and don't buy one.

I still see many newbie riding SL8 struggling thought. So how? LMAO