Creating Video Marketing Content (Episode #12)

Тәжірибелік нұсқаулар және стиль

This video podcast episode is a one-on-one coaching session with voice-over audio engineer Lenny B. and voice-over artist Julie OConnell. This episode is one of several real-life marketing coaching sessions based on the training course called Modern Synergy Marketing For Voice-Over.
In this episode, we discuss and critique Julie's very first marketing video. We discussed collaborating with someone on a creative project and editing, content creation, and video production. Then, we reviewed Julie's marketing video's first draft and discussed the frustrations of being on camera. We revised some of the concepts, and we built a plan to develop the second draft. I shared tips and techniques with Julie to be more comfortable on camera and better create content that resonates with ideal clients. We discussed creating a potential client avatar and how to address the viewer in our mind while recording a video. We discuss video descriptions, titles, and hashtags. We illustrate how SEO will work in Julie's video and how to add clickable graphics to the end of her posts. We discussed the importance of including testimonial references in each marketing piece, the potential of future content, and expanding the channel.
▬ Links ▬▬▬▬▬▬▬▬▬▬▬▬
Marketing Course www.lennyb.com/modernsynergym...
Bio Writing Course ENROLL FREE www.lennyb.com/biowriting
Submit Your For Voice www.lennyb.com/get-your-voice...
Training Courses www.lennyb.com/training-courses
Website www.lennyb.com
Contact Julie choosejuliesvoice.com
▬ About Lenny B ▬▬▬▬▬▬▬▬▬▬▬▬
I help content creators make a stronger connection with their audience. Voice-over artists, actors, musicians, and performers worldwide come to me to help improve their production quality, expand their influence, grow their audience, win more auditions, and get more work.
Some of the links on this page are links to affiliate websites, and I receive an affiliate commission for any purchases made by you on the affiliate website using such links. My affiliates include Sweetwater, Gik Acoustics, Waves, and Amazon.
#VoiceOver #voiceactingadvice #marketingstrategy #marketingonline #audioproduction #voiceactingadvice

Пікірлер: 7

  • @ramonperez118
    @ramonperez1184 ай бұрын

    Thank you so much Julie and Lenny. Your content was so wonderful, helpful and to the point. I’ve listened to it 4 times already and every time I pickup these new nuggets. Amazing

  • @whisperofwordsdz
    @whisperofwordsdz5 ай бұрын

    very good content....🌹

  • @nafawi7965
    @nafawi79655 ай бұрын

    Thank you!

  • @rautshsale1948
    @rautshsale19483 ай бұрын

    Hi Lenny, wonder if you ever addressed this in a video, and if not, if you maybe have a suggestion on punch-ins? not how to technically set it up in a DAW, but i notice that when i have to re-record just a few words or a phrase, the sound quality is always so different. assuming i can match my voice/tone to the initial recording (i'm still new, so not always easy), and that physical things in my room have not drastically changed, i think the only other variable is the mic position? yet i try to reposition it constantly, i try to reposition myself in relation to the mic (talking millimetres or centimeters here), but i can never match the tone. to the point that it's almost easier to re-record the entire script again. which is fine for now that i'm still a noob and just doing demos, but for longer projects, and when dealing with actual clients, i don't think that this would work anymore. wonder if there are any tips/things to consider on either "matching the tone i had" when re-recording, or on what to do when doing the initial recording that makes it easier for a possible punch-in later?

  • @HeyLennyB

    @HeyLennyB

    3 ай бұрын

    Hi @rautshsale1948. I know this struggle well. I believe there are two different things at play here. First, there's your voice. Our voices offer a different sound at different times of the day and from day to day. Second, there's the mic and its position in the room relative to you (this also includes the direction you're facing in the room). I find that "punching in" for minor overdub edits like sentences or phrases can happen during the same session without much issue matching the previous recording. However, coming back at a later time or date is nearly impossible to match exactly. I notice this is also why some days I'm "On" and other days I'm just off my game and not delivering my best performance. If I need to edit a recording at a later time, I will either re-record the entire script or pick up large portions of the script at natural separation points like chapters or sections, etc. So, you're not alone. I hope this helps.

  • @rautshsale1948

    @rautshsale1948

    3 ай бұрын

    @@HeyLennyB thank you so very much for your reply! as obvious and stupid as it sounds, i did not even consider how the voice just changes naturally throughout the day (just waking up and right before falling asleep being probably the most obvious examples) i suppose that regarding the mic position, it's just a matter of fine tuning things like input gain, mic position, etc (i don't walk up to the mic, i set the mic on my table when needed) also quite the tip on just re-recording larger portions, for the difference to be less obvious! wonder if this is how they do it when recording audiobooks? and in a way, it's very good to know that pros deal with this as well, very good point of reference to have, as a beginner. thank you so much again!! Samuel

  • @HeyLennyB

    @HeyLennyB

    3 ай бұрын

    Happy to help. I'll add one more note. The mic position in the room is a significant factor, especially if the room isn't treated. A voice recording sound is based on your voice, microphone, room, and microphone position in that room. If one or more of these changes, your recorded sound usually changes, too.

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