Cost vs Value Based Pricing - How Should You Price?

When firms are determining the prices of the products there are a number of factors involved. In this video we compare how firms develop pricing on products based on a cost basis or if they look at what consumers value and base it that way.
Copyright Mark Wolters 2020
#marketing #principlesofmarketing #pricing
Topic 13: Pricing
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Пікірлер: 10

  • @yohanneslucky5538
    @yohanneslucky55383 жыл бұрын

    Thank you for educating me.

  • @1995yuda
    @1995yuda2 жыл бұрын

    Thank you, Professor

  • @parkersoulsoundz
    @parkersoulsoundz Жыл бұрын

    I’ve been struggling with the prices of my music lessons and this video answered all my questions! Thank you.

  • @ProfessorWolters

    @ProfessorWolters

    Жыл бұрын

    That's cool to hear. Glad I could help

  • @frednich9603
    @frednich96034 жыл бұрын

    I saw the DJI mentioned on a KZread review, saw what it could do, and learned about the software the developed for it, and then saw how much it cost. For the high level of technology it took to bring it to the market and have it actually work, I was shocked it was so affordable. It's rare when you find something on the market that you consider to be underpriced. Interesting Video Mark!

  • @woltersworld

    @woltersworld

    4 жыл бұрын

    Thanks Mark. I have the DJI as well. I am still working on how best to use it. It is more for traveling and that is not happening any time soon :)

  • @ericpelky1246
    @ericpelky12464 жыл бұрын

    ✌👍 Thanks Mark. Always interested in marketing.

  • @ProfessorWolters

    @ProfessorWolters

    4 жыл бұрын

    Thanks Eric. Hope you are doing ok

  • @19Lillith
    @19Lillith4 жыл бұрын

    I‘m looking for some advice on marketing during times like these, I‘m a designer and approaching and marketing to potential clients seems a little off but I still need to get new gigs right now.

  • @ProfessorWolters

    @ProfessorWolters

    4 жыл бұрын

    Yeah. It is tough. You could go from an angle that you are here to help and with the need for new materials you could offer them a freelance version of work they may have cut in house. It's a touchy time to say the least. But you still need to feed yourself