Consumer Culture: The Day Your Baby's Wardrobe Became Better Than Yours | Vigga Svensson | TEDxKEA
The way we consume clothes and many other products today creates too many casualties and too few winners. Nonetheless, we have embraced the buy-and-throw-away society for years, as sustainable consumption was perceived by many as inconvenient and expensive.
However, critical consumers and daring entrepreneurs have paved the way for a new consumption model, Sustainability 2.0: sustainable consumption without compromise. Vigga Svensson has managed to offer sustainable products that are easier, cheaper and of better quality than their less sustainable counterparts, in the most wasteful industry around: textiles.
Vigga Svensson is a prominent entrepreneur, who has spent the last 12 years on developing business models that foster sustainable consumption. Vigga has a firm belief that sustainability no longer entails compromises on price and quality, and is dedicating her career to spreading this message across the world.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx
Пікірлер: 38
this needs to be heard and seen more often!!!
She has this Tilda Swinston look about her . First Video I'm watching on this subject. Feedback: Beautiful !
Your idea is amazing. I have seen my family do the same, they gave my outsized clothes to relatives with kids younger than me. If we couldn't find one, we donated them to the needy. If a piece of cloth is torn apart and can't be worn, it is generally used as a duster for cleaning in house. If it can't be used in cleaning, only then it is thrown out. I realise the importance of such a system in today's world. I feel proud my family did it since long!
What an amazing idea. Would love for this to come to Australia and to be expanded to all ages adults included!
Thrift stores are very popular amongst my friends. One of them has kept her family of 5 impeccably dressed for 30 years. She never ceases to amaze me. From time to time I think to myself ‘for sure THAT is brand new, you can’t get something that high of quality second hand.’ Wrong again.
Amazing talk, learned so much. Thank you!
This is a brilliant idea! Wish it was available in my country!
Formidable idea! Congratulations!
Love this!!!
Wow this was amazing. Sharing it.
Such a smart idea! Love that the companies focus is on children and pregnant women since they all grow out of certain sizes very fast. My first reaction was "Oh I which I (non-pregnant without kids) could use this too!" But then realize that would go against the whole concept. As a grownup we don't change sizes as much and should, therefore, focus on making sure we use all our clothes, repair them if they rip, wash them properly if they are stained and reuse them when they are unusable instead of throwing them away to the landfills. Imagine how much money we can save and spend on making sure we live a more sustainable lifestyle (like train tickets and solar panels and not flights).
We need this kind of businesses. Thanks for sharing.
Inspiring speech!
What a great talk!
It's a great idea!
Listened to this while repairing my clothes. Great idea 💡
awesome!
Indeed ! Sad that people feel the need to buy into the whole consumer culture and feel less for not spending lots on their kids.
That’s a really cool biz model!!!
Just did my dissertation with influencers in the sustainability niche... most of them said at one point in the interview that sustainable consumption is a paradox, it's about consuming less (they call it green capitalism).
nice idea
excellent
My kids wear hand me downs until they are ragged. They get new clothes when they have no clothes, minimum amount to get through the week.
Anyone know what the brand is called? I like this idea its a way to at least let clothing live their whole lifecycle.
Can you share the sources for your data findings about how many times an average person wears an item and the denmark notion about rather buying new clothes over washing them?
Awesome idea but my only concern is that she says she makes fashionable children's clothing. I wish she would have expanded on what she meant by that. That said, my son wears handmedowns and we have a ton of used baby clothing stores that are local.
Excellet
The only solution is less people. Because you said it. Everything is scarse now. The earth is always used up by Spring for that year.
This is why you buy only one or two of the small size and buy multiple of the year to two years sizes, so that the kid doesn't outgrow it as quickly
this is the future, the consumption of services, we are going to do it very badly as well, but is the beginning of the bigger change, circular economies. Once we can circulate goods, money, for everybody's use and enjoyment, then we will have a fair society and with no need to run for our lives. Let's see if the big banks allow it :D.
@EstebanGamboaDev
3 жыл бұрын
This works for whatever you can imagine, lightbulbs, cars, appliances. Guess what? Giants like amazon and others will also capitalize out circular economies and will bring down the quality and increase the footprint(in numbers is a better future than today but they always try to get rich with the least effort). The only savior is an educated consumer, with values and virtues. Very rare these days.
48 Euros a month to clothe a child is outrageous. Almost everyone shares baby and children's clothing because they are worn for such a short amount of time and don't wear out.
I will not buy clothes again... I had enough... Im so tired of buying and traumatise from workers to environmental impact...
I Know someone who does this with strollers.
Okay I'm with you but pump the brakes errr "the magic wand" that a just lil a bit🤏 of a stretch🤥 😑. but it's definitely a better model that's going to be incredibly difficult to introduce as the replacement of the current model across the majority of the industry to actually have the significant impact that is desperately needed across all industry 🤗❤️🌈...... Okay I know I know but I had magic wand I got carried away to la la Land and now I'm back 😭
1 problem solved. 99 to go..
The big "we". Who is we? Speak for yourself. Most of my clothes last 10 years. A "throwaway society" is just a throwaway line.
She sounds Danish