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Concept Screening is a process that an organization can use to narrow down the number of ideas that are commonly generated for a new product or service. In order to ensure that the strongest ideas are selected for further development, they need to be screened against certain criteria. Such criteria might include, but are not limited to: ideas that offer the most likelihood for success, market potential, best reception by the customer, are of the greatest interest to the individuals on the innovation team or have the most room for improvement.
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