Actually Zizek is talking about another coke 😂

@tinarichardson364

4 ай бұрын

...and they were one and the same, historically.

Gonna be real I thought I was here for another take and finally an explanation on all the sniffing

Unbelievable vid my friend. I don’t want to puff you up, but you are one of the most insightful persons I’ve heard. Stay humble. Keep your head down. Stay curious, and keep searching. Really thankful for your vids.

You deserve way more subs, great video

I hope you have a good day too! Excellent video I really enjoyed it.

I drink it because I was told by advertisements that it was good to drink, and so I tried it. And I thought actually this is quite good to drink. I love its fizziness, and the taste too. It's a bit dear though, so I don't have it very often.

Subscribed right away!

Superb.

Excellent thank you

Good video!

I just love the taste. Best beverage with spicy hot food. I never liked commercials, I avoid them by not watching commercial tv and pay e.g. KZread for not showing them.

@punchgod

Жыл бұрын

“Advertising and ideology affects everyone except me!”

@-alif7188

Жыл бұрын

So true, Tomi!

@ThePaganJorm

10 ай бұрын

"You are not immune to propaganda"

can u clarify what X means? and what is the thing which is unattainable in the coke ?

Goldmine🎉

I wonder what music is playing in the background :)

@Lewis94w

Жыл бұрын

Frederic chopin - nocturne no. 1

How is "it" related to Lacan's "jouissance"?

@eversbrothersproductions1476

2 жыл бұрын

In this case the "it" in "this is it" refers to the objet petit a, which in this case would be the lost Jouissance that we had. This "it" is the surplus that is in the product, which is not the product itself. In the case of Coke, the "it" today refers to the literal form of Jouissance which would be happiness. "Buy Coke to buy literal happiness". Does this makes sense? :)

How Coke can be transform to Object a? What is special in Coke make it suitable to become embodiment of Object a?

@eversbrothersproductions1476

2 жыл бұрын

The important part of the awnser would be that there is nothing special in Coke. That is the trick of the Objet petit a, that there does not need to be anything special about the product itself, but only the feeling that is attached to it. And for Coke, this feeling is of course "happiness". It is pure happiness in a battle. It is a heavier drug than cocaine today. It is very clever marketing, that in this nihilistic age there is a product that literally sells happiness. If you want to know how this can be done with products I recommend you read "Public Relations" or "Propaganda" by Edward Bernays. Hope this awnser your question! 😁

amazig video, but now i really want a coke :((

I'm not really buying this. Coke might not be nutritious, but we drink it because the physical composition tricks our brain into thinking that it is. We don't drink it for some surplus value, but because we can't physically tell the difference between something that's nutritious and something thats designed to appear nutritions. It's still (mistakenly) for its use value.

Holy cow.

I know these are perhaps silly exceptions, but what does Coke signify for someone who drinks it not for the happiness of the coke eo ipso, but for a fad diet like Dr. Ray Peat's research, or to purposefully gain weight for a sexual fetish for example?

@eversbrothersproductions1476

10 ай бұрын

Thanks for your interesting question! I believe that here in uour examples the objet petit a is even more explicit. For the diet, you can best drink water. But when you drink coke you see the label that says it has no calories. So every time you see this, the text signifies a slimmer body. You can feel this short moment of surplus enjoyment becouse the coke promises this something extra that is not in the coke itself. For the sexual fetish it is even more pronounced since in this example the coke can even be part of the fetish. Everytime you drink the coke you know that it is a meams to an end. The fact that you in this case could get aroused from drinking the coke tells you that it is not the coke itself (there is no arousing substance in the coke), but something that the subject projects on the coke, his objet petit a. I hope this answers your question somewhat! 😄

This is your mind on marxism. The use value of Coke.. Oh brother.. Also Coke doesnt dehydrate you or make you thirsty, it has caffeine in it so it makes you want to pee, thats it.

Figures that Zizek would have corporate sponsors.

sil

Once again Zizek babbles. I don't care about what Coke stands for (in fact, I boycott Coke and buy Diet Pepsi or cheap diet substitutes). It's bally addictive, that's why.

@eversbrothersproductions1476

8 ай бұрын

Thanks for your comment. And of cource he babbles, thats what philosophers do. But I hope that you can see that, even if it is not coke per se, that the metaphor still provides a certain insight in human interactions between products, desire and the ideology that bridges the two? 😁

@JC-dj2yq

8 ай бұрын

@@eversbrothersproductions1476 I do, but isn't this generally known? Where is the "added value"? I find philosophy enjoyable precisely for the added value. For providing atypical angles of looking at things, for applying uncommon knowledge to common phenomena (and vice versa). That's why philosophy can be pleasurable for its own sake, irrespective of whether we agree with the conclusions of a particular author. A theist can enjoy Christopher Hitchens just like an atheist can be enriched by Dennis Prager.