NEVER thought I'd hear the terms 'draining the balls', 'poking it in the wrong hole' when inspecting a phone. Using a phone, YES! Inspecting one, not so much.

@chrominox

2 жыл бұрын

We've reached peak innuendo

@JeffreyBNL

2 жыл бұрын

Also something with the shaft

@Followerofchrist2091

2 жыл бұрын

Are we just gonna act like he didn’t say Vibrator sus

@dinkarfowkar999

2 жыл бұрын

Yea that was sus and funny ngl

@Rayuki21

2 жыл бұрын

Also the vibrator.

This joke has written itself an needs no further explanation 🤣 Keep it up Zach. Best wishes for you Kambrey and child ❤️

@prathameshundre4222

2 жыл бұрын

Timestamp?

@PrinceAlsham28

2 жыл бұрын

"0:20" but also 0- First 3 min

@MaxDViper

2 жыл бұрын

So my mind wasn't the only one in the gutter throughout this video.

@Astromanaught

2 жыл бұрын

"wrong hole" "draining the balls" "long shaft" " penetration" . You're videos are getting pretty spicy. I'd love to see a team up with @lockpickinglawyer for a April fool's joke

@steven_mkn

2 жыл бұрын

😂😂 no ways! Jerry did this on purpose

Thank God for Zach. I've always seen videos like this and thought, "Wow, I'd never do that." .... until tonight when I did this exact thing to my S22 Ultra. I was sick. Then I found this video and my anxiety attack went away just like that. Thank you, sir!

@vaibhavpadhiyar2648

6 ай бұрын

Did it affect the water resistant ability?

THANK YOU for this video!!! Until I found and watched your video, I was sick with worry that I damaged my new Samsung Galaxy A54 5G phone after I realized that I forced the SIM Card Insertion Tool into the top microphone hole by accident. Your video does an excellent job of showing in explaining why my mistake did not damage my phone.

"Today we're gonna find out what happens when we put in the wrong hole." "I just gotta drain the balls first." Zack with the double-meaning jokes, wahaha

@Tesseract9630

2 жыл бұрын

I don't understand. What else could it possibly be

@gamerdam3024

2 жыл бұрын

@@Tesseract9630 Haha, you will probably understand someday. When you grow older 😂

@peterverhauwen4762

2 жыл бұрын

Indeed, so kinky!

@dinkarfowkar999

2 жыл бұрын

Yea😆😆

@dinkarfowkar999

2 жыл бұрын

@Luke Solomon same lol

Can *any tool at all in the hands of Zack* wreck your phone? Yes, it can 😂

@KafuuKion

2 жыл бұрын

The hands of Zack themselves alone can wreck your phone though 😂

@Asad-2166

2 жыл бұрын

Katherine 00kidney love you🙏

@flyingpelican4138

2 жыл бұрын

Loll doubt, my lg is literally a tank of all phones 🤣 its been ran over. Its had a 50 pound metal cabinet fallen onto it, its headphone jack is completly split in half, the charging port, well, sometimes work.. and i still lov using this phone 🤣

@sabersz

2 жыл бұрын

@@Thereisnoname-_- nah? Some people just either don't need to or don't want to buy a new phone. You do know that buying a new iPhone every time you break yours because of your carelessness is actually bad for the environment right? So much for Apples eco friendly bullshit. Repair your phones, don't throw them away.

@hmr313_

2 жыл бұрын

yes we can!

Honestly having done this before, it was only a problem back in the early 2010s where designs were still relatively new in transitioning from sim card trays to side sim trays. I did mess up a microphone a back then and you could always feel like something was rattling that came loose.

@-phantasm-

2 жыл бұрын

And i just did that too - hence i searched this video to make sure i didn't destroy my new Samsung (Galaxy S21 FE) phone - even after i didn't find anything broken. Now i know why.

Jerry is so underated, he's editing is so nice, his content is entertaining plus I love his personality too!

Even if it can't be poked, putting the mic right next to the sim card opening hole is kind of bad design.

@MrModikoe

2 жыл бұрын

say that again...

@TechLoverforever313

Жыл бұрын

@@MrModikoe HE SAID : EVEN IF IT CAN'T BE POKED, PUTTING THE MIC RIGHT NEXT TO THE SIM CARD OPENING HOLE IS KIND OF BAD DESIGN !

"Today we are gonna find out what happens when we put it in the wrong hole, it should be interesting". I see what you did there Jerry. 🤣🤣🤣

@rayenhr1666

2 жыл бұрын

"The vibrator is actually hidden , for some reasons''🤣🤣🤣

@Bartzabel317

2 жыл бұрын

"I just gotta drain the balls first" 🤣🤣🤣

@IbbiAhmed

2 жыл бұрын

@@rayenhr1666 so that we can't "penetrate"

@speechless4033

2 жыл бұрын

Went straight to the comment section

@sajid8416

2 жыл бұрын

His name's Zack btw, Jerry is his grandpa.

Thank you dude, I was worried about my S21 FE 😅

@lawanrajapaksha

Жыл бұрын

Same 😢

You the best person in the world . I really got terrified after inserting the Sim card tool into the mic of my S22 Ultra . Now I feel so relaxed after watching this video . Thanks a lot man 🙏🏻🙏🏻🙏🏻

Zack "what happens if we put it in the wrong hole?" Everyone : *interesting*

@huslerkhan8347

2 жыл бұрын

😂😂😂

Have an S22 Ultra, the vibrator is significantly less effective then my last S20+. It's just too weak in my opinion and I miss phone calls all the time because of it. Not the worst thing when you're not expecting a call but still not great.

@ZNotFound

2 жыл бұрын

Other reviewers are saying the same thing on the S22 Ultra's vibrator. I usually disable the haptics, and only use the vibrator for notifications and ringtones.

@m.abdullah345

2 жыл бұрын

MKBHD said that the axis of vibration is different that's why

@therainbowpoopp

2 жыл бұрын

Yes they changed the motor from a Z-axis to a n X-axis motor

@3ormore887

2 жыл бұрын

It's crazy how perspective changes after one drains their balls... from the speaker. Jerry: Great job explaining how the vibrator works... in this phone.

@NanoMine

2 жыл бұрын

Yeah it's not really weak but inefficient. It'll feel really good when you're holding the phone but not so much in pocket.

my stupid ass penetrated this s22 ultra's mic hole right after bought it, i've been lost in thoughs for several months and your video just made me at ease, thank you really much for this video, god bless you.

Everytime when a notification pops up, relating JerryRigEverything, It gets me excited and anxious that it will be about The H1. But, it’s some other Jerry’s wrecking stuff. Man we want to see that Hummerrrr!!! The wait is killing us!!! The update on H1 is what we all need. Atleast a short video.

This "safe" design may not be deliberate but just a side effect of the components and their mounting method. They probably want to place the SMD package microphone on one of the PCBs they already have for the USB port. That would mean it's mounted parallel to the screen and always off-axis from the hole to divert the sound in. But hey, if it works to prevent accidental damage too, why not!

@phs125

2 жыл бұрын

I remember in older phones, The microphone is a cylindrical thing that sits right upto that hole And 2 wires come out of it and are soldered to the board.

@woodiemarv

2 жыл бұрын

I would say first gen of sim card ejection tool maybe it's luck. But now it's by design because someone im am sure did damage a phone like this

Wow, I've been waiting for a video like this for a long time. It happened to me by accident that I poked the microphone hole instead of the SIM card slot and then I was really worried whether my cell phone was no longer waterproof or whether I had damaged the microphone with it. So 1000 thumbs up for this great video on this topic. Please test this in your upcoming teardown videos. That would be great and I would be very happy. Greetings from Berlin

@goutamgk9646

2 жыл бұрын

same thing happened to me in my oneplus 7t pro. But i took little time extent to press microphone so hard to pull out sim card tray assuming . Later i checked it's working fine.

@what31620

2 жыл бұрын

Hope that he do it all the hole in the phone not only beside the sim.

@lenacheney

2 жыл бұрын

I did this too!!

@n646n

2 жыл бұрын

@@what31620 What idiot would put it in the speaker hole?

@Farih_OnlyOne

2 жыл бұрын

mee too, i do it

Yeah I found out about this a while ago. Also putting it on the side probably doubles as an anti pop feature, where the extra air pressure from some sounds doesn't spike the mic and makes it easier to understand the person on the other end. You'd almost say the manufacturers want you to make phone conversations with their products, but who does that 😉

Hey Jerry, can you please do a teardown on the new ipad air 5? There are tons of reports on the chassis being really thin and being able to hear the batteries shake around inside the iPad. You do such a great job speaking practically about structural integrity being important. Patiently waiting for you to drop some knowledge on us!

I can say the vibrations on the S22 Ultra feel a lot different than my S10, and they're much MUCH weaker. Though I don't really mind because my phone is on my desk a lot of the time and the constant heavy vibrations from my S10 would drive me nuts from time to time.

@Q_QQ_Q

2 жыл бұрын

Yes

@zaxxxus

2 жыл бұрын

I switched from note 10+ to s22 ultra and I agree, vibration is very weak compared to 10+

@mohammedafzal176

2 жыл бұрын

Is it worth the upgrade? I also have an S10 as my daily driver and am thinking about upgrading to either the note 20 ultra or the S22 ultra.

@matthewwachsmann

2 жыл бұрын

Agreed 100%. The vibration feels so much weaker than my old S10+. It took some getting used to. Even MKBHD mentioned it in a video. Only person I think I've seen to mention it

@zaxxxus

2 жыл бұрын

@@mohammedafzal176 with all honesty if condition of ur S10 is good, than no. I upgraded as my S10 was battered ,scratched and dropped so many times ( how ever screen never cracked amazingly), usb port was flimsly and battery was going out. If you take new S10+ and compare with s22 ultra not much of a difference except cameras.

00:23 Today we're going to find out what happens when we put it in the wrong hole 🤣

@turtleislandnative8489

2 жыл бұрын

@@jc.1221 🤣🤣🤣

My father in law JUST did this to a brand new phone I bought him and appreciate the timely and relevant content!!

That was a hilarious promo for your razor-knife at the end of the video...keep up the great sense of humor!

@JerryRigEverything Thank you so much for answering this question! You have no idea how happy this makes me. In your last teardown video of the S22 Ultra, I commented on this very concern. I have the S21 5G, and like a dummy I stabbed the wrong hole when trying to eject the sim card tray, and immediately thought I damaged my new phone before I even turned it on. Once I had everything set up I did multiple sound tests with the microphone, talking loudly and talking as softly as I can, and didn't hear any distortion that would give evidence that I had damaged the actual microphone. Your video gives me such a huge amount of peace of mind, and I sincerely thank you for making this video!

@Xenomes

2 жыл бұрын

Exactly the same for me. Same phone, same problem. Now we have peace of mind. :)

@bonko86

2 жыл бұрын

Ill join that gang, did the same myself.

@pomegranatechannel

2 жыл бұрын

Same! When I made that mistake the phone had been just released and there was not much information. But I guess it's not possible to damage it.

@happinessiskey2858

2 жыл бұрын

phone gore lol

@filip4dk

2 жыл бұрын

Yo chill! You could have just asked Samsung if you were that worried!

Zack always gives us excellent videos, with perfect explanations. The #1 and best! Keep up the great work. 👍

@Michael_Michaels

2 жыл бұрын

He also gives tons of sexual puns in disguise. 🤣

I am deeply impressed that this video was completely clean. Good job! 👍

Had done it once accidentally , was sceptical till date that i might have punctured it on my phone.. but thanks to you i feel more confident about it being safe now

First day with my Oppo reno 2 i remember having inserted the tool in the upper mike hole. First thing to do was to check your teardown video where you mentionned the fact that i was not the only one😁

Great video as always. Hope the new baby continues to bring you guys joy.

After seeing this I am happy now...today I inserted sim tool ejector in mic and secondary mic hole...after seeing this video my heart relaxes...thank u

Omg, seems like you heard my thoughts, my S22 Ultra arrived last week and I made that mistake. Thanks Zack, now I have piece of mind !

Nice timing on the video. Received my new s22+ about 2 weeks ago and promptly poked the wrong hole. I knew the phone still worked, but good to know I didn't do any damage. I have swapped a lot of sim cards over the years, this is the 1st time I hit the wrong hole.

@ericgranstrom8513

2 жыл бұрын

Exactly the same happend to me! I was freaking out about it! So yea, great timing on this video, what a relief!!

@Farih_OnlyOne

2 жыл бұрын

mee too

Big thumbs-up to me! I talked of the vibration 📳 motor and he's reviewed and torn it down to see how it works. Zack I'm a big fan of your channel following from Kenya 🇰🇪 254. Much love

@stonksmcmeme

2 жыл бұрын

Greetings, Mr. Odhiambo. I am typing this comment to wish you a good rest of your day. Salutations.

@felix3861

2 жыл бұрын

@@stonksmcmeme Thanks 😊

@calebyator4983

2 жыл бұрын

🇰🇪

Yesterday I bought a one plus 11 and omg, I stuck the sim card tray in the microphone and was worried it might damage the microphone but good to know it's intact thanks to these protections, greetings Zach

I've been with you for the start of your truck conversion and I really like you to notice this comment I was here way way before you started posting about a new phones

Great video! I bought a s22u and i did poke the wrong hole. I couldn't believe Samsung placed the sim hole right next to the microphone. I did wonder if i caused any damage, but you laid those worries to rest. Thank You.

@stefanrsc4321

2 жыл бұрын

Same for s21

@Farih_OnlyOne

2 жыл бұрын

Same too, i worries my s22u mic and cover ip68 problem, because i push the hole mic so hard because i think the hole for opend sim cover :( Still safe or not for ip68 after hard push bro?

@ibrahimb1508

Жыл бұрын

@@Farih_OnlyOne hello, did you have any problems with the phone afterwards?

@vaibhavpadhiyar2648

6 ай бұрын

Did it affect the water resistant ability?

As a s22U user that had the s21U, I feel like this new motor is easier to miss notifications in the pocket and harder to hear on a table, as for the haptics.. *I* don't feel a difference

Very helpful video. I was worried that I may have damaged the mic of OnePlus Nord 2T by putting sim ejector tool in mic hole. Thumbs-up

@glebkuznetcov

Жыл бұрын

Same shit on 9 pro) accidentally I pushed very hard... but nothing happens) mic working 😅👍

I'm glad, Zack, did this video. I was a bit concerned about the microphone next to the sim trayon my 22ultra. Thx 👍🖖

I got my s22 ultra as an upgrade to my note 8 The one major difference is the sound. The s 22 ultra gives a boost to bass. For example watching your video on note 8 and s22 ultra has vast difference, your voice has a more basser tone on the s22 ultra. Watching movie has a whole new experience. The sound is like a spacial feeling.

@andrewfarrugia6072

2 жыл бұрын

IPhone12 for me

@lollb454

2 жыл бұрын

bass*

@gankamshan

2 жыл бұрын

@@lollb454 corrected my auto correct

@josuke6131

2 жыл бұрын

True. Upgrading from a single speaker to stereo speakers is huge. I upgraded from A7 2018 to S20 FE 5G and the speakers are so much louder and fuller now. No way I would buy a phone with a single speaker again

@baverfjant

2 жыл бұрын

@@josuke6131 Do people actually listen to music on their phone speakers?

6:38 Jerry: ...smartphone designers have foresight enough to anticipate this potentially catastrophic event... Also Jerry: *calmly presents a oneplus 10 pro snapped in half

Thank you for this video. Being of feeble mind i actually did poke the Sim tray tool into the speaker hole of my new s22 ultra. I was a bit concerned about damage until I watched this. I enjoy all your content but this if found to be useful and not just entertaining.

Wow the engineering that goes into these phones is just getting more amazing

Every smartphone makers fear JRE's bend test . That's why they put SIM tray in downside of phone body.😂😂😂😂

Hello, thanks a lot for this useful video. And what about pressing the pin not into the bottom but into the top hole of Galaxy S22 Ultra (I guess top hole is also microphone). Can you make damage to the phone in this case?

@ChurumelloCircus

2 жыл бұрын

Yes. I did same Thing. What u discovered?

KZread's algorithm is really great, because I have been watching S22 Ultra videos because I just got one. And it pushes this right up to the top. Despite the title, thumbnail, and description not mentioning the S22 Ultra whatsoever, it picked up on it being a major subject matter for the video and served it to me on my front page. And the haptic feedback of the S22 Ultra is amazing. I briefly went from a Note 9 to an A50 when my screen needed repairs, and it was a massive shock going from high end haptics to a basic vibration engine. Even my old Note 4 had better haptics. I am gonna be stuck on flagships from here on out simply because I really enjoy the haptic feedback. Even simple games like Nonogram Puzzle (Picross) functions a million times better with it, and I feel like I even NEED it for typing at this point.

Accidentally poked my new A51 on the mic hole during my SIM card insertion, good thing it still works and has no damage 😂

well i have an s22ultra also and i love it, what people say about it about being weak is just to me its more precise, i hate it when the vibrating motor is so loud that you hear it like it was on my s10+ that i have upgraded from. And also samsung has a sound option that actually plays the vibrating sound from the loud speakers to help you not miss calls. The new vibrating motor feels super precise it's like I'm touching the items on the screen and it's also like a sound in the from of vibrations. it's absolutely amazing in my opinion. And thank you for all the teardowns you do ! actually helped me repair (change) my s10+ camera so i could of sold it.

the subtle dirtiness, i love it

Can't wait for garden update video Zack.

It really helped me a lot as i was confused! Thanks for the video!

Either my brain is too dirty 😭😂 or Zack has even more exceptional talents and is a brilliant writer 😂

Hey Zack, I am very curious about the Whisper project, please post an update soon:)

@okami3799

2 жыл бұрын

Who’s Zach his name is Jerry

@unassumption1027

2 жыл бұрын

@@okami3799 his name is zack, lol just his channel name is jerryrigeverything because of the famous saying and (I believe) what his dad taught him to always be knowledgeable and know how to repair and fix almost anything

@pauleinsig

2 жыл бұрын

@@unassumption1027 woosh

@sinuslebastian6366

2 жыл бұрын

@@pauleinsig it doesn't count if the joke was dumb to begin with.

@sinuslebastian6366

2 жыл бұрын

What is the whisper project??

Part of me was hoping that one of the microphones would straight up break, because this is what many people think of as THE premiere phone destruction channel, but realistically, I'm glad that none of them did. People are people and people aren't perfect, so it's good that manufacturers foolproof their phones from being destroyed unintentionally while trying to do something that is otherwise intended.

I assume Samsung S20 is the same with the upper noise cancellation hole as well!!! Thanks for the amazing explanation! Keep up the good work!!

Dude, I just got the S22+ this past Monday and did EXACTLY THIS! Thanks for making this vid, it makes me feel better about being so dumb (in my defense my lighting was not so good...).

@mantvydasm3410

2 жыл бұрын

Same here. I almost broke my tool while pushing so hard my s22 ultra mice. I was so scared. Now I feel better :D

@n646n

2 жыл бұрын

@@mantvydasm3410 Same, I thought that it was just a stiff tray and I wasn't pressing hard enough. I even tried multiple tools. Didn't help that I felt it slide in a bit further as if pressing a button down.

1:52 lobster mode activated.

I was sure i broke the top microphone on my cheap Motorola by falsely poking it HARD. Guess this is the reason it survived. Very nice video format, please make more like these

That´s exactly what I was looking for because I put the SIM card removal tool into the microphone hole of my brandnew S22 ultra. Thank you so much. You safed my day.

@vaibhavpadhiyar2648

6 ай бұрын

Did it affect the water resistant ability?

I actually did this with the sim tool on my s22 ultra and wondered if I damaged the mic. Thanks for this video

@vaibhavpadhiyar2648

6 ай бұрын

Did it affect the water resistant ability?

I repeat again: The balls are there mostly to reduce resonance. It is kinda also true about sounding a bit bigger but that is just a bonus. Dampening resonance is the main purpose. That is why it is litterly called "dampening" in a speaker box🤪

@megalomaniachub3856

2 жыл бұрын

Ohh! Ok!

Thank you for this video!

This is very informative video

Almost everyone did that mistake...i decided on the first day itself that i would never do that mistake and on 2nd day i put that into microphone🤣

This guy exudes such a positive energy that he tends to lift everyone's spirit ❤️

Glad to see this. I did exactly this when i unboxed my s22 ultra.

Great video bro

Thank you for the video! I upgraded to the s22 from my s9. The s9 had the sim slot up top and I just inserted the tool up there out of habit without thinking. Is it safe to assume the s22 will have the same safety measures in place for the top hole similar to the bottom mic like you demonstrated with the s22 ultra? Thanks for your time.

@n646n

2 жыл бұрын

YES! Everyone thinks I'm crazy because I did this!

@flav2490

2 жыл бұрын

@@n646n Really appreciate your videos.

@ChurumelloCircus

2 жыл бұрын

@@n646n thanks for the answer!

@facaadiferenca-comandregon3488

Жыл бұрын

Hello Flav. Did you find the answer? I had the same problem. Thank you.

@flav2490

Жыл бұрын

@@facaadiferenca-comandregon3488 Hey I believe it has the same safety features. I can't imagine them taking such precautionary measures and placing it only into 1 of the 2 identical looking holes on the device.

TL;DR: Putting it in the wrong hole ain’t a deal

A very informative video about vibrators and holes

All of the double innuendo in this video are gold 😂

The S22 Ultra vibrator/haptic feedback felt very weak when I was testing it at the store, but then again, I'm used to the one on iPhones and those haptics are known to be some of the very best.

@pixels_per_inch

2 жыл бұрын

Yup, in fact iPhones were the first to use X axis linear vibration motor on their phones back in 2015. Then Sony added it in 2018 followed by Oneplus in 2019, Xiaomi in 2020 and Google in 2021.

I mean, the SIM ejector tool is made of metal and is pretty stiff. I would assume it would damage any phone with a small gap, tbh.

Thank Zach I accidentally poked the mic hole when trying to eject Sim for my note 10 plus. This video is great. I feel better now

so much innuendo in this video. I love it.

I have actually made this mistake in the past. I owned a Huawei smartphone and I was in a rush and accidentally stabbed the microphone hole instead of the SIM card eject hole. Surprisingly it didn’t completely destroy the microphone. Thankfully that won’t happen anymore as I own an iPhone

@yoyoiven

2 жыл бұрын

Since you own an iphone, do you have someone trim your wool?

I'm very surprised at Apples design here. I would have thought they'd make it really easy to accidentally damage the mic, it's another source of "sorry we can't repair this, you'll have to buy a whole new device"

thanks for making this video 🙏 🙏

THANKS FOR DOING THIS VIDEO ! I JUST CALMED DOWN AFTER POKING MY SAMSUNG'S S22 ULTRA MICROPHONE HOLE. GREAT VIDEO, THANKS AGAIN !

Your consistency and quality of content never disappoints! ❤️

@SRC267

2 жыл бұрын

Hello Bot

@Unknown-vv1td

2 жыл бұрын

Bot

@zeissgaming9181

2 жыл бұрын

bot

@bvyz0701

2 жыл бұрын

But you do

@siraj_jr_

2 жыл бұрын

Yea well this comment sure as fuck is a disappointment

Well these videos got filled with a lot more innuendo since I last watched one.

Thank God (New Samsung A53) i've been making mic tests for the last two days testing every aspect of the audio. Thinking that i missed up my new phone. Such a relief thanks a lot.

Great video! I made this mistake with my S21 Ultra a year ago, but now I’m pretty sure my phone is ok.

Oh my gosh you’ve heard the Yosemite ranger quote too!!! I love that!!

The joke at the last part got me hahahaha nice one Zach!

THX for this video. I had my troubles with the S22 Ultra Sim-card hole.. 🙈 You provide peace of mind ✌️

Happy Holi.. Zack

Any flagship phone getting mauled beyond recognition is low-key satisfying. I don't know, but seeing them get destroyed always makes my day. Much like watching Techrax. I should go see a therapist.

Any update on your hummer? I'm really enjoying your new hummer project. I'm still waiting 😆👍

Thank you for detail explaining ♡

I've got the standard galaxy s22 and when comparing to my old galaxy s10 the vibration motor is substantially weaker and I tend to miss notifications and sometimes calls with the phone in my pocket or somewhere nearby is slightly disappointing but otherwise a great phone for the most part

The commentary is on point. My man.

Obrigado. Agora fiquei aliviado

Nice vid, will you be incorporating this test, “entering SIM card removal trays where they don’t belong” in all your durability tests for now on?

JC the amount of puns in this video is astronomical

Great video 😂 the little things help

So many Dad jokes that i had to watch the entire video, Zack knows my attention peak secrets.

It's not necessarily the two holes next to each other on the s22U that got me but more the fact that Samsung's Plastic covers when you unbox thed phone make a perfect ring around both holes making it look like a dual ejection slot.

I bought one of the S22 ultras, love the cameras on it, the speakers are very loud and in quite environments can be almost too loud even on the lowest setting. But it’s not necessarily a bad thing.