Business Masterclass: How Anyone Can Build A Million Dollar Brand - Chris Ducker

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Have you ever wondered how to build a personal brand? It might seem super difficult to become well known in a space if you're just starting out, but there are some tips and tricks which will level up your reputation and the opportunities which come your way. In this episode of Deep Dive, I chat with Chris Ducker, an entrepreneur and business mentor who helps people build online future-proof businesses. We chat about how you can build a personal brand, produce great online content, and how to become a 'Youpreneur' who stands out from the crowd. Enjoy!
📚Check out my New York Times Bestselling book Feel-Good Productivity!
Amazon: geni.us/JFhDr5?...
Website: www.feelgoodproductivity.com/...
Season 7 Episode 8
0:00 Intro
1:44 Chris' life story
7:40 Why we don't like the word 'sales'
17:27 What is a personal brand?
25:02 How to build a personal brand
36:15 Building a long-term reputation
43:12 Producing valuable online content and products
50:02 Can anyone build a profitable personal brand?
58:37 Finding and serving a specific niche
1:08:10 Becoming a 'Youprenuer'
1:11:13 Should you hire a virtual assistant?
1:17:11 Balancing health and relationships with work
1:26:33 Final recommendations and advice
🔗 CONNECT WITH CHRIS
💻 Website - chrisducker.com/
📸 Instagram - chrisducker...
👥 Linkedin - / chrisducker
🐦 Twitter - / chrisducker
🎥 KZread Channel - / chrisducker
🎤 Podcast - youpreneur.com/podcast/
🔗 CONNECT WITH ALI
📲 Join My Telegram Community - t.me/+bH5gLHty5kBiOGZk
🎥 KZread Channel - / aliabdaal
🐦 Twitter - / aliabdaal
📸 Instagram - / aliabdaal
💻 Website - aliabdaal.com
👥 Linkedin - / ali-abdaal
📚 RESOURCES MENTIONED
The 36 Questions To Fall In Love - www.nytimes.com/2015/01/09/st...
Virtual Freedom by Chris Ducker - geni.us/kuDEg3R
See You At The Top by Zig Ziglar - geni.us/aKUM
Rise of the Youpreneur by Chris Ducker - geni.us/c5d2wPU
Crush It by Gary Vaynerchuck - geni.us/PxaHN
📄SHOW NOTES & TRANSCRIPT
Visit the website for the transcript and highlights from the conversation - aliabdaal.com/podcast/
🎙 ABOUT THE PODCAST
Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover the philosophies, strategies and tools that help us live happier, healthier and more productive lives.
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Пікірлер: 62

  • @DeepDivewithAliAbdaal
    @DeepDivewithAliAbdaal6 ай бұрын

    📚Pre-order my book to get an exclusive ticket to The Feel-Good Productivity Annual Planning Workshop Website: www.feelgoodproductivity.com/... Amazon: go.feelgoodproductivity.com/c...

  • @chargreen1742

    @chargreen1742

    6 ай бұрын

    Great interview! I just pre-order your book and wanted to know what’s your email address?

  • @theuberman
    @theuberman6 ай бұрын

    Well 🤐 Ali is the Perfect Example Your BRAND = Your Interest / Instead of Restricting In a Niche (He Used to Post Student Vlogs + Productivity + Tech + Self Help + Book Review) Man You've indeed become a True Inspiration 💖

  • @preenajanardhanan6401

    @preenajanardhanan6401

    6 ай бұрын

    True

  • @dameanvil
    @dameanvil6 ай бұрын

    00:12 📣 A personal brand represents what people say about you when you're not present-it's your identity. 01:08 💼 Chris Ducker shares insights about his upcoming book, "Feelgood Productivity," and offers exclusive access to a live workshop for pre-orders. 02:27 💡 Chris Ducker humorously summarizes his life story, highlighting experiences from a young age to his business ventures. 04:03 📞 Early sales experience: Chris started with classified space sales for a secondhand car newspaper, learning through cold calling. 06:38 💬 All entrepreneurs are salespeople; personal brands embody salesperson attributes, aiming to be helpful, not sleazy or salesy. 08:46 🔄 Serve before selling: Advises prioritizing service in the sales process, believing that if you serve well, the sale naturally follows. 12:43 💡 Creating content involves selling your ideas or the potential to assist your audience, making it a subtle form of selling. 14:01 💰 Content creation becomes a continuous asset, potentially generating significant income over time, showcasing the power of passive income from videos. 17:29 🤔 Your personal brand is what people say about you when you're not present, built over time with a compound effect. 18:39 🧊 Personal brands are like icebergs-what's visible (the surface) is known, but much more (opinions, relationships) remains hidden underneath. 20:44 💼 Personal brand and professional reputation are essentially the same, representing who you are and what you do professionally. 20:59 🌟 Personal brand vs. professional reputation: Personal brands, while often associated with public figures, can also be linked to professional reputations in various industries. 22:10 🏢 Career reputation vs. personal brand: Traditional careers like architecture may not necessitate a personal brand; it's about reputation unless aiming to influence the industry or mentor others. 24:29 ⚠ Social media and careers: What you post online can affect job opportunities; caution is essential regarding online reputation, especially when seeking professional roles. 25:12 🛠 Traditional career with future prospects: Aspiring architects can focus on establishing a solid reputation first before considering personal branding if planning to mentor or shift focus later. 29:21 💡 Unplanned personal brands: Personal brands often evolve from consistent content creation, like blogging, podcasting, or social media, building gradually and sometimes unexpectedly. 30:03 🎙 Public exposure: Building a personal brand involves getting your thoughts and values in front of others, typically achieved through content creation or appearing in other people's content. 32:06 🌐 Personal vs. business domain: Choose a domain name based on whether you're building a business around your expertise or aiming for a broader brand/movement. 37:01 🕰 Longevity of personal brands: Personal brands might not have an expiration date, unlike businesses based on them; impact and lasting influence define their enduring nature. 39:35 📚 Legacy of personal brands: Some personal brands, like Zig Ziglar's, persist beyond the individual's life, driven by the enduring impact of their work and ideas. 40:02 🌟 Building a personal brand business: Begin by identifying what you want to be known for, understanding it's not a permanent commitment but a focus for the foreseeable future. 40:17 🎯 Defining your niche in a personal brand is vital; aim to narrow down your audience as much as possible to make a quicker impact. 42:47 📹 For KZread, focusing on vlogs (personal life content) can attract audiences initially, but creating content about a subject typically has better growth potential. 45:34 🖊 Blogging remains relevant for building a personal brand; written content aids SEO and brand establishment. 46:56 🚀 Consistency is key in building a personal brand; persistence pays off more than expecting instant traction. 47:24 💰 Building a six-figure personal brand might take around two years with consistent effort and a clear strategy. 50:22 💡 Discovering how you can help others is crucial in building a personal brand; expertise or entertainment both have their place. 52:59 🎾 Finding a niche based on expertise or entertainment potential is essential; expertise requires prior experience, while entertainment demands unique entertainment value. 54:09 📺 KZread is predominantly entertainment-focused; educational content is a smaller percentage, yet still significant. 56:02 🖌 Content that's both entertaining and educational can create a unique and engaging niche for specific audiences. 58:11 🌐 Niche content consumption mirrors niche content creation; specific interests drive engagement even with smaller creators. 59:35 🔍 Building a personal brand means serving a specific niche deeply, like focusing on a niche within a niche, making you stand out in a crowded market. 01:00:04 🎯 Don't fear narrowing your niche; specificity attracts loyal followers interested in precisely what you offer, rather than competing in oversaturated markets. 01:01:30 🔄 Change, or pivoting in business, isn't mandatory with every shift in the market or circumstances; consider change only when it aligns with your business's essence and direction. 01:02:40 🏢 A "youpreneur" is someone who builds their business around their expertise, often as a content creator, speaker, or educator, tailored to their unique skills and experiences. 01:08:42 📚 The book "Rise of the Youpreneur" outlines a three-step framework: build, market, and monetize, guiding individuals in crafting a business rooted in their expertise. 01:11:46 🌐 Virtual assistants (VAs) are diverse; they can handle various tasks from managing social media to setting up landing pages. Hiring for the role, not just the task, is crucial for building a team effectively. 01:15:13 🧩 Roles-based outsourcing is where the magic happens in building a team. Hiring for specific roles rather than tasks enables the growth and scalability of your business. 01:17:32 💪 Balancing work, health, and relationships evolves over time. Prioritizing health can shift with age and experiences, adapting habits like better sleep and improved self-care routines. 01:18:56 🌳 Enjoying nature became a priority as I got older, being able to walk, see rabbits, and unwind. 01:19:26 👫 Building both my business and relationship with my wife has been central; we've grown our ventures from scratch without partners or loans. 01:20:09 🌿 Bonsai gardening became a significant stress-relief hobby during lockdown, evolving into a full-blown garden project. 01:21:20 🤝 Running a business with family works for me; it's a blessing to collaborate daily with my wife and children in various capacities within the company. 01:22:42 ⏰ Success means controlling my schedule, havingfree Fridays, and the ability to choose what I do, when I do it, with whom, while still making an impact. 01:24:43 💰 Making money matters, but success to me now means working less, having deeper impacts on fewer people's lives, and enjoying flexibility. 01:25:24 ✈ With a fortune, I'd engage in more charity work and travel extensively with my wife, prioritizing experiences and exploration. 01:28:54 📚 Book recommendations: "Crush It" by Gary Vaynerchuk and "See You at the Top" by Zig Ziglar were pivotal in shaping my mindset toward personal branding and self-promotion. 01:29:22 🤔 Respect relationships; genuine connections matter more than using them for personal gain in the online business world. 01:30:43 🤝 True relationships are tough to build but prioritizing them is non-negotiable; sending personal cards yearlyis a meaningful practice to treasure connections.

  • @Ari_diwan

    @Ari_diwan

    6 ай бұрын

    Thank you

  • @NathalieVA56

    @NathalieVA56

    6 ай бұрын

    Wow this is awesome!!!

  • @emmanuelmanzini
    @emmanuelmanzini6 ай бұрын

    every time Ali post a video, I'm like " Another one ", Love from Africa .

  • @GillianLarmond
    @GillianLarmond6 ай бұрын

    Top-class! I enjoyed every moment of this interview. Thanks Chris and Ali.

  • @Josephsonlinejournal
    @Josephsonlinejournal6 ай бұрын

    Love this episode. Simple yet very applicable.

  • @altempower7495
    @altempower74956 ай бұрын

    Love you and your channel, and this interview. Chris is awesome!! I really didn't enjoy all of the ads in this interview, there were way too many! Appreciate you. Thank you!

  • @Usman96993
    @Usman969936 ай бұрын

    It's always an honor to have you here as a mentor I learn a lot in your videos and it has encourage me expecially in decisions making. Investing in the financial market that changed my life forever.

  • @Daanong

    @Daanong

    6 ай бұрын

    To be honest, investing is a smart way of securing your family future, grow wealth and beat inflation

  • @Kardashiansmith

    @Kardashiansmith

    6 ай бұрын

    I'm a newbie and my portfolio has been down the drain while I try trading for myself, don't know what I did wrong

  • @galinasilval9070

    @galinasilval9070

    6 ай бұрын

    Consider seeking guidance from a financial advisor or a trading mentor to provide signal and also help you out with trade.

  • @manirahmed-ec4ml

    @manirahmed-ec4ml

    6 ай бұрын

    Building a good investment portfolio is more complex I would recommend you to seek Larris support, She is the best when it comes to trading crypto.

  • @magratetonny

    @magratetonny

    6 ай бұрын

    Wow you know Larris too? My first experience with her gave me the assurance that made me to invest without fear of losing.

  • @preetiroy9493
    @preetiroy94936 ай бұрын

    Is it only me who thought Ali was a little nervous? That was so human, I always find him so perfect, so superhuman. Good to see this side of him.

  • @PascalBachmann
    @PascalBachmann6 ай бұрын

    Excellent point! I think it's crucial to be intentional about the personal brand we cultivate online and offline.

  • @lindahillan712
    @lindahillan7126 ай бұрын

    That was THE most amazing chat & I'm so happy I caught it...

  • @hfortenberry
    @hfortenberry6 ай бұрын

    Wow, I really liked Chris Ducker! I love his personality too, not just his great advice! Cool guy! Thanks for the interview!

  • @midlifepro
    @midlifepro6 ай бұрын

    Great interview! I disagree with one thing though. Chris says that not everyone needs to build a personal brand. However we all have one, actually Ali put it quite nicely it's your professional reputation. Now I might be bias because I help professionals take care of their personal brand. I've seen too many people being bypassed for promotion just because they were not showing off their best side and were rather invisible to senior management. To me personal branding is matching your outside to your inside and aligning it to your professional and personal goals. That's applicable to everyone, in fact I've done two personal branding projects for clients who wanted to up their dating game. It's never about creating a persona you are not, it's all about showcasing your true self authentically.

  • @tarryl.m

    @tarryl.m

    6 ай бұрын

    This was my thoughts exactly. Took me back a bit when he said that as well. Yikes. Couldn’t be further from the truth, just in my opinion as well. An architect would benefit immensely from a sparkling brand. Well said with regard to the promotion.

  • @aureliere
    @aureliere6 ай бұрын

    This was such a wonderful podcast and guest! I learned a lot and got a lot of insights from him on building a personsl brand.

  • @madelainerascan
    @madelainerascan6 ай бұрын

    Great interview, thank you!

  • @elizabethashinteriors
    @elizabethashinteriors6 ай бұрын

    Great and transparent interview with Chris👍🏾

  • @winteryama
    @winteryama6 ай бұрын

    This was the best one so far.

  • @RetroBreak
    @RetroBreak6 ай бұрын

    I love him already! "I was born at a very young age" XD

  • @rainbowpromises

    @rainbowpromises

    6 ай бұрын

    Same...made me giggle to myself 😆

  • @pixiebomb28
    @pixiebomb286 ай бұрын

    I appreciate this episode so much and in this process of personal branding right now but still find myself a bit stuck. I understand what i want to be known for and know that i want to write for businesses but also want to help people/the general reader so i'm unsure on whether to aim my content for these wellness business or readers

  • @JimmyTanglesRecordingCo.
    @JimmyTanglesRecordingCo.6 ай бұрын

    Another nice interview! Ali, you got a smooth pen 🖊️ twirl going on, DOPE!!!!

  • @MoreCreativeGFX
    @MoreCreativeGFX6 ай бұрын

    Great interview!

  • @mohamedmursalabdi775
    @mohamedmursalabdi7756 ай бұрын

    Thanks so much ❤

  • @ByronWatts
    @ByronWatts5 ай бұрын

    Dag nabbit...I was going to look up Chris when I got back into the country and it slipped my mind. Thanks for the reminder. Philippines is great 🙂

  • @muhammadasghar4192
    @muhammadasghar41922 ай бұрын

    Comunity ❤

  • @kinolima235
    @kinolima2356 ай бұрын

    ❤️✨️ Thank you very much ✨️ Have a nice day and perfect mood ✨️🎉❤️

  • @kerrystone3201
    @kerrystone32016 ай бұрын

    Hi Ali, I like you as a person, your content and guests. But often I have a problem, easily hearing what you are saying in conversation. It could be just natural for you to talk fast but I think you could slow down a bit and leave more space between your words. Your words seem to run into each other and it trips my brain. Sorry to criticise, and I know nothing about public speaking but I think this is something you could possibly improve on. What I like about you Ali is that you're never afraid to ask when you don't fully understand something. This helps me get a much deeper understanding. Thank you

  • @khuzemasaifee4087
    @khuzemasaifee40876 ай бұрын

    In regards with your book cover, why are feel good placed in two different blocks?

  • @dish8352
    @dish83525 ай бұрын

    I'm curious on your thoughts regarding starting a locally-focused passion project/brand that may become a "business". Am I doing myself a disservice by creating a brand that limits itself within state boundaries? Can something like this still turn into something that I can do full-time even though it's super niche?

  • @alyssamiller8083
    @alyssamiller80836 ай бұрын

    I find your content very interesting and informative, however, there were over 30 ads, and then your sponsorships on top of that! Please cut back some of your advertising, and spare my sanity! I've been binge-watching your channel, keep up the good work! 🙃

  • @Ecom_Ed
    @Ecom_Ed5 ай бұрын

    Hi Ali, I'm confused with your channel, you have millions of subscribers already, but here is 408k only.

  • @HaimSchlesinger
    @HaimSchlesinger6 ай бұрын

    Your personal brand Is how you currently stand In their minds as grand

  • @everyonecancraft70
    @everyonecancraft706 ай бұрын

    I know of places where if you asked about YT channel or blogging they would say no even if thrre was no connection to them. You then have a choice create new identity and do your own thing or give up.

  • @xelaklement3367
    @xelaklement33676 ай бұрын

    Ew WoW retail xD Sorry. Great talk! Loved it

  • @abdulsamad74581
    @abdulsamad745816 ай бұрын

    What’s your boss business with what you are doing on KZread. Are you being paid to work or paid to always ask permission before you breathe. What you do on KZread when u are not at work is your business not his.

  • @muhammadasghar4192
    @muhammadasghar41922 ай бұрын

    Damn i just realised i didn't pay attention to entertainment part of yt yet

  • @vinciperez2410
    @vinciperez24106 ай бұрын

    Is it just me or are you following Steven's template on the intro?

  • @bjpcorp
    @bjpcorp6 ай бұрын

    Please boss can I get a green light? Oh I am the boss... 🤣 Never settle for less than your worth aka employment, unless its worth something to you.

  • @zlotypodzial9985
    @zlotypodzial99854 ай бұрын

    19:00 92% of iceberg is under the water level... so you can see just 8% above water...

  • @claudia6932
    @claudia69323 ай бұрын

    That is lot of commercials.

  • @creative_cuts24
    @creative_cuts246 ай бұрын

    Hi I'm a video editor

  • @AdityaBoddapati
    @AdityaBoddapati6 ай бұрын

    First Comment

  • @Stranger_Ajay

    @Stranger_Ajay

    6 ай бұрын

    Second comment😂😊