Burberry: Ludicrously Capacious Bag? Daniel Lee’s new approach and Christopher Bailey’s iconic era!
We explore the evolution of Burberry from the Christopher Bailey era, taking a look at Riccardo Tisci’s approach and finally looking at Daniel Lee’s accessory-centric design strategy.
We dive into how a brand built on rugged practicality morphed into a luxury behemoth, then tripped over its own tartan in the process. We're talking questionable design choices, a desperate attempt to reconnect with its working-class roots and that Succession scene. Burberry faces a global audience hungry for a taste of "quintessential Britishness," but that might clash with the authentic modern day Britain which the brand derives so much of it’s identity and design inspiration from. Can they thread the needle between profits and genuine connection?
Listen to a longer version of this topic on our podcast available on Spotify, Apple Music and Amazon Music.
Пікірлер: 15
Back to basics is key.
I think you misidentified some of Bailey’s pieces from his final collection as Tisci’s. The aforementioned collection had the rainbow motif. Tisci’s first collection was largely beige.
You've done a great job with the video! I enjoyed every bit of it. I fell in love with 'the old Burberry' at first sight when I happened to see an ad of their Brit fragrance in a fashion magazine. As a child I knew nothing about the house and what it represented but the photograph encapsulated its true spirit, the spirit which has been long gone (so it seems to me).
@superluxesource
6 ай бұрын
Such a kind and generous comment thank you, so encouraging! 💖
What would it be like if they did go the route of say creating more functional outdoor wear or techwear like a North Face. Or Arc’teryx. But at the luxury level. Distinctive, heritage, and functional - but no puffer jackets! We've seen the popularity of Canada Goose saturate the streets on London.
Totally agreed with you as a former employee of the brand!
@superluxesource
5 ай бұрын
Thank you for watching!! 💖
@sunner7283
4 ай бұрын
Whatever heritage or quality… the truth is price point is still out of reach to most people not born into wealth.
Great video essay! I totally agree, it feels like it has lost its sense of identify. While brands like Bottega and Loewe have totally refreshed and clamped down on their roots, others like Burberry and even Gucci are kind of flailing with a true vision. Meanwhile hot brands like Jacquemus are truly taking off.
@superluxesource
6 ай бұрын
Yes! Exactly thank you for your kind words and for watching. We’re rooting for the brand to find their way! 💖✨
if by "diverse voices" you mean everyone who looks different but thinks the same then well done you have modern day Burb
Don’t even try to blame the less popularity on anyone other than yourself! Other luxury brands still remain! Don’t even blame it on people of color either!
Riccardo's tenure at Burberry was hot garbage. The Christopher Bailey era were the brand's golden years. At least an Englishman is back at the helm for now.
2024 collection has been dog mess. The price tags are a joke and classic inventory is being removed
burberry is death