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Building brands with artistic vision (Gentle Monster case study and more)

In this video I talk about art, commerce and getting creative vision out into the world with brands and social media as the vehicle.
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Пікірлер: 98

  • @honeybadger1325
    @honeybadger1325Ай бұрын

    Your impact on the culture of creatives is monumental and goes far beyond a comment section. You've opened minds to the greater possibilities of our potential and I'm forever grateful.

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    🫡

  • @savonnixlove
    @savonnixloveАй бұрын

    man you have no idea how helpful you are it seems that nobody in my area thinks like this its very alienating irl but its a blessing to be able to come to youtube and feel as if im in the same room as a like minded individual

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    I appreciate that - I felt that way for years when I was younger part of why I make this now

  • @cloverchips-ym3cu
    @cloverchips-ym3cu9 күн бұрын

    Incredibly insightful video, I'm a contemporary artist and I've always been fascinated by how Gentle Monster integrated installations into their brand! I thought I was crazy because no one else in the scene seemed to be intrigued by what Gentle Monster was doing.

  • @orenmeetsworld

    @orenmeetsworld

    8 күн бұрын

    Yeah it’s funny some people just have a switch in their brains that if branding is involved critical thinking goes off haha

  • @TheUpgrade101
    @TheUpgrade101Ай бұрын

    Table setup is the power move we needed.

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    On the road working with what I got haha - almost swapped that painting for an ornate frame a few feet away but figured I was doing too much

  • @andrecaptures
    @andrecapturesАй бұрын

    Really appreciate the work that goes into these videos. They provide so much value 🙏🏾

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    Thank you, def takes some energy haha

  • @jesjinko
    @jesjinko10 күн бұрын

    It's rare that I subscribe after just one video but this is great. Great break down of everything, ty

  • @revko1nyc
    @revko1nycАй бұрын

    Is it feasible to achieve such a distinctive artistic presence with limited resources early in a brand's journey, or is it wiser to wait until the brand has generated more sales and has a more robust financial footing before exploring this direction? Great video, keep them coming!

  • @REINVENTION_7
    @REINVENTION_720 күн бұрын

    ABSOLUTE GOLD - taking notes 📝. I feel honoured to be learning from you. Thank you ❤

  • @pqdotwav
    @pqdotwavАй бұрын

    Excellent video. A ton of info but concise. Love the artists/pages you referenced. I work mostly in music production but am trying to build more visual worlds for myself and the artists I work with. Having context for where you're at with a brand and a framework for where you can take it is so important. Excited to put these ideas to work and for your next videos!

  • @jonathanokonmah7693
    @jonathanokonmah7693Ай бұрын

    Exactly the kinda video I was waiting on. How more nuanced do you think it would be to create a luxury fashion brand with gentle monster’s format of using the products as a vehicle to bring their brands artistic vision to reality? Also gentle monster seems to be very accessible, seeing as luxury brands typically have an exclusivity element to them, do you think exclusivity can be detrimental to a gentle monster-esque brand? Two pretty loaded questions. If you’re able to clarify just one that’d be great lol. Love what you do brother

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    many great luxury fashion brands are doing this - you're just entering the most saturated, capital intensive market possible exclusivity can often be achieved simply by price tag, in gentle monsters case

  • @kerncarter
    @kerncarter8 күн бұрын

    One of the most insightful and valuable videos I've ever watched. Thanks so much for putting this together.

  • @orenmeetsworld

    @orenmeetsworld

    8 күн бұрын

    Glad to hear it, spent a lot of time prepping

  • @ericevander8246
    @ericevander824629 күн бұрын

    you're one of my favorite creators on Instagram, so happy to find your long form content. id love to see you add time stamps to different subjects in your videos for those of us that like to take notes or come back to reference what we learned from a video. Just a suggestion!

  • @orenmeetsworld

    @orenmeetsworld

    29 күн бұрын

    Yep I’m definitely winging it it’s not super organizing yet but all coming!

  • @soulfulkush
    @soulfulkush22 күн бұрын

    grateful..grateful..grateful..💖💖, keep showiing us the way..pray this channel blows up..🙏🙏

  • @orenmeetsworld

    @orenmeetsworld

    21 күн бұрын

    🫡

  • @Opareon
    @Opareon28 күн бұрын

    I’m interested in seeing how this works for painters and dancers. 🤔

  • @shallomsoyombo8849
    @shallomsoyombo8849Ай бұрын

    Insta gang 🙌 finally subbed youtube. lets do more of long form content too❤

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    🏆

  • @distractstudio
    @distractstudioАй бұрын

    Great breakdown! Love the creative breakdown. Too many people falling into the stubborn artist category these days

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    Appreciate ya!

  • @sararichardson737

    @sararichardson737

    Ай бұрын

    Yeah tech is like freedom: too much of it can overwhelm

  • @SoyZenith
    @SoyZenithАй бұрын

    As usual so helpful. Also that ceiling lamp ❤❤❤

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    🙏

  • @RealiveSoul
    @RealiveSoulАй бұрын

    My boy back with a million $ worth of game. Thx

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    lets go

  • @VincentForDesign
    @VincentForDesign28 күн бұрын

    So so helpful! Thanks for sharing them. You answered some of the questions I have been pondering for the last two days, it’s funny how the algorithm works. In return, in a concrete way, please allow me to give tangible feedback to improve your video quality (this is by no means a criticism). I love the flowers, table and especially the unique lamp, but you’ll looks so much better if you’re closer to the camera, that will create a shallow depth of field (blurred background). If you don’t have time to colour grade the video, iPhone’s built in Photos app’s auto (magic wand icon) function would be a good quick fix, and the Cinematic or Cinematic Cool filter might be suitable feelings for your video. Once again, thanks for sharing all the good stuffs!

  • @orenmeetsworld

    @orenmeetsworld

    28 күн бұрын

    Oh yeah I’m on the road and just shooting where I am without a videographer it is what it is - appreciate the insight tho. I’m at that angle because that’s only distance I could reach with an outlet lol

  • @VincentForDesign

    @VincentForDesign

    28 күн бұрын

    @@orenmeetsworld oh I see! Sorry for providing suggestions without understanding the context! Have a safe journey

  • @paxo888
    @paxo888Ай бұрын

    Great content very valuable information for brands in different industries

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    Thanks

  • @RuyRebollo
    @RuyRebollo25 күн бұрын

    Damn bless you for the free knowledge 🙏🏼🙏🏼🙏🏼

  • @bexiexz
    @bexiexzАй бұрын

    I'm forever grateful for this!!!

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    🫡

  • @bexiexz

    @bexiexz

    Ай бұрын

    @@orenmeetsworld :)

  • @bexiexz

    @bexiexz

    Ай бұрын

    @@orenmeetsworld :)

  • @lumbum_
    @lumbum_25 күн бұрын

    Oren, would you ever consider hosting a weekend creative bootcamp?

  • @orenmeetsworld

    @orenmeetsworld

    25 күн бұрын

    Yeah I’ve been looking at whole day workshops trying to kick one off in fall

  • @Meirphi
    @MeirphiАй бұрын

    Appreciate all the work you do homie! From one creative to another thank you 🤘🏽

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    🫡

  • @user-kq7fx7vv5n
    @user-kq7fx7vv5nАй бұрын

    Excellent video Oren! I'm starting a clothing brand and have prepared sketches, garment illustrations, and tech packs. Additionally, I’ve created mood boards for photoshoot ideas and how I want my brand to look, and brainstormed my own concepts. I’ve also planned a teaser campaign and content ideas for after the launch. How can I effectively communicate all these elements to a photographer? Considering I'm on a budget, should I shoot content for an entire month in advance or take it week by week? What else should I focus on to ensure a successful drop?

  • @saras2766
    @saras27668 күн бұрын

    Another one viral in Korea is Tamburin! Same strategy it’s impressive

  • @orenmeetsworld

    @orenmeetsworld

    8 күн бұрын

    Sick I’ve heard the name and seen in passing but never dove in - gonna check it out more

  • @theclub502
    @theclub502Ай бұрын

    So many values dude! Glad we saw this!

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    🫡

  • @Dimipim1
    @Dimipim1Ай бұрын

    Really cool stuff. And inspiring too

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    Nice yeah I’m stoked to talk about it

  • @MMMMariam
    @MMMMariamАй бұрын

    Really needed this! Thank you!

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    You're so welcome!

  • @777chano5
    @777chano5Ай бұрын

    no way I stumbled upon this much direct sauce 😭🙏🏾🙏🏾

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    Here we are

  • @LTNyota
    @LTNyota20 күн бұрын

    I wish I could thumbs up on this repeatedly.

  • @ninetigerstotal
    @ninetigerstotalАй бұрын

    appreciate the free game man thank you for this

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    🫡

  • @jakejakejakejakejakejake
    @jakejakejakejakejakejakeАй бұрын

    Wonderful video, brother! X

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    Thank you

  • @jantodjassi1266
    @jantodjassi1266Ай бұрын

    Truly valuable angle!

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    🫡

  • @ti2809
    @ti280924 күн бұрын

    i wish that room had artistic vision

  • @orenmeetsworld

    @orenmeetsworld

    24 күн бұрын

    On the road, working where I can haha

  • @pyutla
    @pyutlaАй бұрын

    yo great video, needed something like this

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    🫡

  • @moneysignclubboss
    @moneysignclubbossАй бұрын

    THIS MAN OREN ⚰️🤣 HE JUST DOESN'T MISS #TUTOR & #INSTRUCTOR

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    🫡

  • @Ourworldbyade
    @OurworldbyadeАй бұрын

    Great stuff man. Another great video I appreciate all your hard work and time you put into these videos. I watch all of them and each drop always sparks ideas.

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    Amazing that’s what I’m going for - thanks for letting me know

  • @christopherg6234
    @christopherg623411 күн бұрын

    I would love to see how this could be applied with an art synched indie fragrance brand. So many of us struggle to create virality on social in a unique and artistic way because our art is essentially invisible.

  • @m4rtz_
    @m4rtz_Ай бұрын

    Damn I personally haven’t watched any Other video talking about this thanks for the info

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    🫡

  • @tomascastro7004
    @tomascastro7004Ай бұрын

    thank you for putting this video together Owen! what comes to mind is how do we ensure the profitability of these investments

  • @jakecarracher
    @jakecarracherАй бұрын

    Feel personally attacked with the square format 😂 Just watched it through twice. It was the ego check I needed. Definitely been stuck in the stubborn artist attitude. Going to start leaning into the vertical and see what happens!

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    Haha it’s a convo I’ve gently had with multiple folks now that sometimes just needs to be heard

  • @mustafaahmed4164
    @mustafaahmed4164Ай бұрын

    Love the video! I had a question, do you think building an audience through art/storytelling/curated visuals is better than manufacturing your ideas then building the audience?

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    Yes I would definitely try to build before

  • @peacenode
    @peacenodeАй бұрын

    great framing

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    winging it while on the road haha, thank you

  • @youknowmewell
    @youknowmewellАй бұрын

    Yeah, again - another one. 💯

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    LFG

  • @gabrielchel
    @gabrielchelАй бұрын

    Im interested in the ideia of creating world building for brands trough comics, cause I'm a cartoonist.

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    Nice makes sense

  • @BoMoSo
    @BoMoSoАй бұрын

    excellent 23 minutes

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    Thank you I prepped a lot on this one haha

  • @charlesizdead4242
    @charlesizdead4242Ай бұрын

    🔥 - from Irvine, CA

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    Ayyy Costa Mesa

  • @charlesizdead4242

    @charlesizdead4242

    Ай бұрын

    @@orenmeetsworld incorporating your strategic insights has almost doubled my income in the last 2 years - you’re the fucking man bro 💪 the hero Gotham needs

  • @MathijsSterrenburg
    @MathijsSterrenburg29 күн бұрын

    Gotta appreciate good branding & marketing. However, the majority of the time it's solely about that narrative overshadowing what's actually being sold, often lacking moral & ethical perspectives taken into the mix. Sure, it’s super effective, grabs eyeballs and probably produces quite a bit of profit, but at the same time has very poor sustainability & labour practices e.g. (Much like most luxury houses). Making things look cool is easy. Making sure you’re not putting lipstick on a pig is a lot harder.

  • @91750fast
    @91750fastАй бұрын

    "Getting paid is easier than ever" really???? then why are 99% of people struggling to make ends meet Oren?? you're in santa monica or beverly hills, of course everyone has money!

  • @orenmeetsworld

    @orenmeetsworld

    Ай бұрын

    In what era of time has there ever been a fraction of as many creative jobs? All companies now have content creators, marketing teams, designers - when a decade ago it was a fraction. Specifically to creators and artists there has been no better era to have a job or freelance work adjacent to what you’re passionate about versus working on a factory line or a call center

  • @not_danielherrera
    @not_danielherrera4 күн бұрын

    Thanks you for this one! Would definitely say my brand Apologetic Letters is attempted at art directed and really something I’ve tried to lean much more into presentation and art besides just the products themselves. Love how you broke this down and made it very easy to understand 🫡

  • @xAlphaSpiderx
    @xAlphaSpiderx21 күн бұрын

    Bro you gave us the whole tomahawk streak when most people just give us the bone broth 🩶☕️

  • @orenmeetsworld

    @orenmeetsworld

    21 күн бұрын

    More coming

  • @REINVENTION_7
    @REINVENTION_720 күн бұрын

    ABSOLUTE GOLD - taking notes 📝. I feel honoured to be learning from you. Thank you ❤