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Building brands with artistic vision (Gentle Monster case study and more)
In this video I talk about art, commerce and getting creative vision out into the world with brands and social media as the vehicle.
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Your impact on the culture of creatives is monumental and goes far beyond a comment section. You've opened minds to the greater possibilities of our potential and I'm forever grateful.
@orenmeetsworld
Ай бұрын
🫡
man you have no idea how helpful you are it seems that nobody in my area thinks like this its very alienating irl but its a blessing to be able to come to youtube and feel as if im in the same room as a like minded individual
@orenmeetsworld
Ай бұрын
I appreciate that - I felt that way for years when I was younger part of why I make this now
Incredibly insightful video, I'm a contemporary artist and I've always been fascinated by how Gentle Monster integrated installations into their brand! I thought I was crazy because no one else in the scene seemed to be intrigued by what Gentle Monster was doing.
@orenmeetsworld
8 күн бұрын
Yeah it’s funny some people just have a switch in their brains that if branding is involved critical thinking goes off haha
Table setup is the power move we needed.
@orenmeetsworld
Ай бұрын
On the road working with what I got haha - almost swapped that painting for an ornate frame a few feet away but figured I was doing too much
Really appreciate the work that goes into these videos. They provide so much value 🙏🏾
@orenmeetsworld
Ай бұрын
Thank you, def takes some energy haha
It's rare that I subscribe after just one video but this is great. Great break down of everything, ty
Is it feasible to achieve such a distinctive artistic presence with limited resources early in a brand's journey, or is it wiser to wait until the brand has generated more sales and has a more robust financial footing before exploring this direction? Great video, keep them coming!
ABSOLUTE GOLD - taking notes 📝. I feel honoured to be learning from you. Thank you ❤
Excellent video. A ton of info but concise. Love the artists/pages you referenced. I work mostly in music production but am trying to build more visual worlds for myself and the artists I work with. Having context for where you're at with a brand and a framework for where you can take it is so important. Excited to put these ideas to work and for your next videos!
Exactly the kinda video I was waiting on. How more nuanced do you think it would be to create a luxury fashion brand with gentle monster’s format of using the products as a vehicle to bring their brands artistic vision to reality? Also gentle monster seems to be very accessible, seeing as luxury brands typically have an exclusivity element to them, do you think exclusivity can be detrimental to a gentle monster-esque brand? Two pretty loaded questions. If you’re able to clarify just one that’d be great lol. Love what you do brother
@orenmeetsworld
Ай бұрын
many great luxury fashion brands are doing this - you're just entering the most saturated, capital intensive market possible exclusivity can often be achieved simply by price tag, in gentle monsters case
One of the most insightful and valuable videos I've ever watched. Thanks so much for putting this together.
@orenmeetsworld
8 күн бұрын
Glad to hear it, spent a lot of time prepping
you're one of my favorite creators on Instagram, so happy to find your long form content. id love to see you add time stamps to different subjects in your videos for those of us that like to take notes or come back to reference what we learned from a video. Just a suggestion!
@orenmeetsworld
29 күн бұрын
Yep I’m definitely winging it it’s not super organizing yet but all coming!
grateful..grateful..grateful..💖💖, keep showiing us the way..pray this channel blows up..🙏🙏
@orenmeetsworld
21 күн бұрын
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I’m interested in seeing how this works for painters and dancers. 🤔
Insta gang 🙌 finally subbed youtube. lets do more of long form content too❤
@orenmeetsworld
Ай бұрын
🏆
Great breakdown! Love the creative breakdown. Too many people falling into the stubborn artist category these days
@orenmeetsworld
Ай бұрын
Appreciate ya!
@sararichardson737
Ай бұрын
Yeah tech is like freedom: too much of it can overwhelm
As usual so helpful. Also that ceiling lamp ❤❤❤
@orenmeetsworld
Ай бұрын
🙏
My boy back with a million $ worth of game. Thx
@orenmeetsworld
Ай бұрын
lets go
So so helpful! Thanks for sharing them. You answered some of the questions I have been pondering for the last two days, it’s funny how the algorithm works. In return, in a concrete way, please allow me to give tangible feedback to improve your video quality (this is by no means a criticism). I love the flowers, table and especially the unique lamp, but you’ll looks so much better if you’re closer to the camera, that will create a shallow depth of field (blurred background). If you don’t have time to colour grade the video, iPhone’s built in Photos app’s auto (magic wand icon) function would be a good quick fix, and the Cinematic or Cinematic Cool filter might be suitable feelings for your video. Once again, thanks for sharing all the good stuffs!
@orenmeetsworld
28 күн бұрын
Oh yeah I’m on the road and just shooting where I am without a videographer it is what it is - appreciate the insight tho. I’m at that angle because that’s only distance I could reach with an outlet lol
@VincentForDesign
28 күн бұрын
@@orenmeetsworld oh I see! Sorry for providing suggestions without understanding the context! Have a safe journey
Great content very valuable information for brands in different industries
@orenmeetsworld
Ай бұрын
Thanks
Damn bless you for the free knowledge 🙏🏼🙏🏼🙏🏼
I'm forever grateful for this!!!
@orenmeetsworld
Ай бұрын
🫡
@bexiexz
Ай бұрын
@@orenmeetsworld :)
@bexiexz
Ай бұрын
@@orenmeetsworld :)
Oren, would you ever consider hosting a weekend creative bootcamp?
@orenmeetsworld
25 күн бұрын
Yeah I’ve been looking at whole day workshops trying to kick one off in fall
Appreciate all the work you do homie! From one creative to another thank you 🤘🏽
@orenmeetsworld
Ай бұрын
🫡
Excellent video Oren! I'm starting a clothing brand and have prepared sketches, garment illustrations, and tech packs. Additionally, I’ve created mood boards for photoshoot ideas and how I want my brand to look, and brainstormed my own concepts. I’ve also planned a teaser campaign and content ideas for after the launch. How can I effectively communicate all these elements to a photographer? Considering I'm on a budget, should I shoot content for an entire month in advance or take it week by week? What else should I focus on to ensure a successful drop?
Another one viral in Korea is Tamburin! Same strategy it’s impressive
@orenmeetsworld
8 күн бұрын
Sick I’ve heard the name and seen in passing but never dove in - gonna check it out more
So many values dude! Glad we saw this!
@orenmeetsworld
Ай бұрын
🫡
Really cool stuff. And inspiring too
@orenmeetsworld
Ай бұрын
Nice yeah I’m stoked to talk about it
Really needed this! Thank you!
@orenmeetsworld
Ай бұрын
You're so welcome!
no way I stumbled upon this much direct sauce 😭🙏🏾🙏🏾
@orenmeetsworld
Ай бұрын
Here we are
I wish I could thumbs up on this repeatedly.
appreciate the free game man thank you for this
@orenmeetsworld
Ай бұрын
🫡
Wonderful video, brother! X
@orenmeetsworld
Ай бұрын
Thank you
Truly valuable angle!
@orenmeetsworld
Ай бұрын
🫡
i wish that room had artistic vision
@orenmeetsworld
24 күн бұрын
On the road, working where I can haha
yo great video, needed something like this
@orenmeetsworld
Ай бұрын
🫡
THIS MAN OREN ⚰️🤣 HE JUST DOESN'T MISS #TUTOR & #INSTRUCTOR
@orenmeetsworld
Ай бұрын
🫡
Great stuff man. Another great video I appreciate all your hard work and time you put into these videos. I watch all of them and each drop always sparks ideas.
@orenmeetsworld
Ай бұрын
Amazing that’s what I’m going for - thanks for letting me know
I would love to see how this could be applied with an art synched indie fragrance brand. So many of us struggle to create virality on social in a unique and artistic way because our art is essentially invisible.
Damn I personally haven’t watched any Other video talking about this thanks for the info
@orenmeetsworld
Ай бұрын
🫡
thank you for putting this video together Owen! what comes to mind is how do we ensure the profitability of these investments
Feel personally attacked with the square format 😂 Just watched it through twice. It was the ego check I needed. Definitely been stuck in the stubborn artist attitude. Going to start leaning into the vertical and see what happens!
@orenmeetsworld
Ай бұрын
Haha it’s a convo I’ve gently had with multiple folks now that sometimes just needs to be heard
Love the video! I had a question, do you think building an audience through art/storytelling/curated visuals is better than manufacturing your ideas then building the audience?
@orenmeetsworld
Ай бұрын
Yes I would definitely try to build before
great framing
@orenmeetsworld
Ай бұрын
winging it while on the road haha, thank you
Yeah, again - another one. 💯
@orenmeetsworld
Ай бұрын
LFG
Im interested in the ideia of creating world building for brands trough comics, cause I'm a cartoonist.
@orenmeetsworld
Ай бұрын
Nice makes sense
excellent 23 minutes
@orenmeetsworld
Ай бұрын
Thank you I prepped a lot on this one haha
🔥 - from Irvine, CA
@orenmeetsworld
Ай бұрын
Ayyy Costa Mesa
@charlesizdead4242
Ай бұрын
@@orenmeetsworld incorporating your strategic insights has almost doubled my income in the last 2 years - you’re the fucking man bro 💪 the hero Gotham needs
Gotta appreciate good branding & marketing. However, the majority of the time it's solely about that narrative overshadowing what's actually being sold, often lacking moral & ethical perspectives taken into the mix. Sure, it’s super effective, grabs eyeballs and probably produces quite a bit of profit, but at the same time has very poor sustainability & labour practices e.g. (Much like most luxury houses). Making things look cool is easy. Making sure you’re not putting lipstick on a pig is a lot harder.
"Getting paid is easier than ever" really???? then why are 99% of people struggling to make ends meet Oren?? you're in santa monica or beverly hills, of course everyone has money!
@orenmeetsworld
Ай бұрын
In what era of time has there ever been a fraction of as many creative jobs? All companies now have content creators, marketing teams, designers - when a decade ago it was a fraction. Specifically to creators and artists there has been no better era to have a job or freelance work adjacent to what you’re passionate about versus working on a factory line or a call center
Thanks you for this one! Would definitely say my brand Apologetic Letters is attempted at art directed and really something I’ve tried to lean much more into presentation and art besides just the products themselves. Love how you broke this down and made it very easy to understand 🫡
Bro you gave us the whole tomahawk streak when most people just give us the bone broth 🩶☕️
@orenmeetsworld
21 күн бұрын
More coming
ABSOLUTE GOLD - taking notes 📝. I feel honoured to be learning from you. Thank you ❤