Build Your Luxury Audience
Do you know how to build your luxury audience? Every business is in the audience building business, particularly, luxury brands. We are building a base of people who appreciate what we offer which will manifest in varying degrees of commitment. Your job is to recognize and identify levels of commitment and get prospects and clients to climb the ladder of greater engagement.
00:00 - Your business: audience building.
01:00 - Social media: an indicator of the size of an audience.
02:00 - Luxury audience building: a big factor.
02:45- What you're looking for in audience building.
03:00- People who THINK and BEHAVE in a certain way build your business.
03:30-Musicians want fans that like, listen, buy, attend, bring others, and do so multiple times.
04:40-Spectrum-there's a range of behavior you are looking for and catering to.
05:15-Understanding audience thinking and behavior means you can get more like them.
06:02-Start where you are - take easy, uncomplicated, early steps.
07:03-Get Intentional about audience building.
08:00-Bloomingdales - NYC.
11:15-Mix up your approach to getting clients.
12:15-Attraction: not the only way to get clients, though it is preferred.
12:30-Attract and Approach: that's how you build your business.
13:30-Approaching prospects is sometimes the only way.
14:00-Bigger clients often come from direct approach because of the "human factor."
15:00-Cultivate - Nurture - Reward.
15:40-Presenting, connecting, reinforcing, repetition, will make people respond.
16:05-Evidence or social proof: key to audience building.
17:25-Rewarding is giving: content, tips, insights, and other gestures.
19:00-Get specific about how you help prospects and clients with clear offers.
21:07-5 ways to build your audience.
Want to be mentored by me? Write me: info@andretaylor.com
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About André
For more than 20 years I have been recognized as an international expert in luxury providing world-class insights. I have advised top brands around the world on being the best of the best. I often appear as a guest expert on television, radio, and podcasts, and have won numerous awards throughout my career. As a luxury expert I am often called on to comment on life's luxuries in both the grandest categories, and more modestly.
My insights are from high-results experience working in multiple luxury categories. My work bridges the gap in personal development, professional development, entrepreneurship and business leadership. I’ve authored a half-dozen books, a long list of audiobooks, videos, e-learning programs, articles, and blog posts. My experience includes:
Revenue generation and growth for countless world class and entrepreneurial brands
The first mobile information service targeting High Net-Worth Individuals
The first digital network for sports, entertainment, and hospitality arenas
The first affinity and membership programs for media brands
The most widely adopted methodology for Luxury Selling
My work such as the 21 Essentials of Selling Luxury has garnered a stellar reputation among luxury, and bespoke brands. • Luxury Selling: The 21...
For luxury entrepreneurs and luxury sales teams I offer Luxury Lifestyle Advisor Certification training, a 10-week intensive learning, mentoring, consulting, and community program, to help those in luxury grow high-end enterprises with cutting-edge strategies. I also advise luxury sales teams from luxury brands large and small and advise emerging luxury brands on essential strategies that enable them to scale.
www.andretaylor.com
/ taylorinsight
www.linkedin.com/in/andretaylor/
@theandretaylor
Пікірлер: 41
i really found a gem accidentally!!!! appreciate your content sir, Thank you!!
@theandretaylor
Ай бұрын
Thank you for watching and for your comment. Please enjoy!
Very soothing voice.
@theandretaylor
9 ай бұрын
I appreciate you watching! Thank you.
A-U-D-I-E-N-C-E. I definitely keep that in front of my mind everywhere I go, and take subtle hints from the people in my environment. Thank you for another powerful video, Mr. Taylor.
@theandretaylor
Жыл бұрын
Velvet - Thank you for your comment, and thank you for watching. Write me and tell me more about how things are going. info@andretaylor.com
@velvetpetalsvp
Жыл бұрын
@Andre Taylor You're welcome, and I sure will!!! Thank you 😊
Thank you it’s harder to approach with online boutique. Or maybe I’m missing something, just started. Happy Holidays!❤
@theandretaylor
7 ай бұрын
Thank you for watching and for your comment. While it may seem harder for an online boutique, there are principles in audience building that do not change. So much seems harder when you are unaware of how to confidently proceed and shape your business to maximize revenues, profits, and growth. I invite you to write me at info@andretaylor.com, where I can share more, and stay tuned. As you watch more of my videos, I know you will gain a better perspective on what's right for your business.
You give a lot of great advice. In my case, I started online because I had intentionally cultivated a niche audience years before launching a product. This helped me a lot. When I started selling my bags, things started rolling almost immediately.
@theandretaylor
Жыл бұрын
Dave: Thank you for your comment and thank you for watching. You are an example of precisely the approach I recommend. We must not confuse our online numbers/followers with our real audience. Once we understand the relationship between the two, and understand the thinking and behavior exhibited by each, we are better positioned to fully capitalize on those we have cultivated. Congratulations on your success, and please stay in touch! info@andretaylor.com
I appreciate your advice because it’s delivered in such a calm conversational tone, instead of the super hyped up selling voice a lot of KZreadrs have. I have learned a lot already. Thanks for sharing
@theandretaylor
6 ай бұрын
Kennie- Thank you for watching and I hope you will continue. If I can help with your plans or business specially, write me. info@andretaylor.com
@ElizabethBSoCal
2 ай бұрын
I am so glad I am not the only one who dislikes the super hyped up selling voices. I immediately click off when I hear voices like that.
I do all these things naturally. Im so passionate about my business ive done all these things and more bc my products are apart of my daily lifestyle and they literally saved my life. So when that happened i was so excited about it, i began to share it with the world. There was no way i couldn't ❤
@theandretaylor
Жыл бұрын
Thank you for your comment. Sounds fabulous. Now you have me wondering what kind of business you have. Please share and continue watching!
Thank you, Andre, I am a Client Advisor in a luxury brand, and your videos really inspire and help me to be better in my customer experience.
@theandretaylor
2 ай бұрын
I am so glad you find my videos inspiring. It is wonderful to hear that you are putting the ideas to work, and your customers are benefiting! Please write me when you can and tell me more about what brand you work for. Perhaps I can help further. Email: info@andretaylor.com
Member of an sudience = Someone who will like, then buy, then participate, and finally contribute. Thanks for the info. 👌
@theandretaylor
Жыл бұрын
Yes, with a focus on building your audience, the goal is to engage and inspire your audience to progressively take more steps. I looking forward to hearing about your success! Thanks for watching!
Thank you. Target, approach and get systematic while attracting them too.
@theandretaylor
Жыл бұрын
Thank you Letitia! I appreciate you watching!
This is so important! Thank you
@theandretaylor
8 ай бұрын
Eliana-Thanks for watching. You are on a mission. Tell me about your business. Email: info@andretaylor.com
Some very valid points. You can do all of the pre-educating and presenting of distinctions you want but you still have to ask for the sale.
@theandretaylor
Жыл бұрын
Thank you for your comment. Without question, you must ask for the sale. Keep watching!
😊like your mind thinking
@theandretaylor
Жыл бұрын
Thank you for watching. Would love to learn more about your projects, business, or interests. info@andretaylor.com
Thanks you so much for this audience building advice. Mr Taylor, what do you think about depending in your business offer something or some form of service for FREE ?
@theandretaylor
5 ай бұрын
There is always value in offering something either complimentary or as an incentive with a sale. The key in premium and luxury offerings is to make sure what you offer, and how you offer it is in keeping with the level of the brand you are creating, and it does not undermine a sale. Write me at: info@andretaylor.com, if you'd like to discuss more detail.
I especially liked, that you use shoes as a product :))
@theandretaylor
5 ай бұрын
Brigitte, I am not surprised! :-) Looking forward to our next chat.
☀️
@theandretaylor
Жыл бұрын
Thanks for watching Lonnie!
@LionkingpaintersLonnieEGroom
Жыл бұрын
ThankYou for sharing
❤
@theandretaylor
11 ай бұрын
Thank you for watching. Be sure to take a look at more videos on my channel!
How can you relate to the affluent if you are not yet affluent yourself?
@theandretaylor
8 ай бұрын
So many ways. Write me: info@andretaylor.com. Tell me about your challenges.
Do you have Instagram?
@theandretaylor
Жыл бұрын
Thanks for watching. On Instagram, you can find me @TheAndreTaylor