Bruised Apple: Tech giant apologizes over new iPad ad

Tech giant Apple is apologizing after widespread backlash over its new ad for the latest iPad Pro. The promo shows a press crushing symbols of the arts and compressing it into their device. NBC’s Brian Cheung reports for TODAY.
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#apple #trending #technology

Пікірлер: 964

  • @TecraX2
    @TecraX22 ай бұрын

    Apple should instead be apologizing for charging $200 for an additional 8 GB RAM or 256 GB internal storage...

  • @baddas380

    @baddas380

    2 ай бұрын

    I just bought a 2tb SSD memory that cost $250, and I felt bad... Now I don't feel that bad learning this

  • @Carlos94016

    @Carlos94016

    2 ай бұрын

    @@baddas380 If it's actually a Samsung SSD or any other good brand, that's not even a terrible deal

  • @MIAMIC70

    @MIAMIC70

    2 ай бұрын

    100%

  • @bradfordjhart

    @bradfordjhart

    2 ай бұрын

    You were assuming that iPad users actually know what these things mean... they don't they brought a shiny fashion statement That's been dumbed down for the public

  • @MIAMIC70

    @MIAMIC70

    2 ай бұрын

    @@bradfordjhart touché

  • @oceanwavers5527
    @oceanwavers55272 ай бұрын

    I’ll take a reduction in price for the iPad as the apology. I thank you

  • @itsmeprasad1987

    @itsmeprasad1987

    2 ай бұрын

    So you still buy it..

  • @shatikaconward7247

    @shatikaconward7247

    2 ай бұрын

    😭😭🎉😂😂❤

  • @himanshu7361

    @himanshu7361

    2 ай бұрын

    @@itsmeprasad1987yup why not

  • @surbhi273

    @surbhi273

    2 ай бұрын

    LOL

  • @adygreg

    @adygreg

    2 ай бұрын

    Fair enough 😂 I was about to comment “it’s simply a harmless ad, another reason to sue apple.”

  • @badpuppy3
    @badpuppy32 ай бұрын

    Can we get an ad showing an Apple Ipad being crushed by a hydraulic press?

  • @wasilqayyum

    @wasilqayyum

    2 ай бұрын

    And then out comes the iPhone Pro

  • @kenmore01

    @kenmore01

    2 ай бұрын

    The hydraulic press channel will make one if they haven't already. 😄

  • @may21136

    @may21136

    2 ай бұрын

    Thank goodness you didn't say nokia. I don't want the hydraulic press to break. 😢

  • @zaka2630

    @zaka2630

    2 ай бұрын

    Samsung should do this, their flagship phones are much better

  • @matttheking1655

    @matttheking1655

    2 ай бұрын

    😂😂😂👌

  • @MasterKoala777
    @MasterKoala7772 ай бұрын

    Ironically, this might have been a very honest ad from Apple, although unintentionally. Digital devices have made the human experience hollower. It's good to detach from gadgets occasionally, and enjoy the more physical, analog stuff - like everything that was destroyed in the ad.

  • @Jezzrichjames

    @Jezzrichjames

    2 ай бұрын

    The democratization of technology and software has empowered many individuals who previously lacked a voice or platform as it’s quite a bit easier to get started with things Ike music production or video production

  • @bunsw2070

    @bunsw2070

    2 ай бұрын

    They showed their true face. Getting harder and harder for these entities to conceal their true nature.

  • @MrPipol-nm3cd

    @MrPipol-nm3cd

    2 ай бұрын

    Isn't ironic you are expressing yourself through a digital medium? Isn't funny how technology as a tool has proven time and time again that is not a detriment to human creativity, but on the contrary, it has created new ways of expression? Claiming that "digital devices have made the human experience hollower" is such an archaic and regressive opinion. I'm sure people said the same thing about the invention of the printing process. The ad was clear in their meaning: It compressed everything into a high tech slab. Is not that complicated.

  • @warpdarkmatter

    @warpdarkmatter

    2 ай бұрын

    ​@@MrPipol-nm3cdLol, your immense lack of personality is pitiful

  • @MrPipol-nm3cd

    @MrPipol-nm3cd

    2 ай бұрын

    @@warpdarkmatter you are projecting to much boy.

  • @mauricioangulos.2830
    @mauricioangulos.28302 ай бұрын

    The next ad will compress a dozen people into an AI Chip

  • @Wavey110
    @Wavey1102 ай бұрын

    That trumpet did not deserve that bro

  • @choo1030
    @choo10302 ай бұрын

    Didn't LG create similar ad like this around 2003? Apple copying other company's original idea now? That's new low

  • @tmn8547
    @tmn85472 ай бұрын

    I think they are angry because many artists, musicians, creators use iPad. So when the ad pressed down a trumpet, piano, paint colors, etc… , it makes it seem like they are going against the people who probably use it for work the most.

  • @beamteam69

    @beamteam69

    2 ай бұрын

    No respectable musical artists use iPad lol. They are using DAWs and virtual instruments on PCs. Even Mac’s and MacBooks are trash for these purposes still.

  • @tmn8547

    @tmn8547

    2 ай бұрын

    @@beamteam69 Some do. I’ve been to a few concerts where they have them on stands instead of sheet music on paper. One singer used one to remember her lyrics. Lol 😂

  • @beamteam69

    @beamteam69

    2 ай бұрын

    @@tmn8547 lol

  • @thecapone45

    @thecapone45

    2 ай бұрын

    @@tmn8547I totally agree. iPads are a tool and people can use them for their benefit. What, are we tool shaming now? 😂

  • @r_olawg

    @r_olawg

    2 ай бұрын

    @@beamteam69 that's where you're wrong, while most of what you say is true, many artists do use macbooks and macs for logic pro because logic is actually really good lol

  • @rahuljacobgeorge573
    @rahuljacobgeorge5732 ай бұрын

    No matter whatever big iPhone comes with new features or technology nothing can replace the organic music ,arts and other instruments .

  • @Vampiresundersharks

    @Vampiresundersharks

    2 ай бұрын

    People still use those instruments they just record digitally. Stop acting like you are smart.

  • @rahuljacobgeorge573

    @rahuljacobgeorge573

    2 ай бұрын

    lol ..I’m nt trying to act smart .jst telling what I knw .playing an instrument and playing on the phone is different frm each other if it’s understood.

  • @rolanddeer6212

    @rolanddeer6212

    Ай бұрын

    the same could be said of yourself.​@@Vampiresundersharks

  • @mithcee

    @mithcee

    Ай бұрын

    @@Vampiresundersharks Why do you have to smash them then? How is the ad not about replacement?

  • @christoffertboman
    @christoffertboman2 ай бұрын

    Just play it backwards. There you go! Problem solved.

  • @MariusNinjai

    @MariusNinjai

    2 ай бұрын

    Actully sounds like a much better AD

  • @pinatacolada7986

    @pinatacolada7986

    2 ай бұрын

    Yes, and use this as inspiration to throw your smartphone away and get creative with real tools in the real world.

  • @Babyboyo1

    @Babyboyo1

    2 ай бұрын

    @@pinatacolada7986 Person: Walks past their canvas and paint brushes. Goes to their laptop and opens Adobe App. LOL.

  • @Bassynater2500
    @Bassynater25002 ай бұрын

    The ad was pretty harmless but not gonna lie, as a musician, seeing an upright acoustic piano and trumpet being absolutely smashed for a 1 minute ad kind of broke my heart, I would’ve happily taken it off their hands 🥴😭

  • @perunplague9794

    @perunplague9794

    2 ай бұрын

    Lifelong gamer here, I’d have taken the space invaders cabnet…

  • @Bassynater2500

    @Bassynater2500

    2 ай бұрын

    @@perunplague9794 big respect to that 🫡

  • @theantiquescollector2199

    @theantiquescollector2199

    2 ай бұрын

    ​@@perunplague9794id take the turntables and the records, it was technics turntables 😭

  • @PhuccjooMann
    @PhuccjooMann2 ай бұрын

    This is the dumbest “controversy” I’ve seen in a while

  • @moali68

    @moali68

    2 ай бұрын

    True.

  • @Kelsey-gl1mt

    @Kelsey-gl1mt

    2 ай бұрын

    So glad I'm not the only one who thinks so!

  • @MrTee-de7to

    @MrTee-de7to

    2 ай бұрын

    Nowadays there is too much bowing down to the hyper-sensitive.

  • @jabrokneetoeknee6448

    @jabrokneetoeknee6448

    2 ай бұрын

    Not to Apple. That ad looked very expensive. No doubt a few people lost their jobs over this

  • @EternalEyeofRa

    @EternalEyeofRa

    2 ай бұрын

    Apple marketing has cleverly found a way to create noise ahead of launch and using their willing tools in the media to push their product for them.

  • @tomasstomjenkins
    @tomasstomjenkins2 ай бұрын

    That was genius……they got 3 minutes of free advertising in this broadcast. Add in all the other broadcasts and that’s millions or billions in free advertising.

  • @foreverything2621

    @foreverything2621

    2 ай бұрын

    Fun fact: everything was planned 😂

  • @dimassetiawan623

    @dimassetiawan623

    2 ай бұрын

    Just like the guy said, MANY eyes saw this before it aired. When they say theyre sorry, they meant sorry for not paying you for this ad.

  • @xandercruz900

    @xandercruz900

    2 ай бұрын

    Ok? I know this is a cliched "reverse Uno card" post, but people arent thinking all of a sudden "Wow! I'm going to go buy one of these now that I saw this ad in a news story!!!!".

  • @markmedley6849

    @markmedley6849

    2 ай бұрын

    Good point. I've now seen this add all over the place.

  • @behzad3

    @behzad3

    2 ай бұрын

    funny thing is original ad is from LG 2008 , apple barely copy an ad from other brands

  • @mrawsome40
    @mrawsome402 ай бұрын

    The stupidest ad ever, it clearly says we will destroy all good things and make you mindless drones who buy our products

  • @slyslaughter5115

    @slyslaughter5115

    2 ай бұрын

    "And you will defend us while we do so."

  • @JuanWayTrips
    @JuanWayTrips2 ай бұрын

    "OMG, I hate this ad and what Apple does! I can't believe people buy into this." -Sent from my iPhone, Apple Watch, iPad, iMessage, and Mac Book Pro.

  • @tehpurplepills

    @tehpurplepills

    2 ай бұрын

    People these days are too dependent and focused on technology, that's why I don't use technology. -Sent from my LG smart fridge and wifi Clothes dryer

  • @leeudraak

    @leeudraak

    2 ай бұрын

    Brilliant! 😂

  • @LilyEvans1996

    @LilyEvans1996

    2 ай бұрын

    You can use something and still criticize their new decisions

  • @astralyd

    @astralyd

    2 ай бұрын

    I don't own any apple products but I don't understand this argument, what's the connection between loving apple products and hating this ad...?

  • @cyanoxicrose

    @cyanoxicrose

    2 ай бұрын

    😂😂😂😂

  • @lewisclark1122
    @lewisclark11222 ай бұрын

    People will still be using real guitars, pianos, cameras etc long after the last iPad goes to landfill.

  • @gotham61
    @gotham612 ай бұрын

    They may have apologized, but the ad is still up on their KZread channel

  • @flavioformigonipiano2799
    @flavioformigonipiano27992 ай бұрын

    My goodness, did you see the way its eyes exploded out of its head? 😳 Certainly doesn’t make me want to buy an iPad. 😵‍💫

  • @DarwinsChihuahua
    @DarwinsChihuahua2 ай бұрын

    2024 is the new 1984

  • @Ecrious
    @Ecrious2 ай бұрын

    I agree with the ad being the wrong message, apple is so famous because of the messaging of freeing the individual not compressing it down to their product. Very full of themselves and pretentious. As a big apple fan, I was sad when I saw this ad. People shouldn't joke about making more of a deal than it is because it actually is a pretty big let down if they are old enough to know the history.

  • @TNTkeynine
    @TNTkeynine2 ай бұрын

    Nah, they gotta apologize for that spike in pricing for just 8GB of extra RAM being $200

  • @SmudgyRules
    @SmudgyRules2 ай бұрын

    I see what they’re aiming at, but it was certainly difficult to watch.

  • @dautube
    @dautube2 ай бұрын

    I wasn't insulted by it, as a human or creative.

  • @kelvinadriano2280

    @kelvinadriano2280

    2 ай бұрын

    hahaha correct dude

  • @kenmore01

    @kenmore01

    2 ай бұрын

    Me either. Crazy what people get upset about.

  • @Fridgemasters

    @Fridgemasters

    2 ай бұрын

    wouldn’t say shameless AI generations make you creative but alright

  • @jcp_247

    @jcp_247

    2 ай бұрын

    I don't get it either. It's showing all the things you can do ie: play games, watch shows, listen to music, take photos, edit videos, make music, paint/draw etc.

  • @r_olawg

    @r_olawg

    2 ай бұрын

    it's just sad to see all those creative things be crushed, because most of them are expensive and it's sad to see them just thrown away like that

  • @jesse7631
    @jesse76312 ай бұрын

    Only Apple would have the gall to believe a new version of their closed-system tablet would replace all the stuff they're crushing. So out of touch with any version of reality.

  • @Nooely

    @Nooely

    2 ай бұрын

    Don't underestimate ipads in the creative industry, they are a big part of our workflow

  • @aaronpadilla9423

    @aaronpadilla9423

    2 ай бұрын

    They have made it easier to do all these things… people are so sensitive. You don’t have to use the new ipad 😂

  • @neplusultra4196

    @neplusultra4196

    2 ай бұрын

    I think you are out of touch with reality.

  • @phoenix5054

    @phoenix5054

    2 ай бұрын

    It kinda is. You can create music or a film using iphone / ipad / macbook.

  • @Frodo1000000

    @Frodo1000000

    2 ай бұрын

    ​@@phoenix5054why isn't everyone throwing out their tools yet then? I mean it must be a lot cheaper to use a single ipad rather than all those expensive, yet outdated tools.

  • @raphaelprotti5536
    @raphaelprotti55362 ай бұрын

    This ad concept was ripped off from an LG ad from 15 years ago. Not even original.

  • @neplusultra4196

    @neplusultra4196

    2 ай бұрын

    Did people cry about that one?

  • @raphaelprotti5536

    @raphaelprotti5536

    2 ай бұрын

    @@neplusultra4196 Good question! I'm gonna guess people were slightly less brittle than now? I'm more disappointed that the lead innovator that Apple represents would just rip someone else's idea

  • @sennthemanwin98

    @sennthemanwin98

    2 ай бұрын

    Link?

  • @mudpuddles

    @mudpuddles

    2 ай бұрын

    Tbh it's not that unique of an idea.

  • @Pea-G

    @Pea-G

    2 ай бұрын

    Great! Apple takes inspiration from a company that pulled out of the business. What’s wrong?

  • @kenshinbattousai374
    @kenshinbattousai3742 ай бұрын

    I don't get it. The ad is pretty.....normal.

  • @WetterZuLaub

    @WetterZuLaub

    2 ай бұрын

    You said it: YOU don’t get it. It‘s a you-problem.

  • @ykd0011

    @ykd0011

    2 ай бұрын

    Just play it backwards, problem solved.

  • @sayun8848

    @sayun8848

    2 ай бұрын

    ​@@WetterZuLaubagreed

  • @rizizum

    @rizizum

    2 ай бұрын

    @@WetterZuLaub They're just saying that the ipad is a bunch of creative stuff compressed into a tiny packet, that's the ad, this isn't even a new ideia to show this, plenty of ads and other stuff have done this before

  • @TunaIRL

    @TunaIRL

    2 ай бұрын

    ​@@WetterZuLaubThe exact same could be said for the ad itself. You don't get why they made the ad. It's a YOU problem if you get mad at it. Sigh.

  • @katon4525
    @katon45252 ай бұрын

    For normal people who do not understand why artist are upset. Crushing creative objects is sending the wrong message. AI is on the rise in negative ways, we are already starting to see AI displace workers and create generative images that artist are not being paid for when their work is used. Strikes in the industry have happened and more will be on the rise due to this and most jobs underpaying artist. Companies who once said they are for artist are now marketing their new tech. programs with generative ai that it is disingenuous and tone deaf. Artist are fearing for their jobs and with these new tech on rise we are left wondering how are we going to continue working for these companies if they don't really care about artist. The greater public is partly to blame because instead of people taking the time to understand why artist are upset, they think we're just finding something to get offended by instead of looking at the bigger picture. Do your research if you don't understand something, people are upset for a reason.

  • @MichaelDeHaven

    @MichaelDeHaven

    2 ай бұрын

    It's weird how many people think they are striking back at some "elites" when they go after artists. Nope, most of them are just normal worker Joes trying to make a living. The only group they are helping by undercutting artists are the large/mega corporations. If there is an elite, the mega corps would be it. Yes, the world is always changing. Technology will change how we do things. But art is made by humans, for humans. That doesn't mean tech can't assist. Just that the spark has to come from the human mind.

  • @tirvine9102

    @tirvine9102

    2 ай бұрын

    Yes! The apathy on display in these comments is shocking. I'll add the roll AI has in misinformation, and jobs of all sorts. It played a key roll in the Hollywood actor and writers strikes. Good journalism is in a rough state as it is. All the tech companies are rushing to implement their half baked AI everywhere. Where's the demand for legislation?

  • @r_olawg

    @r_olawg

    2 ай бұрын

    Well, yes but it's also sad to see all that useful and cool stuff get crushed 😭😭

  • @slyslaughter5115

    @slyslaughter5115

    2 ай бұрын

    Thank you.

  • @gkvisuals1800
    @gkvisuals18002 ай бұрын

    People need to get over themselves. Seriously.

  • @WetterZuLaub

    @WetterZuLaub

    2 ай бұрын

    Why though? To what purpose?

  • @LeemanBrothaz

    @LeemanBrothaz

    2 ай бұрын

    ⁠I agree it was an ad that would cause backlash and wouldn’t have gone this route, but at the same time people push the cry help button too easily and too easily offended. Like I said, people need to get over themselves.

  • @WetterZuLaub

    @WetterZuLaub

    2 ай бұрын

    @@LeemanBrothaz Noone is „offended“. You are just projecting the only negative reaction you know.

  • @potato_rotten

    @potato_rotten

    2 ай бұрын

    @@WetterZuLaubif no one is “offended” then why did Apple apologize over an ad?

  • @theodorerobert6579

    @theodorerobert6579

    2 ай бұрын

    Do you not think that AI is taking over human jobs? The mother or father who lost their job to AI, tell them to get over it.

  • @potato_rotten
    @potato_rotten2 ай бұрын

    How is people getting mad over this ad??? I genuinely don’t see anything wrong about this…

  • @derrickkinney5399

    @derrickkinney5399

    2 ай бұрын

    Copid from lg as well

  • @lifeisacoustics

    @lifeisacoustics

    2 ай бұрын

    Are*

  • @pinkymii072

    @pinkymii072

    29 күн бұрын

    You don't?

  • @shayarhai11
    @shayarhai112 ай бұрын

    I don’t find anything wrong in ad. Who are the morons got offended 😂😂

  • @Vampiresundersharks

    @Vampiresundersharks

    2 ай бұрын

    People who have never used Logic Pro.

  • @potato_rotten

    @potato_rotten

    2 ай бұрын

    ❄️

  • @redvex2114

    @redvex2114

    2 ай бұрын

    Modern people will find it perfectly acceptable. Anything must be available at the simple push of a key.

  • @jareddodd5291

    @jareddodd5291

    2 ай бұрын

    The same ones that get offended on twitter all the time

  • @spacelion88

    @spacelion88

    2 ай бұрын

    No one got "offended." This is a practical resource issue because physical free stuff that was perfectly functional & could've been donated & used was actually physically destroyed. If this were all CGI no one would care.

  • @anthonycastro5402
    @anthonycastro54022 ай бұрын

    I still dont get why people are upset

  • @LilyEvans1996

    @LilyEvans1996

    2 ай бұрын

    To be fair it’s a pretty bad ad

  • @KenLuong86

    @KenLuong86

    2 ай бұрын

    Just a bunch of snowflakes

  • @Random_dud31

    @Random_dud31

    2 ай бұрын

    Well, I mean it's an insulting ad and really tone deaf considering the AI landscape. Not that I care if Apple apologies though. There are worse things they have done

  • @LilyEvans1996

    @LilyEvans1996

    2 ай бұрын

    @@Random_dud31 yeah plus it’s not like Apple means it haha they just apologize so they don’t get their bottom line hurt

  • @LilyEvans1996

    @LilyEvans1996

    2 ай бұрын

    @@KenLuong86 this isn’t the insult you think it is ❄️❄️☃️☃️

  • @Neubs-xv8tw
    @Neubs-xv8tw2 ай бұрын

    People look for things to be offended by, its really sad.

  • @YourAverageAvgeek0

    @YourAverageAvgeek0

    2 ай бұрын

    yea

  • @Rorschachglitchy72

    @Rorschachglitchy72

    2 ай бұрын

    Preach!

  • @badpuppy3

    @badpuppy3

    2 ай бұрын

    When you're trying to market your product to creative people, not the brightest idea to show everything they love about their creative hobbies being smashed by a hydraulic press.

  • @badpuppy3

    @badpuppy3

    2 ай бұрын

    Nothing wrong with criticizing mega corporations for being completely tone deaf and out of touch with their customers.

  • @MasterKoala777

    @MasterKoala777

    2 ай бұрын

    No one is offended. The reporting didn't even mention the word "offended". People simply didn't like the ad. And there's nothing sad about that.

  • @markdotinc8371
    @markdotinc83712 ай бұрын

    I'd say the tech bros have lost the plot, but they really didnt have it in the first place

  • @hammerandthewrench7924
    @hammerandthewrench79242 ай бұрын

    apple's statement is actually "Our goal is to replace all of you hobbiest with AI and then make you slaves to our warehouses."

  • @ryoji4200
    @ryoji42002 ай бұрын

    They could have make it work. Same idea, just no “crushing” stuff. Imagine they had this sci-fi looking machine that, shrinks stuff, like an arcade into a keychain sized one. Then they put all of it together just to see what happens when using this machine, and voila, the new iPad Pro emerges. They did miss the mark if even a goober like me can think of the same just not as violent.

  • @jebby16

    @jebby16

    2 ай бұрын

    But they were just showing their true color (hence, the exploding painted). They're clearly saying "we're crushing it" (creativity and the competition).

  • @metoo6599

    @metoo6599

    2 ай бұрын

    I like your version.

  • @ckannan90

    @ckannan90

    2 ай бұрын

    Yeah I think this is what they were going for. The execution was bad.

  • @JudeMarchisio
    @JudeMarchisio2 ай бұрын

    People are so upset about the dumbest things in the world.

  • @WetterZuLaub

    @WetterZuLaub

    2 ай бұрын

    You have drunk the Kool-Aid.

  • @Sajuuk

    @Sajuuk

    2 ай бұрын

    Well, that's Millenials for you. They're not called snowflakes for nothing.

  • @mithcee

    @mithcee

    Ай бұрын

    @@Sajuuk Because Boomers don't have another word to use when complaining about people?

  • @47aniket
    @47aniket2 ай бұрын

    So is this what we're offended about now? Seriously?

  • @culjonez22
    @culjonez222 ай бұрын

    This ad works because we are all talking about the new iPad pro. Otherwise, most people wouldn't know there was a new one out.

  • @xandercruz900

    @xandercruz900

    2 ай бұрын

    No we arent. And no one is going out to buy one because of this. Like gushing at how people being aware of JoJo Siwa's weird persona change (because it went viral) means that it "worked".

  • @Uploaderization

    @Uploaderization

    2 ай бұрын

    @@xandercruz900 You are literally just now commenting on the new ipad pro. On the other hand i have no ide who jojo siwa is.

  • @xandercruz900

    @xandercruz900

    2 ай бұрын

    @@Uploaderization WOW! I'm like totally helping them sell units with my YT comments! ZOINKS! *rolleyes* "On the other hand i have no ide who jojo siwa is." Yeah, ok. Way to pretend like you dont get my point.

  • @Uploaderization

    @Uploaderization

    2 ай бұрын

    @@xandercruz900 You have no point.

  • @Frodo1000000

    @Frodo1000000

    2 ай бұрын

    ​@@Uploaderizationhis point is ipad pro is ridiculously expensive and people talking about the ad isn't going to change how few people can actually afford to buy it. People who need the hardware for their pro work would buy it anyway. People who don't, won't. People who send every new cash on a shiny new product were eyeing this months ago

  • @DiaDeLaDead
    @DiaDeLaDead2 ай бұрын

    … where’s the offensiveness??

  • @jomaix

    @jomaix

    2 ай бұрын

    In people’s boredom and extreme sensitivity 🤷🏽‍♂️

  • @edk1124

    @edk1124

    2 ай бұрын

    @@jomaixtrue. The meaning of the ad itself is probably the fact that the ipad is getting thinner.

  • @pinkymii072

    @pinkymii072

    29 күн бұрын

    Basically spitting in the face of every artist out there calling us replaceable.

  • @jomaix

    @jomaix

    29 күн бұрын

    @@pinkymii072 It isn’t replacing the artist… it’s replacing regular tools with something more compact artists with talent can still use to make their art. Funny how you all look reasons to get offended, because, you know, feeling like an offended poor victim is what gets you attention now.

  • @Mariohenri90
    @Mariohenri902 ай бұрын

    I can't believe people are getting upset over the stupidest thing.

  • @undeadly1103

    @undeadly1103

    2 ай бұрын

    i sure am not an apple fan but yes this is the stupidest thing

  • @ieeteei

    @ieeteei

    2 ай бұрын

    Apple should apologize for copying LG Electronics ads

  • @cipher893

    @cipher893

    2 ай бұрын

    @@ieeteeiMeh.

  • @hder9
    @hder92 ай бұрын

    This ad exactly same with LG cell phone ad 15 years ago

  • @BlondeLeoLion
    @BlondeLeoLion2 ай бұрын

    Music, entertainment, creativity… Everything crammed in a thin device. What’s not to get?

  • @MichaelDeHaven

    @MichaelDeHaven

    2 ай бұрын

    Sometimes tone, aesthetic, rhetoric, whatever you want to call it, matters as much as the message. Text vs subtext. It's not that it was a bad idea, just the execution was a little off for the current environment.

  • @MrPipol-nm3cd

    @MrPipol-nm3cd

    2 ай бұрын

    Technology as a tool has proven time and time again that is not a detriment to human creativity, but it has created new ways of expression. Claiming that "dit destroys human creativity" is such an archaic and regressive opinion. I'm sure people said the same they saw the printing press in the XV century or when electric guitars showed up.

  • @avengemybreath3084
    @avengemybreath30842 ай бұрын

    It’s actually PERFECT. Don’t apologize for showing the world who you are.

  • @WetterZuLaub

    @WetterZuLaub

    2 ай бұрын

    You are right. The problem is: People do not misunderstand. They just agree.

  • @Gordy-io8sb

    @Gordy-io8sb

    2 ай бұрын

    @@WetterZuLaubYou can thank the corporate mind programming of the youth, millennials & the elderly for that.

  • @WetterZuLaub

    @WetterZuLaub

    2 ай бұрын

    @@Gordy-io8sb I don’t think, millennials or any particular generation are the problem here.

  • @mingavelasquez4608

    @mingavelasquez4608

    10 күн бұрын

    Still not gonna samsung roast them pretty hard

  • @reipfvn
    @reipfvn2 ай бұрын

    I’m a professional musician. When I saw this commercial, I got so upset and sad…. This is the worst commercial I ever saw.

  • @adarss6592
    @adarss65922 ай бұрын

    Best ad ever, I never used apple products before. Still I searched this ad.

  • @JosephWallace-xo8sg
    @JosephWallace-xo8sg2 ай бұрын

    Using old stuff that doesn't work would of been more fitting. Out with the old in with the new. Granted its exactly what they depict it would be better with old worn instruments. Although most can be restored.

  • @jacquelinest.c2495
    @jacquelinest.c24952 ай бұрын

    As if our world wasn't dystopian enough already....

  • @zaimusic_150
    @zaimusic_1502 ай бұрын

    I took it to mean like they’re consolidating all of that stuff into one device.

  • @bbokdoong
    @bbokdoong2 ай бұрын

    So Apple's new Ipad crushes people's creativity and freedom. Got it! 😁

  • @chrismofer
    @chrismofer2 ай бұрын

    I thought it was a simple CGI gag, not ACTUAL FOOTAGE destroying real instruments. Incredibly disrespectful to creators

  • @duacoss

    @duacoss

    2 ай бұрын

    what creators?lol no

  • @theantiquescollector2199

    @theantiquescollector2199

    2 ай бұрын

    ​@@duacossid say he meant the brands that made the stuff

  • @opensesame8888
    @opensesame88882 ай бұрын

    I played a real musical instrument in elementary school. It is totally different from digital things. Apple is crushing cultures.

  • @slyslaughter5115

    @slyslaughter5115

    2 ай бұрын

    Crushing SOUL.

  • @cyrkielnetwork
    @cyrkielnetwork2 ай бұрын

    Waiting for Hydraulic Press Channel to crush ipad

  • @AffordBindEquipment

    @AffordBindEquipment

    2 ай бұрын

    He actually came out with a vid telling all that is wrong with this vid, how the press shown can't exist.

  • @ninjanerdstudent6937
    @ninjanerdstudent69372 ай бұрын

    I guess Apple does not use focus groups before releasing a marketing campaign.

  • @ItsMeHammie

    @ItsMeHammie

    2 ай бұрын

    Apple has gotten away with "knowing what's best for you" for decades. What makes you think they run focus groups?

  • @MrPipol-nm3cd

    @MrPipol-nm3cd

    2 ай бұрын

    I'm sure they did. Their target audience is not depressed boomers

  • @Uploaderization

    @Uploaderization

    2 ай бұрын

    No. But they do use butthurt people to get free advertising.

  • @moali68
    @moali682 ай бұрын

    Hoarders are outraged.

  • @mikimouse3001
    @mikimouse30012 ай бұрын

    when that press started rising i was expecting to see a crushed terminator🤖

  • @weetuscren
    @weetuscren2 ай бұрын

    People acting like this is some affront are just looking for stupid crap to complain about. An iPad won’t replace any of the things seen being crushed. It’s just a creative tool. They just came up with a creative way of saying “look at all this thing can do.” Apple isn’t taking away your traditional instruments and art supplies.

  • @WetterZuLaub

    @WetterZuLaub

    2 ай бұрын

    As i grew older, I have learned to understand, that people like you will never be able to even perceive the problem here, no matter, how much we try to explain. That’s, why the world is as it is. Just know, there’s something you don’t know like a colorblind doesn’t know colors.

  • @quest-cequecesttonvisage

    @quest-cequecesttonvisage

    2 ай бұрын

    As a musician, I am deeply offended by the destruction of music instruments as they are almost holy and sacred for us.

  • @weetuscren

    @weetuscren

    2 ай бұрын

    @@WetterZuLaubyes, the world was perfect in the days of horse-hair brushes. But those who use synthetics with water-soluble oils will never understand True art.

  • @weetuscren

    @weetuscren

    2 ай бұрын

    @@quest-cequecesttonvisagemost musical instruments are mass-produced. As a musician, it doesn’t bother me at all. Jimi Hendrix and Curt Cobain murdered instruments all the time.

  • @quest-cequecesttonvisage

    @quest-cequecesttonvisage

    2 ай бұрын

    @@weetuscren then you aren't an instrumentalist

  • @lukechavez6206
    @lukechavez62062 ай бұрын

    Maybe people should go outside and touch some grass. The ad is fine.

  • @WetterZuLaub

    @WetterZuLaub

    2 ай бұрын

    It‘s the grass-very-much-touching kind of a person, who does not think, this is fine. You just touch screens and yourself.

  • @bozzalnw5357
    @bozzalnw53572 ай бұрын

    apologize for what ?

  • @smittyvanjagermanjenson182

    @smittyvanjagermanjenson182

    2 ай бұрын

    That they targeted their own demographic and made them cry lol

  • @roboticjanitor3332

    @roboticjanitor3332

    2 ай бұрын

    It's basically performing a book burning to advertise a kindle

  • @annemelville-blackburn9390
    @annemelville-blackburn93902 ай бұрын

    This might be the latest version of "painting is dead", the death knoll that never was realized since the beginning of the daguerrotype over 180 years ago. Fast forward to now, where painting and the resurgence of traditional film are happy and alive. Apple''s out-of-touch hubris gets bigger...and my respect for them has essentially become nonexistent.

  • @The1973Drummer
    @The1973Drummer2 ай бұрын

    They also had an ad that showed a guy being forced to get rid of his record collection by his girlfriend. No one would ever do that.

  • @tgvphoto523
    @tgvphoto5232 ай бұрын

    People are stupid... It's not "crushing" these symbols... It's compressing them all into the new iPad... All that creativity and tools combined into a single super compact device.... I think it's ingenius

  • @taraking6472

    @taraking6472

    2 ай бұрын

    That is how I interpreted it.

  • @Frodo1000000

    @Frodo1000000

    2 ай бұрын

    It's literally crushing it on the video. If that isn't being crushed, I don't know what is and I invite you under this little hydraulic press.... Don't worry, it's not gonna "crush" you..

  • @marioaddict3

    @marioaddict3

    2 ай бұрын

    EXACTLY! At least to me it’s pretty clear that that’s supposed to be the message. Definitely one of the weirdest “controversies” I’ve seen in a while

  • @robertmccarthy1256

    @robertmccarthy1256

    2 ай бұрын

    It’s actually crushing everything into the NWO

  • @WatchfulHunter
    @WatchfulHunter2 ай бұрын

    I will never, ever buy another Apple again.

  • @DanielPacheco-ll3xn

    @DanielPacheco-ll3xn

    2 ай бұрын

    ❄️

  • @brizzzzzzzzzzle

    @brizzzzzzzzzzle

    2 ай бұрын

    You poor baby.

  • @janaka5423

    @janaka5423

    2 ай бұрын

    Womp womp

  • @WangRealEstate

    @WangRealEstate

    2 ай бұрын

    why you upset

  • @voidreaperexpert

    @voidreaperexpert

    2 ай бұрын

    Dumb people at your replies (excluding me)

  • @michaelolmedo6764
    @michaelolmedo67642 ай бұрын

    I have learned that in this world that we live in now, everyone is offended by anything

  • @snowcloudshinobi
    @snowcloudshinobi2 ай бұрын

    i thought people were overreacting, then i saw the ad... how could someone think this was a good idea? filled me with profound sadness. at least it qualifies as art, in a way.

  • @NICOGIA300
    @NICOGIA3002 ай бұрын

    Regardless, this is not Steve Jobs’s Apple.

  • @loweffortedward
    @loweffortedward2 ай бұрын

    I remember when they were burning books in Germany at some point in history.

  • @Uploaderization

    @Uploaderization

    2 ай бұрын

    I remember a time when people weren't so butthurt.

  • @sgt.pepper9533
    @sgt.pepper95332 ай бұрын

    It's a carbon copy of LG's commercial during the early 2000's. Apple's lack of creativity backlashed again.

  • @workhardforit
    @workhardforit2 ай бұрын

    People get so butthurt over the littlest of things these days. 😒

  • @Mr.Robert1

    @Mr.Robert1

    2 ай бұрын

    Where's my therapist? Where is my safe space. I feel scared by that commercial. 😥😥

  • @dcaetta687
    @dcaetta6872 ай бұрын

    Congratulations Tim Kook on creatively destroying the true essence of art. Steve I miss you!

  • @naveenviswam
    @naveenviswam2 ай бұрын

    This is a brilliant PR Campaign. Create an ad, ask your buddies to create a controversy over nothing. Everyone talks about it. Boom ! You get free publicity.

  • @SkinnyEMedia

    @SkinnyEMedia

    2 ай бұрын

    I call it the CLOCKWORK ORANGE or NATURAL BORN KILLERS effect.

  • @enjoyerofspace

    @enjoyerofspace

    2 ай бұрын

    @@SkinnyEMedia WHY are you HIGHLIGHTING your WORDS in CAPITAL!?

  • @ESSHD
    @ESSHD2 ай бұрын

    Artificial Intelligence and Machine Learning will take over and do what this video says it will do

  • @Dyl_Apple
    @Dyl_Apple2 ай бұрын

    That’s a good ad. It’s art. That’s what the iPad is supposed to be, great way to market.

  • @dmphotography.prints
    @dmphotography.prints2 ай бұрын

    All "Press" is still good press

  • @twigglyfiggly3429

    @twigglyfiggly3429

    2 ай бұрын

    I see what you did there, also good point

  • @voidreaperexpert

    @voidreaperexpert

    2 ай бұрын

    "Prompters" "Ai Engineer" "Ai-ncels"

  • @alleyjean9232
    @alleyjean92322 ай бұрын

    Horrible

  • @two43sa
    @two43sa2 ай бұрын

    This Advert is deep cause it shows the true intentions behind these big tech companies, they're trying to destroy our human nature! Thank you to everyone that held them accountable! That advert sucks!

  • @A.I.Friends
    @A.I.Friends2 ай бұрын

    They need to work on their marketing, because that is all they have. They haven't been at the forefront of technology since the 1980s. They just sell bad copies of old technology.

  • @Mr.Robert1
    @Mr.Robert12 ай бұрын

    MOMMY ! HELP ME ! WHERE'S MY THERAPIST ? WHERE'S MY MEDICINE ? I NEED MY SAFET PLACE . Really? If people are offended by this little commercial. How are they going to handle the death of a loved one? Having a child that they raised, 19 years old. Senselessly Killed in War ? How are they going to survive in real life ?

  • @Uploaderization

    @Uploaderization

    2 ай бұрын

    Hopefully they won't.

  • @Mr.Robert1

    @Mr.Robert1

    2 ай бұрын

    @@Uploaderization Life is hard, there's going to be many tough things along the way. If people are actually upset buy a commercial I feel sorry for them. How about the war in the Middle East. How about the war in the Ukraine. How about what's going on with today's world. If I disagree with a commercials content, I will mute or go to the next Channel. I will not make such a fuss to get it removed and ask for an apology. That's being way too soft.

  • @Uploaderization

    @Uploaderization

    2 ай бұрын

    @@Mr.Robert1 I totally agree, if that was unclear.

  • @RobustArid379
    @RobustArid3792 ай бұрын

    I can’t forgive apple for destroying the arts

  • @FitzRobert
    @FitzRobert2 ай бұрын

    How incredibly hollow and pathetic one’s life must be to get offended by this add. Goes to show how low people are willing to sink for a participation trophy at the Victim Olympics.

  • @taraking6472
    @taraking64722 ай бұрын

    Honestly, it could be interpreted as they are squeezing all of that stuff into the iPad, but why do you have to crush it to do that? It comes across as odd, but why the huge controversy?

  • @fender42421
    @fender424212 ай бұрын

    its obvious the Ad is saying all this stuff you see here is pressed into one tablet..... its not about crushing art and replacing it with technology..... cmon people!!

  • @ChristyNicole7

    @ChristyNicole7

    Ай бұрын

    Exactly. Why are people so freaking offended by EVERYTHING

  • @JamesConnor116

    @JamesConnor116

    Ай бұрын

    Like???? People are so sensitive these days it’s kinda sad

  • @mithcee

    @mithcee

    Ай бұрын

    It would look very different if that were the point. There wouldn't be long, drawn-out shots of the instruments bending, wood slowly splintering, that thing's eyes popping out of its head if it was just about squeezing those things into another product. The theme was definitely destruction.

  • @mithcee

    @mithcee

    Ай бұрын

    ​@@ChristyNicole7 It's not offensive, it's disturbing. I'm not "offended" that they're destroying instruments of art and culture. I don't like that it shows what big tech honestly thinks about what they're doing to traditional art and expression, and how much better off we'd all be if we replaced it with the "thinnest iPad ever". If you think that's because people are "offended" you've missed what's going on here big-time. Kind of sad to reframe and try to justify it.

  • @fender42421

    @fender42421

    Ай бұрын

    @@mithcee the theme is NOT destruction... its an ad showing how they can squeeze all these things into one device, but also you dont need any of these when you can have this one device.... but anyone who is a true artist or musician understands the art and the orgin.... and technology doesnt always mean better.. everyone so butt hurt but they got us all talking lol

  • @nirajpatil2326
    @nirajpatil23262 ай бұрын

    People are just weak these Days🙂

  • @WetterZuLaub

    @WetterZuLaub

    2 ай бұрын

    I believe, nothing is weaker than agreement.

  • @orwhat24
    @orwhat242 ай бұрын

    The only problem is that the symbolism is true.

  • @lukeGGlee
    @lukeGGlee2 ай бұрын

    It may be able to do all those things conventional hardware can do but in most cases the ipad simply cant replace the original instruments or hardware etc.

  • @HikikomoriDev
    @HikikomoriDev2 ай бұрын

    Don't understand what the big deal is... Steve talked in a very similar manner when the PowerMac G4 came into market several decades back, saying that all studio equipment was made redundant and useless by the G4. No backlash there and completely legit. C'mon now.

  • @Uploaderization

    @Uploaderization

    2 ай бұрын

    It isn't a big deal, people are just weaker now days.

  • @trevorditch
    @trevorditch2 ай бұрын

    Who cares

  • @silgrimmarak8699
    @silgrimmarak86992 ай бұрын

    Not the piano and guitar 😭

  • @TheRealPig8
    @TheRealPig82 ай бұрын

    Honestly i dont get why people are angry about the ad, its more creative than any androids companies could do! People get angry over the smallest things. It’s no big deal.

  • @barbarjinks8170
    @barbarjinks81702 ай бұрын

    They should be apologizing for removing charging blocks from new device boxes.

  • @snr_gbe
    @snr_gbe2 ай бұрын

    i honestly dont get why this is being cancelled, it has the charm of a classic apple ad

  • @kdjohnson5586
    @kdjohnson55862 ай бұрын

    I think Apple was trying to show consumers that you can do all these things from one device. Maybe instead of crushing those items they could’ve had the items happily jump into the iPad or something like that. I don’t know. personally I bought a used iPad last summer and I love it for various reasons.

  • @swank1957

    @swank1957

    2 ай бұрын

    That’s literally what they’re showing 😂. Idk what these other people are talking about,people just want talk to talk.

  • @user-uc2iu4xc6y
    @user-uc2iu4xc6y2 ай бұрын

    They copied LG’s ad yet don’t mention about it? Good job Apple

  • @apara2005
    @apara20052 ай бұрын

    There was no reason to apologize for this ad. It's awesome. People just find reasons to be upset!!!

  • @alfreddeleon3
    @alfreddeleon32 ай бұрын

    That's the stupidest thing I've ever heard. Are we seriously looking for every excuse to be offended now? When things are actually offensive, people aren't going to think so because it's gone way past that point that actual offenses are minimized now. GROW UP! I'm always for change in society but this is just beyond idiotic.

  • @katon4525

    @katon4525

    2 ай бұрын

    Doing research on why people are upset < Your personal feelings as to why people are upset. Yeeeah totally acting like a grown up eh

  • @badpuppy3

    @badpuppy3

    2 ай бұрын

    Nothing wrong with criticizing mega corporations for being completely tone deaf and out of touch with their customers.

  • @MasterKoala777

    @MasterKoala777

    2 ай бұрын

    No one is offended. The reporting didn't even mention the word "offended". People simply didn't like the ad. You're the one who sounds offended.

  • @jomaix

    @jomaix

    2 ай бұрын

    people ARE triggered. Society sucks now lol

  • @alfreddeleon3

    @alfreddeleon3

    2 ай бұрын

    @@MasterKoala777 I'm offended by your presence. lol And I'm not quoting anything. I am stating that they were offended as in an adjective to describe how these people were upset about the ad.

  • @prowlermadmax2
    @prowlermadmax22 ай бұрын

    sadly the ipad can't play vinyl records.

  • @HoutPateta
    @HoutPateta2 ай бұрын

    They crushed every single thing but not the Calculator.

  • @MyToastyToast
    @MyToastyToast2 ай бұрын

    This would be offensive if it was an ad for AI. Otherwise silly to get upset at a tool

  • @badpuppy3

    @badpuppy3

    2 ай бұрын

    Apple is marketing the iPad's AI capabilities

  • @MyToastyToast

    @MyToastyToast

    2 ай бұрын

    @@badpuppy3 yeah then that’s a little gloomy and “tech bro” out of touch

  • @Drucio1
    @Drucio12 ай бұрын

    lol "Think differently" ad still makes me laugh... Look at them now...

  • @MasterKoala777

    @MasterKoala777

    2 ай бұрын

    Live long enough to be the villain.

  • @jennifers6560
    @jennifers65602 ай бұрын

    I know this is dumb, but as a pianist who cannot afford a real piano and has been playing on crappy keyboards my whole life...like it did kind of hurt me to see the piano crushed. P.S. My boyfriend and I decided to not go with Apple when we get new phones.

  • @stcredzero
    @stcredzero2 ай бұрын

    These people don’t watch the hydraulic press channel.

  • @AffordBindEquipment

    @AffordBindEquipment

    2 ай бұрын

    LOL!