Bruised Apple: Tech giant apologizes over new iPad ad
Tech giant Apple is apologizing after widespread backlash over its new ad for the latest iPad Pro. The promo shows a press crushing symbols of the arts and compressing it into their device. NBC’s Brian Cheung reports for TODAY.
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#apple #trending #technology
Пікірлер: 964
Apple should instead be apologizing for charging $200 for an additional 8 GB RAM or 256 GB internal storage...
@baddas380
2 ай бұрын
I just bought a 2tb SSD memory that cost $250, and I felt bad... Now I don't feel that bad learning this
@Carlos94016
2 ай бұрын
@@baddas380 If it's actually a Samsung SSD or any other good brand, that's not even a terrible deal
@MIAMIC70
2 ай бұрын
100%
@bradfordjhart
2 ай бұрын
You were assuming that iPad users actually know what these things mean... they don't they brought a shiny fashion statement That's been dumbed down for the public
@MIAMIC70
2 ай бұрын
@@bradfordjhart touché
I’ll take a reduction in price for the iPad as the apology. I thank you
@itsmeprasad1987
2 ай бұрын
So you still buy it..
@shatikaconward7247
2 ай бұрын
😭😭🎉😂😂❤
@himanshu7361
2 ай бұрын
@@itsmeprasad1987yup why not
@surbhi273
2 ай бұрын
LOL
@adygreg
2 ай бұрын
Fair enough 😂 I was about to comment “it’s simply a harmless ad, another reason to sue apple.”
Can we get an ad showing an Apple Ipad being crushed by a hydraulic press?
@wasilqayyum
2 ай бұрын
And then out comes the iPhone Pro
@kenmore01
2 ай бұрын
The hydraulic press channel will make one if they haven't already. 😄
@may21136
2 ай бұрын
Thank goodness you didn't say nokia. I don't want the hydraulic press to break. 😢
@zaka2630
2 ай бұрын
Samsung should do this, their flagship phones are much better
@matttheking1655
2 ай бұрын
😂😂😂👌
Ironically, this might have been a very honest ad from Apple, although unintentionally. Digital devices have made the human experience hollower. It's good to detach from gadgets occasionally, and enjoy the more physical, analog stuff - like everything that was destroyed in the ad.
@Jezzrichjames
2 ай бұрын
The democratization of technology and software has empowered many individuals who previously lacked a voice or platform as it’s quite a bit easier to get started with things Ike music production or video production
@bunsw2070
2 ай бұрын
They showed their true face. Getting harder and harder for these entities to conceal their true nature.
@MrPipol-nm3cd
2 ай бұрын
Isn't ironic you are expressing yourself through a digital medium? Isn't funny how technology as a tool has proven time and time again that is not a detriment to human creativity, but on the contrary, it has created new ways of expression? Claiming that "digital devices have made the human experience hollower" is such an archaic and regressive opinion. I'm sure people said the same thing about the invention of the printing process. The ad was clear in their meaning: It compressed everything into a high tech slab. Is not that complicated.
@warpdarkmatter
2 ай бұрын
@@MrPipol-nm3cdLol, your immense lack of personality is pitiful
@MrPipol-nm3cd
2 ай бұрын
@@warpdarkmatter you are projecting to much boy.
The next ad will compress a dozen people into an AI Chip
That trumpet did not deserve that bro
Didn't LG create similar ad like this around 2003? Apple copying other company's original idea now? That's new low
I think they are angry because many artists, musicians, creators use iPad. So when the ad pressed down a trumpet, piano, paint colors, etc… , it makes it seem like they are going against the people who probably use it for work the most.
@beamteam69
2 ай бұрын
No respectable musical artists use iPad lol. They are using DAWs and virtual instruments on PCs. Even Mac’s and MacBooks are trash for these purposes still.
@tmn8547
2 ай бұрын
@@beamteam69 Some do. I’ve been to a few concerts where they have them on stands instead of sheet music on paper. One singer used one to remember her lyrics. Lol 😂
@beamteam69
2 ай бұрын
@@tmn8547 lol
@thecapone45
2 ай бұрын
@@tmn8547I totally agree. iPads are a tool and people can use them for their benefit. What, are we tool shaming now? 😂
@r_olawg
2 ай бұрын
@@beamteam69 that's where you're wrong, while most of what you say is true, many artists do use macbooks and macs for logic pro because logic is actually really good lol
No matter whatever big iPhone comes with new features or technology nothing can replace the organic music ,arts and other instruments .
@Vampiresundersharks
2 ай бұрын
People still use those instruments they just record digitally. Stop acting like you are smart.
@rahuljacobgeorge573
2 ай бұрын
lol ..I’m nt trying to act smart .jst telling what I knw .playing an instrument and playing on the phone is different frm each other if it’s understood.
@rolanddeer6212
Ай бұрын
the same could be said of yourself.@@Vampiresundersharks
@mithcee
Ай бұрын
@@Vampiresundersharks Why do you have to smash them then? How is the ad not about replacement?
Just play it backwards. There you go! Problem solved.
@MariusNinjai
2 ай бұрын
Actully sounds like a much better AD
@pinatacolada7986
2 ай бұрын
Yes, and use this as inspiration to throw your smartphone away and get creative with real tools in the real world.
@Babyboyo1
2 ай бұрын
@@pinatacolada7986 Person: Walks past their canvas and paint brushes. Goes to their laptop and opens Adobe App. LOL.
The ad was pretty harmless but not gonna lie, as a musician, seeing an upright acoustic piano and trumpet being absolutely smashed for a 1 minute ad kind of broke my heart, I would’ve happily taken it off their hands 🥴😭
@perunplague9794
2 ай бұрын
Lifelong gamer here, I’d have taken the space invaders cabnet…
@Bassynater2500
2 ай бұрын
@@perunplague9794 big respect to that 🫡
@theantiquescollector2199
2 ай бұрын
@@perunplague9794id take the turntables and the records, it was technics turntables 😭
This is the dumbest “controversy” I’ve seen in a while
@moali68
2 ай бұрын
True.
@Kelsey-gl1mt
2 ай бұрын
So glad I'm not the only one who thinks so!
@MrTee-de7to
2 ай бұрын
Nowadays there is too much bowing down to the hyper-sensitive.
@jabrokneetoeknee6448
2 ай бұрын
Not to Apple. That ad looked very expensive. No doubt a few people lost their jobs over this
@EternalEyeofRa
2 ай бұрын
Apple marketing has cleverly found a way to create noise ahead of launch and using their willing tools in the media to push their product for them.
That was genius……they got 3 minutes of free advertising in this broadcast. Add in all the other broadcasts and that’s millions or billions in free advertising.
@foreverything2621
2 ай бұрын
Fun fact: everything was planned 😂
@dimassetiawan623
2 ай бұрын
Just like the guy said, MANY eyes saw this before it aired. When they say theyre sorry, they meant sorry for not paying you for this ad.
@xandercruz900
2 ай бұрын
Ok? I know this is a cliched "reverse Uno card" post, but people arent thinking all of a sudden "Wow! I'm going to go buy one of these now that I saw this ad in a news story!!!!".
@markmedley6849
2 ай бұрын
Good point. I've now seen this add all over the place.
@behzad3
2 ай бұрын
funny thing is original ad is from LG 2008 , apple barely copy an ad from other brands
The stupidest ad ever, it clearly says we will destroy all good things and make you mindless drones who buy our products
@slyslaughter5115
2 ай бұрын
"And you will defend us while we do so."
"OMG, I hate this ad and what Apple does! I can't believe people buy into this." -Sent from my iPhone, Apple Watch, iPad, iMessage, and Mac Book Pro.
@tehpurplepills
2 ай бұрын
People these days are too dependent and focused on technology, that's why I don't use technology. -Sent from my LG smart fridge and wifi Clothes dryer
@leeudraak
2 ай бұрын
Brilliant! 😂
@LilyEvans1996
2 ай бұрын
You can use something and still criticize their new decisions
@astralyd
2 ай бұрын
I don't own any apple products but I don't understand this argument, what's the connection between loving apple products and hating this ad...?
@cyanoxicrose
2 ай бұрын
😂😂😂😂
People will still be using real guitars, pianos, cameras etc long after the last iPad goes to landfill.
They may have apologized, but the ad is still up on their KZread channel
My goodness, did you see the way its eyes exploded out of its head? 😳 Certainly doesn’t make me want to buy an iPad. 😵💫
2024 is the new 1984
I agree with the ad being the wrong message, apple is so famous because of the messaging of freeing the individual not compressing it down to their product. Very full of themselves and pretentious. As a big apple fan, I was sad when I saw this ad. People shouldn't joke about making more of a deal than it is because it actually is a pretty big let down if they are old enough to know the history.
Nah, they gotta apologize for that spike in pricing for just 8GB of extra RAM being $200
I see what they’re aiming at, but it was certainly difficult to watch.
I wasn't insulted by it, as a human or creative.
@kelvinadriano2280
2 ай бұрын
hahaha correct dude
@kenmore01
2 ай бұрын
Me either. Crazy what people get upset about.
@Fridgemasters
2 ай бұрын
wouldn’t say shameless AI generations make you creative but alright
@jcp_247
2 ай бұрын
I don't get it either. It's showing all the things you can do ie: play games, watch shows, listen to music, take photos, edit videos, make music, paint/draw etc.
@r_olawg
2 ай бұрын
it's just sad to see all those creative things be crushed, because most of them are expensive and it's sad to see them just thrown away like that
Only Apple would have the gall to believe a new version of their closed-system tablet would replace all the stuff they're crushing. So out of touch with any version of reality.
@Nooely
2 ай бұрын
Don't underestimate ipads in the creative industry, they are a big part of our workflow
@aaronpadilla9423
2 ай бұрын
They have made it easier to do all these things… people are so sensitive. You don’t have to use the new ipad 😂
@neplusultra4196
2 ай бұрын
I think you are out of touch with reality.
@phoenix5054
2 ай бұрын
It kinda is. You can create music or a film using iphone / ipad / macbook.
@Frodo1000000
2 ай бұрын
@@phoenix5054why isn't everyone throwing out their tools yet then? I mean it must be a lot cheaper to use a single ipad rather than all those expensive, yet outdated tools.
This ad concept was ripped off from an LG ad from 15 years ago. Not even original.
@neplusultra4196
2 ай бұрын
Did people cry about that one?
@raphaelprotti5536
2 ай бұрын
@@neplusultra4196 Good question! I'm gonna guess people were slightly less brittle than now? I'm more disappointed that the lead innovator that Apple represents would just rip someone else's idea
@sennthemanwin98
2 ай бұрын
Link?
@mudpuddles
2 ай бұрын
Tbh it's not that unique of an idea.
@Pea-G
2 ай бұрын
Great! Apple takes inspiration from a company that pulled out of the business. What’s wrong?
I don't get it. The ad is pretty.....normal.
@WetterZuLaub
2 ай бұрын
You said it: YOU don’t get it. It‘s a you-problem.
@ykd0011
2 ай бұрын
Just play it backwards, problem solved.
@sayun8848
2 ай бұрын
@@WetterZuLaubagreed
@rizizum
2 ай бұрын
@@WetterZuLaub They're just saying that the ipad is a bunch of creative stuff compressed into a tiny packet, that's the ad, this isn't even a new ideia to show this, plenty of ads and other stuff have done this before
@TunaIRL
2 ай бұрын
@@WetterZuLaubThe exact same could be said for the ad itself. You don't get why they made the ad. It's a YOU problem if you get mad at it. Sigh.
For normal people who do not understand why artist are upset. Crushing creative objects is sending the wrong message. AI is on the rise in negative ways, we are already starting to see AI displace workers and create generative images that artist are not being paid for when their work is used. Strikes in the industry have happened and more will be on the rise due to this and most jobs underpaying artist. Companies who once said they are for artist are now marketing their new tech. programs with generative ai that it is disingenuous and tone deaf. Artist are fearing for their jobs and with these new tech on rise we are left wondering how are we going to continue working for these companies if they don't really care about artist. The greater public is partly to blame because instead of people taking the time to understand why artist are upset, they think we're just finding something to get offended by instead of looking at the bigger picture. Do your research if you don't understand something, people are upset for a reason.
@MichaelDeHaven
2 ай бұрын
It's weird how many people think they are striking back at some "elites" when they go after artists. Nope, most of them are just normal worker Joes trying to make a living. The only group they are helping by undercutting artists are the large/mega corporations. If there is an elite, the mega corps would be it. Yes, the world is always changing. Technology will change how we do things. But art is made by humans, for humans. That doesn't mean tech can't assist. Just that the spark has to come from the human mind.
@tirvine9102
2 ай бұрын
Yes! The apathy on display in these comments is shocking. I'll add the roll AI has in misinformation, and jobs of all sorts. It played a key roll in the Hollywood actor and writers strikes. Good journalism is in a rough state as it is. All the tech companies are rushing to implement their half baked AI everywhere. Where's the demand for legislation?
@r_olawg
2 ай бұрын
Well, yes but it's also sad to see all that useful and cool stuff get crushed 😭😭
@slyslaughter5115
2 ай бұрын
Thank you.
People need to get over themselves. Seriously.
@WetterZuLaub
2 ай бұрын
Why though? To what purpose?
@LeemanBrothaz
2 ай бұрын
I agree it was an ad that would cause backlash and wouldn’t have gone this route, but at the same time people push the cry help button too easily and too easily offended. Like I said, people need to get over themselves.
@WetterZuLaub
2 ай бұрын
@@LeemanBrothaz Noone is „offended“. You are just projecting the only negative reaction you know.
@potato_rotten
2 ай бұрын
@@WetterZuLaubif no one is “offended” then why did Apple apologize over an ad?
@theodorerobert6579
2 ай бұрын
Do you not think that AI is taking over human jobs? The mother or father who lost their job to AI, tell them to get over it.
How is people getting mad over this ad??? I genuinely don’t see anything wrong about this…
@derrickkinney5399
2 ай бұрын
Copid from lg as well
@lifeisacoustics
2 ай бұрын
Are*
@pinkymii072
29 күн бұрын
You don't?
I don’t find anything wrong in ad. Who are the morons got offended 😂😂
@Vampiresundersharks
2 ай бұрын
People who have never used Logic Pro.
@potato_rotten
2 ай бұрын
❄️
@redvex2114
2 ай бұрын
Modern people will find it perfectly acceptable. Anything must be available at the simple push of a key.
@jareddodd5291
2 ай бұрын
The same ones that get offended on twitter all the time
@spacelion88
2 ай бұрын
No one got "offended." This is a practical resource issue because physical free stuff that was perfectly functional & could've been donated & used was actually physically destroyed. If this were all CGI no one would care.
I still dont get why people are upset
@LilyEvans1996
2 ай бұрын
To be fair it’s a pretty bad ad
@KenLuong86
2 ай бұрын
Just a bunch of snowflakes
@Random_dud31
2 ай бұрын
Well, I mean it's an insulting ad and really tone deaf considering the AI landscape. Not that I care if Apple apologies though. There are worse things they have done
@LilyEvans1996
2 ай бұрын
@@Random_dud31 yeah plus it’s not like Apple means it haha they just apologize so they don’t get their bottom line hurt
@LilyEvans1996
2 ай бұрын
@@KenLuong86 this isn’t the insult you think it is ❄️❄️☃️☃️
People look for things to be offended by, its really sad.
@YourAverageAvgeek0
2 ай бұрын
yea
@Rorschachglitchy72
2 ай бұрын
Preach!
@badpuppy3
2 ай бұрын
When you're trying to market your product to creative people, not the brightest idea to show everything they love about their creative hobbies being smashed by a hydraulic press.
@badpuppy3
2 ай бұрын
Nothing wrong with criticizing mega corporations for being completely tone deaf and out of touch with their customers.
@MasterKoala777
2 ай бұрын
No one is offended. The reporting didn't even mention the word "offended". People simply didn't like the ad. And there's nothing sad about that.
I'd say the tech bros have lost the plot, but they really didnt have it in the first place
apple's statement is actually "Our goal is to replace all of you hobbiest with AI and then make you slaves to our warehouses."
They could have make it work. Same idea, just no “crushing” stuff. Imagine they had this sci-fi looking machine that, shrinks stuff, like an arcade into a keychain sized one. Then they put all of it together just to see what happens when using this machine, and voila, the new iPad Pro emerges. They did miss the mark if even a goober like me can think of the same just not as violent.
@jebby16
2 ай бұрын
But they were just showing their true color (hence, the exploding painted). They're clearly saying "we're crushing it" (creativity and the competition).
@metoo6599
2 ай бұрын
I like your version.
@ckannan90
2 ай бұрын
Yeah I think this is what they were going for. The execution was bad.
People are so upset about the dumbest things in the world.
@WetterZuLaub
2 ай бұрын
You have drunk the Kool-Aid.
@Sajuuk
2 ай бұрын
Well, that's Millenials for you. They're not called snowflakes for nothing.
@mithcee
Ай бұрын
@@Sajuuk Because Boomers don't have another word to use when complaining about people?
So is this what we're offended about now? Seriously?
This ad works because we are all talking about the new iPad pro. Otherwise, most people wouldn't know there was a new one out.
@xandercruz900
2 ай бұрын
No we arent. And no one is going out to buy one because of this. Like gushing at how people being aware of JoJo Siwa's weird persona change (because it went viral) means that it "worked".
@Uploaderization
2 ай бұрын
@@xandercruz900 You are literally just now commenting on the new ipad pro. On the other hand i have no ide who jojo siwa is.
@xandercruz900
2 ай бұрын
@@Uploaderization WOW! I'm like totally helping them sell units with my YT comments! ZOINKS! *rolleyes* "On the other hand i have no ide who jojo siwa is." Yeah, ok. Way to pretend like you dont get my point.
@Uploaderization
2 ай бұрын
@@xandercruz900 You have no point.
@Frodo1000000
2 ай бұрын
@@Uploaderizationhis point is ipad pro is ridiculously expensive and people talking about the ad isn't going to change how few people can actually afford to buy it. People who need the hardware for their pro work would buy it anyway. People who don't, won't. People who send every new cash on a shiny new product were eyeing this months ago
… where’s the offensiveness??
@jomaix
2 ай бұрын
In people’s boredom and extreme sensitivity 🤷🏽♂️
@edk1124
2 ай бұрын
@@jomaixtrue. The meaning of the ad itself is probably the fact that the ipad is getting thinner.
@pinkymii072
29 күн бұрын
Basically spitting in the face of every artist out there calling us replaceable.
@jomaix
29 күн бұрын
@@pinkymii072 It isn’t replacing the artist… it’s replacing regular tools with something more compact artists with talent can still use to make their art. Funny how you all look reasons to get offended, because, you know, feeling like an offended poor victim is what gets you attention now.
I can't believe people are getting upset over the stupidest thing.
@undeadly1103
2 ай бұрын
i sure am not an apple fan but yes this is the stupidest thing
@ieeteei
2 ай бұрын
Apple should apologize for copying LG Electronics ads
@cipher893
2 ай бұрын
@@ieeteeiMeh.
This ad exactly same with LG cell phone ad 15 years ago
Music, entertainment, creativity… Everything crammed in a thin device. What’s not to get?
@MichaelDeHaven
2 ай бұрын
Sometimes tone, aesthetic, rhetoric, whatever you want to call it, matters as much as the message. Text vs subtext. It's not that it was a bad idea, just the execution was a little off for the current environment.
@MrPipol-nm3cd
2 ай бұрын
Technology as a tool has proven time and time again that is not a detriment to human creativity, but it has created new ways of expression. Claiming that "dit destroys human creativity" is such an archaic and regressive opinion. I'm sure people said the same they saw the printing press in the XV century or when electric guitars showed up.
It’s actually PERFECT. Don’t apologize for showing the world who you are.
@WetterZuLaub
2 ай бұрын
You are right. The problem is: People do not misunderstand. They just agree.
@Gordy-io8sb
2 ай бұрын
@@WetterZuLaubYou can thank the corporate mind programming of the youth, millennials & the elderly for that.
@WetterZuLaub
2 ай бұрын
@@Gordy-io8sb I don’t think, millennials or any particular generation are the problem here.
@mingavelasquez4608
10 күн бұрын
Still not gonna samsung roast them pretty hard
I’m a professional musician. When I saw this commercial, I got so upset and sad…. This is the worst commercial I ever saw.
Best ad ever, I never used apple products before. Still I searched this ad.
Using old stuff that doesn't work would of been more fitting. Out with the old in with the new. Granted its exactly what they depict it would be better with old worn instruments. Although most can be restored.
As if our world wasn't dystopian enough already....
I took it to mean like they’re consolidating all of that stuff into one device.
So Apple's new Ipad crushes people's creativity and freedom. Got it! 😁
I thought it was a simple CGI gag, not ACTUAL FOOTAGE destroying real instruments. Incredibly disrespectful to creators
@duacoss
2 ай бұрын
what creators?lol no
@theantiquescollector2199
2 ай бұрын
@@duacossid say he meant the brands that made the stuff
I played a real musical instrument in elementary school. It is totally different from digital things. Apple is crushing cultures.
@slyslaughter5115
2 ай бұрын
Crushing SOUL.
Waiting for Hydraulic Press Channel to crush ipad
@AffordBindEquipment
2 ай бұрын
He actually came out with a vid telling all that is wrong with this vid, how the press shown can't exist.
I guess Apple does not use focus groups before releasing a marketing campaign.
@ItsMeHammie
2 ай бұрын
Apple has gotten away with "knowing what's best for you" for decades. What makes you think they run focus groups?
@MrPipol-nm3cd
2 ай бұрын
I'm sure they did. Their target audience is not depressed boomers
@Uploaderization
2 ай бұрын
No. But they do use butthurt people to get free advertising.
Hoarders are outraged.
when that press started rising i was expecting to see a crushed terminator🤖
People acting like this is some affront are just looking for stupid crap to complain about. An iPad won’t replace any of the things seen being crushed. It’s just a creative tool. They just came up with a creative way of saying “look at all this thing can do.” Apple isn’t taking away your traditional instruments and art supplies.
@WetterZuLaub
2 ай бұрын
As i grew older, I have learned to understand, that people like you will never be able to even perceive the problem here, no matter, how much we try to explain. That’s, why the world is as it is. Just know, there’s something you don’t know like a colorblind doesn’t know colors.
@quest-cequecesttonvisage
2 ай бұрын
As a musician, I am deeply offended by the destruction of music instruments as they are almost holy and sacred for us.
@weetuscren
2 ай бұрын
@@WetterZuLaubyes, the world was perfect in the days of horse-hair brushes. But those who use synthetics with water-soluble oils will never understand True art.
@weetuscren
2 ай бұрын
@@quest-cequecesttonvisagemost musical instruments are mass-produced. As a musician, it doesn’t bother me at all. Jimi Hendrix and Curt Cobain murdered instruments all the time.
@quest-cequecesttonvisage
2 ай бұрын
@@weetuscren then you aren't an instrumentalist
Maybe people should go outside and touch some grass. The ad is fine.
@WetterZuLaub
2 ай бұрын
It‘s the grass-very-much-touching kind of a person, who does not think, this is fine. You just touch screens and yourself.
apologize for what ?
@smittyvanjagermanjenson182
2 ай бұрын
That they targeted their own demographic and made them cry lol
@roboticjanitor3332
2 ай бұрын
It's basically performing a book burning to advertise a kindle
This might be the latest version of "painting is dead", the death knoll that never was realized since the beginning of the daguerrotype over 180 years ago. Fast forward to now, where painting and the resurgence of traditional film are happy and alive. Apple''s out-of-touch hubris gets bigger...and my respect for them has essentially become nonexistent.
They also had an ad that showed a guy being forced to get rid of his record collection by his girlfriend. No one would ever do that.
People are stupid... It's not "crushing" these symbols... It's compressing them all into the new iPad... All that creativity and tools combined into a single super compact device.... I think it's ingenius
@taraking6472
2 ай бұрын
That is how I interpreted it.
@Frodo1000000
2 ай бұрын
It's literally crushing it on the video. If that isn't being crushed, I don't know what is and I invite you under this little hydraulic press.... Don't worry, it's not gonna "crush" you..
@marioaddict3
2 ай бұрын
EXACTLY! At least to me it’s pretty clear that that’s supposed to be the message. Definitely one of the weirdest “controversies” I’ve seen in a while
@robertmccarthy1256
2 ай бұрын
It’s actually crushing everything into the NWO
I will never, ever buy another Apple again.
@DanielPacheco-ll3xn
2 ай бұрын
❄️
@brizzzzzzzzzzle
2 ай бұрын
You poor baby.
@janaka5423
2 ай бұрын
Womp womp
@WangRealEstate
2 ай бұрын
why you upset
@voidreaperexpert
2 ай бұрын
Dumb people at your replies (excluding me)
I have learned that in this world that we live in now, everyone is offended by anything
i thought people were overreacting, then i saw the ad... how could someone think this was a good idea? filled me with profound sadness. at least it qualifies as art, in a way.
Regardless, this is not Steve Jobs’s Apple.
I remember when they were burning books in Germany at some point in history.
@Uploaderization
2 ай бұрын
I remember a time when people weren't so butthurt.
It's a carbon copy of LG's commercial during the early 2000's. Apple's lack of creativity backlashed again.
People get so butthurt over the littlest of things these days. 😒
@Mr.Robert1
2 ай бұрын
Where's my therapist? Where is my safe space. I feel scared by that commercial. 😥😥
Congratulations Tim Kook on creatively destroying the true essence of art. Steve I miss you!
This is a brilliant PR Campaign. Create an ad, ask your buddies to create a controversy over nothing. Everyone talks about it. Boom ! You get free publicity.
@SkinnyEMedia
2 ай бұрын
I call it the CLOCKWORK ORANGE or NATURAL BORN KILLERS effect.
@enjoyerofspace
2 ай бұрын
@@SkinnyEMedia WHY are you HIGHLIGHTING your WORDS in CAPITAL!?
Artificial Intelligence and Machine Learning will take over and do what this video says it will do
That’s a good ad. It’s art. That’s what the iPad is supposed to be, great way to market.
All "Press" is still good press
@twigglyfiggly3429
2 ай бұрын
I see what you did there, also good point
@voidreaperexpert
2 ай бұрын
"Prompters" "Ai Engineer" "Ai-ncels"
Horrible
This Advert is deep cause it shows the true intentions behind these big tech companies, they're trying to destroy our human nature! Thank you to everyone that held them accountable! That advert sucks!
They need to work on their marketing, because that is all they have. They haven't been at the forefront of technology since the 1980s. They just sell bad copies of old technology.
MOMMY ! HELP ME ! WHERE'S MY THERAPIST ? WHERE'S MY MEDICINE ? I NEED MY SAFET PLACE . Really? If people are offended by this little commercial. How are they going to handle the death of a loved one? Having a child that they raised, 19 years old. Senselessly Killed in War ? How are they going to survive in real life ?
@Uploaderization
2 ай бұрын
Hopefully they won't.
@Mr.Robert1
2 ай бұрын
@@Uploaderization Life is hard, there's going to be many tough things along the way. If people are actually upset buy a commercial I feel sorry for them. How about the war in the Middle East. How about the war in the Ukraine. How about what's going on with today's world. If I disagree with a commercials content, I will mute or go to the next Channel. I will not make such a fuss to get it removed and ask for an apology. That's being way too soft.
@Uploaderization
2 ай бұрын
@@Mr.Robert1 I totally agree, if that was unclear.
I can’t forgive apple for destroying the arts
How incredibly hollow and pathetic one’s life must be to get offended by this add. Goes to show how low people are willing to sink for a participation trophy at the Victim Olympics.
Honestly, it could be interpreted as they are squeezing all of that stuff into the iPad, but why do you have to crush it to do that? It comes across as odd, but why the huge controversy?
its obvious the Ad is saying all this stuff you see here is pressed into one tablet..... its not about crushing art and replacing it with technology..... cmon people!!
@ChristyNicole7
Ай бұрын
Exactly. Why are people so freaking offended by EVERYTHING
@JamesConnor116
Ай бұрын
Like???? People are so sensitive these days it’s kinda sad
@mithcee
Ай бұрын
It would look very different if that were the point. There wouldn't be long, drawn-out shots of the instruments bending, wood slowly splintering, that thing's eyes popping out of its head if it was just about squeezing those things into another product. The theme was definitely destruction.
@mithcee
Ай бұрын
@@ChristyNicole7 It's not offensive, it's disturbing. I'm not "offended" that they're destroying instruments of art and culture. I don't like that it shows what big tech honestly thinks about what they're doing to traditional art and expression, and how much better off we'd all be if we replaced it with the "thinnest iPad ever". If you think that's because people are "offended" you've missed what's going on here big-time. Kind of sad to reframe and try to justify it.
@fender42421
Ай бұрын
@@mithcee the theme is NOT destruction... its an ad showing how they can squeeze all these things into one device, but also you dont need any of these when you can have this one device.... but anyone who is a true artist or musician understands the art and the orgin.... and technology doesnt always mean better.. everyone so butt hurt but they got us all talking lol
People are just weak these Days🙂
@WetterZuLaub
2 ай бұрын
I believe, nothing is weaker than agreement.
The only problem is that the symbolism is true.
It may be able to do all those things conventional hardware can do but in most cases the ipad simply cant replace the original instruments or hardware etc.
Don't understand what the big deal is... Steve talked in a very similar manner when the PowerMac G4 came into market several decades back, saying that all studio equipment was made redundant and useless by the G4. No backlash there and completely legit. C'mon now.
@Uploaderization
2 ай бұрын
It isn't a big deal, people are just weaker now days.
Who cares
Not the piano and guitar 😭
Honestly i dont get why people are angry about the ad, its more creative than any androids companies could do! People get angry over the smallest things. It’s no big deal.
They should be apologizing for removing charging blocks from new device boxes.
i honestly dont get why this is being cancelled, it has the charm of a classic apple ad
I think Apple was trying to show consumers that you can do all these things from one device. Maybe instead of crushing those items they could’ve had the items happily jump into the iPad or something like that. I don’t know. personally I bought a used iPad last summer and I love it for various reasons.
@swank1957
2 ай бұрын
That’s literally what they’re showing 😂. Idk what these other people are talking about,people just want talk to talk.
They copied LG’s ad yet don’t mention about it? Good job Apple
There was no reason to apologize for this ad. It's awesome. People just find reasons to be upset!!!
That's the stupidest thing I've ever heard. Are we seriously looking for every excuse to be offended now? When things are actually offensive, people aren't going to think so because it's gone way past that point that actual offenses are minimized now. GROW UP! I'm always for change in society but this is just beyond idiotic.
@katon4525
2 ай бұрын
Doing research on why people are upset < Your personal feelings as to why people are upset. Yeeeah totally acting like a grown up eh
@badpuppy3
2 ай бұрын
Nothing wrong with criticizing mega corporations for being completely tone deaf and out of touch with their customers.
@MasterKoala777
2 ай бұрын
No one is offended. The reporting didn't even mention the word "offended". People simply didn't like the ad. You're the one who sounds offended.
@jomaix
2 ай бұрын
people ARE triggered. Society sucks now lol
@alfreddeleon3
2 ай бұрын
@@MasterKoala777 I'm offended by your presence. lol And I'm not quoting anything. I am stating that they were offended as in an adjective to describe how these people were upset about the ad.
sadly the ipad can't play vinyl records.
They crushed every single thing but not the Calculator.
This would be offensive if it was an ad for AI. Otherwise silly to get upset at a tool
@badpuppy3
2 ай бұрын
Apple is marketing the iPad's AI capabilities
@MyToastyToast
2 ай бұрын
@@badpuppy3 yeah then that’s a little gloomy and “tech bro” out of touch
lol "Think differently" ad still makes me laugh... Look at them now...
@MasterKoala777
2 ай бұрын
Live long enough to be the villain.
I know this is dumb, but as a pianist who cannot afford a real piano and has been playing on crappy keyboards my whole life...like it did kind of hurt me to see the piano crushed. P.S. My boyfriend and I decided to not go with Apple when we get new phones.
These people don’t watch the hydraulic press channel.
@AffordBindEquipment
2 ай бұрын
LOL!