*Check out my video on how Apple lots its magic after Steve Jobs:* kzread.info/dash/bejne/aKJ4k8GIhrS9mMY.html Visit masterworks.art/newsthink to invest in iconic artworks with Masterworks. Disclaimer: bit.ly/3XtA7ct

@ninerushclips3414

Жыл бұрын

I feel like Howard Hughes would be a great fit for a biography video on your channel. Also, I forgot his name, but I refer to him as "Jeoperdy James"; I think he would make a great biography video aswell.

@onedesigner2906

Жыл бұрын

Kkkq

@AshleyWilsonAU

Жыл бұрын

Masterworks seems to be coy with some of the fine print: kzread.info/dash/bejne/aKOesc2JndCenNo.html

@simpletongeek

Жыл бұрын

Jeff Hawkins comes to mind when it comes to usability.

@OdsGraecia

Жыл бұрын

Good H12: Kind thanks to you&+ for surfacing in mine timeline. "Irreplaceable"--Jony--Yes. I like SteveJ with thanks of Jony made kind of "design bridge", and yes--Jony too shares awesome insights like re--Magic in 1 of his interviews--pure gem. Re other bios: I've seen good bios-series of yours and it's quite--Free/Demoi. So, I would suggest to do something 2xParallel Lives with uniting Idea--"Band of Brothers": Allen Welsh Dulles (with focus on (pre-face) of "The Craft of I*"/John Edgar Hoover (with focus on LoC catalogue sys upgrade if you can dig so deep/etc) and 2nd/other pair: Christo (with focus of Love Story and admiration of World (Ancient) Traditions) and Jeffrey Koons (who blended, imHo, UKGB accuracy to the colours, like and don't afraid of not micro forms and nuances like Christo/FRenchies and admire Ancient Traditions too). With Kind Regards, Andre "Wild" Alex Art.###

Knowjng what we know about jobs, the fact he held Ives to such high regard is something else. Johnny was literally the second in command because of how much jobs respected him

@phototristan

11 ай бұрын

I’m sure he also chewed him out many times as well. That’s just how Steve Jobs was.

@Neuri

10 ай бұрын

I am not sure you know what "literally" means..

@hullstar242

8 ай бұрын

@@Neuri he literally does. Steve said as much.

@fitnesspoint2006

7 ай бұрын

and...your point in making this redundant statement is?

@Thisguyhaley

23 күн бұрын

@@fitnesspoint2006They were just remarking that Ive was actually a very important part of apple, no need to make such a fuss about it

It's crazy to think where Apple would be right now if Steve was still alive. In 15 years Jony and Steve went from creating the colorful iMac, to the iPod, iPhone & iPad.... It's 13 years since his death, and I can't help but wonder where Apple would be right now had he not passed. Rest in peace, Steve, you're missed.

@douglasgreen437

6 ай бұрын

Steve would have enjoyed competing with Elon Musk...

@franckleveneur676

3 ай бұрын

I’m not so sure. Apple grew more under Tim than under Jobs. Steve was not an easy person to work with. And Apple was always about design, when Steve was there. Tim knew and knows that. It’s part of Apple DNA and they made sure it will never be different no matter who is in command.

@briancrow736

2 ай бұрын

For sure…Tim Apple had been horrible in comparison

@jeffrothegamer

Ай бұрын

Tim should hire this man back and become more innovative! Case closed.!

@ernststravoblofeld

Ай бұрын

Wrong Steve.

With Jony not truly parting with Apple until 2022, I've got to believe that he is responsible for the sleek design of the years-long project we now know as Apple Vision Pro. It's so "Ivy-like".

@SwiftestScout

3 ай бұрын

having used one for a little bit now, you're right. Even Steve had early input since patents for some of the AVP date back to 2007

I am Indian and never heard about Apple computers 25 years back. When I first moved to the west. I came across this transparent Blue computer called iMac and it was love at first sight. It took me many years to buy one for myself on ebay. Your video brought some happy memories. Very well presented. Thank you so much. Respect

@ConservativeAnthem

Жыл бұрын

Z-z-z-z-z-z-z-z-z-z.......

@karthikreddy8567

Жыл бұрын

I bought my first ❤white MacBook in 2008

@raitaluna9142

Жыл бұрын

​@@ConservativeAnthem no wonder ur name is conservative

@lmc2664

3 ай бұрын

@@raitaluna9142 let’s pay no mind to those ignorant people. They’re not worth your time.

@manoharmeka999

19 сағат бұрын

I know how idiotic you were. I know about that Mac in 98 itself, floppy disks and also about Pentium chips. Any person reading news papers, not just browsing pictures, would know about these.

Haven't teared up to a youtube video in a while. Thanks for the lovely story. Design is very powerful

@JQwertyman

11 ай бұрын

Yikes. Get a grip

@wisdomhappy587

11 ай бұрын

@@JQwertyman Boys do cry. Emotions are our power, they are what motivate us. Use them and you will make better change in the world and be happier.

@JQwertyman

11 ай бұрын

@@wisdomhappy587 it's a KZread video about a corporation. Yikes, dude.

Mr Jony Ive and Mr Steve Jobs, LEGENDS

It's amazing that four Italian Renaissance artists were also named after the Ninja Mutant turtles. What a coincidence.

One special thing about iphones is - they always make your eyes pause even for a second . The phone may be old(eg : a 6s) but they don't look thrasy. Now I know why & how they designed it so well. Thanks for the information.

@darkwoodmovies

11 ай бұрын

Omg so true. Most old tech looks like obsolete garbage, but Apple products are either cutting edge new, or somehow become legacy collectable pieces.

Thanks for sharing... great content, nice editing and soft voice... a perfect mix!!!

Jobs had the vision, Ive had the design know how, Cook understood the business side.

@gregsb3454

Жыл бұрын

Unfortunately Apple is now totally focused on the “business “ side selling subscriptions and services

I have always had a passion for design. When I'm out and about I look at something and think why is it designed in a specific way. I love minimalism, beauty and simplicity, but hate clutter. Jony Ive, who used to work for Apple, designed so many iconic products. He is one of the few people in this world I look up to.

@NVIDIAGeekify

7 ай бұрын

hate minimalism. especially in architecture. modern architecture is junk compared to art deco and medieval buildings.

@L.L.2045

9 күн бұрын

nice

I love this page. Your voice is calm & therapeutic.

Love your channel, you just keep it so simple and intriguing at the same time... amazing!

I think Braun and others need to be credited for his genius....

@g.s.3074

Жыл бұрын

I too was disappointed that Dieter Rams was not mentioned.

@jrgzz

Жыл бұрын

Braun was mentioned in the first 2 mins … and Braun is commonly credited in ever story about ives

@Jaime_Romero

Жыл бұрын

I wish they did too, but I also think ive’s design is also stand alone and amazing

@samsun01

Жыл бұрын

@@Jaime_Romero You know nothing because you are easily swayed in any direction the wind blows. Learn more, son.

@oneohfive6584

Жыл бұрын

I’m more surprised that Samboom, Littlesofties and Google wasn’t mention, all they’ve done is rip off Ives work

"I admire the way you've crafted this video, especially your heartfelt expression that touched my emotions."

Beautiful vídeo, thanks AND grettings from Perú!

Creative genius was not what set Apple apart. Good ideas come up all the time. The difference was the willingness to follow through on it. The willingness to do things that were different and take risks... to actually let it out into the wild.

@mattirwin463

Жыл бұрын

true as hell. the company was willing to make profits second to their ingenuity. increasingly rare.

@d.g.567

11 ай бұрын

This is the true essence of design. If you don’t bet on it backed by confidence into your vision and follow through it, you will never come close to greatness. All other companies still fall short when it comes to apple‘s focus on details. Because they only speak about good design they do, but only want to take shortcuts with no passion and conviction. Honestly, take a look at the hardware inside every Apple device, even a motherboard has even more aesthetics compared to the appeal of competitive products on the outside.

@resa574

11 ай бұрын

They took a risk and it paid off But there was also a chance they could have failed. Hence why most companies follow the safe route because it's predictable.

@darkwoodmovies

11 ай бұрын

Most companies focus on hard numbers and metrics. Doing X will move revenue by Y. Apple takes a more human-centric approach. Try X and see if we love it, and in turn the users will love it. The money just follows. "Think different"

@alexfrank5331

10 ай бұрын

True. Both of Jony's Apple flops had nice cake that use shit for icing. Steve Jobs had the special power to make sure art+engineering truly come together.

Love your videos. Well thought out and presented. Watched and liked, thanks!

Being iPad & iPhone users I can clearly & honestly say that… Apple products are the seamless & rich experience product

@adiscontinuousstory

8 ай бұрын

Amd equal parts a nightmare to repair

@teamworks969

2 ай бұрын

i want a landline and pay phones again. These tech people are in the sabotage business.

Thank you for this beautiful video

Thank you SO much for this information!

Thank you for this video. really enjoyed the journey of apple, john and steve.

Excellent video! This is fantastic!

Beautiful documentary ❤

Still have old MacIntosh with 9" black 'n' white screen, together with keyboard , 3.5" floppies, and ImageWriter printer, I have purchased in 1988. Occasionally, I turn it on. Still works. Industrial Art it is.

Thank you for this video. It was very informative and interesting but also calming and beautiful. They sound like wonderful people, which gives me hope. I study at Newcastle University, I walk through Northumbria every day - I had no idea Jony Ive studied there!

If he had stayed the Apple wheel parody would have become the Macbook Air at some point. His efforts on minimisation, started impacting on the practicality of Apples products and the butterfly keyboard he insisted on to save a few millimetres cost apple a fortune in warranty repairs and compensation to customers. From a practicality point of view, the MacBooks were noticeably getting worse on his watch. I think the problem was that Steve Jobs wasn't around to temper his more extreme ideas.

I loved this video soOo much. Thank you.

Jon has a mesmerising voice too

Thank you for the video

Excellent presentation

Concepts that will excite people. Love this

Great overview of Apple and Joni’s role in designing its flagship products. Well done!

Great documwntary, thanks so much

Very well presented

An extremely interesting video that told me a lot that I did not know. As an ex pat Brit who has lived in New Zealand for the last 20 years, I still feel proud that Johny is a Brit and has achieved so much. I still prefer Windows over Mac computers, but do have an iPhone and Apple Watch both of which I love, so thank you Johny for giving us such cool tech.

From what I've heard the German household appliances company Rowenta introduced the translucency design when they launched their Surfline iron series.

@kimbapslayer1995

Жыл бұрын

But the credit goes to the person who decides to try it on a computer.

@rrrichiexl

Жыл бұрын

@@kimbapslayer1995 I it went to when it started to influence a lot of other designs... I remember after that translucent, everything started to become translucent... computer stuff like USB docks, scanners, printers, but also househould items. It was a real hype. Fortunately it passed again...

The absence of vision and creativity that Steve and Jony only comes once in a lifetime and Apple was blessed. The culture is no more.

@zeniktorres4320

Жыл бұрын

Tim Cook destroyed that. So many have of that time have left under Tim Cook. And he has brought in new people who are only interested in making as much money as possible before moving on to another company.

Remember that you are not a legend if you are considered irreplaceable. You are considered a legend when your name lasts forever, and is honoured by the people that are allowed to replace you. Jony is the best designer for Apple, his vision is still echoing through Apple Park.

@logiseye

8 ай бұрын

How would you know what’s echoing at Apple Park?

@thisaintart

6 ай бұрын

@@logiseyeit’s like a bong rip, how do you know it still smells? You just do.

Great video 🙏🏾

One of the smoothest transition from the content to the advertisement

This man right here was such a strong inspiration for a lot of my direction professionally.

Great vid!

It's like I'm reading a book. Thank you for this documentary.

great Vid! I remember a lot of the 90s Apple tech. I totally believe Apple will continue to forge the future. Jonny is not the only design genius available to us...

What a lovely video ✨

Jony and Apple were a perfect fit for one another. Apple hasn’t been the same since he left but he also hasn’t done anything noteworthy since he left.

@laurants

11 ай бұрын

VisionPro?

@pulsatingsausageboy2076

11 ай бұрын

@@laurants Maybe finally something. We’ll see. It’s outrageously expensive. If consumers don’t buy it then it didn’t really change anything. Of course Vision Pro didn’t happen until after my comment was made.

@laurants

11 ай бұрын

@@pulsatingsausageboy2076 Yes, but it took a very long time for something innovative like the VisionPro to come out.

@darkwoodmovies

11 ай бұрын

It's been a year, and they kinda keep re-inventing tech. Now they're focused more on improving the hardware than design, which IMO is a good thing.

@pulsatingsausageboy2076

11 ай бұрын

@@darkwoodmovies Ive has been gone four years. And they always were improving hardware.

While he is a creative genius, he also had a fanatic, unpractical side to him, which seemed to get out of control without steve who was very very practical. Like ditching the magsafe, only usb-c, even just one usb-c for some models, for years on the macbooks, was certainly a very sound optical-design decision, but not at all a practical one. Noticed, how this came back around the time they started part ways with Ive? Imho, Ive and Steve, together, got each other under control. But on his own Ive didn't do much good. imho. Also, his style is copyable, it will go on.

@tshabalala7

Жыл бұрын

so we agree that he was human

At 03:39 Note the Asahi Pentax Spotmatic SLR camera on the desk. This may well be the nicest SLR camera ever. A nice functional design that feels great in your hands.

Man, fantastic summary

15:18 😢 Literally on tears.. (till the end of the video)

Was thinking it had been a while since the last Newsthink video... always a welcome sight in my inbox. Great video. I think in a nutshell an Engineering led company makes great Swiss-Army knives. A Design led company makes the better Butter Knives. Neither is necessarily better but most people don't need a knife that turns into a torque-wrench at the dinner table.

"the handle isn't there to carry it". Designers can be so demented and lost in their own heads. I know, I am one. Every person that saw that design said, "nice it has a handle to carry it."

@sterkriger2572

Жыл бұрын

But this is the point. The handle made it more approachable because it showed to the user that it could be touched.

@itsROMPERS...

Жыл бұрын

@@sterkriger2572 I get that, but since it's not really designed for the function it implies it's more of a trick than a valid design element, and that bothers me as a designer and consumer. If it LOOKS like a good handle, it should also WORK like one, not just SEEM like one. To me it's a design failure.

@bobkovach1426

Жыл бұрын

I feel misled by the pseudo handle. Not a fan.

@kideatspaper3618

Жыл бұрын

@@itsROMPERS... I think people are misinterpreting. The handle works, and it’s pretty strong. It’s just that the idea for a handle didn’t come from a vision of people lugging their desktops around, it came about so that people are compelled to touch it. It working as a handle is secondary, but it does work

@itsROMPERS...

Жыл бұрын

@@kideatspaper3618 The first priority for a handle is to carry things, not send a message. To me that's inferior design.

Jonny was supposed to become Apple's CEO

I miss the exciting live keynotes when Steve was alive. That was something to look forward to so much

Best "funcional" desig was Magic Mouse2 with its port at the bottom of the mouse and the notch on everything with a screen..

I liked Johnny, but as soon as he left we finally got function over form. I'm loving my Macbook Pro M2 Max 16" that is chunky and with lots of ports. Previously, my Macbooks looked the same for like 10 years and never had enough functional ports and the design stayed...theeee same..... It's like he did 10 minutes of work on each product once every 2 years, shrinking bevels incrementally and taking away something we need. He's gone and I like Apple more now.

@michaelwoodbodley8099

11 ай бұрын

But the latest Mac laptops have few ports and minimal memory.

@SmartByTravel

11 ай бұрын

@@michaelwoodbodley8099 I'm always a fan of more ports and memory for sure. I feel really happy with my 16" M2 Max though, feels like a really nice amount of power and I/O. But my last M1 Air was really lacking in I/O.

@normanklein3155

Ай бұрын

@@SmartByTravel My 2010 MacBook Pro has a 2 TB Samsung SSD that runs circles around your M2 Max, which is probably restricted to a slower 512 GB SSD. It also has a matte screen that doesn't delaminate like the Retina screens. How is that process?

I have a friend who was once in line behind Steve jobs in the apple cafeteria.

@Islamisthecultofsin

4 ай бұрын

I'm surprised that he would stand in line.

Great video! BTW I never knew the "i" stood for Internet until just now (crazy!). I thought it basically just stood for "I" meaning me - the person ... and their connection with the product.

I was using Asus convertible multi touch tablet (Model T98) with keyboard came with windows 98 which is way ahead of ipad. But you say, Ipad is the first tablet. I later upgraded with window 7, with some work around for drivers from a different model.

The wheel from the ipod came from Braun, and their designs

I met him once, very nice man and deserves every bit of success he's had.

I rarely watch videos this long unless it's something instructional, like showing me how to convert My Royal Enfield to belt drive :-) But I've always watched all of yours from day one. You've got me hooked. It's technology we all use and I enjoyed seeing where we came from. I'm excited to see we go. Maybe 10TB smaller phones/devices in our pockets with no screens Bluetoothing to our Neuralinking brains. I wonder what Newsthink will be like then? One thing I do know is that I will be downloading you into my brain 🤣

Beautiful...

This is a really good fun Apple documentary. Not too long Well done 👍

I bought 300 old iMac computers at an auction for $600 from a closed high school and then kept it in my garage for 3 months. I thought those iMacs looked very upbeat and alive with all sorts of translucent colors and easy handles. I was going to sell it piece by piece online but never got around to doing so. I subsequently donated to a church in Long Beach that was going to export it out to a school out in Cambodia saying that they were desperately in need of computers. I had a truck delivery business and said that the shipment would cost $300 and a church member agreed to pay for it herself for the sake of the church. I, at least, got half of my money back.

@L.L.2045

9 күн бұрын

nice!

Jony is a rockstar 💎✨

Love apple , jony ive & Steve

Yep, this man is irreplaceable!

A lot of companies in the 90s and 2000s came up with a lot of really cool ideas and pushed them to consumers, but many of them just didn't really think things through, or didn't really have the budget to make what could've been a very cool product available.

Even though I’ve been a diehard Apple and Macintosh enthusiast and owner because of Steve Jobs’ commitment to excellence and Jonny Ives’ commitment to design-function follows form is just as important as form follows function, I’ve become disenchanted with Tim Cook at the helm, whom I believe has made sales paramount over people and the vision of Jobs and Ives. I believe service has become second to sales. Products become unsupported with too little lapse of time. It has become apparent to me that Apple’s incremental and insignificant changes to products and IOS has blindsided the Apple culture and its followers to believe these are still hurrah moments. I still have my G4. It still works, even though the IOS is very outdated. To me, the design still has that wow effect on me. Hopefully, Apple does not become another Tesla-hype over commitment to excellence, sales over the needs of it’s fan base.

@jwoods9659

Жыл бұрын

Yep that what happens when you take away creative people. You have money goal focused people in charge of Apple, they could care less about art or anything with deeper meaning

@mrcsrkcrz

10 ай бұрын

The magic is since long gone. Although the products are still beautiful the level of excitement has drastically gone down. It’s tiny nuances like the handle on a desktop that Made Apple so unique and therefore so exciting. Now it became a race with competition while I believe it used to be a race to excellence, no later what the competition thinks excellence is.

@thisaintart

6 ай бұрын

I’m happy with Apple. It’s easy to lose sight of each incremental update but what it is today is way better than years back. Watch iOS history, so much better now. Although I do still run OSX 12 😂

Welcome the VisionPro. I wonder how different it would have been if Johnny was at the helm of that.

I think Braun and Dieter RAMs needed to be credtited for every design Jony made

Not knowing this then, apple finally released their newest product after you releasing this video here in Dub Dub and I respect what jony Ive has done with apple in his time and am greatful for his influence with world pivoting products and making them still look good. Some things may not be forever but some are.

@Spidr-Man

11 ай бұрын

Well that last phrase doesn’t apply to Apple lmao instead “some things may not be forever but some these last 5 years”

This is a very good video.

Design wins for Apple for me include things like the macsafe power adaptor, which they briefly dropped in 2018 and thankfully brought back with the M1 macbooks; they also put their foot in mouths with a new keys design on the keyboard which they also dropped with the M1 models bring back the original "reliable" mechanisms. I'm glad too that they are starting to move back a bit from the idea that everything needs to be thinner, dare I mention the iPad bendiegate scandal.

Very good

Remains relatively unknown?? Everyone knows the iconic Sir Jony Ive 😂

@nnamdin3372

Жыл бұрын

I'm just getting to know about him

You have the gift of storytelling

I won't lie... Watching this video was painful for me. Having worked in the Apple ecosystem for 15yrs I was deeply saddened at Steve Jobs passing. I left the Apple ecosystem after Cook clearly changed Apple. I'm filled with nostalgia and a sort of pain in my heart seeing all these images of computers I used in awe and wonder. Sure I've got the latest Samsung flagship, my wife the iPhone flagship .. but they don't bring the same joy as I used to get with my iPhone 3gs in that beautiful cream white. I chose the cream white on my Samsung s23 ultra in memory of Apple & Steve Jobs and the better days of the past. I miss Ive's creativity! I miss Steve Jobs & what he brought to the company. Now Apple is a giant monstrosity that couldn't care less for customers. How times have changed...

Needed few lines on Braun design philosophy

Can you provide some more info on Tangerine ?

Bauhaus Emphasizes “Form Follows Function”!

I thought it was about how the parts in an iphone are irreplaceable.

Ive is/was amazing. And I think he went too far. He kept striving for thinner and thinner designs. This forced electronics designers to compromise the quality of their offerings. Once Ive left, Apple returned to making great computers. They've strayed from Ive's ideals slightly (look at the new MacBook Air - no longer the iconic "wedge" design.) There is a point at which form overcomes function. I'm looking forward to what Ives does in the future - and I'm very interested to see who emerges as his proteges.

This is the first time I've heard of Jony.

That very last question, posed by that video is answered with an emphatic yes

They were literally flashed down the sink 🤣

Jony Ive took Apple to the next level in many ways, but I think he lost the thread in later years, especially on the MacBooks with this obsession for thinness that wound up generating a few years of really frustrating machines with awful keyboards and bodies stripped of functionality/ports. Genius, yes, but everybody has their achilles heel.

@fizzybubblech2128

9 ай бұрын

Yep well said.

The "touch" idea changed the entire world

What! He’s probably responsible for removing ports from MacBooks, headphone socket from iPhone. The list goes on.

Didn't know he stuied at Northumbria, I went there for undergrad.

3 men built apple Steve Jobs Steve was, Johnny I’ve Without these 3 men there’s no Apple .

8:23 car from Slovenia 😂🤷🏻‍♂️

Thanks I got New KZread Channel from this Video to Learn More Knowledge.

jony ive helped design the iphone 11 pro and apple have been too anxious to change the design ever since 😂💀

When Jobs got ousted from Apple, he got Pixar and NeXT. This shows how you can't keep a genius down. I'm still waiting for Jony to make his move... I'm now more likely to believe that Jony was just a "manager" type, and he might've taken credit for other people's ideas/work.

There must be something seriously wrong with me but I can't tell one branded rectangle with rounded corners from another which have approx. the same size. Whether it be a laptop, tablet, or phone.

That's the guy who removes ports and wanted us to us the butterfly keyboard. He definitely reached the end of practical design. Current Macbook Pro's maybe don't look so beautiful, slim as the older ones but they are practical.