Retailers face challenges in tailoring marketing messages across diverse customer segments. Christopher Veck, CIO and Co-Founder of Miansai, and Taylor Holmes, Global VP of Solutions Consulting at Persado, will discuss Miansai's use of specialized GenAI, focusing on: 1. Utilizing technology partners to assess marketing program effectiveness. 2. Swift analysis of message performance for personalized content creation and increased engagement. 3. Achieving significant omnichannel campaign improvement through technology partnerships and strategic refinement. 4. Indexing language elements, maintaining brand voice, and optimizing content for customer connection and loyalty. 5. Adopting GenAI insights for organizational alignment.
Christopher Veck
CIO, Miansai
Taylor Holmes
Global VP of Solutions Consulting, Persado