En un mundo hiperconectado, donde todo está mezclado, para crear algo nuevo, como una marca, primero hay que descomponer cada uno de los elementos de que está compuesta. La diversidad enriquece y abre la mente a lo nuevo y nos permite crear cosas diferentes con un concepto de unión.
Andy Stalman is one of the best specialists in Branding from Spain and Latin America. He’s got talent and charisma, and has been regarded as “Mr. Branding” in several countries. With a magnetic personality he has placed himself in leadership positions since his youth. As an expert in identity with over 20 years’ experience, he has developed projects in more than 25 countries.
He is a graduate of Belgrano University in International Relations and Universidad Católica de Argentina in Journalism, both Argentinian universities. He completed Advanced Communication Studies at the University of Saint Joseph, in Philadelphia (US), and specialized in Marketing Direction at Pompeu Fabra University in Barcelona. Author of the best-seller Brandoffon.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx