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Brand Elements is also known as Brand Identity and refers to the visible components like logo, design, and colour.
Brand Elements help to differentiate a brand from that of the competitors in the minds of the consumer. It helps to create a positive brand image and product roll-outs a successful venture.
Brand Elements Importance
1. Boosts brand awareness
2. Create unique and favorable brand associations
3. Positive brand experience
4. Provides value to the brand equity
Brand Elements Selection Criteria
1. Memorability
Refers to eye-catching elements that are recognized and recalled quickly
2. Meaningfulness
Refers to an element that is persuasive and descriptive and can convey generic or explicit information
Example - E G Grammarly App
3. Likeability
An element that a customer finds tempting is due to its likeability. An individual will purchase a product if something appeals to him
Example - PUMA, PUBG, Foodpanda
4. Transferability
This element determines the point up to which the elements of the brand can be applied to new markets or new products
Example - Amazon Logo
5. Adaptability
It becomes important to update brand elements or give it a new look to keep up with the changing opinions, values and perspectives of the customer.
Example - Air India Maharaja
6. Protectability
This element refers to the point to which the brand elements are protected in a competitive and legal sense
Example- Starbucks suing SardarBuksh for similar-sounding logo and name
Brand Elements Types
1. Brand Name
Good means of communication as people remember them easily
Example - Google
2. Characters
Represent a particular brand symbol and can take on real-life characteristics
Example - Kellogg’s Tony the Tiger
3. Logos and Symbols
This visual element builds brand equity and includes trademark or corporate names.
Example - IBM
4. URL
Show specific location of pages on the web and comes in handy in gathering relevant information.
Example - Facebook
5. Jingles
Funny, catchy and easy-to-remember musical messages
Example- Oscar Mayer
6. Slogans
Short expressions expressing persuasive or descriptive data
Example - Snickers
7. Packaging
Designing the wrapper of a product that helps to identify a brand
Example - Kitkat
This video is on Brand Elements and it has the following sub-topics.
Time Stamps
0:00 Introduction to Brand Elements
00:35 Brand Elements Importance
00:56 Brand Elements Selection Criteria
04:10 Brand Elements Selection Criteria Conclusion
04:31 Brand Elements Types