In the summer of 2020, supporting Black lives in the struggle for equality became trendy on social media. Almost a year later, the hashtags are gone and nothing has changed. In this powerful talk, Déjà D. Rollins explains how performative allies not only do Black people no good, they cause them harm as well. She powerfully exhorts others to become accomplices in the fight for justice. Filmed 2/25/21 in Champaign, IL by Ayinde Rochon of Locked & Loaded Photography. Déjà Rollins is a Dallas, Texas native, whose professional experience in broadcast media laid the foundation for her doctoral studies in the Department of Communication at the University of Illinois. Her research centers on mediated communication and technology with an emphasis on its effect on race, culture and identity formation. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx