Best Startup Advice (From Successful Serial Founder)

In this video I’m going to show you the 6 most important pieces of startup advice that any startup founder needs to know.
In fact, as you’ll see in the video, these are all lessons that I had to learn the hard way (through trial and error). And once I put these 6 tips into practice with my latest startup, Vivino, my app grew from zero to millions of users in record time.
#Startup #StartupAdvice #SmallBusinessAdvice
So if you’re looking for advice from a founder that’s actually done it (and done it recently), you’ll love this video.
With that, here’s a quick overview of what I’m about to cover.
First, I’ll show you how to FOCUS so you get short-term and long-term results. Most startups fail because they either focus too much on hitting quarterly targets or they focus too much on the distant future. I’ll show you how to balance the two.
Next, you’ll learn how to hire the right people… something that can make or break your startup.
Then, I’ll give you advice about smart spending: two topics that don’t get talked about enough in Silicon Valley.
Finally, I go over a key mindset that all successful founders I know tend to have.
All in all, you’ll get access to super actionable advice designed to help any entrepreneur succeed with their startup.
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Пікірлер: 137

  • @RawStartup
    @RawStartup5 жыл бұрын

    Here are my runner ups for this video. It doesn’t mean that I don’t think they're important, but rather that I do think they’re important, just not enough for this list. In some cases I manage to incorporate the message into one of the 6 that made the list: Runner ups: - Know your numbers (Yes I do think this is important!) - Be brave - Go all in, no half-ass, you have to really want it Look forward to seeing what you guys think is missing on this list.

  • @maloyaircraft1174

    @maloyaircraft1174

    Жыл бұрын

    This is a great list. It has helped me tremendously. I also have some items I would have told myself 2 years ago. 1. Find and build a network 2. Get used to people thinking you are a little crazy. Unusual actions produce unusual outcomes. 3. Learn to accept that you will make mistakes often. Thank you for all the content you have provided over the years. It has been very helpful to my development as a founder. -Don M.

  • @GigMe
    @GigMe3 жыл бұрын

    In my "Research-before-my-research" I found the following important (and very hard) general points for appraising an App idea: 1. Profound Utility - Will your App replace an existing behaviour? 2. Cohort size - it is REALLY big enough? Or is it that YOU think it is big enough? 3. Distribution - Just how will you get your App out there? 4. Stickiness - Will users be motivated to come back and use your App again? 5. Monetization - How do you propose to make any money at all (rather than some imagined large sum)?

  • @RawStartup

    @RawStartup

    3 жыл бұрын

    This is a great list, thank you very much.

  • @Lumberjackatthesea
    @Lumberjackatthesea Жыл бұрын

    I’m so surprised that only 600+ likes… great video - thanks 🙏 all written down !

  • @RawStartup

    @RawStartup

    Жыл бұрын

    Thanks glad you liked it. One more like now, that is great!

  • @geekin4gadgets
    @geekin4gadgetsАй бұрын

    I was taking notes as if I were in school. Very valuable information! Thank you.

  • @chitdigital7057
    @chitdigital70575 ай бұрын

    I love your content. Trying to finish the whole catalog. Cheers 🍻 🇳🇦

  • @atiffazil5073
    @atiffazil50735 жыл бұрын

    Thank you for covering this Heini! I can really relate to each of these tips...

  • @RawStartup

    @RawStartup

    5 жыл бұрын

    Thanks glad you liked it!

  • @BrianDean
    @BrianDean5 жыл бұрын

    Thanks for this awesome video, Heini! The advice that resonated most with me was FOCUS. This is something that every business struggles with... especially as they grow. There are so many "opportunities" to manage that it's easy to get distracted by one of them. Or as Bill Gurley puts it: "More Startups Die of Indigestion Than Starvation. Focus Wins. Doing too many things fails. "

  • @RawStartup

    @RawStartup

    5 жыл бұрын

    Thanks Brian and so true, Bill Gurley's qoute is spot on. Sometimes I wonder how he handled being on the board of Uber while they, in my opinion, tried to do way too many things.

  • @reefermaker
    @reefermaker8 ай бұрын

    I'd add "communicate with investors". Listen to their ideas. They have a vested interest in advertising, pushing your product and making it go viral

  • @chriskehl1971
    @chriskehl19714 жыл бұрын

    Never think that you can't do something, even the most challenging tasks for you can be accomplished with determination.

  • @RawStartup

    @RawStartup

    4 жыл бұрын

    Thanks, yes that is at the core, anything is possible.

  • @christiandodge8593
    @christiandodge8593 Жыл бұрын

    Marc Sparks Book the can't eat you "its not the big that eats the small, its the fast that eats the slow" goes well with your message ;-)! thanks again for the info

  • @RawStartup

    @RawStartup

    Жыл бұрын

    Thanks yes, certainly some truth in that!

  • @sharingmatters
    @sharingmatters Жыл бұрын

    Foucs and thinking big were the best advices! Thanks.

  • @RawStartup

    @RawStartup

    Жыл бұрын

    Great thanks! 😎

  • @mohussein5842
    @mohussein58424 жыл бұрын

    Thank you , that was really helpful :)) Really appreciate you sharing your knowledge its gonna help alot of people , wish you all the best :)

  • @RawStartup

    @RawStartup

    4 жыл бұрын

    Thank you very much appreciate it

  • @harnoor992
    @harnoor9923 жыл бұрын

    Thanks for this.. Helped me channelizing the energy.

  • @RawStartup

    @RawStartup

    3 жыл бұрын

    Wonderful!

  • @krystiantrubisz
    @krystiantrubisz9 ай бұрын

    Thank you for running your channel. Your mission is great and helps me in further - and finally prudent - actions.

  • @RawStartup

    @RawStartup

    9 ай бұрын

    Thank you!

  • @kahel3874
    @kahel38744 жыл бұрын

    Hi. I found your videos recently and I like a lot the way how you present things in very encouraging way. I hope I will get the chance to get advises from you to setup my own startup. Thanks for all

  • @RawStartup

    @RawStartup

    4 жыл бұрын

    Thanks, glad you like them!

  • @sivsoto4285
    @sivsoto42853 жыл бұрын

    Best Videos for a start up in this chanel!! You are awesome!

  • @RawStartup

    @RawStartup

    3 жыл бұрын

    Thanks that is much appreciated!

  • @nicaslolela1398
    @nicaslolela13986 ай бұрын

    I loved this Advices,

  • @JameSSpeedCo
    @JameSSpeedCo2 жыл бұрын

    Thank u so much for making this video 👍

  • @RawStartup

    @RawStartup

    2 жыл бұрын

    You are very welcome!

  • @malcolmmiller5243
    @malcolmmiller52434 жыл бұрын

    Great advice, I really appreciated this!

  • @RawStartup

    @RawStartup

    4 жыл бұрын

    Thanks very glad you liked it

  • @UmarAkramhello
    @UmarAkramhello5 жыл бұрын

    Excellent Heini, thank you.

  • @RawStartup

    @RawStartup

    5 жыл бұрын

    Thanks you, glad you liked it!

  • @MAMUSORG
    @MAMUSORG Жыл бұрын

    Hi Heini! I had a big binge of your videos today and I really enjoyed them a lot. All your videos are very well structured and explained in a simple way (but without losing the complexity behind it). As you can imagine I am a startupper but, even thou in the last years I have experienced many of those situations you have described, I have found many new situations that I hope to face in the future. I just installed your app Vivino and will also try to convince my girlfriend to do the same ;-)

  • @RawStartup

    @RawStartup

    Жыл бұрын

    Thank you very much for the kind words, it is much appreciated! Enjoy Vivino!

  • @suxceed-1128
    @suxceed-11284 жыл бұрын

    Such helpful information, thanks!

  • @RawStartup

    @RawStartup

    4 жыл бұрын

    Thanks, very glad you find it useful!

  • @TheHuriwaiWhanau
    @TheHuriwaiWhanau3 ай бұрын

    Thank you for this video, I enjoyed it!! During new product development @ what stage do you protect your idea? And what type. Of protection do you recommend? Thank you

  • @lynxlinus4355
    @lynxlinus4355 Жыл бұрын

    amazing videos. They help a lot !!!

  • @RawStartup

    @RawStartup

    Жыл бұрын

    Glad to be of help, thank you!

  • @lexie02jones25
    @lexie02jones254 жыл бұрын

    New subscriber. thank you for the advice!

  • @RawStartup

    @RawStartup

    4 жыл бұрын

    Thanks glad like it!

  • @Michael02124
    @Michael02124 Жыл бұрын

    Great video and thank you on the tip!

  • @RawStartup

    @RawStartup

    Жыл бұрын

    Thanks!

  • @jodysterling1813
    @jodysterling18135 жыл бұрын

    I'm a nervous over here I know I will make some mistakes but you are a life saver your videos are so helpful plain and simple. Thank you sir

  • @RawStartup

    @RawStartup

    5 жыл бұрын

    You are very welcome, very pleased you like the videos, this is why I do them to help you become a more confident entrepreneur, best of luck to you!

  • @jodysterling1813

    @jodysterling1813

    5 жыл бұрын

    @@RawStartup thank you sir and the best to you in all your endeavors

  • @bolaji_
    @bolaji_4 жыл бұрын

    Thank you sir, I really learn a lot

  • @RawStartup

    @RawStartup

    4 жыл бұрын

    You are very welcome glad you liked it!

  • @Joeseph_Mamamoa
    @Joeseph_Mamamoa3 жыл бұрын

    This is like "The Richest Man In Babylon" where you are the wise man giving the advice

  • @RawStartup

    @RawStartup

    3 жыл бұрын

    Thanks! Glad you like it!

  • @nelsonnigel6845
    @nelsonnigel68454 жыл бұрын

    Excellent list, I suggest completing 10 sample business plans because practice makes perfect. A business plan is a person's ideas on paper.

  • @RawStartup

    @RawStartup

    3 жыл бұрын

    Thanks for sharing!

  • @richardney9285
    @richardney92854 жыл бұрын

    Great video, very useful, thanks! For your running list maybe: if you get investors, make sure to get the right ones, do your due dil too and don't accept any offer, as a bad investor who doesn't understand your business can kill it too.

  • @RawStartup

    @RawStartup

    4 жыл бұрын

    Thanks, yes a very important point, it may be easy to get the investor on board, but it is really hard to get rid of them again, so make sure they are the right ones.

  • @emelieenemo2287
    @emelieenemo2287 Жыл бұрын

    In 10 years of watching videos every other day on KZread, I've subscribed to less than 3 channels. This is the first channel I feel will help me (and any other Startup Founder) to make the right decisions. It's heartwarming to see someone who helps you avoid some mistakes, so you can make good decisions and grow. Awesome!

  • @RawStartup

    @RawStartup

    Жыл бұрын

    Thank you very much for this comment it is really appreciated and keeps me motivated!

  • @kasomajuliusnash4339
    @kasomajuliusnash43394 жыл бұрын

    awesome advice bro. i wish i got to know about raw startup long time ago.

  • @RawStartup

    @RawStartup

    4 жыл бұрын

    Thanks very glad you liked it!

  • @kasomajuliusnash4339

    @kasomajuliusnash4339

    4 жыл бұрын

    @@RawStartup Thanks a lot Mr Heini for your incredibly informative content. you are the best.sorry to ask but do you mind if we inbox each other ? i have some private business issues i would like to learn from you, Thanks in advance and God bless.

  • @annaparker2620
    @annaparker26203 жыл бұрын

    Thanks 💐

  • @RawStartup

    @RawStartup

    3 жыл бұрын

    You’re welcome 😊

  • @rodrigoperezarzate5113
    @rodrigoperezarzate51132 жыл бұрын

    Awesome.

  • @RawStartup

    @RawStartup

    2 жыл бұрын

    Thanks!!

  • @AlejandroAguilar-zx2tz
    @AlejandroAguilar-zx2tz4 жыл бұрын

    Wow I wish I had you as a coach. Being a solo founder is very tough especially since I’m also going to school full time. My parents and I have invested a lot into my startup and have only developed the app to mvp level.

  • @RawStartup

    @RawStartup

    4 жыл бұрын

    Thanks, good luck, I hope you make a real killer app!

  • @AlejandroAguilar-zx2tz

    @AlejandroAguilar-zx2tz

    4 жыл бұрын

    Raw Startup thank you so much!

  • @deniskesiov3594
    @deniskesiov3594 Жыл бұрын

    GREAT VIDEO

  • @RawStartup

    @RawStartup

    Жыл бұрын

    Thanks!

  • @alexanderj4545
    @alexanderj45452 жыл бұрын

    Great tips. Still find it hard to relate to everything, being in a high-tech startup within healthcare/medical devices. Still enjoyed :) (engineer that really enjoys to sell!)

  • @RawStartup

    @RawStartup

    2 жыл бұрын

    Good, thanks

  • @codypatron5968
    @codypatron596811 ай бұрын

    Wow a lot of great information and I need to watch "how to find a Co-founder" next. Thank you much for posting these videos. I have a question though - I am a niche sneaker brand start-up, so wouldn't scaling be the goal? Scaling means growing doesn't it? But you did say quality of the product is more important then growing.

  • @RawStartup

    @RawStartup

    11 ай бұрын

    Yes scaling is growing, if you build a great product it is much more likely that you scale succesfully.

  • @LM-ch8rh
    @LM-ch8rh Жыл бұрын

    Hi. Thank you so much for the video. Do you have a video on how to "always be selling" without sounding desperate or too aggressive?

  • @RawStartup

    @RawStartup

    Жыл бұрын

    You are right I should do something on that! Thanks!

  • @savigorjingutu2868
    @savigorjingutu28683 жыл бұрын

    Thank you, i will be in touch.

  • @RawStartup

    @RawStartup

    3 жыл бұрын

    Great!

  • @cnariojoseph
    @cnariojoseph5 жыл бұрын

    Thank you

  • @RawStartup

    @RawStartup

    5 жыл бұрын

    You are very welcome!

  • @jeromecloetens
    @jeromecloetens3 жыл бұрын

    Hi Heini! Thanks for the great videos. I personally would love to hear about your business model before having the massive user-base and database in the Vivino app I'm working on an app that focuses on userbase as well but I want to have a healthy business model in the meantime to make sure investors are happy and that I can keep on innovating on the product and network Thank you!!

  • @RawStartup

    @RawStartup

    3 жыл бұрын

    Thanks! This is a bit of a dilemma. In a perfect world you will have the funding to NOT focus on a business model as you build the userbase. Any resources you spend on monetizing in the early stages you lose on what is really important, building the userbase. If you don't have the funding to do so, you add services that aren't related to the size of the user base, but it is hard.

  • @jeromecloetens

    @jeromecloetens

    3 жыл бұрын

    @@RawStartup Thanks for the feedback! I finally found a way to still get funded while growing our userbase. I really think that you would like the project. It shares a similar vision as Vivino. I would love to pitch it to you! If you could provide me your email through here or to my email jerome@palauproject.com I would be happy to send you our pitch deck.

  • @jstone7764
    @jstone77644 жыл бұрын

    Good info I wanna start up something I have an idea but no money to start yet most investors ask for tractor I don't know how to get started

  • @RawStartup

    @RawStartup

    4 жыл бұрын

    What do you mean ask for Tractor?

  • @javirivas1972
    @javirivas1972 Жыл бұрын

    I'm missing one. It can be probably be understood in "Think big, start small", but maybe not. That would be.... "Start locally" or "Start globally". Not sure what's best when your app is designed to work internationally. In my opinion, start small might not go against start globally. Pitching the product locally in different countries can also be a good strategy to spread the word faster. For example, I can decide to launch in Spain, France, UK and USA at the same time. If I focus only on Madrid, Paris, London and New York, that limits the effort to a small area, but will help spreading faster. What do you think, Heini?

  • @RawStartup

    @RawStartup

    Жыл бұрын

    Start small, think big also means focus in the beginning, on a small user base, geography or whatever works for that app. I really do believe in that, start in a small location, but you have to think big or else you will start building things for the local market that are not relevant for the global - so Start Small, Think Big!

  • @fungitao
    @fungitao Жыл бұрын

    Great video like always! You mentioned moving to the U.S. as people think bigger there however what steps did you take to move there? e.g. work visa etc? Thanks :)

  • @RawStartup

    @RawStartup

    Жыл бұрын

    Thanks that is a very long list. I would say be very well funded then you can get the help you need.

  • @mms9smm
    @mms9smm5 жыл бұрын

    Thank u :)

  • @RawStartup

    @RawStartup

    5 жыл бұрын

    You are very welcome!

  • @misssupreme3008
    @misssupreme30083 жыл бұрын

    Hi Heini I’ve been watching your videos and getting a lot of important information. Not sure if you’re going to cover this in a future video cuz I’m just here, but my question is: When you have a really good idea but it’s still in the early stages, how do you protect your idea and not be Lara our that every person you speak to will turn around and copy it?? Thanks!

  • @RawStartup

    @RawStartup

    3 жыл бұрын

    Thanks, this is an overrated problem. Ideas are less important execution is everything. Most people don't want to steal your ideas and in practice it almost never happens.

  • @RawStartup

    @RawStartup

    Жыл бұрын

    I made a video to answer this exact question, please go and check it out: kzread.info/dash/bejne/l2ejlq2cqtvFZLw.html

  • @lexie02jones25
    @lexie02jones254 жыл бұрын

    Don't' give up and surround yourself with minded people who share the same vision as you and will help you grow. always learn something new about your products and market.

  • @RawStartup

    @RawStartup

    4 жыл бұрын

    Thanks yes like-minded, but different skills with some overlap.

  • @deosaursurya1130
    @deosaursurya11304 жыл бұрын

    U r awesome 💗

  • @RawStartup

    @RawStartup

    4 жыл бұрын

    Thanks!

  • @JullianLue
    @JullianLue Жыл бұрын

    About to build my idea and came searching for a virtual mentor

  • @RawStartup

    @RawStartup

    Жыл бұрын

    Glad to be of help!

  • @oliverscorsim
    @oliverscorsim3 жыл бұрын

    I have an idea for a product and I'm working on a functional prototype. What do I do from there? I have a specific company it's aimed at because they dominate that market. Do I ring them up and talk to reps? I have little money for paperwork or knowledge on it just ideas and I'm good at making things that are needed. Thanks iv never seen anything like this channel of yours or had much of any exposure to wealth.

  • @RawStartup

    @RawStartup

    3 жыл бұрын

    Thanks, I would love to help, but it is hard to do without knowing the details. I would probably take it to a lawyer, they will usually give you a free hour for some direction. In some cases you can also get the lawyer in on the deal if you can't pay the lawyer.

  • @oliverscorsim

    @oliverscorsim

    3 жыл бұрын

    @@RawStartup thank you iv began the process 96hrs in and I got some funding for this. Thanks alot man

  • @oliverscorsim

    @oliverscorsim

    3 жыл бұрын

    @@RawStartup I'd like to add that I keep rewatching this and finding some hidden wisdom in it every time thank you seriously this was life changing iv met so many ppl that want to help after seeing that it exists and some direction into where I might find them. Also your right just a few circles out and I came from poverty to those young minds out there listen to this guy the opportunities are there if you look hard enough and listen to the wisdom ppl like this guy who aren't trying to sell you anything. They the real ones.

  • @RawStartup

    @RawStartup

    3 жыл бұрын

    Thanks, good luck!

  • @AradiaChappell
    @AradiaChappell5 жыл бұрын

    Believe in yourself/product.

  • @RawStartup

    @RawStartup

    5 жыл бұрын

    Yes!

  • @RawStartup

    @RawStartup

    5 жыл бұрын

    Also, if you look at #5 here: kzread.info/dash/bejne/qoiV28-TdtCtg7w.html it is lack of persistence, that very much relates to this, you have to have faith and keep going!

  • @AradiaChappell
    @AradiaChappell5 жыл бұрын

    You say to be scaleable as a requirement of investor capital but here you say to not build to scale. What exactly does that mean?

  • @RawStartup

    @RawStartup

    5 жыл бұрын

    The product has to be scalable, but don't build for scale till you need it. Building for scale is costly, wait till you need it.

  • @lexie02jones25

    @lexie02jones25

    4 жыл бұрын

    @@RawStartup meaning?

  • @vinnieproud
    @vinnieproud4 жыл бұрын

    Trying to find your product market fit

  • @RawStartup

    @RawStartup

    4 жыл бұрын

    It is the hardest part...

  • @StartUpK
    @StartUpK5 жыл бұрын

    Be yourself

  • @RawStartup

    @RawStartup

    5 жыл бұрын

    Yes, everyone else is taken!

  • @gerardo1603
    @gerardo16034 жыл бұрын

    I think you have to know how to grow a startup, I would like to know how to grow

  • @RawStartup

    @RawStartup

    4 жыл бұрын

    Thanks, yes I should probably do more on growth!

  • @blahblahtuesday1172
    @blahblahtuesday11725 жыл бұрын

    Best way to handle investors and lawyers

  • @RawStartup

    @RawStartup

    5 жыл бұрын

    Thank you very much, haven't done a lot on lawyers specifically, but I think you might find this video useful: kzread.info/dash/bejne/oYyhpatwlLzHiLw.html

  • @alcifrerdewich2323
    @alcifrerdewich2323 Жыл бұрын

    find a founder is aking to get a wife or husband.... what is the rate of divorces???

  • @RawStartup

    @RawStartup

    Жыл бұрын

    Being a founder is not easy.

  • @BarrySlisk
    @BarrySlisk10 ай бұрын

    Where is luck? :)

  • @RawStartup

    @RawStartup

    10 ай бұрын

    Very good point! It will be my updated version!

  • @StarD435
    @StarD435 Жыл бұрын

    I have a project. Who wants to help me? ;)

  • @RawStartup

    @RawStartup

    Жыл бұрын

    I wish you the best of luck!

  • @pagnol3226
    @pagnol32264 жыл бұрын

    The Mac Lisa computer is nowhere near what an iPhone is and the iPhone, say 3, is nowhere near the 10x! No, Apple did not start with perfect products :)

  • @RawStartup

    @RawStartup

    4 жыл бұрын

    Very true, back then they were a Startup.

  • @alphabetter22
    @alphabetter222 жыл бұрын

    Your videos are great but you waste time talking in the beginning

  • @RawStartup

    @RawStartup

    2 жыл бұрын

    Thanks, working on that, shorter in my newer videos

  • @flaparoundfpv8632
    @flaparoundfpv86322 жыл бұрын

    Bro, wtf is up with your audio levels???

  • @RawStartup

    @RawStartup

    2 жыл бұрын

    Yes, still room for improvement there.!

  • @alok1
    @alok1 Жыл бұрын

    I need some advice on cofounder conflict? Can i send you can email?

  • @RawStartup

    @RawStartup

    Жыл бұрын

    I would love to help, but I just don't have the time