Entrepreneur Ben Weiss founded the antioxidant beverage company Bai in his basement in 2009 and quickly built it into the fastest-growing brand in the industry. With Bai, Weiss led a “bevolution” against giant soda companies by delivering great-tasting drinks without mounds of sugar and artificial ingredients. Dr. Pepper Snapple Group acquired Bai in 2017 for $1.7 billion.
Now Weiss is continuing his bevolution with Crook & Marker, the world’s first fully USDA Organic alcoholic beverage portfolio. Crook & Marker launched nationally in early 2019 and is now a leading brand in the “better for you” alcoholic beverage category, achieving triple-digit sales growth while rapidly expanding its roster of major retail partners.
Weiss has been featured in major media outlets including Inc., Forbes, Business Insider, CNBC, and Fox Business.
MORE INFO:
www.crookandmarker.com
IG: @crookandmarker
www.basementality.org
IG: @realbenweiss
www.drinkbai.com
IG: @drinkbai
Get the book on Amazon: Basementality: How This Entrepreneur Drove His Fight Against Big Sugar and Rose from the Basement to a $1.7 Billion Brand
Michael’s album ‘Work Hard And Be Nice’ is out now:
orcd.co/work-hard-and-be-nice
Keep in touch with Michael online:
michaelfranti.com/
The ‘Stay Human’ podcast is available wherever you listen to podcasts: www.stayhumanpodcast.com
PODCAST EPISODE CREDITS:
Executive Producers: Michael Franti and Activist Artists Management
Producer: Angie Griffith for BPOSITIIV
Artist Manager: Caitlin Stone for Activist Artists Management
Management Coordinator: Bryce Matthews for Activist Artists Management
Social Media Manager: Kaitlyn Parmenter for MediaRow
In Partnership with: American Songwriter Podcast Network (Dan Wise, COO)
Presenting Sponsor: Gibson Brands
Instrumental from: “Crazy For You” by Michael Franti
Editing (Video and Audio) by: Janelle Meager
Additional Editing by: Angie Griffith for BPOSITIIV