Behind Dollar General's Strategy to Dominate Rural America | WSJ The Economics Of

Dollar General has reported 31 consecutive years of growth and is opening new U.S. stores every day. In this video, WSJ takes an inside look at how the discount retailer keeps expanding while maintaining prices significantly lower than many grocery and drug stores.
Photo: Matt Disbro for The Wall Street Journal
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Пікірлер: 1 000

  • @brendoncrum8805
    @brendoncrum8805 Жыл бұрын

    As someone from a rural place, the Dollar General was the only store within 15 miles except for a gas station. As they started to add a grocery area it made it more useful for us and really was pivotal to our community. I see this all across my state which is very rural

  • @anouchkarossier1350

    @anouchkarossier1350

    10 ай бұрын

    Hope your dog is doing fine he looks cool

  • @bergencounty6602

    @bergencounty6602

    9 ай бұрын

    Which State & County are you in?

  • @robertmiller7921
    @robertmiller79212 жыл бұрын

    They're not lying about competitive wages. It's just that the competition is to pay employees as little as possible.

  • @user-ce7bj4rk8r

    @user-ce7bj4rk8r

    2 жыл бұрын

    Here’s a thought, their employees choose to work there. Think the wage is too low? DONT WORK THERE.

  • @wolfhunter6711

    @wolfhunter6711

    2 жыл бұрын

    Nothing keeping you from starting your own store and paying as high wages as you want.

  • @dodge-ut6ti

    @dodge-ut6ti

    2 жыл бұрын

    @@wolfhunter6711 lf you can't pay a living wage close your doors.

  • @racer1125

    @racer1125

    2 жыл бұрын

    @@user-ce7bj4rk8r you underestimate just how few jobs there are to be had in many of the areas DG operates in.

  • @wolfhunter6711

    @wolfhunter6711

    2 жыл бұрын

    @@dodge-ut6ti Your lack of knowledge in basic economics and finance is not surprising.

  • @ktoth29
    @ktoth293 жыл бұрын

    I used to work for a company that built DG's and can confirm they were all either in the hood or on a rural highway way out in the middle of nowhere

  • @danditzel7271

    @danditzel7271

    2 жыл бұрын

    yep, built over a hundred and theyre all either bring a map or bring a gun, best to just bring both lol

  • @makeawishkid8039

    @makeawishkid8039

    2 жыл бұрын

    @bobcat baldfat drunkbeater as they said in this video there aren’t many dollar generals in wealthy areas

  • @moth.monster

    @moth.monster

    2 жыл бұрын

    lol there's a dollar general near my house... guess i do be in the hood

  • @peytonwakham22
    @peytonwakham222 жыл бұрын

    while paying those "competitive wages" the stores never have more than 2 people on duty at one time and those two people are expected to work as hard as a 6 person team, otherwise you may get writeups. I used to be a manager at DG

  • @brockandjoicy
    @brockandjoicy2 жыл бұрын

    I lived in a tiny town with a dollar general and a gas station for awhile. I wouldn't buy food there but if we ran out of something it was great not having to drive 30 minutes to get to the closest town that actually had stuff.

  • @john40539

    @john40539

    2 жыл бұрын

    As a downtown Chicagoan I would never have dreamed of shopping at a Dollar General, but we needed to buy food for a college spring break trip in the Ozarks (Arkansas), and apart from Walmart (30 mins away and much smaller than normal), it was the only option. No wonder there is so much obesity- that chunk of the country's fresh food supply was limited to 9 milk crates of produce at Walmart.

  • @alexnorth2452

    @alexnorth2452

    2 жыл бұрын

    @@john40539 as an Arkansasan, we may have a few more chubby folks than y'all do up in Chicago, but at least we don't have rampant gang violence, also, you mentioned you went to a dg if you had watched the video, it specifically mentions that dg is not known for providing healthy foods, that doesn't just mean hear in Arkansas

  • @john40539

    @john40539

    2 жыл бұрын

    @@alexnorth2452 To be clear, I was never insinuating that this was an Arkansas problem, and yes I was well aware that Dollar General is not know for it's wide produce selection. However, it was a big Catholic feast day and we were looking to buy wines, appetizers, charcuterie, etc. It just never crossed our mind that the only thing that would pop up on Google Maps when you type in Groceries would be Dollar General, and the Walmart would be just slightly bigger with a tiny amount of fresh food. It's not y'all's fault at all, but still a very big public health issue. (As is gang activity too)

  • @DrCruel

    @DrCruel

    2 жыл бұрын

    I always shop at Dollar General. I hate unions, and lost a job at a supermarket because I refused to join their union. Knowing all this about Dollar General will make it even more likely that I will shop there.

  • @johnsmithii2310

    @johnsmithii2310

    2 жыл бұрын

    Some people in my home country walks and bikes an hour to the nearest town's market to buy foods. And Americans complain about sitting in an air conditioned box for 30m to go shopping. It's not the stores. It's you.

  • @ILykToDoDuhDrifting
    @ILykToDoDuhDrifting2 жыл бұрын

    Metal shelves... incredible. When will other retailers find out about this technique.

  • @sudiptakumar4847

    @sudiptakumar4847

    2 жыл бұрын

    In India, we only have metal shelves 🙄🙄

  • @mlo527

    @mlo527

    2 жыл бұрын

    @@sudiptakumar4847 think it’s a joke. Metal shelves are everywhere ;)

  • @jmatt98

    @jmatt98

    2 жыл бұрын

    Our local Korger uses carbon fiber shelves 💪

  • @thatwasprettyneat

    @thatwasprettyneat

    2 жыл бұрын

    yeah, that was random

  • @HunterShows

    @HunterShows

    2 жыл бұрын

    The "linoleum" floors blew me away. What a specialty.

  • @thefattymcgee5801
    @thefattymcgee58012 жыл бұрын

    Dollar tree= 1$. Dollar General= "is it a dollar?" "Generally".

  • @--Skip--

    @--Skip--

    2 жыл бұрын

    Family Dollar has purchased all US Dollar Trees. Dollar General is its own conglomerate.

  • @gregnixon1296

    @gregnixon1296

    2 жыл бұрын

    I finally saw a Dollar General Market yesterday. It was in the middle of nowhere. I was lost and trying to find the interstate. Their parking lot was packed.

  • @surrealworld9850

    @surrealworld9850

    2 жыл бұрын

    When you go to a store with 'dollar' in the name and nothing is a dollar it's classic bait and switch

  • @AK-47ISTHEWAY

    @AK-47ISTHEWAY

    2 жыл бұрын

    @@--Skip-- It's the other way around. Dollar Tree purchased Family Dollar.

  • @EurosportRacingIMSA

    @EurosportRacingIMSA

    24 күн бұрын

    @@surrealworld9850 as opposed to the same products at a grocery store that’s $1 more?

  • @SDeeze
    @SDeeze2 жыл бұрын

    It's crazy how years ago, places like DG used to overlook people who didn't have work experience...now the ones in my area will hire anyone due to the high turnover rates 💀 Also... Every DG near me looks like a tornado passed through it...respectfully.

  • @Zeus22250

    @Zeus22250

    2 жыл бұрын

    Everytime I go into a DG I get instant depression

  • @misterhat5823

    @misterhat5823

    2 жыл бұрын

    That's because often one person is the the stocker, cleaner, cashier, and manager. I've never seen two employees in a DG.

  • @Zeus22250

    @Zeus22250

    2 жыл бұрын

    @@misterhat5823 the ones around me usually have 2 employees. Although the one down the road from me got their new renovations and have been trying to stock the new shelves for 5 months lol

  • @NicholasLittlejohn

    @NicholasLittlejohn

    2 жыл бұрын

    @@Zeus22250 It's super gross

  • @jimboslice450

    @jimboslice450

    2 жыл бұрын

    I'm a trucker who just recently quit that job delivering to DG because of the terrible treatment of the workers. Every other delivery I made the person working there would tell me how they just lost 2 cashiers that week which was the reason nothing was stocked on the shelves. I had nowhere to put the goods I was bringing into what was supposed to be the stock room in the back. Thats why you can't even walk through the isles as they're packed with still boxed goods. I have nothing bad to say about the trucking company I was working for but delivering to DG was easily the worst job I ever had. I will never spend a dime in that place

  • @yuask8021
    @yuask80212 жыл бұрын

    Dollar General: We have a small, low paid, part time staff Also Dollar General: We pay our employees a competitive wage

  • @crazyrobots6565

    @crazyrobots6565

    2 жыл бұрын

    When you have no competition, a competitive wage is minimum wage.

  • @trialaccount2091

    @trialaccount2091

    2 жыл бұрын

    Yea dude. Wages are low in those areas lol

  • @hannesproductions4302

    @hannesproductions4302

    2 жыл бұрын

    Minimum wage is better than 0

  • @thirdnebula1823

    @thirdnebula1823

    2 жыл бұрын

    yeah their workers COMPETE with poverty and food insecurity... see? competitive!

  • @connerwilson142

    @connerwilson142

    2 жыл бұрын

    Sadly, in the United States that isn't hypocrisy

  • @McMillanScottish
    @McMillanScottish2 жыл бұрын

    I just moved to the middle of Tennessee where shopping is tough. But there’s a Dollar General five minutes down the road. And that place has pretty much anything you need in a hurry, but nothing great. That’s pretty much their deal.

  • @stevem1097

    @stevem1097

    2 жыл бұрын

    Oh, wow...thanks for sharing. 😎😎😎

  • @plantkiller312

    @plantkiller312

    2 жыл бұрын

    I agree, rural Indiana. Grocery is 20 min drive. DG is 2. Its there for the we need it now stuff. Bug spray, simple ingredients, etc. Weekly major shopping is done at the grocery.

  • @aa-tx7th

    @aa-tx7th

    2 жыл бұрын

    well all their "food" is literally various amounts of high fructose corn syrup shaped into various forms, textures, and bright colors.

  • @DymaxionDon
    @DymaxionDon2 жыл бұрын

    Corporate America abandoned rural areas years ago so they have no competition.

  • @Chironex_Fleckeri

    @Chironex_Fleckeri

    2 жыл бұрын

    Let me build a $10mm store in your town of 500 people. Surely that'll work

  • @johnbee7729

    @johnbee7729

    2 жыл бұрын

    The consumer also abandoned the local stores when they started driving 30 - 60 minutes to the WalMarts of the world

  • @glassmonkeyface8609

    @glassmonkeyface8609

    2 жыл бұрын

    You can blame Wal-Mart for other companies being driven from rural areas. When you are willing to save 10 cents on a product no matter the consequences because it doesn't personally effect YOUR job yet, you reap what you sow. Then you cry because there are no other businesses to work for in the area and the factories and farms have to lay off people or close locations because they lose so much money HAVING to sell their product for whatever Wal-Mart forces them to charge.

  • @GardeningforFreedom

    @GardeningforFreedom

    2 жыл бұрын

    @@johnbee7729 you totally nailed it.

  • @emmanueltoma3784

    @emmanueltoma3784

    2 жыл бұрын

    Now add Amazon to the mix...

  • @charlesgrace8711
    @charlesgrace87112 жыл бұрын

    Dollar General is one of the best things to happen for rural Americans in decades. I don’t understand people who criticize them. They are meeting a great need for people n “flyover country” and my guess is that most of their employees are glad to have these jobs. You can park at the door, get much of what you need, and not have to stand in line to check out. They are especially great for older people who don’t like big box stores or who can’t drive miles away to the nearest big box store. Thank you Dollar General from this rural American.

  • @transphotography

    @transphotography

    Жыл бұрын

    If you do a little more analyzing, Dollar General's prices are on par with convenience stores, which is high. It sounds cheap because you can buy things for a low price, but if you compare the volume, quantity or quality of its products versus the typical grocery store or Walmart/Target, you can be paying a lot more. Yes, there are some cheap products, but for similar products or brands, the prices are generally higher in my experience.

  • @rbtkng2438

    @rbtkng2438

    2 ай бұрын

    There is a dumpy DG near me and you always have to stand in line forever because the single checkout person is in the back somewhere or stocking shelves. I used to go there because it was quick to use self checkout, but now they got rid of the self checkout because of too much theft. LOL, how about paying for enough employees to properly staff the store and the thefts will decrease. Stopped going there, the store is always a disorganized mess.

  • @Enrique-Garcia
    @Enrique-Garcia2 жыл бұрын

    "Dollar General says they offer their employees competitive wages and benefits" What benefits? Part-time employees don't get benefits!!

  • @andrewmendoza116

    @andrewmendoza116

    2 жыл бұрын

    Plus they literally say they pay them low wages in the opening 30 seconds 😂

  • @gregnixon1296

    @gregnixon1296

    2 жыл бұрын

    Maybe a paycheck is a benefit??

  • @Enrique-Garcia

    @Enrique-Garcia

    2 жыл бұрын

    @@andrewmendoza116 well the narrator does, not Dollar General

  • @HunterShows

    @HunterShows

    2 жыл бұрын

    No one does, that's why it's competitive.

  • @sws212

    @sws212

    2 жыл бұрын

    That's their generic legal response, it means literally nothing. Every company literally says the same thing.

  • @Justin_DeLeon
    @Justin_DeLeon2 жыл бұрын

    “Paying workers low wages” 😌👌

  • @tradingbull007

    @tradingbull007

    2 жыл бұрын

    They live in rural areas , so... It's gonna work out for them

  • @hingle_mccringleberry

    @hingle_mccringleberry

    2 жыл бұрын

    Not the executive team though!

  • @ChristinaGerard433

    @ChristinaGerard433

    2 жыл бұрын

    @@tradingbull007 Hint: it doesnt even workout for them.

  • @100Mmore

    @100Mmore

    2 жыл бұрын

    @@tradingbull007 no it does not lol

  • @suchismitamondal1566

    @suchismitamondal1566

    2 жыл бұрын

    Still better than unemployment

  • @CoasterMan13Official
    @CoasterMan13Official Жыл бұрын

    I've shopped at a Dollar General in a city with a population of ~100 people. It's no surprise they're growing. There are lots of rural areas in this country.

  • @sadiporter2966

    @sadiporter2966

    7 ай бұрын

    how can somewhere with 100 people be called a city?

  • @kylehiscock9827
    @kylehiscock98272 жыл бұрын

    4:49 literally every parking spot is stained with oil lol

  • @i.t9390

    @i.t9390

    2 жыл бұрын

    Hahahha

  • @laurahansen6404

    @laurahansen6404

    2 жыл бұрын

    Or riddled with holes

  • @nycres

    @nycres

    2 жыл бұрын

    Oh my goodness, you're right. Too depressing

  • @roguetuber4377

    @roguetuber4377

    2 жыл бұрын

    There's usually a weave laying on the ground

  • @toonman361
    @toonman3612 жыл бұрын

    The DG in my small town is currently switching to the "home decor" model. Blah! I needed slippers and they don't carry day to day things anymore. If I want to decorate my home, I *never* think of DG.

  • @NicholasLittlejohn

    @NicholasLittlejohn

    2 жыл бұрын

    Dollar store interiors are amazing! Lol

  • @alittlepieceofearth
    @alittlepieceofearth2 жыл бұрын

    Yeah, competitive wage. . . read that as minimum wage plus fifteen cents.

  • @flakgun153

    @flakgun153

    2 жыл бұрын

    Where else would people be paid minimum wage other than an easy retail job in the middle of nowhere?

  • @NicholasLittlejohn

    @NicholasLittlejohn

    2 жыл бұрын

    @@flakgun153 They work people to the bone, some have been killed as well

  • @karmakittenz69
    @karmakittenz692 жыл бұрын

    The real con is that for the sizes of most items, you're actually paying more for things.

  • @MrFlyingmonkeypants

    @MrFlyingmonkeypants

    2 жыл бұрын

    Anyone who doesn’t see that DG is a big convenience store is in too much of a hurry when shopping. Wait, maybe that’s what they are counting on.

  • @CommodoreFan64

    @CommodoreFan64

    Жыл бұрын

    Not always, when if you live in a more rural community like mine where someplace like Walmart, or Target is a 30+ minute drive away, so when you add in gas cost, and time, it ends up being more expensive if you just need a few quick items you ran out of, but it's not yet time to do your regular grocery shopping.

  • @elijahlong7791

    @elijahlong7791

    8 күн бұрын

    It’s a 30 minute drive to Walmart there and back, I can walk to DG it’s so close

  • @sunshyne07fl80
    @sunshyne07fl803 жыл бұрын

    They do good because they build stores in areas where there is no other stores..i live in a small town and the only store is the dollar store unless you drive 20-30 mins to the next town

  • @kimk2635

    @kimk2635

    3 жыл бұрын

    Exactly, often after Walmart came in, took your city taxes & them left.

  • @xandercorp6175
    @xandercorp61752 жыл бұрын

    It stuns me how many people don't realize that this is a commercial.

  • @vishnumuralidharan1679
    @vishnumuralidharan16793 жыл бұрын

    I remember in my student days we felt Dollar General was expensive and we went to Aldi instead !

  • @ulogy

    @ulogy

    2 жыл бұрын

    Aldi is the real Chad among budget grocers.

  • @wturner777

    @wturner777

    2 жыл бұрын

    There's not a single Aldi in my demographic area. 😞

  • @seededsoul

    @seededsoul

    2 жыл бұрын

    The damned reporter is relying on the corporate PR rather than doing their own research on whether their prices are good or not.

  • @--Skip--

    @--Skip--

    2 жыл бұрын

    Aldi rocks!!!

  • @vishnumuralidharan1679

    @vishnumuralidharan1679

    2 жыл бұрын

    @@--Skip-- yes indeed!

  • @civlyzed
    @civlyzed2 жыл бұрын

    The town where I went to High School used to have 3 local grocery stores and now they only have a Dollar General and a Family Dollar. The closest real grocery store is about 30 minutes away, so whenever I go visit I bring fresh produce to my mother. The dollar stores have enough to live on, but not many fresh/healthy products.

  • @redseasplitter
    @redseasplitter2 жыл бұрын

    I hope in the future the insert fresh food at some point cause like that's what we need in those areas.

  • @ArmadilloAl

    @ArmadilloAl

    2 жыл бұрын

    Not a chance. Those are low profit, high maintenance items that got against DG's entire business model.

  • @GeorgeVCohea-dw7ou

    @GeorgeVCohea-dw7ou

    2 жыл бұрын

    @@ArmadilloAl Dollar General is currently testing out a concept called Dollar General Market that does this, and it appears like it might become commonplace. kzread.info/dash/bejne/ep2FspehpLLJgMY.html

  • @beederby7041

    @beederby7041

    2 жыл бұрын

    You can support local farms. People grow food everywhere.

  • @cislordsoyblue1349

    @cislordsoyblue1349

    2 жыл бұрын

    There's one in the town I work at. They also have a gas station.

  • @bygodfreeman

    @bygodfreeman

    2 жыл бұрын

    Rural, means you probably know of a farm willing to sell you some beef, bonus if you know how a garden works.

  • @user-hh9gs4yo2i
    @user-hh9gs4yo2i2 жыл бұрын

    I think a lot of DG shoppers don't even go to other stores and comparison shop prices. I've found a lot of the items DG carries are actually cheaper and of better quality and quantity at other stores.

  • @ronblack7870

    @ronblack7870

    2 жыл бұрын

    uh that's why their stores are located in shopping deserts so that you can't just go across the street or next door . you seemed to have missed that. why do you think people go to 7-11 and pay more- because they are there and open 24-7 so convenience.

  • @danstevens64

    @danstevens64

    2 жыл бұрын

    You pay for convenience

  • @amir3515

    @amir3515

    2 жыл бұрын

    DG also has a lot of stuff that isn't worth it like their whole foods, meats etc

  • @user-hh9gs4yo2i

    @user-hh9gs4yo2i

    2 жыл бұрын

    @S Ragsdale yea add to that you get sticker shock wherever you go now thanks to the shutdowns... everyone is gouging. Hard to even strategic shop. Something needs to be done about it.

  • @amir3515

    @amir3515

    2 жыл бұрын

    @S Ragsdale you also have to take into account water that is added to canned or packaged products that gives the illusion of better price per weight of food. But yeah I'm sure they have stuff that is cheaper than elsewhere. However I wonder if you couldn't get even cheaper by shopping online for longer shelf life items or shopping at aldi/lidl

  • @Doso777
    @Doso7772 жыл бұрын

    Reminds me of discounters in Germany. Crappty little stores outside of the cities on a green field. But cities grew around them and they are now everywhere, even in city centers and they are closer to normal supermarkets now.

  • @LudmilaT.

    @LudmilaT.

    2 жыл бұрын

    But those aren't all one company.

  • @thomas316

    @thomas316

    2 жыл бұрын

    Yeah, I lived in Leipzig and found it strange that to visit any major store (e.g. Ikea) you had to drive out of town. Particularly when so many buildings where empty due to the declining population.

  • @henrybg3918
    @henrybg39182 жыл бұрын

    Great video and amazing journalism

  • @oldcountryman2795
    @oldcountryman27952 жыл бұрын

    You have to be very selective at DG. Not everything is a priced reasonably.

  • @ulogy

    @ulogy

    2 жыл бұрын

    Yeah, most of their products are smaller as well as cheaper. Ends up being more expensive overall, more often than not.

  • @chichi3701

    @chichi3701

    2 жыл бұрын

    Yeah, it's a psychological ploy, just like most Amazon shoppers think everything sold on Amazon is cheaper than anywhere else, when thats not true for a lot of items.

  • @danstevens64

    @danstevens64

    2 жыл бұрын

    Perhaps, but take into account the commute most of these people save not having to drive so far to a bigger town.

  • @misterhat5823

    @misterhat5823

    2 жыл бұрын

    @@chichi3701 True. Walmart almost always beats Amazon's price. Amazon seems to have given up on the low price strategy. Amazon is also horrible slow if you don't pay for "Prime."

  • @misterhat5823

    @misterhat5823

    2 жыл бұрын

    @@danstevens64 That depends. If you need one item, yes.

  • @StillSpy
    @StillSpy2 жыл бұрын

    "negatively affecting local business" you mean like those local businesses doing a worse job at logistics and charging the community more for goods? that is so much better!

  • @CommodoreFan64

    @CommodoreFan64

    Жыл бұрын

    How about small communities in between larger towns, and cities like mine that don't have a lot of local business that do what DG, or Dollar Tree/Family Dollar do. if it was not for them, we would be left with 2 gas stations.

  • @NCprivateer
    @NCprivateer2 жыл бұрын

    I love dollar general for those times I can’t wait for Amazon. I live near a rural town with a population of 200, these types of stores are essential when the next town is 15-20 miles. I do wish they offered produce, like anything would be great, but a lot of rural families have gardens and grow a lot of produce.

  • @MrFlyingmonkeypants

    @MrFlyingmonkeypants

    2 жыл бұрын

    Thank you for your common-sense comment. WSJ reporting, like nearly all mainstream “news,” is hugely biased by an urban - industrial viewpoint. Stop by if you need some eggs!

  • @velious2121
    @velious21213 жыл бұрын

    Keep your employees in poverty. This is key to building massive wealth for yourself at the expense of others.

  • @leoszilard7542

    @leoszilard7542

    2 жыл бұрын

    dont forget use welfare as a subsidy to pass on costs to the taxpayer!

  • @ghoulzyt101

    @ghoulzyt101

    2 жыл бұрын

    The employees choose to work there; they can choose not to work there if they do not like the pay.

  • @leoszilard7542

    @leoszilard7542

    2 жыл бұрын

    @@ghoulzyt101 braindead take. If you don't work, you have no money for food, shelter, no health insurance etc. its not like starbucks where you can brew your own coffee if you think its too expensive for what you're getting

  • @xcqematic1

    @xcqematic1

    2 жыл бұрын

    @@leoszilard7542 you entitled brat. DG doesnt force people to work there. Slavery has been abolished almost a hundred years ago. If you dont like the terms dont work there and find another job.

  • @BigKing17

    @BigKing17

    2 жыл бұрын

    @@xcqematic1 Yeah but now politicians are shaming Americans and calling them lazy because they are refusing to work minimum wage jobs after covid-19.

  • @peterwink297
    @peterwink2972 жыл бұрын

    I have two in my city! This video explains why their stores are always a mess. Never fully stocked. Boxes everywhere. Low wages and even lower hrs. Great way to run a place.

  • @mr.t9438

    @mr.t9438

    2 жыл бұрын

    There are 5 DG in my city and probably 10 in the surrounding areas. I never shop there.

  • @insurancedice
    @insurancedice2 жыл бұрын

    While they do offer convenience they also prey on rural communities. I use to shop there often, but after seeing their massive growth into what was once farmland, I avoid going there as much as possible and try and go to locally run shops.

  • @NicholasLittlejohn

    @NicholasLittlejohn

    2 жыл бұрын

    Thank you!

  • @noblehillministerprophet8689
    @noblehillministerprophet86892 жыл бұрын

    DG charges $19 to file a complaint. I found out the hard way.

  • @rppoker4768

    @rppoker4768

    2 жыл бұрын

    What do you mean ?

  • @miltonwarrenjr5486

    @miltonwarrenjr5486

    2 жыл бұрын

    😅🤣🤣🤣

  • @ausfyausfy2455
    @ausfyausfy24552 жыл бұрын

    Fun fact: while I was reading financial report of dollarama company (I think back in 2016), I found out their strategy of success was to be located as close to shopping centre as possible. The reason being: 1. Dilution of negative emotion of brand offering only cheap products. 2. To attract people by showing but not telling price differences (cause it's a shopping mall so other stores will display their "expensive" price tags) 3. For convenience and accessibility reasons.

  • @coleburton3
    @coleburton32 жыл бұрын

    I definitely see these in places where shopping options are limited, even here in the city.

  • @AskMiko
    @AskMiko2 жыл бұрын

    They target lower income customers, food desert environments, and rural areas. The three areas that need basic resources and are often left behind. If a small grocery chain built nearby every rural DG, these categories would have their fundamentals met.

  • @MrTmenzo
    @MrTmenzo2 жыл бұрын

    The DG in my city closed due to a bigger 99c only stores across the street.

  • @leadersofthenewschool

    @leadersofthenewschool

    2 жыл бұрын

    That’ll show ‘em…

  • @ricecakeboii94

    @ricecakeboii94

    2 жыл бұрын

    They lease so it doesn’t even matter.

  • @misterhat5823

    @misterhat5823

    2 жыл бұрын

    They just put a Dollar Tree across from ours. Dollar is it's own sort of gyp joint, but it'll probably kill Dollar General because the prices are a little better and it's cleaner.

  • @andreasantoni6896
    @andreasantoni68962 жыл бұрын

    I used to work at Dollar General. I worked there for five years and I do not miss working there.

  • @dodieodie498
    @dodieodie498 Жыл бұрын

    There's something unnerving about Dollar General. I have watched it overwhelm and run our other dollar stores out of business. Fred's. Family Dollar. Both closed down. I have seen THREE Dollar Generals go up within six miles of one another around my town. And there are FOUR more within fifteen miles. The Dollar Generals tend to be understaffed and messy. Stuff in the aisles. Boxes all over. The store shelves are VERY poorly stocked, with expanses of empty shelves and maybe only a few of each item, especially in the food section. The first store that went up did all right, but not great. But they built another one anyway. That store had computer problems repeatedly for months, and there were many days during the first months when you couldn't pay with cash, which I found strange. Then they opened the third store. Now they are putting in the self checkouts, with the large cameras right above them, and it's getting harder to get a clerk to check you out if you don't want to use the self checkout. In the last year, Dollar General has been growing its frozen food section, so it's moving more into the grocery space. It is convenient, but the once very low prices have been climbing steadily. Some exceed the price at the local grocery and of Walmart. Inventory is always limited. There's something about this that makes me uneasy.

  • @Maxime_K-G
    @Maxime_K-G2 жыл бұрын

    Pop-Shelf sounds a lot like Dutch stores such as Hema, Casa and Blokker. The closest thing we have in Belgium to Dollar General are Trafic and Action.

  • @MarkPemble
    @MarkPemble2 жыл бұрын

    People in Idaho and Montana: "What is this place?"

  • @namename8904

    @namename8904

    2 жыл бұрын

    Yeah, like five people

  • @marcosorduno9203

    @marcosorduno9203

    2 жыл бұрын

    Not for long they self replicate

  • @IHateMyAccountName

    @IHateMyAccountName

    2 жыл бұрын

    They'll find out soon. Dollar General spreads like a virus.

  • @dwightstjohn8549

    @dwightstjohn8549

    2 жыл бұрын

    @@IHateMyAccountName Tell them not to come to Canada. They'll end up being a Target.

  • @btetschner
    @btetschner2 жыл бұрын

    Thank you for the video.

  • @UserName-ts3sp
    @UserName-ts3sp2 жыл бұрын

    there’s a couple in my town. at least for me there’s no real reason to go there when there’s a few legit grocery stores and a dollar tree within a mile or so

  • @scottysumner5946

    @scottysumner5946

    2 жыл бұрын

    Thats how I feel lol. The grocery stores are actually cheaper. I don't want to pay 98 cents for a can DG brand corn(which is the bottom of the barrel that Dole wouldn't approve) when i can get 2 for a dollar at JayC lol

  • @UPdan
    @UPdan2 жыл бұрын

    Low pay also means incredible high turn over and constant empty shelves. I walked into a dollar general on a Thursday heading into a busy weekend and the shelves were still empty from last week. Profits are held back because there's no one to stock the shelves, they're working register.

  • @michaelmerck7576

    @michaelmerck7576

    Жыл бұрын

    Everytime I go into one there are carts full of unstocked merchandise throughout the store and one clerk if they aren't outside smoking

  • @jackpinesavage1628
    @jackpinesavage16282 жыл бұрын

    Within the past five years, Dollar General has built stores in Whittemore, MI, Omer, Michigan, and in Glennie, MI., little towns in Northeastern Michigan. At least someone is starting new businesses in an economically depressed region, with high unemployment and church food banks busy since the 1980s. I shop at Dollar General because I appreciate the investments the company has made in my region of Michigan.

  • @Me97202
    @Me972022 жыл бұрын

    A lot of the sizes and portions are deceptively smaller than you think at these cheap places.

  • @surrealworld9850

    @surrealworld9850

    2 жыл бұрын

    Everything is completely overpriced there. One of the worst store I've ever been in. Most of the stuff is dollar tree type stuff for 3-4 x as much

  • @jimmack1071
    @jimmack10712 жыл бұрын

    first time in, about 3 weeks ago, found what i needed for a good price and the employees were very good all the way around...yep. grateful.

  • @djp1234
    @djp12343 жыл бұрын

    I thought people of Walmart were unique specimens, until I went to Dollar General.

  • @elijahlong7791

    @elijahlong7791

    8 күн бұрын

    Bruh, Walmart is the backbone of rural America. Way to insult half the country

  • @DanielCurrier
    @DanielCurrier2 жыл бұрын

    Dollar general is great, I do love shopping them when I can

  • @Mitch-Alex
    @Mitch-Alex2 жыл бұрын

    I love videos like this. People think so low of Dollar General and Dollar Tree but their business is BOOMING.

  • @misterhat5823

    @misterhat5823

    2 жыл бұрын

    Poor people without transportation make a good captive market.

  • @michaelgill7994
    @michaelgill79942 жыл бұрын

    My parents live by a Rural small town of about 12,000 people there are 5 Dollar Generals. I worked at a Dollar General in that same town and made like $30 a week.

  • @ConqTrack
    @ConqTrack2 жыл бұрын

    Killing every “ma and pa” store in their way!

  • @michaeljohnson2922

    @michaeljohnson2922

    2 жыл бұрын

    Ma & Pa stores failed, that’s how business works.

  • @ConqTrack

    @ConqTrack

    2 жыл бұрын

    @@michaeljohnson2922 DG’s burner account ^

  • @helloasroma

    @helloasroma

    2 жыл бұрын

    I can't afford to shop at ma n' pa stores, what do you want me to do?

  • @john-9658

    @john-9658

    2 жыл бұрын

    There's not even any around for them to kill in the areas they built new ones around me

  • @ConqTrack

    @ConqTrack

    2 жыл бұрын

    @@helloasroma get off KZread and get your income up 👏🏽👏🏽

  • @hesavedawretchlikeme6902
    @hesavedawretchlikeme69022 жыл бұрын

    Like someone else said, corporations have abandoned the rural areas---we're glad they are out here!

  • @Griselda_Puppy
    @Griselda_Puppy2 жыл бұрын

    *Truth!!! If it wasn't for DG, I would have to drive 40+ minutes from my house to the nearest grocery/big box store. I'm thankful for it!*

  • @Griselda_Puppy

    @Griselda_Puppy

    2 жыл бұрын

    *Side note tho, my sil used to work for DG (as a manager) & she says they hardly pay their workers $h¡t and don't treat their employees very well. Also its IMPOSSIBLE to get full time hours there.*

  • @michelinman8592
    @michelinman85922 жыл бұрын

    The fact that their stores pop up faster than dandelions annoys me to no end. Understandably, their associates are cold-shouldered and would rather be elsewhere (I know the struggle, I worked retail for five years!) I'll stick with Dollar Tree, thanks!

  • @alb12345672

    @alb12345672

    2 жыл бұрын

    The town here has dollar tree and Family dollar under one roof. (they are the same company) Every other aisle has products from different stores. Some shelves everything is $1. There are "dollar tree" items that are $3 if you go down the road to dollar tree are $1. Same item, different label. DG is more like Family dollar.

  • @abbigailclark1156
    @abbigailclark11562 жыл бұрын

    It’s because dollar general isn’t actually cheap, but it just undercuts the local grocers.

  • @jonasdauerbrenner6432

    @jonasdauerbrenner6432

    2 жыл бұрын

    which is a shame considering that those guys already live on the edge. DG will be their nail in the coffin

  • @alb12345672

    @alb12345672

    2 жыл бұрын

    Same as Family Dollar. $1 things in dollar tree are $3 things in FD :lol:

  • @bcubed72

    @bcubed72

    2 жыл бұрын

    How is undercutting other stores not "cheap?"

  • @abbigailclark1156

    @abbigailclark1156

    2 жыл бұрын

    @@bcubed72 because it’s not significantly cheaper. It’s just barely cheap enough to undercut small grocers. But DG takes business away from small town grocers.

  • @Fossil_

    @Fossil_

    2 жыл бұрын

    @@abbigailclark1156 it sounds like you are saying they are cheaper...

  • @tltinatl
    @tltinatl3 жыл бұрын

    I swear that same lady must have picked up 15 bags of chips for this video.

  • @StonesAndSand
    @StonesAndSand Жыл бұрын

    Exactly as I have observed in my rural small-town.

  • @AcesizOfficial
    @AcesizOfficial3 жыл бұрын

    Very interesting video🙌🏽

  • @Camlification
    @Camlification2 жыл бұрын

    5:41 Nice Chevy. Also, in a lot of small towns that I've seen, it seems as though the already existing small businesses can continue to thrive despite these stores. Perhaps it's because, as stated in the video, the DG's don't stock everything a grocer would. I hope it stays that way.

  • @MrFlyingmonkeypants

    @MrFlyingmonkeypants

    2 жыл бұрын

    Yeah, I think DG competes as much with Speedway, Sheetz, 7-11, etc. as it does with Walmart. Which is to say, I think it’s a healthy improvement.

  • @ElDJReturn
    @ElDJReturn3 жыл бұрын

    It is modeled after what used to be known as a "General Store". The Dollar in the name is just to say its a general store with most price points on the dollar.

  • @jovanweismiller7114
    @jovanweismiller71142 жыл бұрын

    Many stores do fit the profile you outlined. However, in my hometown, the DG is in the middle of town in an old grocery store about a mile from Walmart. In the town I now live in, it is on the edge of town, but we have a grocery store on the main street and we're only 10 miles from a larger town with a larger grocery store and a Walmart.

  • @JerseyJeff84
    @JerseyJeff842 жыл бұрын

    DG opened up next to a Super Wawa(gas station in the Northeast) down the road from me and I definitely frequent it. I can get the cheap $1 store items, while also getting name brand ones as well. Basically, you could purchase off brand ketchup but buy a Gillette razor there, lol.

  • @ripvanrevs
    @ripvanrevs2 жыл бұрын

    Dollar General has opened 5 new stores in the last couple years in my small rural county. Those communities used to have mom and pop stores but they went out of business years ago. The people in those areas had to drive 15 miles to get any type of groceries or goods. From what I see, I think they add more value to those communities. Now those families only have to shop out of town occasionally and can get the rest of the things they need locally.

  • @ElJorro
    @ElJorro2 жыл бұрын

    Dollar General has an undercurrent of despair to it.

  • @NicholasLittlejohn

    @NicholasLittlejohn

    2 жыл бұрын

    It's abusive.

  • @alparslankorkmaz2964
    @alparslankorkmaz29643 жыл бұрын

    Nice video.

  • @davidjames4267
    @davidjames42672 жыл бұрын

    The Dollar General I stopped at on HWY 9 between Norman & Tecumseh Ok. across from a Sonic. The 20 yr. old female employee I visited with outside. You Sister have a great attitude. David James West, a Christian man

  • @Styxhexenhammer666
    @Styxhexenhammer6663 жыл бұрын

    Dollar General is ok but it's definitely bare bones offerings-wise

  • @RufusMcBarkenDog

    @RufusMcBarkenDog

    2 жыл бұрын

    nazi

  • @patrickbateman783

    @patrickbateman783

    2 жыл бұрын

    @@RufusMcBarkenDog S0Y 😂🤣😂🤣😂🤣

  • @misterhat5823

    @misterhat5823

    2 жыл бұрын

    And the prices aren't so great either. That's why they open where Walmart and Target isn't.

  • @ibmtpx24

    @ibmtpx24

    2 жыл бұрын

    I don't have dollar general in our area but we have dollar tree which has 99% of goods at $1. It is next to stop'n'shop and I like it for cleaning supplies and snacks. They also have pasta that are 25% more than the ones in grocery stores at $1.

  • @raybin6873

    @raybin6873

    2 жыл бұрын

    DG sells lots of made in China junk.

  • @jannellej7917
    @jannellej79172 жыл бұрын

    Wallace was right about the mania for cheapness.

  • @cbarbs8277
    @cbarbs82772 жыл бұрын

    As someone who works all over in small towns Dollar Generals are super convenient

  • @oldfordman68
    @oldfordman682 жыл бұрын

    Not one in my state, I have to drive 10minutes and cross state lines to shop at Wal-Mart or Costco but since the sales tax is cheaper in my state I tend to just shop locally

  • @quartytypo
    @quartytypo2 жыл бұрын

    In San Francisco you can back up a truck to steal everything in a dollar store and still not reach the limit where you can be arrested.

  • @JadedJassy21
    @JadedJassy212 жыл бұрын

    DG has been a life saver for me when I need to stretch my dollars.

  • @Hmongboi228

    @Hmongboi228

    2 жыл бұрын

    You're being lied to. Work out the math and you'll find that on most products, you are paying more per ounce when compared to other stores like Wal-Mart.

  • @johngullo9420
    @johngullo94202 жыл бұрын

    The Dollar General near me rarely has one or two cars in the parking lot. This is in a fairly densely populated area (NJ)

  • @user-ct3jf1lq2g

    @user-ct3jf1lq2g

    2 жыл бұрын

    'Get me directly right away'•+1=6=6=2=3=8=8=0=0=9=4•

  • @kirkbennett3927
    @kirkbennett39272 жыл бұрын

    I have worked setting up DG for 5 years now. If you have been in a DG in Washington or Oregon I set it up. Definitely a corporate machine. No heart. Like working for a robot. Not a bad thing I guess. Very structured. This video was good. Well put together. I would like to have seen a blurb about the original family that sold out to a hedge fund and created the corporate monster it is.

  • @AK-47ISTHEWAY

    @AK-47ISTHEWAY

    2 жыл бұрын

    Yeah apparently they got bought out I don't know how many years ago and we're private for a few years. Then I believe in 2009 they became a public company again so anybody can purchase shares of their stock.

  • @cadencordell9717
    @cadencordell97172 жыл бұрын

    If you look at the cost per ounce of a lot of DGs stuff it's actually on par or more expensive compared to other stores but they know that their target market doesn't really have a choice or want to do math

  • @modernwar2ghostrp

    @modernwar2ghostrp

    2 жыл бұрын

    Target market doesn't want to spend 20 dollars in gas to drive to a Walmart and save 5 dollars in groceries

  • @deshaunjackson8188
    @deshaunjackson81882 жыл бұрын

    The only thing I dislike more than dollar general is the Wall Street Jounal

  • @czarinastrough5768
    @czarinastrough57682 жыл бұрын

    That's so funny. I never even heard of Dollar General, untill I moved to a rural town in Oregon a few years ago.

  • @MrFlyingmonkeypants

    @MrFlyingmonkeypants

    2 жыл бұрын

    Welcome to the real world. Where the WSJ would be funny if it wasn’t so sad.

  • @cmeist1
    @cmeist12 жыл бұрын

    They oftentimes put the local grocery out of business. In my town DG told the owner of the local store they would be out of business when the new DG opened so she might as well sell out and sell them the property. The owner did and now we have a large corporate store in stead of a locally owned one. Caterpillar did the the same thing to the local farm equipment store.

  • @NicholasLittlejohn

    @NicholasLittlejohn

    2 жыл бұрын

    Evil

  • @bcubed72
    @bcubed722 жыл бұрын

    Am I the only guy who calls dollar stores by their color? "Yellow Dollar, Red Dollar, Green Dollar" for Dollar General, Family Dollar, and Dollar Tree, respectively.

  • @liambohl

    @liambohl

    2 жыл бұрын

    Yes

  • @hldye7442
    @hldye74422 жыл бұрын

    Its a Very Good Clean Store with helpful and friendly people , upper east Tenn. The best part of the store is that you can park close to the main door and I am able to check on my dog in the front seat of my truck. My average spending is from $25 - $65.00 / 2 to 3 times a week.

  • @joez3706

    @joez3706

    2 жыл бұрын

    TMI. 🙄

  • @biggusdickus9809

    @biggusdickus9809

    2 жыл бұрын

    They moved into my little town and now my moms store is going out of business. She is the only place that supplies essential things like fresh food.

  • @joez3706

    @joez3706

    2 жыл бұрын

    @@biggusdickus9809 I guess people don't want what she's selling? 🤷🏻‍♂️

  • @NicholasLittlejohn

    @NicholasLittlejohn

    2 жыл бұрын

    @@joez3706 that's rude

  • @joez3706

    @joez3706

    2 жыл бұрын

    @@NicholasLittlejohn ..but probably true. Just a supply and demand observation.

  • @nhpneal
    @nhpneal Жыл бұрын

    If you are a camper or RVer you can not miss seeing a Dollar General in close proximity to every State Park or campground. They have almost everything you forgot at home to finish your trip.

  • @maxwalker1159
    @maxwalker11592 жыл бұрын

    Interesting

  • @captaincake4331
    @captaincake43312 жыл бұрын

    Everyone has metal shelves.. I must be missing something.

  • @davidgangemi3314
    @davidgangemi33142 жыл бұрын

    DG is just Walmart lite. The prices are not cheaper than your retail grocery store. In this video, they show Doritos being sold 2 for $6. That's the deal at even the highest cost grocery store. And I'll guarantee you most of the products that are slightly cheaper give you smaller portions than you get elsewhere. Hence the price difference. Scan the item you buy very closely

  • @jimoakley3436
    @jimoakley3436 Жыл бұрын

    The man that started Caseys General Stores started his convenience stores the same way.Built in small towns that needed gas,groceries and fast foods.Very successful.

  • @DNSKansas

    @DNSKansas

    2 ай бұрын

    But at least Casey's has great pizza

  • @jimoakley3436

    @jimoakley3436

    2 ай бұрын

    I built Casey's stores for 32 years,actually I knew Don Lamberty ,the founder.

  • @aaronslater470
    @aaronslater47025 күн бұрын

    For vendors volume sold is more important than actual profitability because higher volume works better for mass production. So all these little rural stores are great for moving products that would otherwise be written off at a loss

  • @Freonleon
    @Freonleon2 жыл бұрын

    There ac set point is 76 in the summer and 68 in the winter

  • @MrKongatthegates

    @MrKongatthegates

    2 жыл бұрын

    You mean 68 for heat?

  • @MrKongatthegates

    @MrKongatthegates

    2 жыл бұрын

    Sounds thrifty yet comfy enough for most

  • @Freonleon

    @Freonleon

    2 жыл бұрын

    @@MrKongatthegates 68 in the winter would be heat

  • @kennethbode2017
    @kennethbode20172 жыл бұрын

    I really don't see much in their stores I'd consider a bargain

  • @SpaceRaptorJesusJedi
    @SpaceRaptorJesusJedi2 жыл бұрын

    Most things are actually more expensive at DG, they are sold in smaller quantities at a lesser ticket price, making them more affordable, but the $/ct. will be higher. It's an example of what's called a "ghetto tax". But when you need to get a lot of different things on a small budget (paycheck) it's your best (or only) choice. If you can afford and have access to a grocery store or supermarket, you are far better off doing so for most items. DG is great for lots of ad-hoc purchases however.

  • @327SixShooter

    @327SixShooter

    2 жыл бұрын

    In many cases that's true. But it still works out in your favor if you only need a small amount of something. I love sam's club and costco for things that aren't perishable or at least last a long time. Like paper plates, toilet paper, paper towels, garbage bags, aluminum foil, laundry soap, and a lot of other things. And eggs are a lot cheaper than dg or walmart by the unit, but I would end up wasting more money by buying them there because i'm not going to consume 36 eggs before they go bad...

  • @bradleynoneofyourbizz5341
    @bradleynoneofyourbizz53412 жыл бұрын

    Haven't been into one yet that isn't a fire hazard with all the unshelved boxes and carts clogging the aisles.

  • @TubysBasement
    @TubysBasement2 жыл бұрын

    The criticism of Dollar General is so tone deaf, we don't have boutique bougiee grocery shops in low income rural areas that even Walmart deems not profitable.

  • @NicholasLittlejohn

    @NicholasLittlejohn

    2 жыл бұрын

    We need to heal food deserts and abuse zones.

  • @richarddecredico6098

    @richarddecredico6098

    2 жыл бұрын

    Thanks for sharing your idiocy in a public forum.

  • @GardeningforFreedom
    @GardeningforFreedom2 жыл бұрын

    They are so short staffed there is usually a bell to ring at the checkout

  • @spencercorby4571

    @spencercorby4571

    3 ай бұрын

    Or a squeaky dog toy

  • @thewildbunch5477
    @thewildbunch54772 жыл бұрын

    They build along major highways. Very smart strategy.

  • @ZionForman
    @ZionForman2 жыл бұрын

    Tuba City AZ , been there,

  • @ge2623
    @ge26232 жыл бұрын

    I laughed when that women was holding up a camo t-shirt. Or was that a DG customer who just didn't already have enough camo to wear?

  • @ge2623

    @ge2623

    2 жыл бұрын

    @M R I have. It's mostly flip-flops with black socks and banana hammocks.

  • @06Pine
    @06Pine2 жыл бұрын

    Dollar general is more of a convenience store. You pay a little more for convenience. Especially if in your hurry to buy certain things and you don't want to wait in the Walmart line

  • @bbbt8090
    @bbbt80902 жыл бұрын

    Its genius no matter how you look at it

  • @wrestlingandamusementparkl7789
    @wrestlingandamusementparkl7789 Жыл бұрын

    The small town I m from in south eastern Kentucky. There are 2 dollar general stores one near my family house and another in a area with fast food. The main issue with them are a lot of time at night especially they look like there closed by the parking lot

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