beauty influencers love fighting over nothing

The beauty influencer community is in flames right now and Ben is boldly asking "why??". Following a viral TikTok by Mikayla Nogueira where the comment section calls out the beauty influencer for lying about the power of a mascara, Ben dissects the state of the online beauty community and theorizes why it's seen a decline in engagement. Has the intersection of makeup marketing and beauty influencers come to an end? Find out what Ben thinks this week on Drama Mama!
SUBSCRIBE TO MY MAIN!! ‪@benoftheweek‬
FOLLOW ME ON INSTA / benoftheweek

Пікірлер: 232

  • @jenneric03
    @jenneric03 Жыл бұрын

    The way people will de platform someone over MASCARA and not RACISM or ABLEISM is honestly ASTONISHING

  • @69throatdestroyer69

    @69throatdestroyer69

    Жыл бұрын

    Don’t forget actual crimes as well (e.g James Charles)

  • @lovaisa

    @lovaisa

    Жыл бұрын

    whats ableism i sorry i dunno

  • @jenneric03

    @jenneric03

    Жыл бұрын

    @@lovaisa its like basically discrimination because someone is physically or mentally disabled and you treat them differently or like they are below you and you dont give them equal opportunity

  • @lovaisa

    @lovaisa

    Жыл бұрын

    @@jenneric03 oh thats messed up thank you for telling me tho :)

  • @lewa6122

    @lewa6122

    Жыл бұрын

    Omggggggg soooo freaking true though!!!! At least there are some sane people😢

  • @flowerxxedits
    @flowerxxedits Жыл бұрын

    I showed my mum ( a makeup artist/beauty influencer) this and she honestly feels ashamed to be apart of the beauty community 😨

  • @oonaleomarie9309

    @oonaleomarie9309

    Жыл бұрын

    whats her channel?

  • @ElishavaMusic

    @ElishavaMusic

    Жыл бұрын

    Whats her channel called? Or TikTok acc

  • @duk7933

    @duk7933

    Жыл бұрын

    What’s her account name.

  • @cabbageee

    @cabbageee

    Жыл бұрын

    what’s her name or acc? id love to check it out!

  • @Aaliyah20002
    @Aaliyah20002 Жыл бұрын

    The fact that i cant even do ANYTHING without watching Ben’s podcast is just crazy honestly, i insanely Love hIs personality and Ben is trully the Only comforting youtuberive even known❤

  • @luvusm111

    @luvusm111

    Жыл бұрын

    samee hes such a comfort youtuber

  • @matthewalexanderpacuraru4615

    @matthewalexanderpacuraru4615

    Жыл бұрын

    Frrrr ☺️

  • @sydneynesmith855

    @sydneynesmith855

    Жыл бұрын

    Ik my mom was like get ready for school and I said wait a second I’m listening to Ben!

  • @reidchandgie5851
    @reidchandgie5851 Жыл бұрын

    This podcast is the only one i can actually sit and listen to. It’s funny, and very entertaining to listen to. I can also be very serious and I’m here for it!

  • @Just_JoJo156

    @Just_JoJo156

    Жыл бұрын

    Exactly!

  • @ily.madison

    @ily.madison

    Жыл бұрын

    frr

  • @kayla2820
    @kayla2820 Жыл бұрын

    what rubs me the wrong way is that she assumed her audience was stupid enough to believe the eyelashes were real

  • @aubreekate3237

    @aubreekate3237

    Жыл бұрын

    the girl is being paid millions, you’d do the same 😭

  • @themyofmy

    @themyofmy

    Жыл бұрын

    ​@@aubreekate3237false advertising? no the hell i would not 😐

  • @SomePeopleMakeMeSick
    @SomePeopleMakeMeSick Жыл бұрын

    Me seeing the thumbnail: "I always knew this was going to come. 😪" Seriously though the beauty industry gets worked up about nothing

  • @roselily7998

    @roselily7998

    Жыл бұрын

    and then they don’t get worked up about the things that actually matter

  • @silverkissx

    @silverkissx

    Жыл бұрын

    Fr I remember seeing a recommendation for a video about mikayla and I was like bruh not literally drama over lashes 💀

  • @hellothere4419
    @hellothere4419 Жыл бұрын

    the thing with Makayla. A whole lot of ppl are mad bc its a genuinely good product and she still lied about it. Like girly what?

  • @JohnRousse

    @JohnRousse

    Жыл бұрын

    okay and? it’s to make money who gives a shit a lot of people are bored w their life to get angry about it edit: wait that was lowkey ignorant, yeah that was a bitchy ass move from mikayla tbh

  • @hellothere4419

    @hellothere4419

    Жыл бұрын

    @@JohnRousse i do agree that it’s not a rly big thing that should tear up the internet but it’s stupid on Makaylas part as well. why don’t we just get rid of brand deals tbh

  • @aubreekate3237

    @aubreekate3237

    Жыл бұрын

    i mean she’s being paid to make them look good, if it doesn’t look good on her she’s gonna do whatever she can so they do. That’s how she gets paid, you’d do the same

  • @hellothere4419

    @hellothere4419

    Жыл бұрын

    @@aubreekate3237 no i wouldn’t💀i don’t care, it’s a very good product, every other influencer agrees (without having to be paid by the million dollar company)

  • @maya2583

    @maya2583

    Жыл бұрын

    this whole drama is just funny and pointless but on the other hand she did literally break the law because she falsely advertised a beauty product which apparently is a big deal and there’s a whole law against it

  • @evaannemartinez
    @evaannemartinez Жыл бұрын

    Bens the best youtuber tbh all he does is spread joy.

  • @Splash_FX

    @Splash_FX

    Жыл бұрын

    Fr

  • @Goofyygoobers

    @Goofyygoobers

    Жыл бұрын

    Mr beast??

  • @cl6wncake

    @cl6wncake

    Жыл бұрын

    @@Goofyygoobers mr beast is literally a lie tbh, all the good he does is for views and money lol

  • @Goofyygoobers

    @Goofyygoobers

    Жыл бұрын

    @@cl6wncake lie???

  • @Goofyygoobers

    @Goofyygoobers

    Жыл бұрын

    @@cl6wncake oh hell nah

  • @justgiana775
    @justgiana775 Жыл бұрын

    people are always fighting over something

  • @soobinie_diary
    @soobinie_diary Жыл бұрын

    i cannot live without watching/rewatching 20 videos of ben. consider me depressed/dead if i dont

  • @amazingruby9598
    @amazingruby9598 Жыл бұрын

    Off topic, but after That Vegan Teacher saw Bens documentary, she made a video about “exposing him” while she repeatedly played a clip that she made fun of him for in the past that he said made him feel bad.

  • @WALKING.C0RPSE

    @WALKING.C0RPSE

    Жыл бұрын

    Sorry do you think you can explain that stuff and what happened to me, I haven't been keeping up Ben's content and I don't understand what's happening with that

  • @shaylav.8521

    @shaylav.8521

    Жыл бұрын

    Nobody ever watches the vegan teacher 😂

  • @keiraabi
    @keiraabi Жыл бұрын

    the funny thing is i’ve used telescopic for YEARS and it gave me lashes as long or longer than the fake lashes 😭 but i just have naturally medium length lashes, but i personally didn’t see why this was blowing up. it blew up more than any other crap thing people in the community did.

  • @shimmerandshineee

    @shimmerandshineee

    Жыл бұрын

    Fr I feel like the Mikayla drama was kinda dumb. Like how tf are you gonna call someone out for mascara but when say nothing at all when a youtuber does something extremely problematic?

  • @lellow7087
    @lellow7087 Жыл бұрын

    i swear people make the smallest shit such a big deal 💀

  • @DeadDoorNail
    @DeadDoorNail Жыл бұрын

    This actually such a good way of approaching this. I completely agree w everything you said, even as someone who loves doing makeup! ❤️

  • @shawtybae7848
    @shawtybae7848 Жыл бұрын

    the reason so many people are upset w mikayla is bc she broke the law. it’s false advertising and the l’oréal partner hashtag and promotion tag weren’t visible so you wouldn’t know it’s an actual promotion unless you looked for it

  • @aubreekate3237

    @aubreekate3237

    Жыл бұрын

    is it truly that personal tho? She’s one or hundreds of beauty influencer who do false advertising. Yes it was wrong, but is it really worth anyone time..?

  • @shawtybae7848

    @shawtybae7848

    Жыл бұрын

    @@aubreekate3237 i see where you’re coming from and i do agree but bringing light to false advertisement especially when it’s the law can help influence the influencers to not do it as well

  • @simpliixlavender
    @simpliixlavender Жыл бұрын

    Love your podcasts Ben!! You’re truly underrated!

  • @tobyandBilly
    @tobyandBilly Жыл бұрын

    I listened to this while doing my homework and this helped 💪🏽💪🏽

  • @agentchemcat6070
    @agentchemcat6070 Жыл бұрын

    as a girl, i have actually never used make up and im at the teenage make up age.my skin is alright, it shows that most of the time its lie

  • @maragroome2190
    @maragroome2190 Жыл бұрын

    So happy you’re back in Japan 💗 I bet you’re so happy and that’s so wholesome ahhhhh

  • @snarkylila
    @snarkylila Жыл бұрын

    we love the new intro ben

  • @Splash_FX

    @Splash_FX

    Жыл бұрын

    I like it

  • @marmar1632
    @marmar1632 Жыл бұрын

    WAKE UP DRAMA MAMA UPLOADED

  • @S4NO_256

    @S4NO_256

    Жыл бұрын

    i was still first haha

  • @Idklmfa0

    @Idklmfa0

    Жыл бұрын

    IM UP

  • @Splash_FX

    @Splash_FX

    Жыл бұрын

    IM UP

  • @rakuraisan547
    @rakuraisan547 Жыл бұрын

    i love doing school and catching up with drama mama

  • @calculator_lover1
    @calculator_lover1 Жыл бұрын

    6:05 same with kpop community too, like carats and armys were fighting because a member of seventeen didn't tag jhope when they used crush's song featuring jhope TT

  • @carmensletten1704

    @carmensletten1704

    18 күн бұрын

    IKRRRRRRRRRRR

  • @Cherri_Pop
    @Cherri_Pop Жыл бұрын

    2019 drama: gummy bears 2020 drama: covi- eyelashes 2016 drama: an hecking egg

  • @jorjanileski8891
    @jorjanileski8891 Жыл бұрын

    Never been this early I love you ben so much you make my bad days good thank you for that❤️

  • @foreverdreaming2591
    @foreverdreaming2591 Жыл бұрын

    I heard Morphe allegedly shut down because their makeup is full of dangerous color additives

  • @christymiller4808
    @christymiller4808 Жыл бұрын

    I love your videos and podcasts so much

  • @Just_JoJo156
    @Just_JoJo156 Жыл бұрын

    Ben's videos make me smile and laugh! Keep up the good work! Love you Ben! 💕

  • @wannabesceneboy
    @wannabesceneboy Жыл бұрын

    This is so funny! I can’t workout or go to school without listening to this lol

  • @Sturnp1xel
    @Sturnp1xel Жыл бұрын

    I love watching his podcast then listening to them cuz my brain goes somewhere else and thinks about random stuff.. But anyways LOVE U BENN!!!

  • @ily.madison
    @ily.madison Жыл бұрын

    at points in the video his hair made it look like he had the lash extensions 😭

  • @kyanbenedict4997
    @kyanbenedict4997 Жыл бұрын

    Keep up the great content Ben. Love ya mamas

  • @Katieandoliviatalk
    @Katieandoliviatalk Жыл бұрын

    Love you Ben

  • @chu______
    @chu______ Жыл бұрын

    IKR

  • @laurenroupe2321
    @laurenroupe2321 Жыл бұрын

    The way I gasped dramatically at the intro 😂

  • @adawarehime3466
    @adawarehime3466 Жыл бұрын

    I couldn’t have agreed more.

  • @cacainmypants69
    @cacainmypants69 Жыл бұрын

    I LOVE TO DO MY HOMEWORK WHILE LISTENING TO YOUR PODCASTS😫😫🫶🏽

  • @KlutzKallz
    @KlutzKallz4 ай бұрын

    There are a few good skincare buisnesses, one being CeraVe. Its nice for my sensitive skin, and they have big bottles for not an extreme amount.

  • @justleave2986
    @justleave2986 Жыл бұрын

    i love u ben, you make me happy on a daily. thank u

  • @d.usborne
    @d.usborne Жыл бұрын

    In 2018 ( maybe before that ) , Mikayla said something that was transphobic which is now considered hate crime. She said that it was not her but I don’t think I believe her.

  • @e7eanor
    @e7eanor Жыл бұрын

    this podcast is so underrated

  • @madison5648
    @madison5648 Жыл бұрын

    I can’t watch him at night bc his podcasts make me sleepy 😂 bc j used to listen to all of his podcasts on Spotify to go to sleep to

  • @hananeko4565
    @hananeko4565 Жыл бұрын

    Great podcast , I just like listening ( and I usually don't ) to these videos . Great job man keep the great work up (^^)/ ☆☆☆☆☆

  • @lokiluvr222
    @lokiluvr222 Жыл бұрын

    I LOVE YOUUUUUU. THANK YOU FOR EXISTING

  • @letmekillmyself61
    @letmekillmyself61 Жыл бұрын

    BEN THE MAN THE MYTH AND THE LEGEND 🖤🖤🖤

  • @souphias
    @souphias8 күн бұрын

    5:55 "thats coming from someone who doesnt touch makeup" *benita flashbacks*

  • @kae.with.an.e
    @kae.with.an.e Жыл бұрын

    ben, i literally love you sm. i was having a bad day yesterday and so i watch your videos and it made my day so much better

  • @o_o-lj1ym
    @o_o-lj1ym Жыл бұрын

    It is serious. Undisclosed and false advertisement is ILLEGAL. It’s is a CRIME. The gummy thing is stupid tho

  • @anamomo12
    @anamomo12 Жыл бұрын

    i think the brand may have asked her to do this bc i realized that after this whole drama happend a lot of beauty influencers or just people eho did makeup not even for tiktok started to buy it and try it and find that it was actually a good mascara which makes this sponser in a way successful

  • @ar1sah
    @ar1sah10 ай бұрын

    the way i remembered you had a beef once with vegan teacher

  • @ALIVE-666
    @ALIVE-666 Жыл бұрын

    The fact that i was eating MacDonalds when waching this lol

  • @sirayaoftheweek9607
    @sirayaoftheweek9607 Жыл бұрын

    11:25 YASS BEN COME TO BOSTON AND WE CAN GO TO DOWNTOWN AND EVERYTHING!!!!!

  • @lellow7087
    @lellow7087 Жыл бұрын

    best podcast ever

  • @keelycain256
    @keelycain256 Жыл бұрын

    i think she was just showing the end of the look and lashes was in the end look or she just put a lot more coats of mascara

  • @outsideyourwindowx
    @outsideyourwindowx Жыл бұрын

    I’m literally like right near where Mikayla’s accent is from in MA

  • @annarehman9878
    @annarehman9878 Жыл бұрын

    fr

  • @vanessabarnhart9022
    @vanessabarnhart9022 Жыл бұрын

    I love these podcasts because most of the arguments are things that I agree with and never get to talk about 😭 side note - I heard this from a very unreliable source so pls fact check me on this but I heard the same girl defended a brand with like a non-inclusive contour thing or something?? Idk lmao. Luv u ben

  • @viluvsu5961
    @viluvsu5961 Жыл бұрын

    okay but like an actual good skincare product that helped me is nambuzin its a Korean skin care brand for all types of skins

  • @FISTRIG
    @FISTRIG Жыл бұрын

    LOVE YOUR SPEAKING VOICE !!!

  • @thewomenwiththepearlearrin4127
    @thewomenwiththepearlearrin412711 ай бұрын

    I have this mascara and it is that good tho.Or maybe its just because I have long lashes idk.But I think its the mascara

  • @KaydenHanley
    @KaydenHanley11 ай бұрын

    I buy my makeup from dollarama loll

  • @Kky.is.goated

    @Kky.is.goated

    10 ай бұрын

    💀

  • @badanamtion
    @badanamtion Жыл бұрын

    It's crazy how an other universe drama mana and benoftheweek all together never existed

  • @ashlyndavis1219

    @ashlyndavis1219

    Жыл бұрын

    Is this the same guy as nickisnotgreen

  • @ixchel_inspo
    @ixchel_inspo Жыл бұрын

    love how he brings one direction into this

  • @aori_
    @aori_ Жыл бұрын

    I also think that the reason makeup isn't doing so well is because of skin care. Like a ton of c3lebs have a skin care brand and has that skin care routine video by that one channel, and if you put make up on improperly, you can get acne/spots.

  • @toeses
    @toeses Жыл бұрын

    DRAMA MAMA UPLOADED AYAYAYAYAYAYYAYAYA

  • @Dayy_dream_4life
    @Dayy_dream_4life Жыл бұрын

    Guys I think Ben should make a video on his main putting on makeup looks with the help of Benji since he never puts makeup on!!

  • @FISTRIG
    @FISTRIG Жыл бұрын

    YOU ARE A BEAUTY AND I LOVE YOU !!!

  • @lourdezfrancis
    @lourdezfrancis Жыл бұрын

    HAHAHA Ben, you literally are the best youtuber ever!

  • @jkitsmayaa
    @jkitsmayaa Жыл бұрын

    forgot krampus but that was paint lol

  • @pawicides
    @pawicides Жыл бұрын

    this is so real

  • @m4dd1E.
    @m4dd1E.7 ай бұрын

    ben looks like michael jackson in this lighting 💀💀

  • @carmensletten1704

    @carmensletten1704

    18 күн бұрын

    💀

  • @-_Roman_-7328
    @-_Roman_-7328 Жыл бұрын

    I still don’t know why she lied because that mascara actually works really good

  • @alexaslikestoeat
    @alexaslikestoeat Жыл бұрын

    me: 0:43 alsome:"cough"OKEH I SEE.... okeh so when i saw ben saying he's observernt (ok i may or may not know the spelling of observernt but k) i immediately knew he's qiuet he's calm he's very very VERY stubborn (bro sent pic's to the president of north korea THROUGH HE'S EMAIL) also the way ben observed this waz qiute intersting.and he haz a point anywayz the point is no matter how much you need something NEVER FAKE IT.

  • @rachael2760
    @rachael2760 Жыл бұрын

    Love bens podcast

  • @gaypanic92749
    @gaypanic92749 Жыл бұрын

    YASSSS LOVE THE TEA

  • @user0617x

    @user0617x

    Жыл бұрын

    I LOVE UR USERNAME

  • @gaypanic92749

    @gaypanic92749

    Жыл бұрын

    @@user0617x haha thank you sm 😂

  • @Alextrains502
    @Alextrains502 Жыл бұрын

    love your vids

  • @ccupidz99
    @ccupidz99 Жыл бұрын

    DRAMA MAMA UPLOADED 😜😜😜

  • @gloria5145
    @gloria5145 Жыл бұрын

    lol did y forget the time you dressed up as cake?

  • @Adumbass21savg
    @Adumbass21savg Жыл бұрын

    We all can just observe no one knows the real truth except for thm

  • @EnzoWilson-qv6tj
    @EnzoWilson-qv6tj Жыл бұрын

    i thought the vegan teacher kidnapped you I WAS WORRIED SICK BENJAMEN

  • @sydneequick7382
    @sydneequick7382 Жыл бұрын

    dude jeffery will do ANYTHING to make himself relevant again i swear, same with james charles. stay irrelevant and give room for new creators. like responding the way they did was soooo extra

  • @gumphrie2906
    @gumphrie2906 Жыл бұрын

    omg fr everyone being so dramatic

  • @orangeyjuices
    @orangeyjuices Жыл бұрын

    My name kaydence and ur scared me when he said it lol it feels so weird seeing my idols say my name

  • @eowynmcleod517
    @eowynmcleod517 Жыл бұрын

    7:30 yes, it is just eyelashes, but there's more behind the eyelashes, it's the entire brand,if people know that Michaela lied. Nobody's. Gonna want to buy from that brand that she promoted

  • @Kky.is.goated

    @Kky.is.goated

    10 ай бұрын

    Chill

  • @eowynmcleod517

    @eowynmcleod517

    10 ай бұрын

    @@Kky.is.goated no thanks

  • @_trashwng
    @_trashwng Жыл бұрын

    I LOVE YOU BEN OMG

  • @FISTRIG
    @FISTRIG Жыл бұрын

    YOU ARE BEAUTIFIL !!!!

  • @EmiTheGreat
    @EmiTheGreat Жыл бұрын

    all these people fighting over face goo

  • @lilly5642
    @lilly5642 Жыл бұрын

    I knew it was you when I herd you on true myths one lie!

  • @hihi707hihi
    @hihi707hihi Жыл бұрын

    lmao

  • @jadesvlogs3482
    @jadesvlogs3482 Жыл бұрын

    hiiii Bennnnn

  • @ava4936
    @ava4936 Жыл бұрын

    not me waiting for him to mention that he painted his face orange for donald trump

  • @chickenfajita332
    @chickenfajita332 Жыл бұрын

    I can already tell this video is gunna be mad goofy by the title…..

  • @urlocalbylershipper
    @urlocalbylershipper Жыл бұрын

    This podcast is like music to my ADHD brain

  • @marissaglover1372
    @marissaglover1372 Жыл бұрын

    Am I the only one that listens the the drama mama podcasts to fall alseep?

  • @malyjj
    @malyjj Жыл бұрын

    Hi 0:12

  • @S4NO_256

    @S4NO_256

    Жыл бұрын

    i was still first haha

  • @oletusbarmaid

    @oletusbarmaid

    Жыл бұрын

    @@S4NO_256 lol you weren't there's like 3 people earlier than you

  • @S4NO_256

    @S4NO_256

    Жыл бұрын

    @@oletusbarmaid i was first it just updated and what the f*ck is coconut even for a name like tf

  • @cats7437

    @cats7437

    Жыл бұрын

    @@S4NO_256 omg you were first what a fucking award 😱😱😱😱

  • @cheshire8426
    @cheshire8426 Жыл бұрын

    Hey so I just watched a video of yours, and I wanted to say that adhd pills ONLY help with focus. Just thought you should know there very helpful but they don't solve.

  • @bob.4649
    @bob.4649 Жыл бұрын

    Hey

  • @DeadDoorNail
    @DeadDoorNail Жыл бұрын

    Me 🤝 DramaMama

  • @L0S3R1X
    @L0S3R1X Жыл бұрын

    just saying.. the more people that she could sell to, would be the more profit she would make. that's probably why she would have had a reason to fake it. (not that it is a good thing to do)

  • @maya2583

    @maya2583

    Жыл бұрын

    i think,well i heard it became a big deal because apparently there’s a law against falsely advertising beauty products

  • @ichinihq
    @ichinihq Жыл бұрын

    Love you ben