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I love this. I remember niche-ing down and people asking me WHY? Like, I'm gonna lose a bunch of clients. But then a year later, they're like GREAT. They don't even remember that they were confused at first about my decision to niche down.

I had to drop clients because of ethical values. I would say I learned is hold your value. The worst clients are the ones who haggle for low prices, they tend to be the ones looking for faults in your work for a lower price.

There will be times when the best thing to do is to just say "no" to a potential client. If you get a bad vibe from a client, then just don't deal with them. It's not worth the grief, the money, or the inevitable bad Google review.

@lukewtcleland

3 ай бұрын

Definitely. Those google reviews - that’s a good point.

@tundrusphoto4312

3 ай бұрын

@@lukewtcleland PS: And you NEVER want to go to court to collect from a poor client or worse, have a client take you to court claiming negligence.

As somebody who’s been in photography business for over 20 years, I can’t agree more with all three points. Price is set based on value you provide and that is not negotiable. The same applies to style…under no circumstances you should change your signature artistic style of photography.

Thanks for the tips! I'll remember: You can't be everything to everybody. I found out that in order to grow, sometimes you have to leave some behind, even those that were your clients when you started. Of course, you can choose to stay with them and never grow. It's a choice everybody has to make. My take from listening to you is this: I'll care more about the products and services I offer, not a price or discount you provide. As you grow and it shows in your products and services, there will always be those that can afford your products and services.

Wise words. I totally agree. Thumbs up.

I love your videos - both the content and your delivery! You have the amazing talent of being able to talk to a camera as if you were talking to me.

Hey Luke! 👋🏾 I love how you explain things so clearly and when I listen to you, it's the sense of bringing power over my situation back to myself. It's definitely our fault when we have 'bad clients' (I can attest to this happening a lot at the start of my career), and you're right, they aren't 'bad clients' per se, they are just bad-fit clients or those where we have failed to manage expectations and /or communicate deliverables.

@lukewtcleland

3 ай бұрын

Hey! That’s so great to hear! Yes! I think it’s easy to feel like a victim when you get into those situations, but there’s a lot we can do to make things better. Of course you can’t avoid everything but there’s still a lot we can do! Thanks for watching!

Very solid advice. Applies to many aspects of our lives - not just photography. Great video. Thanks!

@lukewtcleland

3 ай бұрын

Thanks! Glad you liked it!

Good stuff. clear and concise direction!

Great video as usual

@lukewtcleland

3 ай бұрын

Thanks again!

Brilliant, Luke! I feel like you just empowered me. Thanks. On the hand, let’s meet up at Tim Hortons, I will buy you some best Starbucks Frappuccino they make!

Great videos, Luke! You made a must watch video for our photographer community. I have lived by this even in the early days and have been a happy photographer because of this approach, in my opinion.

Luke out here dropping KNOWLEDGE!!!!! 🙆‍♂❤‍🔥

@lukewtcleland

3 ай бұрын

Haha